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Helping Organizations Thrive 
January 2015 Edition
Welcome to my January 2015 email newsletter. 

The mission of Jonathan Poisner Strategic Consulting is to make the world a better place by helping mission-driven organizations thrive.  I do that by assisting my clients with strategic planning, campaign planning, coalition building, fundraising, communications, and other organizational development challenges.

To keep people informed about my work, I set up this monthly (mostly) e-newsletter.  If you want to unsubscribe, just look for the link at the bottom.   My most recent edition can be read in my archive.

For a complete lists of the consulting services I offer, check out my website.
What Works

I was recently asked by a nonprofit leader whether there are certain words or phrases that the organization should be sure to utilize in major donor fundraising because they tend to be particularly effective.

The leader (at the urging of a board member) was thinking about major donor fundraising as a marketing exercise in which certain words hold special power, particularly if repeated over and over.

In my view, major donor fundraising is more analogous to sales if one wishes to make an analogy to business. While I have no doubt some words are particularly effective in sales, my experience is effective salespersons think more about what stories and themes to tell than what specific words to use.

I responded to the leader accordingly.  Don't focus on what words to use.  Focus on what themes should show up in the stories you tell donors.


I highlighted three themes to her.

Read the full article.
Recent Success Stories and New Clients

I recently wrapped up a 4 month engagement with America Walks to provide strategic project management on an upgraded website and to facilitate a staff planning retreat. 


I also recently wrapped up a strategic planning process for Planned Parenthood of Southwestern Oregon.  

I am in the middle strategic planning processes for the Middle Fork Willamette Watershed Council
 and Better Eugene-Springfield Transit (BEST).  I will be facilitating planning retreats for both organizations in February.

Working alongside Mary Fifield of Kaleidescope Consulting, I am in the middle stages of a six month project providing development and communications consulting and planning for the YWCA of Greater Portland.

Last week, I traveled to San Francisco for a training and planning day as part of a development consulting project for the Earth Law Center. 

On February 4th at noon, I'll be leading a workshop entitled Major Donor Fundraising 101 at the Hatch in Portland.  It's not too late to register.

Check out my website for a complete list of all my clients.
Recent Blog Entries

Note: I am actively looking for Guest Blog submissions.  If you have some thoughts to share on any aspect of organizational development, shoot me an email and we can discuss length, timing, etc.

A Goal is not an Activity

To Follow your Dreams, Learn to Say No

The Science behind Storytelling

Why you Lead Matters

A Blog about a Frog on a Log - Updated

Should your Nonprofit Get a Drone?

Why Don't Groups Do Strategic Planning

Guest Blog: Grant Writing as a Team-Building Exercise

Connecting Fiscal Management to Strategy

Learning to Let Things Go Wrong

Ideas for Donor Involvement

Looking for one of my past blog entries on a particular topic?   I have now categorized my past blog entries.  Just go to my website and hover over the "blog" link on the navigation bar and you can see the topics and choose from among them. 
Contact Information
Jonathan Poisner Strategic Consulting
phone: 503-490-1234

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