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Welcome to the August 2016 issue of Sales & Business eNews. Utilize the eNews as an information resource, including reminders and key updates about promotions, products, and programs. Click Archived eNews issues for past issues containing recent news and information. |
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Each species and/or product section shares new and/or important reminders to assist us in supporting and increasing our feed business with customers and prospects now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your customers, prospects and sales support colleagues to capitalize on every opportunity for business growth! Good Selling!
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ADM Animal Nutrition™ News
Public Relations Update Ad agency Stephan & Brady have directed much editorial coverage on DHA Natur™, both in print and digital. Media coverage included the following sites and the linked information:
Continuous Learning Continuous learning is an important part of personal and professional growth. ADM offers many tools to its colleagues to help them develop their skills, knowledge and expertise. One of those tools is the Tape Rental Library. These audio CDs can help you fit learning into a busy schedule. You can make effective use of time by listening to titles while you drive, eat, exercise or relax. Audio CDs work around your schedule. You can start and stop whenever you want, you can even repeat programs for better comprehension. Audio titles make learning easy and our Tape Rental Library is easy to use. There is an extensive library of titles from a wide variety of authors and publishers. CDs are sent directly to you.
Here's how to order:From the Portal log-in, go to Departments/Colleague Development, under Quick Links click on the Online Tape Rental Library Catalog (lower right-hand side of page). Our company order number is 8079. If you are a new user, you'll want to take some time to review the categories and titles. If you are a returning user, be sure to click on the new titles - updates occur frequently.
There is no charge to you. Simply place your online order and return each CD in the pre-addressed, return mailer. Orders are processed and shipped same day. If you ordered multiple CDs, when one title is returned, your next selection goes out the same day by first class mail. Some titles have workbooks or other printed material. The material is sent as part of your order when requested.
Please consider taking advantage of this easy to use tool by exploring their library of titles today!
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Sales Team and Dealer Recognition
Click above for August 2016 sales team service anniversaries.
Click above for July 2016 commercial sales team recognition.
Click above for January - July 2016 dealer recognition.
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Feedback from ADM Nutrition Academy
The 2016 ADM Nutrition Academy follow-up survey can be accessed via the link below. If you participated and haven't already completed this survey, please do so to help strengthen future events like this for our sales team and customers.
AMPT™-T Testimonial
Texas Commercial Beef Specialist Mark Daniel shares a short but powerful AMPT mineral testimonial from customer Rayford Pullen, Pullen Angus. Rayford mentions three key benefits from feeding AMPT which are important to his operation...
"I have experienced consistent mineral intake compared to other products. We have also seen a significant increase in conception rate on aged cows and AI performance. Weatherization has been good; (we) have had plenty of rain on it!"
Rayford also comments on the customer service he receives... "Mark always takes care of my mineral needs. I message him when we are out and he always has product on hand before my next feeding."
AminoGain® Testimonial
Iowa Commercial Beef Specialist Ronda Driskill recently sent in a testimonial on AminoGain Co-Product Balancer (#53497). The customer, Fred Conner of Albany, MO, does feed business with ADM dealer Hillside Angus Beef, Bethany, MO. Fred first describes his customer service experience and his operation's needs...
"I would like to thank Ronda Driskill, nutritionist for ADM, and Dan & Carolyn Heyle of Hillside Beef, for assisting me with my request to develop a fairly simple ration for my Angus replacement heifers using locally available feedstuffs. (A ration) that was economical and would maintain my performance levels and ultrasound measurements. Having been a longtime advocate of performance testing and utilizing ultrasound measurements since 2001, I did not want to regress in my weights or measurements.
"I was introduced to AminoGain by a friend who feeds a lot of cattle and was sold on the value of AminoGain in a ration. Our 2015-born Angus heifers averaged 907 lb yearling weight, 5.77 IMF, 11.3 rib-eye, and 0.29 back fat. This was done on 6 lb of ration per day plus unlimited late-cut grass hay."
Who doesn't know about our Year-Round Beef Feed Promotion? Make sure no one!
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Commercial Swine
Welcome Aboard
The Commercial Swine Team would like to welcome swine nutritionist Dr. Matthew Asmus to ADM Animal Nutrition™. He is currently finishing up his Ph.D. at Purdue University. Matt received his M.S. in monogastric nutrition from Kansas State University and his B.S. from Michigan State University. Matt will office out of his home in southern Michigan, and we're looking forward to introducing him to our colleagues, customers and prospects. Welcome aboard, Matt!
Formulation Reminder
Quick reminder of the tools available to do on farm formulations. The following spreadsheet programs are being extensively used by our Swine Team today to supplement our current formulation software.
- MotivAte™ Formulation Spreadsheet
- MaxLean® Formulation Spreadsheet
- Parity Plus® Formulation Spreadsheet
In addition to being great formulation tools, these are great teaching tools relative to balancing energy, amino acids and vitamins/trace minerals. If you don't have the spreadsheets or if you have any questions about the spreadsheets, please contact Joel Wenninghoff, Swine Business Manager.
Swine Technical Edge Reminder
Whether it's answering a question for a customer or preparing for a sales call, Swine Technical Edges can be a great source of information. Anything from basic nutrition/management concepts through our wide array of technologies can be found in these reports. I'd encourage you to take some time to review them, so you're aware of the library of resources. These can be found on the Portal's Commercial Swine page under the Presentations/Educational tab.
ADM Animal Nutrition Commercial Swine Team
As we continue to add depth and expertise to our team, our group will be getting together in the next two weeks to begin formulating research plans for 2017. These meetings are the basis for new products and product enhancements as we look forward to FY17. As always, we look forward to input from our colleagues in the field.
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Consumer Products
Pen Pals® Poultry Facebook Page Launched!
The Consumer Team has launched their new Facebook Page -- Pen Pals Poultry! Be one of the first to Like this new marketing and communication tool, and be sure to let all your Pen Pals Poultry customers and prospects know about it. Help spread the word on Pen Pals Poultry Feeds!
Earlier this year, our Consumer group began pushing digital content out to dealers for use in their social media, websites, and email campaigns. Once the dealer accepts the invitation from ADM to participate, they can click on any product or program information that we send to them, and it will immediately be posted to their social media. There is no cost to the dealer. We are sending no less than two campaigns per week. Engaged dealers are sharing ADM content via Promoboxx! Contact Sheldon Bailey with questions.
Consumer Feed Coupons for 2016!
- Pen Pals® Rabbit -- $5 off 5 bags purchased.
- Proud Paws® Pet Foods -- $10 off 5 bags purchased.
 - Coupons with new expiration date are being mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Expiration date of coupons is December 31, 2016.
- You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.
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Dairy
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
Forage Booking Reminder: As we end the second period of the Forage Booking Program, please work with customers that have not yet taken their product booked during the first and second period. Inventory is set based upon bookings and some additional product to account for non-booked customers. When silage starts running it becomes a race to see who gets product, and we want to ensure that booked customers get their product needs met. It is their responsibility to take product when they said they would be needing it. The Allure™ Program is formulated to promote optimal pellet acceptance while ensuring pellet durability; both critical factors in transitioning cows into a robotic milking system for optimal performance. Click title above for more information.
Adifo -- The Time is Now All of our dairy representatives and dairy-focused dealers have participated in Adifo ration-balancing training. This program provides ADM with a sustainable, state-of-the-art ration-balancing program. Ration balancing is the foundation of the value stream we offer our dairy customers. Being competent in the use of the Adifo program is therefore critical to your success and value proposition you provide your customers and prospects. Effective September 1, the Dalex program will no longer be available. With that, time flies and there is a lot of work to do -- you have to transfer existing client information, be as proficient as you can be with Adifo, and be prepared to use this new program before the Fall when you will be extremely busy changing diets. The Dairy Team understands that you will undoubtedly have questions on the program. The good news is we have an excellent support team in Drs. Don Jaquette, Brian Lammers and Rod Friesen, who are more than willing to address any questions you may have. Just click their name above to send an email if you have any questions.
Mooving Upward -- Dairy Team Successes! - New Lactation and Dry Cow Business: Congratulations to Byron Schunk and Dr. Rod Friesen on earning the business of a prominent 3,000-cow dairy in Michigan. This account had been a long time customer that left ADM a few years back, but this didn't keep Byron and Daniel Lindquist, of Harvey Milling Company, from keeping the relationship intact. This was truly a team effort with Dr. Friesen working closely with the operation's nutritionist in developing the formulas and Byron and Daniel closing the sale. This account is shipping approximately 600 ton per month with another herd they have that are only currently purchasing dry cow product. Great job, Byron, Doc and Daniel!
- New Calf Milk Replacer, Calf Concentrate and Finisher Business: Congratulations to Patrick Heacock and Bob Ostrowski on earning the business a large, progressive commercial calf producer in Minnesota that has over 1,000 calves on feed and is in the process of completing facilities to grow their capacity to 2,000-2,400 head. They've been working on this account for the last couple of months and just secured the first order of custom milk replacer which, if performs as expected, will move to full semi-load quantities. The producer committed to go with ADM on both his finisher and calf concentrate as well. A great job, Patrick and Bob!!
- New Ecosyl Customer: The beef guys are stepping up! Mark Daniel (ADM Commercial Beef Specialist in TX) earned the business of a new account. The customer had placed their order a few weeks ago for 16 bottles of Ecosyl®* 800. The crop ran heavier than anticipated, generating placement of another order for 8 more bottles of Ecosyl 800. To add to that, the custom chopper that is doing the work is very pleased with how Ecosyl is working for them (mixes well, keeps well, stays mixed, no plugging.) The cutter is from the Dalhart, TX, area, which has huge tonnage potential. Mark hopes to be able to network with this cutter to further grow the business. Great job, Mark!
- Buckeye Success: Congrats to Dr. Brian Lammers on securing the silage preservative business of the largest dairy in Ohio! They will be treating 60,000 tons of silage this year using Silo-Guard®*. They had used Silo-Guard with success previously, but thought it was a bit expensive and went another direction last year. It didn't work out too well for them and are they back on the program. Great job, Brian!
Dairy Portal Updates: New Additions to the Dairy Section *Not trademarks of ADM |
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Equine
Biotin Added to all ADM Equine Feeds
Biotin benefits hoof integrity based on its role in keratin-protein synthesis and is needed in the intracellular matrix of the hoof; biotin deficiency has been attributed to hair loss and lackluster hair color in some species. Be sure to inform all your equine feed customers. Biotin will be guaranteed on tags in September.
Earlier this year, our Consumer group began pushing digital content out to dealers for use in their social media, websites, and email campaigns. Once the dealer accepts the invitation from ADM to participate, they can click on any product or program information that we send to them, and it will immediately be posted to their social media. There is no cost to the dealer. We are sending no less than two campaigns per week. Engaged dealers are now sharing ADM content via Promoboxx! Contact Sheldon Bailey with questions. New P.U.R.P.O.S.E. Driven Technology
A new mini brochure (SM0184) and POP poster (SM0192) are now available promoting new equine P.U.R.P.O.S.E. Driven Technology, featuring the value additives in GLO feeds premium blends.
Equine Coupons for 2016!
- $15.00 off the purchase of 20 bags of Patriot® feeds
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
- Coupons with new expiration date are being mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Additional coupons available through Sandy Chatten.
- GLO and GRO coupons are to be used on the day of the event.
- Coupons' expiration date is 12/31/16.
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R&D/Innovation News
Research Lab Facility Being Relocated The Research Lab facility is relocating from 30th St. in Quincy to the Mendon Research Center northeast of Mendon, IL. ADM Animal Nutrition has decided to upgrade our research lab capabilities and build a new facility on the Mendon Research Center site to add research capabilities and efficiency for the animal feed research team. All of the lab equipment and personnel will be in the new upgraded facility by September 2016 to take advantage of being in close proximity to the intensive animal studies conducted at the Mendon Research Center. This research lab investment is another example of ADM's ongoing commitment to the animal feed industry and ADM Animal Nutrition.
Director, Applied Nutrition ADM Alliance Nutrition 260-223-0098 / 217-231-2242 |
 Show Feeds 
Share With Show Lamb Exhibitors
What a great year MoorMan's ShowTec is having with show lambs so far in 2016! There's been more champions added each week, and we're just a little over half way through the year, with many BIG shows yet to take place.
To help with show lamb projects and upcoming BIG shows, share these show lamb videos below or go directly to our YouTube videos. Picking up new ideas and refreshers on the proper feeding and caring for lambs can make a BIG difference! Viewers will also discover the effective show lamb feed products and top-dresses available in proven feeding programs from MoorMan's ShowTec.
2016 MoorMan's ShowTec $4.00 Coupons are Available NOW!
2016 Livestock Youth Award Application Available!
Learn more about ShowTec products and feeding programs from ADM Specialists.
Encourage Your Customers and Dealers to Follow Facebook!
MoorMan's ShowTec Marketing Materials |
Specialty Ingredients 
PROPLEX® DY
PROPLEX DY (called PROTM-DY in Canada) is a high-quality, flowable protein meal applicable to the feed industry that is composed of dried Saccharomyces yeast. It is a good source of digestible amino acids and intended for use in fish, crustacean, swine and poultry feeds that require a high-quality protein with low anti-nutritional properties. PROPLEX DY does not contain animal proteins. - Highly concentrated yeast; no additional carriers
- Consistent nutrient profile, quality and supply
- Research-proven
- Highly digestible amino acids
- Added flexibility in ration formulations
- No known anti-nutritional factors
- Excellent palatability
- No animal protein
- Sustainable resource, compared with limited protein sources, such as fishmeal
For national account team, sales to large integrator accounts and focus on feed manufacturing and distributor customers. For specialty ingredient team, focus on large integrator accounts and international sales opportunities.
The external launch of PROPLEX DY kicked off at 2016 World Pork Expo recently. Sales support tools include press release, logo, new brochure, display banner and full page ad.
Complete your targeted customer lists, share your strategies for these accounts, leverage marketing tools. It's time to go to market!
Order SM0182 RumeNext®-Beef brochure from Business Services in Quincy. It's a great communication tool for use with your customers.
Key points in the brochure: - RumeNext-Beef is a safe, non-antibiotic alternative to monensin (ionohores).
- RumeNext-Beef is a natural choice to enhance production of cattle that are raised in "natural beef" programs.
- RumeNext-Beef is research-proven, backed by multiple trials(ADM and third party) in the U.S. and around the world.
- RumeNext-Beef is highly palatable, with high degree of stability in feeds. It can be used in practically any supplement (including liquid feeds) and is available in two concentrations, to provide our customers convenience in manufacturing supplements, free choice minerals and complete feeds.
When Health & Production Matter  CitriStim® consists of a unique strain of yeast, Pichia guilliermondii, used in the production of ADM citric acid. As a whole-cell product, CitriStim is consistently rich in immune factors, including nucleic acids, mannans, and beta-glucan. Basic research and extensive field application show that this unique organism exerts a powerful influence on three areas:
- Immunity. CitriStim triggers key natural body defense mechanisms and immune signaling assists in preserving critical vital nutrients.
- Gut health. Pathogens adhere to Pichia, instead of intestinal cells, which allows for a more rapid clearing of pathogens and allows for a positive effect on growth.
- Animal performance. Research shows better performance in numerous species and production systems.
COOL to GROW
The ADM customer appreciation promotion is based on growth in purchases of Thermal Care R and Endo-Fighter Pak II. Based on purchases made between February 1 and September 30, 2016. All eligible customers will be contacted concerning their reward at the end of the promotion. Click here for exciting promotion and product details! 
*Not a trademark of ADM.
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Wildlife and Game Bird 
2016 Rack Plus™ $4.00 Coupons Available NOW!
Rack Plus Minerals, Blocks and Tubs!
- #81731AAA1M Rack Plus Deer Mineral
- #81732AAA6A Rack Plus Deer Block
- #81733AAA6G Rack Plus Deer Tub
You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- available in the form your Customers prefer.
(Click image for larger view)
The tub is 100 lb. The block is 25 lb.
Flight Ready™ 
Please utilize the below marketing support materials to help promote the Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.
**Send request to Business Services
Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436
Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749
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ADM Corporate Information
At ADM, we believe Zero is Possible, and we work every day to achieve Zero incidents, Zero injuries. Protecting people and cultivating a safe environment is part of everything we do and every decision we make. And, we each share personal responsibility for keeping ourselves and others safe.
Improving our business and achieving $1 billion in operational excellence, procurement, margin improvements and new products by 2020.
I-Team Idea Form
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