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Welcome to the July 2016 issue of Sales & Business eNews. Utilize the eNews as an information resource, including reminders and key updates about promotions, products, and programs. Click Archived eNews issues for past issues containing recent news and information. |
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Each species and/or product section shares new and/or important reminders to assist us in supporting and increasing our feed business with customers and prospects now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your customers, prospects and sales support colleagues to capitalize on every opportunity for business growth! Good Selling!
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ADM Animal Nutrition™ News
Glencoe, Minnesota, Grand Opening Receives Positive Media Attention
Contacts with local and regional media paid dividends with special coverage of the grand opening of our new mill in Glencoe, MN.
Check out the following links to read about the coverage ADM received:
Public Relations Update
Ad agency Stephan & Brady coordinated an editorial meeting at the offices of WATT Global Media in Rockford, IL, on May 16 this year. Experts from ADM spoke directly with editors covering both agri-business and the pet food industry. Editorial coverage of ADM products is a direct result of this meeting.
Some of the first products getting editorial coverage include Thermal Care™ R and PROPLEX® DY. Press releases have informed on the launch of PROPLEX DY and the release of new Thermal Care R research. Outreach efforts have been focused on species specific publications relevant to each Animal Nutrition product.
Continuous Learning
Continuous learning is an important part of personal and professional growth. ADM offers many tools to its colleagues to help them develop their skills, knowledge and expertise. One of those tools is the Tape Rental Library. These audio CDs can help you fit learning into a busy schedule. You can make effective use of time by listening to titles while you drive, eat, exercise or relax. Audio CDs work around your schedule. You can start and stop whenever you want, you can even repeat programs for better comprehension. Audio titles make learning easy and our Tape Rental Library is easy to use. There is an extensive library of titles from a wide variety of authors and publishers. CDs are sent directly to you.
Here's how to order:From the Portal log-in, go to Departments/Colleague Development, under Quick Links click on the Online Tape Rental Library Catalog (lower right-hand side of page). Our company order number is 8079. If you are a new user, you'll want to take some time to review the categories and titles. If you are a returning user, be sure to click on the new titles - updates occur frequently.
There is no charge to you. Simply place your online order and return each CD in the pre-addressed, return mailer. Orders are processed and shipped same day. If you ordered multiple CDs, when one title is returned, your next selection goes out the same day by first class mail. Some titles have workbooks or other printed material. The material is sent as part of your order when requested.
Please consider taking advantage of this easy to use tool by exploring their library of
titles today!
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ADM Sales Team Recognition
Click above title for July ADM sales team service anniversaries and news.
Click above title for June commercial sales team recognition.
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Great Feedback from ADM Nutrition Academy
The 2016 ADM Nutrition Academy was held Monday, June 20, through Wednesday, June 22, in Olathe, KS. Nearly 200 individuals involved in livestock feed sales and nutrition, including ADM feed dealers, ADM feed specialists, managers and industry representatives participated. The purpose of the Academy was to raise the knowledge of those attending in the areas of animal nutrition and management; plus the awareness of specific solutions ADM products provide animal owners and livestock producers. Quality networking was also a key benefit to all. Here's just one response from a veteran ADM feed dealer...
I would like to thank each of you and ADM for the outstanding ADM Nutrition Academy that just concluded. I have been attending 'feed training meetings' for 40 years and can honestly tell you that this was the BEST ONE I have ever attended. The topics were very good and the presenters were well prepared. I also appreciated that the moderators kept everything 'on time' during the day.
Our goal is to continue to grow our business through ADM -- we have a good thing going and only hope it gets better in the years to come. Thanks again for a great two-and-a-half days.
Minerals play a key role in cattle diets
Click link below for a quick read and excellent article on explaining mineral nutrition needs and benefits in cattle diets. From the July 2, 2016 issue of Illinois Farmer Today and missourifarmertoday.com, article by Benjamin Herrold.
Minerals play a key role in cattle diets
Permission to share in eNews from Roy Leidahl, Managing Editor, IFT Publications.
2016 Year-Round Beef Feed Promotion
Who doesn't know about our Year-Round Beef Feed Promotion? Make sure nobody!
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Commercial Swine
Although we're into our summer challenges relative to heat stress, incorporating Thermal Care™ 4S can still be a prudent decision to alleviate the impact of heat on performance and well-being of the pig. Thermal Care 4S is designed to elicit specific physiological responses (vasodilation and immune modulation) to assist pigs in dealing with heat stress. Feeding recommendations are 4 lb/ton for sows and boars, 2-4 lb/ton for grow-finish and 1-2 lb/ton for nursery pigs.
Below is a quick overview from research study S16201 relative to the impact Thermal Care 4S can have to alleviate heat stress as it relates to both physiological and performance factors. Pigs were fed from approximately 255 lb to heavier market weights. Some take home messages:
- Skin temperature of the pigs fed Thermal Care 4S was reduced an average of 0.45°F across the initial four time periods measured.
- Average daily gain was better at each of the five phases measured compared to control. Of particular note is that the improvements were seen immediately with a 23% and 25% improvement in gain during the first two seven-day periods.
- Final body weight increased by 8 lb for the pigs fed Thermal Care 4S.
These results confirm that Thermal Care 4S can have an immediate impact on alleviating heat stress. You still have the rest of July, August and September to assist your customers in managing their way through some of the challenges associated with heat stress....Good Selling!
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Consumer Products
Pen Pals® Poultry Facebook Page Launched!
The Consumer Team has launched their new Facebook Page -- Pen Pals Poultry! Be one of the first to Like this new marketing and communication tool, and be sure to let all your Pen Pals Poultry customers and prospects know about it. Help spread the word on Pen Pals Poultry Feeds!
In early May, the Consumer group began pushing digital content out to dealers for use in their social media, websites, and email campaigns. Over 100 engaged dealers are now sharing ADM content via Promoboxx! Once the dealer accepts the invitation from ADM to participate, they can click on any product or program information that we send to them, and it will immediately be posted to their social media. There is no cost to the dealer. We are sending no less than two campaigns per week. Contact Sheldon Bailey with questions.
Consumer Feed Coupons for 2016!
- Pen Pals® Rabbit -- $5 off 5 bags purchased.
- Proud Paws® Pet Foods -- $10 off 5 bags purchased.
 - Coupons with new expiration date are being mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Expiration date of coupons is December 31, 2016.
- You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.
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Dairy
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
Summer Product Showcase & SEM Boosters--BEAT THE HEAT
We are in the thick of heat and humidity draining production and dairy herd profitability. BEAT THE HEAT with these technologies--they will provide the return on investment required in support of animal productivity, immunity and component production under heat stress conditions.
- Thermal Care™ -- There is nothing better on the market to help minimize the adverse financial effects of heat stress. This is one of those products where its cost can be spread across several impactful areas including milk production support, optimizing rumen function and bolstering animal immunity.
- Enertia® & P95-- To optimize energy intake once degradable fat levels are met in the diet. We have had excellent butterfat response with the new P95.
- DCAD Plus or Energy Booster K -- Helps replenish potassium lost due to heat stress, helping to maintain butterfat and milk production.
- Ration Guard®* -- If TMRs are fed once daily and begin to heat, secondary fermentation can occur. Ration Guard introduction into the TMR during the summer can help prevent this secondary fermentation from occurring, resulting in better TMR intake and maintenance of feed quality.
Milk Specialties Update ADM calf milk replacer began being manufactured at the Milk Specialties plant in New Holstein, WI, on June 30. Several ADM plants have placed their initial orders with Rebecca Mowen and new product is in route. With this change in suppliers, we have a renewal of focus -- focus on growth. Growth of calf milk replacers as an entry point into prospects' operations and to sell our entire LegenDairy™ calf & heifer product line to both prospects and existing customers. Support There is a dedicated team of Milk Specialties personnel to assist in your sales. I have added the directory below again this month, providing the contact information for your local representative. There have been several good meetings, and I have asked that each of their reps reach out to you to set aside time to discuss your market, key customers and importantly-key prospects.
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Milk Specialties Representative
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Contact Information
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Territory Covered
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Floyd Roderick
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217-264-7368
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IN, MI, OH, KY, TN, WV and eastern IL
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Mike Turba/Tom Meloche
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Turba: 608-778-8490
Meloche: 612-750-7856
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MN, WI, NE, IA, MO, western IL, SD and ND
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Joe Gulick
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412-627-3623
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PA, MD, DE, VA, NC, SC, GA and FL
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Matt Seller
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806-241-4892
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CO, KS, OK, TX, OK and NM
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Jim Loften
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320-260-1695
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WA, OR, ID and UT
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Tyler Harris
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830-832-1212
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CA, NV and AZ.
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Rob Costello
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585-746-8691
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NY, VT, NH, ME, MA, NJ, CT and RI
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Calf Specialty Products
Several calf specialty products will be available through Milk Specialties that can help support your calf milk replacer and feed business including the products listed below. Note: We will schedule a webinar providing an overview of these products and available sales tools on Friday, August 5 @ 7:30 a.m. Central/8:30 a.m. Eastern; login information will be provided closer to the session. - Milk Bridge, a pasteurized milk supplement
- Calf Ally Complete, a calf colostrum replacement
- CalfAlly®* E-Lyte, an energy supplement with electrolytes
- CalfAlly® E-Lyte Gel™, an energy supplement with electrolytes and gelling agent
- Milk Energizer, a cold weather energy supplement
- ClariFly®* Add-Pack
- CalfAlly® NT Add Pack
New Calf Milk Replacer Materials Available on the Portal
Several updated milk replacer sales tools will be provided on the portal including: - New NurseTrate Calf Milk Replacer Sell Sheet
- New calf milk replacer product pages
- New Holstein (WI) Direct Pick-Up Program details
The New Holstein (WI) Direct Pick-Up Program
Customers that have interest in picking up their product directly from the Milk Specialties New Holstein, Wisconsin, plant will be able to do so.
Direct pick-up program details: - NurseTrate® and All-Milk milk replacer orders must be in two-ton multiples per product
- Specialty milk products are given on the next page and do not require a one-ton minimum (but must be purchased in full cases)
- Lead time: 1 week
- Qualifying products are listed on the next page
- Price list: W662-FOB-MS NEW HOLSTEIN
- Warehouse: 356
- Payment term discount applies
- No other discounts apply
To place an order contact:
Rebecca Mowen
ADM Animal Nutrition
1000 N 30th St
PO Box 1C
Quincy, IL 62305-3115
Ph: 217-231-2889; email: Rebecca.Mowen@adm.com
ADIFO Training -- You Don't Use It, You Will Lose It
All of our dairy representatives and dairy-focused dealers have participated in ADIFO ration balancing training. This program provides ADM with a sustainable, state-of-the-art ration balancing program. As you know, as with any computer program, if you don't use it, you will lose the knowledge you have gained.
Ration balancing is the foundation of the value stream we offer our dairy customers. Being competent in the use of the ADIFO program is therefore critical to your success.
Come this fall, the Dalex program will no longer be available. You have to transfer existing client information to ADIFO, be as proficient as you can be with ADIFO, and be prepared to use this new program before the fall when you also will be extremely busy changing diets.
Again, if you have not used the program or have very little usage since your training session, it is critical that you do so now.
The Dairy Team understands that you will undoubtedly have questions about ADIFO. The good news is we have an excellent support team in Drs. Jaquette, Lammers and Friesen, who are more than willing to address any questions you may have. *Not trademarks of ADM. |
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Equine
Biotin Added to All ADM Animal Nutrition® Equine Feeds
Biotin benefits hoof integrity based on its role in keratin-protein synthesis and is needed in the intracellular matrix of the hoof; biotin deficiency has been attributed to hair loss and lackluster hair color in some species. Be sure to inform all your equine feed customers. Biotin will be guaranteed on tags in September.
In early May, the Consumer group began pushing digital content out to dealers for use in their social media, websites, and email campaigns. Over 100 engaged dealers are now sharing ADM content via Promoboxx. Once the dealer accepts the invitation from ADM to participate, they can click on any product or program information that we send to them, and it will immediately be posted to their social media. There is no cost to the dealer. We are sending no less than two campaigns per week. Contact Sheldon Bailey with questions. New P.U.R.P.O.S.E. Driven Technology
A new mini brochure (SM0184) and POP poster (SM0192) are now available promoting new equine P.U.R.P.O.S.E. Driven Technology, featuring the value additives in GLO feeds premium blends.
Equine Coupons for 2016!
- $15.00 off the purchase of 20 bags of Patriot® feeds
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
- Coupons with new expiration date are being mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Additional coupons available through Sandy Chatten.
- GLO and GRO coupons are to be used on the day of the event.
- Coupons' expiration date is 12/31/16.
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R&D/Innovation News
Research Lab Facility Being Relocated The Research Lab facility is relocating from 30th St. in Quincy to the Mendon Research Center northeast of Mendon, IL. ADM Animal Nutrition has decided to upgrade our research lab capabilities and build a new facility on the Mendon Research Center site to add research capabilities and efficiency for the animal feed research team. All of the lab equipment and personnel will be in the new upgraded facility by September 2016 to take advantage of being in close proximity to the intensive animal studies conducted at the Mendon Research Center. This research lab investment is another example of ADM's ongoing commitment to the animal feed industry and ADM Animal Nutrition.
Director, Applied Nutrition ADM Alliance Nutrition 260-223-0098 / 217-231-2242 |
 Show Feeds 
MoorMan's® ShowTec® Hi Fat 16 LN (#16700BPFE4)
ShowTec Hi Fat 16 LN is a complete, mini-pelleted feed for pigs from 50 lb to show, fed to develop a full-body while maintaining muscle shape over the top and expansion of ribs and flank. This product is designed to provide all of the functional ingredients that are in #18007 MoorMan's ShowTec Hi Fat 18 LN, but with the right protein and amino acids for pigs that need a 16% protein feed.
The Product Page and Quick Reference Guide can be located on the Portal. The QRG can also be found on the Show Feed website. The updated Show Pig QRG provides product positioning and is available for ordering from Business Services.
The MoorMan's ShowTec bag shown below will be used for #16700 MoorMan's ShowTec Hi Fat 16 LN.
Introducing NEW ADM Swine Show Feed
(#12368AGN24)
We are excited to announce that we now have a new Swine Show Feed specifically positioned for Customers who buy their feed off the shelf and who are more interested in the participation aspect of a show, than they are in the competition of a show.
ADM Swine Show Feed is a lower cost, complete ration in regular pellet form that is designed for feeding show pigs at local shows. This product is not intended for show pigs that require the extra value provided by MoorMan's ShowTec brand show feed. Swine Show Feed offers a complement of nutrients at an economical price for feeding show pigs from 60 lb to show weight. Unlike MoorMan's ShowTec complete feeds, this product uses collective terms, opportunity ingredients and least cost formulation.
Below is a picture of the bag for Swine Show Feed which should have a very high customer shelf appeal especially to the walk-in Customer buying off the shelf. This product is not eligible for the Livestock Youth Award Program. Manufacturing and availability of this product will be limited based on local demand for this type of product. It will be manufactured in Quincy, IL. Please work with your Manager, Sales Coordinator and Pricing to get it floor stocked or manufactured at additional plants and added to your price list as needed.
 Below are links to the Portal for the Swine Show Feed product page and our updated packaging spreadsheet to help plants clarify which package should be used for each show feed product. Same great products with a NEW LOOK (and some new sizes)!
We have changed our pouch style and bucket sizes for EatMoor™ and MoorFlex™.
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Product Number
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Product Name
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Description
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Size
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Wholesale Price*
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Retail Price*
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12346AAAPF
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EatMoor
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Bucket
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12.0 lb
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$44.04
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$58.74
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12346AAA5E
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EatMoor
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Pouch
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3.75 lb
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$14.76
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$19.68
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12346AAAAG
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EatMoor
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Bag
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20 kg
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$151.16
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$205.15
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12298AAAJN
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MoorFlex
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Bucket
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18.0 lb
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$76.49
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$102.00
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12298AAA5E
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MoorFlex
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Pouch
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3.75 lb
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$16.94
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$22.58
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*Prices subject to change
2016 MoorMan's ShowTec $4.00 Coupons are Available NOW!
2016 Livestock Youth Award Application Available!
Learn more about ShowTec products and feeding programs from ADM Specialists.
Encourage Your Customers and Dealers to Follow Facebook!
MoorMan's ShowTec Marketing Materials |
Specialty Ingredients 
PROPLEX® DY
PROPLEX DY (called PROTM-DY in Canada) is a high-quality, flowable protein meal applicable to the feed industry that is composed of dried Saccharomyces yeast. It is a good source of digestible amino acids and intended for use in fish, crustacean, swine and poultry feeds that require a high-quality protein with low anti-nutritional properties. PROPLEX DY does not contain animal proteins. - Highly concentrated yeast; no additional carriers
- Consistent nutrient profile, quality and supply
- Research-proven
- Highly digestible amino acids
- Added flexibility in ration formulations
- No known anti-nutritional factors
- Excellent palatability
- No animal protein
- Sustainable resource, compared with limited protein sources, such as fishmeal
For national account team, sales to large integrator accounts and focus on feed manufacturing and distributor customers. For specialty ingredient team, focus on large integrator accounts and international sales opportunities.
The external launch of PROPLEX DY kicked off at 2016 World Pork Expo recently. Sales support tools include press release, logo, new brochure, display banner and full page ad.
Complete your targeted customer lists, share your strategies for these accounts, leverage marketing tools. It's time to go to market!
Order SM0182 RumeNext®-Beef brochure from Business Services in Quincy. It's a great communication tool for use with your customers.
Key points in the brochure: - RumeNext-Beef is a safe, non-antibiotic alternative to monensin (ionohores).
- RumeNext-Beef is a natural choice to enhance production of cattle that are raised in "natural beef" programs.
- RumeNext-Beef is research-proven, backed by multiple trials(ADM and third party) in the U.S. and around the world.
- RumeNext-Beef is highly palatable, with high degree of stability in feeds. It can be used in practically any supplement (including liquid feeds) and is available in two concentrations, to provide our customers convenience in manufacturing supplements, free choice minerals and complete feeds.
When Health & Production Matter  CitriStim® consists of a unique strain of yeast, Pichia guilliermondii, used in the production of ADM citric acid. As a whole-cell product, CitriStim is consistently rich in immune factors, including nucleic acids, mannans, and beta-glucan. Basic research and extensive field application show that this unique organism exerts a powerful influence on three areas:
- Immunity. CitriStim triggers key natural body defense mechanisms and immune signaling assists in preserving critical vital nutrients.
- Gut health. Pathogens adhere to Pichia, instead of intestinal cells, which allows for a more rapid clearing of pathogens and allows for a positive effect on growth.
- Animal performance. Research shows better performance in numerous species and production systems.
COOL to GROW
The ADM customer appreciation promotion is based on growth in purchases of Thermal Care R and Endo-Fighter Pak II. Based on purchases made between February 1 and September 30, 2016. All eligible customers will be contacted concerning their reward at the end of the promotion. Click here for exciting promotion and product details! 
*Not a trademark of ADM.
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Wildlife and Game Bird 
2016 Rack Plus™ $4.00 Coupons Available NOW!
Rack Plus Minerals, Blocks and Tubs!
- #81731AAA1M Rack Plus Deer Mineral
- #81732AAA6A Rack Plus Deer Block
- #81733AAA6G Rack Plus Deer Tub
You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- available in the form your Customers prefer.
(Click image for larger view)
The tub is 100 lb. The block is 25 lb.
Flight Ready™ 
Please utilize the below marketing support materials to help promote the Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.
**Send request to Business Services
Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436
Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749
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ADM Corporate Information
At ADM, we believe Zero is Possible, and we work every day to achieve Zero incidents, Zero injuries. Protecting people and cultivating a safe environment is part of everything we do and every decision we make. And, we each share personal responsibility for keeping ourselves and others safe.
Improving our business and achieving $1 billion in operational excellence, procurement, margin improvements and new products by 2020.
I-Team Idea Form
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