April 2016
In This Issue
2016
Board of Directors

EXECUTIVE COMMITTEE


President
Ed Byers
Medical Mutual


Vice President
Thom Fladung
Hennes Communications 


Secretary
Amy McGahan
Dix & Eaton 


Treasurer
Carol Kovach
Diocese of Cleveland 

TRUSTEES

Rita Andolsen
MetroHealth 
 

John Betchkal
Retired, GE Lighting 

 
Mary Lou Brink
The Plain Dealer

 
Toni Garbo
Fox 8 News


Jennifer Keirn
Keirn & Co
 
Russ Mitchell
Russ Mitchell
WKYC - TV3 


Lee Moran
The News-Herald 


Kathleen Osborne
Hathaway Brown School 


Mary Patton
Patton Public Relations 


Denise Polverine
WKYC - TV3 


Joe Pulizzi
Content Marketing Institute 


Todd Schneider
FirstEnergy 

Past President

Michael Bennett
Cleveland Leadership Center 

ADMINISTRATION
Lynn Bracic
Professional Management Concepts, Inc. 
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From the President - Ed Byers

April greetings!

Spring has sprung and we are anxiously looking forward to our annual pilgrimage to the Terrace Club at Progressive Field Friday. Our panel discussion luncheon focuses on the city's upcoming role hosting the GOP Convention. Our special thanks to moderator Mike McIntyre, panelists Phil Alongi, Rick Batyko, Tom Beres and Emily Lauer. Its going to be a great event with another great Press Club crowd on hand.

Speaking of The Press Club crowd, you will soon find out Who's Who in The Press Club of Cleveland. We are getting set to ship you the 2016 membership directory. It will be coming your way shortly via email. You might be surprised to see who belongs.
                           

Save this date: May 18. Come party with us at our annual "Spring Fling" and Press Club Hall of Fame Reunion at Nighttown. No, you do NOT need to be a Hall of Famer to attend, but you will have a chance to meet them as we toast them and celebrate their careers. 

We are only two months away from celebrating the best journalists and media outlets in Ohio at our 38th annual Press Club of Cleveland Excellence in Journalism Awards, June 3rd at the House of Blues, downtown Cleveland. We received almost 800 entries this year and they are now out in the field for judging by Press Clubs from all around the United States.

Finally...

The 2016 Hall of Fame and Chuck Heaton Award nominations have been trickling in with another month to go before the nomination window closes on May 2. The nomination info follows.

As always, I look forward to seeing you at one of the many, great upcoming Press Club events!

-Ed
Mark Your Calendars

May 2016
Freelance Writing 
date tbd - After work networking & program

May 18, 2016
5:30 - 8:00 pm
Spring Fling & Hall of Fame Reunion  Networking Event
Nighttown

Friday, June 3, 2016
All Ohio Excellence in Journalism Awards
 House of Blues
(ticket information will be available soon)
Coming Up This Month:
"All Eyes on CLE: The RNC, 15,000 media and how you can get a piece of the spotlight" 
Date:  April 8
Time:  11:30 a.m. - 1:30 p.m.
Place:  Terrace Club at Progressive Field 
You can call The Press Club office at 440.899-1222 for ticket information 

Program sponsored by:

March 15th Program draws 75  to hear panel on "Content Marketing: What Journalists Should Know. What PR & Marketing Pros Must Know"

Michael Bennett
Immediate Past Press Club President 
    
"The goal is to get the audiences to know, like and trust us," said Joe Pulizzi, founder and CEO of Content Marketing Institute and a board member of the club. Fellow panelists were Amy Stossel, managing editor, custom and special projects, Crain's Cleveland Business; and Janet Cho, business reporter, The Plain Dealer. Press Club board member Thom Fladung, vice president, Hennes Communications, moderated the lunchtime event on Tuesday, March 15, at the Music Box Supper Club.

Among other points their conversation touched on:       

The number of channels to share content seems almost limitless, but not all channels do all things. Facebook is the behemoth on social media, but it is far from the only or even the best way to reach people. Organizations like Crain's Cleveland Business has created new way to focus on offering channels to help disseminate content.     

 The basic principles of journalism apply to content marketing, even though it clearly is not journalism. Good content needs to be researched, accurate, and presented so it's readable and accessible, and transparent.      

Content marketing takes time to work. "There is no such thing as a content marketing campaign," Pulizzi said. Content providers need to target one audience at a time, consistently and over time.      

Content should not be product-oriented. It needs to show how it solves a problem for the audience or otherwise addresses their "pain points."       

Content strategies need to address defined business goals.
Welcome new members
Richard (Rick) J. Batyko
 
Rick has 30 years of Fortune 100 and nonprofit communications, marketing, public relations and brand strategy experience. Currently he is serving as Senior Vice President for Marketing, Communications & Development for Team NEO, a regional economic development organization based in Cleveland, Ohio.  He has held executive public relations and marketing positions with Babcock & Wilcox, AlliedSignal, Honeywell International, The Cleveland Foundation and The Greater Cleveland Partnership.
 
Rick is a graduate of Ohio University's E. W. Scripps School of Journalism with a major in Public Relations and received his Master of Arts in Public Relations from Kent State University. He holds his accreditation with the Public Relations Society of America (PRSA).  He is an adjunct faculty member at Kent State University's Master of Public Relations program.
 
Rick's writings have appeared in a 2014 ABC-CLIO book on advertising, We Are What We Sell; in a 2015 University of Akron Press book on how entrepreneurship is transforming Northeast Ohio's economy (Under the Rust Belt. Revealing Innovation in Northeast Ohio); and in a 2015 Praeger book titled, Debates for the Digital Age. Currently, he is editing an encyclopedia of the global digital revolution for Greenwood Publishing.  
Carolyn Deming
 
Carolyn Deming is the Director of Public Relations for the Hilton Cleveland Downtown. 

Before living in Cleveland, she worked with the Department of Homeland Security's Federal Emergency Management Agency (FEMA) where she specialized in digital communications and led FEMA's social media effort during the response and recovery of Hurricane Sandy. 

Previously, Carolyn worked in public affairs for the Chicago district office of the FDA where she assisted in stakeholder engagement and roll out for the Food Safety Modernization Act. Prior to relocating to Chicago, Carolyn was a literary publicist, media trainer and event planner in Los Angeles. 

She is a highly-sought speaker and trainer on social media and digital integration for crisis communication and holds a BFA in theatre from the Conservatory of Theatre Arts at Webster University and a MA in public relations and advertising from DePaul University.
Dan Rositano
 
Dan Rositano, a Cleveland native, returns to the city after 20 years away. Dan is the Digital Marketing Specialist at ESPN Cleveland, providing expertise in digital advertising strategy for ESPN Cleveland's marketing partners. ESPN Cleveland's digital assets include ESPN.com and the ESPN apps.
 
Dan has experience developing, managing and publishing news and content via television, radio and digital media assets, as well as developing strategies to increase revenue using new media technology.
 
Previously, Dan was the president and chief executive officer of The Rositano Group, a digital strategy and marketing company located in St. Louis, Missouri.  He has also worked for CBS Radio, Tribune Broadcasting, ACME Communications and NBC.
Hall of Fame and Heaton Award Nominations
 
It is never too early to begin calling for nominations to The Press Club Hall of Fame and Chuck Heaton Award nominees. So, here we go.

Nominations for The Press Club of Cleveland Journalism Hall Fame and the 2016 Chuck Heaton Award are being accepted until May 2.
 
Nominations should include contact information for both the nominator and the candidate, and as much biographical information about the nominee as possible.
 
Send nominations by e-mail to The Press Club of Cleveland at pressclubcle@gmail.
 
Please put: "Hall of Fame Nominee" in your subject line.
 
Or, you can snail-mail them to:
 
The Press Club of Cleveland:
c/o HOF Nominations
28022 Osborn Road
Cleveland, OH 44140

Thanks to 2016 Corporate Sponsor: