The Entrepreneurial Dimensions Profile (EDP) is an empirically-based, cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs.  Available in multiple formats, the EDP can help both individual contributors and leaders, as well as students of entrepreneurship, assess the degree to which they are utilizing an "entrepreneurial mindset."  As organizational leaders pursue growth and innovation, they will find the EDP invaluable in allowing them not only to benchmark but also to activate the entrepreneurial capacity of their team members.

Feedback Reports

The EDP provides scores on 14 discrete scales that fall within two broad domains: seven of the scales assess personality characteristics and motivation that have been found to distinguish entrepreneurs from non-entrepreneurs, and the other seven assess cognitive and behavioral skills critical to entrepreneurial success.  The EDP is currently offered in three different formats: a self-report version (your own view of yourself), a 360-degree version (feedback from various rater categories, including bosses, peers and direct reports), and a group feedback report (composite data for a team).   Accompanying each type of report are definitions of the scales, numerical graphs which display an individual or team's scores compared to various norm groups, interpretive material, and tailored strategies for developing entrepreneurial skills.   


Available in an on-line format, the EDP is quick and easy to administer and the report, while comprehensive, is easy to understand.  The exclusive normative data enables individuals and teams to compare their results with entrepreneurs and corporate leaders across all industry segments.  



Preference for Limited Structure


Risk Acceptance

Action Orientation


Need to Achieve

Future Focus

Idea Generation





Social Skills


Recognizing that the challenges faced by organizations are both broad and varied, LDI offers customized programs using the EDP to address specific needs.  The EDP can be incorporated into programs designed to assess and promote competencies such as innovation, creativity and growth leadership.  Alternately, it can be used to benchmark a team's entrepreneurial capacity prior to the design of a program, so that the program can accurately target the team's specific opportunities for development.

EDP Individual  $45
EDP 360  $200
EDP Team Report  $250
*Volume Discounts Available
About the Authors
Jen Hall
Jennifer Hall, Ph.D
Jennifer Hall is the Director of Coaching for the Eckerd College Leadership Development Institute (LDI), a network affiliate of the Center for Creative Leadership (CCL). In this role, she manages LDI's staff of adjunct coaches, and also serves as a trainer, facilitator and executive coach for LDI clients. A licensed clinical psychologist, Jennifer came to Eckerd in 1994 and served for five years as a professor of psychology before discovering a passion for leadership development.  Since then, she has been working with individual leaders and leadership teams across a wide variety of industries, helping them to leverage their strengths, enhance their working relationships, and realize their potential.  Recently, Jennifer has developed an interest in researching and assessing entrepreneurial mindset, with the ultimate goal of helping individuals and teams recognize the ways in which they can activate their latent capacity for entrepreneurial thinking and action in order to drive business growth and innovation.  Jennifer received her B.S. from Trinity College and her Ph.D. from the University of Connecticut.
Mark Davis, Ph.D
Mark H. Davis is an award-winning Professor of Psychology at Eckerd College and has authored several highly-regarded assessment instruments, including the Conflict Dynamics Profile (CDP). He is the author of over 45 articles and chapters in the area of Social Psychology as well as a book, Empathy: A Social Psychological Approach. Mark is also a consulting editor for Personality and Social Psychology Bulletin. In addition to his primary interests in studying empathy, interpersonal conflict and entrepreneurial mindset, Mark has also done research into such topics as why movies released late in the year receive more Academy Award nominations, and whether major league batters perform more poorly in pressure situations. This may explain why he watches so many movies and has season tickets to the Tampa Bay Rays. Mark received his B.A. in Psychology and Political Science from the University of Iowa and his Ph.D. in Psychology from the University of Texas at Austin.
Pam Mayer, Ph.D

Pam Mayer is the owner of Leadership Vitality, a consulting psychology practice which serves executives and their leadership teams.  She is also an adjunct coach and trainer for the Leadership Development Institute at Eckerd College. In the 1990's, Pam had a VP role at the Center for Creative Leadership (CCL), where she was responsible for open-enrollment and custom programs at the Greensboro, N.C. site, as well as for providing oversight of CCL's world-wide licensee network.  Between 2000 and 2010, Pam served in high-level organization development (OD) and executive development roles, most recently at a large, multinational company for which designed and delivered leadership programs in North America, Europe and Asia.  Pam's longstanding interest in the topic of entrepreneurial mindset began in graduate school and has continued throughout her career.  It is her belief that contemporary organizations could do much more to unleash entrepreneurial talent and that helping them do so is central to her life's work.  Pam received her undergraduate degree from Old Dominion University, a master's degree from Penn State and a doctorate from the University of South Florida.  She resides in Charleston, S.C.

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