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Welcome to the April 2016 issue of Sales & Business eNews. Utilize the eNews as an information resource, including reminders and key updates about promotions, products, and programs. Click Archived eNews issues for past issues containing recent news and information. |
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Each species and/or product section shares new and/or important reminders to assist us in supporting and increasing our feed business with customers and prospects now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your customers, prospects and sales support colleagues to capitalize on every opportunity for business growth! Good Selling!
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| ADM Animal Nutrition™ News
Feed & Pet Food
Introduced last month, the newly updated ADM Ingredients Catalog is a great tool to help you present key company messages, which include but are not limited to:
- ADM is a leading provider of nutritional supplements and feed for livestock.
- ADM is one of the world's largest agricultural processors and ingredient providers. Our global value chain - including corn and oilseed processing, grain milling and commodity merchandising - provides our customers with a dependable supply of ingredients.
- ADM's ingredient offerings and blending services focus on meeting animals' nutritional needs; and as a result our customers can efficiently produce meat, milk and eggs for consumption. It's why ADM Animal Nutrition exists!
- ADM's R&D teams work diligently to overcome customer challenges before they become issues.
Use the ADM Ingredients Catalog to get a pulse on your customer's view of what ADM offers and what that means to their business. Show them the Table of Contents and product portfolio. What a great way to demonstrate no competitor can better meet nutritional needs than ADM! Or ask a prospect, does their current supplier have the level of R&D and technical services like ADM?
ADM will be using the new ADM Ingredients Catalog at key industry events during the first half of this year. We hope you'll also use this great resource and make positive points about ADM with your clientele. It will be beneficial to you, your team, your customers and ADM for all of us to become more and more familiar with all we do to sustain commercial and production agriculture throughout the world.
Interested in receiving a copy of the catalog? Contact Kent Egbert.
This presentation folder has recently been updated with the new ADM logo. It is now a 2-panel folder with pockets for inserting documents and is available for order through Business Services. Use for customer presentations, securing business notes and other documents.
ADM Animal Nutrition will be represented at the following upcoming industry events. Click Events to take you to the Portal page for more information. Please share this information with your dealers and customers. - Florida Cattlemen's Association Convention, June 14-16, Champions Gate, FL
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Sales Team & Dealer Recognition
Click above title for April sales team service anniversaries.
Sales Team Recognition--March 2016
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Make use of the newest AMPT ™ testimonials with customers and prospects. Strong, positive comments from customer and veterinarian on improved results in breed back and hoof health after switching to AMPT in March 2015. Find this one and other beef testimonials on the Portal under Beef/Presentations, Educational/Customer Testimonials.
New Med Codes In Combination With IGR Products
New medicated codes are now available for IGR products when combined with chlortetracycline (CTC), lasalocid (LAS) or monensin (MON). These options, along with DBZ, the larvicide in ClariFly®*, provide fly control in combination with other popular medications. Chlortetracycline and its combinations will require a VFD beginning January 1, 2017. *Not a trademark of ADM.
New AMPT™ Mineral Products Introduced!
An AMPT-A product fortified with higher levels of phosphorus, trace minerals and vitamins; and a pelleted version of AMPT-A CPB designed to balance minerals in a co-product ration.
2016 Beef Training!
 Only a few rooms remain and registrations will be honored based on receipt of the commitment form. Dealers' registration fees will be invoiced after the first of May. Dealer account credits will be processed upon completion of training.
Training class enrollment will be sent in early May to all registered attendees.
2016 Year-Round Beef Feed Promotion
Make sure all know about our Year-Round Beef Feed Promotion!
The only change to the 2016 Year-Round Beef Feed Promotion is the addition of N-Vigor8™ and AminoGain® products to TIER 1 ($50 per ton discount when ordering 1 ton or greater of an individual product). Please inform your customers of the 2016 Year-Round Beef Feed Promotion and the addition of N-Vigor8 and AminoGain to the program.
Please note: Only the new AminoGain offering will qualify for the 2016 Year-Round Beef Feed Promotion Tier 1 Discount. AminoGro™ products (AminoGro 6, 12, 18, 6+3, 12+6) do not qualify for this promotion discount.
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Commercial Swine 
Value Proposition
Our customers may vary on how they would answer the question, "What value proposition does ADM Animal Nutrition™ and our swine products/program offer that means most to your business?" Our goal would be they would identify:
- Great sales support
- Research-proven products and programs that optimize ROI
- Technical support as required
- Easy to do business with
- Product availability and competitive pricing
We ask the question simply because of a question received earlier this week relative to the value proposition of Easyzyme®* relative to lowering ingredient pricing and pressure on profitability. This is a great example and addresses the above values we provide.
We know from our research, we can expect Easyzyme to enhance average daily gain and feed efficiency in pigs fed diets with no added fat and yield performance similar to diets containing 2% added fat.
Easyzyme Economics -- The Bottom Line
Using our ADM Animal Nutrition Swine Growth Model, we looked at current diets containing corn, soybean meal, DDGS, and fat, with our MaxLean® GF 45P CSBM premix and synthetic amino acids. We priced corn @ $128.00 per ton, soybean meal @ $268.00 per ton, DDGS @ $130.00 per ton, choice white grease @ $560.00 per ton and Easyzyme @ $1.95 per pound. Premix and amino acid cost remained constant.
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Corn-SBM
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With Easyzyme
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With Fat
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Start Wt., lb
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50.0
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50.0
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50.0
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Finish Wt., lb
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280.0
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280.0
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280.0
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Days on Feed
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123
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122
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122
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ADFI, lb
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5.58
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5.50
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5.50
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ADG, lb
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1.87
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1.89
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1.89
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F:G
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2.98
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2.92
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2.92
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Feed Cost/Head
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$ 57.26
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$ 56.67
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$ 59.02
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Value Proposition
- Adding Easyzyme, while increasing diet cost in a corn/soybean meal/DDGS diet, resulted in better performance and reduced feet cost per head by $ 0.59.
- The addition of Easzyme, as compared to choice white grease, maintained similar performance while saving $2.35 per head on feed costs.
The lesson here is that when ingredient prices are lower and profitability is challenging, the easy reaction is to eliminate products/costs such as Easyzyme. It's easy to do and may meet a short-term objective. The real reality - we'll miss on providing our customer the best value proposition. Great Selling.
*A trademark of EASY BIO Inc. |
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Dairy
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
Spring Product Showcase & SEM Booster -- Hay Guard  Winter is shaking its grip and soon producers will be thinking about first cutting hay and first crop haylage or baleage. For haylage and baleage we have several preservative options within our product offering including Silo Guard ®* (oxygen scavenger preservative) and Ecosyl ®* (bacterial preservative) products. For hay we have had excellent growth in the use of Hay Guard ®*.
What is Hay Guard?
Hay Guard contains a patented combination of sulfur compounds that produce gases which:
- Limit plant cell respiration in the forage mass
- Reduce temperature after baling
The results:
- Cooler hay after baling
- Greater dry matter recovery
- Fresher, more palatable hay at feedout
Hay Guard Products:
(866300PL) Liquid Hay Guard II-50 lb pail
(866300DM) Liquid Hay Guard II-550 lb drum
(866300CW) Liquid Hay Guard II-3,300 lb tote
Usage Rate:
Please consult the information on the portal or contact Bill Earley as application rates vary dependent upon hay moisture levels.
*Not trademarks of ADM. So, What is the Impact of McDonald's Movement to Use REAL Butter? It is so encouraging to hear when a major influence on the consumer is using REAL dairy products. With 14,000 U.S. restaurants, McDonald's® movement to add REAL butter into 20 of their products represents the milk equivalent of 500-600 million pounds of milk. Interestingly, this offsets much of the butter export losses incurred in 2015. Dieticians with Dairy Management, Inc. (DMI) using dairy check-off dollars worked with McDonald's food developers on preparing their workers with handling REAL dairy products. A similar movement occurred with Domino's Pizza® when DMI began working with them to use REAL cheese. When Pizza Hut saw what had been stagnant to down Domino's sales grow, they followed suit. Do You Have Organic Dairy Opportunities?  I've have fielded more calls recently on what we have available for organic producers than I have in a long time. There is a real movement from conventional to organic milk production in some areas. This market will continue to grow and presents opportunity for those seeking it. ADM Animal Nutrition has several products that you can position into organic dairy operations.
So what does ADM Animal Nutrition have to meet the needs of organic dairy farmers?
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Area of Focus
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Product
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Product Information
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Silage Preservation
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(848700) Eureka™*
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Organic-certified dry applied, oxygen-scavenging aid to fermentation for all types of silages, baled hay and high moisture grains. (See information on Portal for application rates as they vary.)
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Mineral Fortification
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(34774AAA) Fortress™ Organic Lactation Mineral PL
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Organic-certified lactation mineral designed to be fed at 0.7 lb/hd/day (includes salt)+
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Mineral Fortification
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(34771AAA) Fortress Organic Dry Cow Mineral PL
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Organic-certified dry cow mineral designed to be fed at 0.3 lb/hd/day (includes salt) +
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Mineral Fortification
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(34776AAA) Fortress Organic Heifer Mineral
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Organic-certified heifer mineral designed to be fed at 0.33 lb/hd/day (includes salt)+
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CitriStim® Addition to Organic Diets
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(55045015) CitriStim Organic Supplement
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24% CP, 7% fat CitriStim supplement (consult with Mitch Johnson for additional information)
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+Work with your sales and plant managers to plan what mineral product(s) need to be inventoried to fit your needs as these products are manufactured in Des Moines and require 2-ton minimums.
New Farm Journal Magazine...
MILK Focused on the Large, Progressive Dairy
Received my first edition of the new MILK magazine which is a new Farm Journal publication focused on the 500+ cow dairy operation. I like what I see as the articles cover a broad area of dairy business topics and are concise. Worth a look if you haven't seen it.
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Equine
In early May, the Consumer group will begin pushing digital content out to dealers for use in their social media, websites, and email campaigns. Once the dealer accepts the invitation from ADM to participate, they can click on any product or program information that we send to them, and it will immediately be posted to their social media. There is no cost to the dealer. We will be sending no less than two campaigns per week.
- Watch for more details in the form of email, webinar, and at sales and dealer meetings over the next several months. Check out Promoboxx Facebook page!
Equine Coupons for 2016!
- $15.00 off the purchase of 20 bags of Patriot® feeds
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
- Coupons have been mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Additional coupons available through Sandy Chatten.
- GLO and GRO coupons are to be used on the day of the event.
- Coupon expiration dates are 6/30/16.
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R&D/Innovation News 
Heat stress costs US dairy producers over one billion dollars each year. ADM Animal Nutrition markets Thermal Care™ R (TCR) to help alleviate heat stress in dairy cows. The Bottom Line Report linked below shares performance data from a study conducted at Tulare, CA. The economic advantage to including Thermal Care R in the diet of heat-stressed lactating dairy cows was $1.20/hd/day. Read more below...
You'll find this report and many more, including the new Interactive reports, on the Portal under Research > Bottom Line Reports
James L. Dunn, MA, MBA-Ag
Director, Applied Nutrition
ADM Alliance Nutrition
260-223-0098 / 217-231-2242
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 Show Feeds 
Same great products; with a NEW LOOK (and some new sizes!)
We have changed our pouch style and bucket sizes for EatMoor™ and MoorFlex™.
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Product Number
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Product Name
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Description
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Size
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Wholesale Price*
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Retail Price*
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12346AAAPF
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EatMoor
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Bucket
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12.0 lb
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$ 44.04
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$ 58.74
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12346AAA5E
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EatMoor
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Pouch
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3.75 lb
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$14.76
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$19.68
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12346AAAAG
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EatMoor
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Bag
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20 kg
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$151.16
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$205.15
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12298AAAJN
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MoorFlex
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Bucket
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18.0 lb
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$76.49
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$102.00
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12298AAA5E
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MoorFlex
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Pouch
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3.75 lb
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$16.94
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$22.58
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*Prices subject to change
2016 MoorMan's ShowTec $4.00 Coupons are Available NOW!
Cellarator Turbo Paste Promotion
Cellarator® Turbo paste is a 3-in-1, fast acting, oral paste that combines our exclusive proprietary ingredient Cell-rate® with probiotics and electrolytes to enhance performance, prevent dehydration and help combat stressful situations. It's formulated for horses, cattle, swine, sheep and goats of all ages, including show and performance livestock. Backed by 15 years of research, Cell-rate may have a positive effect on feed utilization, stress levels, nutrient absorption, intestinal flora and immune response.
Cellarator Turbo paste is drug-free, safe to feed with other supplement products and safe to feed to horses, cattle, hogs, sheep and goats of all ages. There are four 20 cc doses in each 80 cc tube. Product No. 8279005U - 80 cc Tube
- Promo period runs February 1 through April 29, 2016
- 15% off any 80 cc Turbo online or call-in order (800-217-2007)
- $12 shipping for 4 boxes
- Free shipping on 12 boxes or more
- Please note: the discounted freight and free freight only applies to call-in orders
2016 Livestock Youth Award Application Now Available!
MoorMan's ShowTec Marketing Materials
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Specialty Ingredients 
COOL to GROW Thermal Care™ R and Endo-Fighter® II Pak 
The ADM customer appreciation promotion is based on growth in purchases of Thermal Care R and Endo-Fighter Pak II. Based on purchases made between February 1 and September 30, 2016. All eligible customers will be contacted concerning their reward at the end of the promotion. Click here for exciting promotion and product details! Thermal Care R Presentation Endo-Fighter Benefits Presentation *Not a trademark of ADM.
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Consumer Products
In early May, the Consumer group will begin pushing digital content out to dealers for use in their social media, websites, and email campaigns. Once the dealer accepts the invitation from ADM to participate, they can click on any product or program information that we send to them, and it will immediately be posted to their social media. There is no cost to the dealer. We will be sending no less than two campaigns per week.
- Watch for more details in the form of email, webinar, and at sales and dealer meetings over the next several months. Check out Promoboxx Facebook page!
Specialty Feed Coupons for 2016!
- Pen Pals® Rabbit -- $5 off 5 bags purchased.
- Proud Paws® Pet Foods -- $10 off 5 bags purchased.
- 2016 coupons have been mailed directly to dealers and sales team members who are currently participating in our coupon programs.
 - Expiration dates of coupons are June 30, 2016.
- You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.
2016 Chick Days!
Details are now available about 2016 Chick Days Promotion, which runs from February 1 through April 30, 2016.  Check out more information here on the Portal, including ad slick and social media graphic.
NEW! Pen Pals Poultry Scratch Block
It's a new product for Pen Pals and poultry enthusiasts! Product Number 70741AAA Pen Pals Poultry Scratch Block. 
- A busy block or wholesome treat that encourages birds' natural pecking behaviors
- A quality mix of cracked corn and whole grains, including sorghum and wheat
- Includes added calcium for egg shell strength
Click here for Pen Pals Poultry Scratch Block product page, including guaranteed analysis and list of ingredients. You can provide Pen Pals Poultry Scratch Block with free access to poultry and game birds as a supplement to the ration. Consumption will vary and is regulated by availability of natural scratch.
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Wildlife and Game Bird 
2016 Rack Plus $4.00 Coupons are Available NOW!
Rack Plus Minerals, Blocks and Tubs!
- #81731AAA1M Rack Plus Deer Mineral
- #81732AAA6A Rack Plus Deer Block
- #81733AAA6G Rack Plus Deer Tub
You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- but in the form that your Customer will prefer.
(Click image for larger view)
The tub is 100 lb. The block is 25 lb. Rack Plus designed labels are being finalized. Initial shipments may have a plain label. The mineral is packaged in a 10 kg bag (approx. 22 lb). A new Rack Plus specific bag is being ordered for the new mineral. Initial shipments will be in a plain bag with a Rack Plus label. Both of the block and bag sticker labels should be available soon.
Flight Ready 
Please utilize the below marketing support materials to help promote the Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.
*Send request to Business Services
**Send request to Deb Lenz
Good Selling with these exciting new products!
Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436
Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749
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ADM Corporate Information
At ADM, we believe Zero is Possible, and we work every day to achieve Zero incidents, Zero injuries. Protecting people and cultivating a safe environment is part of everything we do and every decision we make. And, we each share personal responsibility for keeping ourselves and others safe.
Improving our business and achieving $1 billion in operational excellence, procurement, margin improvements and new products by 2020.
I-Team Idea Form
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