"We know that reading aloud to children from an early age is important in their development of language skills, future literacy and, ultimately, school success," said Jennifer Frost, M.D., medical director for the AAFP Health of the Public and Science Division. "Yet, for a variety of reasons, many parents and caregivers don't read to their children regularly. Through the Reach Out and Read program, physicians provide developmentally appropriate books during the well-child visit and use this opportunity to discuss with the caregivers the many benefits of reading to their children."

"The American Academy of Family Physicians is excited about partnering with Reach Out and Read to promote this important message."

Please see the full article on our new partnership here.