University of South Florida College of BusinessOctober 2013
Alumni homecoming event Friday, Oct. 25
Boston Market Chief Brand Officer and "Undercover Boss" participant Sara Bittorf will be keynote speaker, with a panel following.

Sara Bittorf, the first executive to ever fire someone on the hit CBS show "Undercover Boss," along with other senior-level industry executives, will speak to University of South Florida business alumni as part of an event focusing on how companies can collect and use information to make better business decisions.
Bittorf's remarks will precede a panel talk on a prevailing trend in business: data-driven decision making. Click here to RSVP. 


Alumni can visit the College of Business website to learn more about the event. Free T-shirts will be available while supplies last, and a family-friendly reception and parade watch party will follow the event.


Watch: USF relationship with T. Rowe Price spurs student success

USF T. Rowe Price Trip
USF T. Rowe Price Trip

Recently, some of USF's best and brightest students were given the opportunity to travel to Baltimore and meet with executives at T. Rowe Price's corporate headquarters. The students, along with College of Business leaders, took the all-expenses-paid trip to learn more about the national job opportunities that exist for business majors. Read more. 


Promethean CEO pairs tech with education
USF alumnus Jim Marshall is on the cutting edge of enabling students to learn in new ways.

Now the CEO of Promethean, a company that provides interactive technology for education, Jim Marshall said his success stems from continuing to learn at every point on his career path, including as a management graduate of USF's class of 1975. Read more. 


USF professor and researcher  examines real-world  accounting decisions 
Ryan Huston has an article in the top accounting journal and recently received a teaching award from the American Taxation Association.

When USF Assistant Professor Ryan Huston researches accounting issues, human nature factors into the equation as much as numbers do. When money is on the line, decisions are often affected by profit -- or at least, that's the assumption. Read more.  
USF marketing professor runs with the Bulls 
Andy Artis crossed an item off his bucket list when he ran onto the field with the USF football team this year.

Dr. Artis Running with the Bulls
Watch: Artis running with the Bulls

When Andy Artis' son ran with the bulls in Pamplona six years ago on his 21st birthday, the USF associate professor of marketing was proud, but also a little envious.


"When I was a young man, I always thought I would run with the bulls as well, but time gets away from you," the marketing professor said. "Sometimes you have to find a new way to fulfill an old dream."


So, Artis put another type of "running with the bulls" on his bucket list: running out through the tunnel with the USF football team onto the field during a Bulls game. Read more.


Sun State President discusses career journey
Oscar Horton overcame obstacles to create one of Tampa Bay's leading minority-owned businesses.  


Rising through the ranks of International Harvester (now Navistar) in the 1980s and 1990s, Oscar Horton faced post-civil rights era prejudices.


But, by building relationships, learning about diverse aspects of the company, and succeeding at his work, Horton -- who now owns the Sun State International, a transportation solutions company -- overcame the obstacle of those perceptions to rise to vice president of labor relations.
Speaking to Executive MBA students as part of the program's Distinguished Speaker Series, Horton encouraged students to focus on developing and learning from their career journeys. Read more.

In This Issue
Alumni homecoming event Friday
Watch: USF relationship with T. Rowe Price spurs student success
Quick Links
 Upcoming Events
Friday: The College of Business Goes Undercover, 3:30 to 5:15 p.m., atrium
Saturday: Homecoming game vs. Louisville, Raymond James stadium
Oct. 30: "Ignite Your Online Marketing" workshop at USF SBDC, Tampa Port Authority Building.
Nov. 11: Veteran's Day, USF Holiday

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Alumni Notes


Kevin McBride ('76 , Marketing and Management) has been promoted to president of Airgas South Region. He was previously vice president of business development for Airgas Merchant Gases. Airgas is one of the nation's leading suppliers of industrial, medical, and specialty gases and hardgoods.


Daniel Murdock ('95, Accounting) has been appointed as a deputy chief accountant in the SEC's Office of the Chief Accountant. He will head the office's accounting group, which advises the commission on auditing matters and works with private sector accounting bodies.

Chris Gryniewicz ('13, Finance) has joined Manning & Napier Advisors as an equity research assistant.

Read more.

Let us know about your new job or promotion by emailing us at

Faculty and Staff Notes


Marketing Associate Professor Andy Artis and three former PhD students from the Marketing Department were recently notified that their manuscript, "Self-Directed Learning: A Tool for Lifelong Learning" was the most read/downloaded article for the Journal of Marketing Education in August 2013.  


Marketing Associate Professor Dipayan Biswas had a paper, "Making Choices while Smelling, Tasting, and Listening: The Role of Sensory Similarity or Dissimilarity when Sequentially Sampling Products," accepted in the Journal of Marketing. The paper, of which he was the primary author, is forthcoming in January.


Read more.