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Helping Organizations Thrive 
June 2014 Edition
Welcome to my June 2014 email newsletter. 

The mission of Jonathan Poisner Strategic Consulting is to make the world a better place by helping mission-driven organizations thrive.  I do that by assisting my clients with strategic planning, campaign planning, coalition building, fundraising, communications, and other organizational development challenges.

To keep people informed about my work, I set up this monthly (mostly) e-newsletter.  If you want to unsubscribe, just look for the link at the bottom.   My most recent edition can be read in my archive.

For a complete lists of the consulting services I offer, check out my website.
What Works

Most editions of this newsletter contain a section I call "What Works." 

Mostly "What Works" focuses on either  Why Organizations Thrive  or Why Organizations Go Off Course, both of which detail lessons I learned while growing the Oregon League of Conservation Voters (OLCV), buttressed by my observations of dozens of other groups both in Oregon and across the country.

 

This edition I'm introducing a new feature which I call Tip Sheets.  Tip Sheets will be a set of quick lessons around a tactic that most nonprofits use.  

 

These Tip Sheets are not intended to be the last word on any topic.  Rather,  they are designed to give newbies a starting point and to give those actively working a tactic a reality check by which to see if they're missing anything important.    

 

My first tip sheet is:  Tips for Social Media.  

 

Eleven Quick Social Media Tips

 

When working with clients, "social media" often becomes a topic. Here are some quick tips groups should keep in mind when plotting their social media strategy.


But first, what do I mean by social media?   I mean the many web tools that have been developed that allow for interactive online communications and relationships between people and organizations.  Usually people are referring to Facebook, Twitter, and LinkedIn.  Beyond that there's a dizzying array of others that fit this category, such as Pinterest, Instagram, and Google+.


While most of my specific references below are to Twitter and Facebook, most of them advice applies across the board.


In no particular order.


1. Email is still king - don't neglect it.


Studies continues to show that effective emails to your constituency will secure far more action than communications to equivalent-sized social media lists.  If you're going to pursue a social media strategy, be sure you're not stealing time that would otherwise have gone into making your email effective.   If you are eating into email time, think twice about whether it's really worth that trade-off.


2. Don't silo your social media strategy


Some groups develop a social media strategy in the context of communications planning.  This can easily silo it so that it's disconnected from other organizational endeavors where it has the most potential benefit.


Social media needs to be a tactic within fundraising planning, within planning for any program that involves public education, advocacy, or outreach, and with thinking about volunteer recruitment - just to name a few examples.  While someone should be your social media expert and should have some overall responsibility in the area, everyone should be literate in social media so that they can play a timely role in providing content and interacting with your constituents.


3. Know your audience

 

Read the rest of the the Tip Sheet.
Recent Success Stories and New Clients

I recently wrapped up a 7 month project working with the Oregon Center for Public Policy.  The work included generating a new strategic plan and working further with staff on a combination of fundraising planning, materials, and coaching.   

I am in the middle stages of a strategic planning and development planning process for the Montana Budget and Policy Center.   I'll be in Helena next week to work further with the board and staff.

I'm continuing to provide ongoing assistance to the Blue Mountains Conservancy aimed at generating new leadership and funding for the organization.   Most recently, I led board workshops on effective board governance and fundraising.  

In late May, I was in Pittsburgh (PA) leading a workshop entitled Major Donor Fundraising: Beyond 101 at the annual River Rally, co-hosted by the River Network and the International Waterkeeper Alliance.

On June 17th, I'll be in Eugene (OR) leading a Nonprofit Association of Oregon workshop entitled: "Strategic Planning for the Real World."  For those of you in the southern Willamette Valley, it's not too late to register. 

Check out my website for a complete list of all my clients.
Recent Blog Entries

Note: I am actively looking for Guest Blog submissions.  If you have some thoughts to share on any aspect of organizational development, shoot me an email and we can discuss length, timing, etc.

Why Don't Groups Do Strategic Planning

Guest Blog: Grant Writing as a Team-Building Exercise

Connecting Fiscal Management to Strategy

Learning to Let Things Go Wrong

Ideas for Donor Involvement

Guest Blog:  Five Questions to Ask when Marketing to Grow your Nonprofit

Have you Sharpened your Axe Lately?

Evaluating on Two Levels

One big Idea and Three Takeaways

Invest in Professional Development

Building your Donor Prospect List

Looking for one of my past blog entries on a particular topic?   I have now categorized my past blog entries.  Just go to my website and hover over the "blog" link on the navigation bar and you can see the topics and choose from among them. 
Contact Information
Jonathan Poisner Strategic Consulting
jonathan@poisner.com
phone: 503-490-1234
http://www.poisner.com


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