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Vol. 4 No. 2
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February 2016
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Welcome to the February 2016 issue of Sales & Business eNews. Utilize the eNews as an information resource, including reminders and key updates about promotions, products, and programs. Click Archived eNews issues for past issues containing past news and information. |
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Each species and/or product section shares new and/or important reminders to assist us in supporting and increasing our feed business with customers now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! Good Selling!
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| ADM Animal Nutrition™ News
ADM Animal Nutrition strives to consistently meet and exceed our customers' needs and expectations. The Commercial Feed Sales Coordinator Teams located in Bluffton, IN, and Quincy, IL, have changed hours to 7:30 am to 4:30 pm EST & CST. This will help coordinate our operating hours with our plant hours.
The new call center hours became effective February 15, 2016. Please contact your Sales Coordinator for placing orders, product information, marketing materials, pricing and formulations inquiries, and promotion details.
ADM Animal Nutrition will be represented at the following upcoming industry events. Click Events to take you to the Portal page for more information. Please share this information with your dealers and customers. - Illinois Beef Expo, Feb. 24-28, Springfield, IL
- Wichita Falls Ranch & Farm Expo, Mar. 9-10, Wichita Falls, TX
- Ohio Beef Expo, March 18-20, Columbus, OH
- Ozark Spring Roundup, March 18-20, Springfield, MO
- Georgia Cattlemen's Association Convention, March 30-April 2, Perry, GA
- Cattle Raisers Convention (TSCRA), Apr. 8-10, Fort Worth, TX
- Petfood Forum, Apr. 18-20, Kansas City, MO
- Florida Cattlemen's Association Convention, June 14-16, Champions Gate, FL
Please refer to the updated listing of registered ® and TM trademarks for referencing and using in correspondence and marketing material. When using these names, please use them according to the way the names are used (upper/lower case, including spaces). It is not necessary to use the circle R or TM mark each time a name is used; it should be used on the first occurrence of the name in the copy, such as in the title, heading or first line of copy.
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Sales Team & Dealer Recognition
Click above title for February field team service anniversaries.
FY15 Sales Recognition Program - Commercial Feed
To be announced soon!
Sales Team Recognition--January 2015
Special 2015 ADM Feed Dealer Recognition
Congratulations to the dealers achieving Bronze, Silver, Gold and Diamond recognition for 2015! Click here for the complete list of dealers and their recognition level. Also, congratulations to the Top 5 Growth Dealers in Points for 2015!
Each of these dealers will receive a Recognition Plaque for their achievement, as well as the Top 5 Growth Dealers, who will receive a Crystal Growth Award. These awards will be sent to the sales team for presentation to the dealers. Please congratulate each of your dealers on their accomplishments this year!
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NEW AminoGain® Product Line-up!
As part of ADM's Beef "Go Forward" Vision, we have completed a "New" AminoGain product line-up. Click here for AminoGain nutrient specs. 
AminoGain products are formulated to complement the amino acid profile of grain-based beef diets. The proprietary knowledge embedded in AminoGain technology taps into the full genetic potential of the beef animal. By balancing amino acids in cattle diets based on requirements, maximum genetic expression can be achieved with greater profit potential. The bottom line is more efficient production and performance at a lower investment per pound of gain.
AminoGain Features- Targeted combination of essential amino acids - Essential amino acids cannot be synthesized by the animal and must be provided in the diet. These essential amino acids must be present in specific ratios to maximize lean production while at the same time enhancing energy efficiency
- Hydroxy copper - A rumen bypass source of copper, reducing potential negative interaction; independent research validates high mineral absorption to the animal
The new AminoGain products now qualify for automatic discounts under TIER 1 in the 2016 Year-Round Beef Feed Promotion.
NEW AminoGro™ Product Line-up!
As part of ADM's Beef "Go Forward" Vision, we have completed a "New" AminoGro product line-up. Click here for AminoGro nutrient specs.
AminoGro products, formally known as AminoGain, are formulated to complement the amino acid profile of forage-based beef diets. The proprietary knowledge embedded in AminoGain technology taps into the full genetic potential of the beef animal. By balancing amino acids in cattle diets based on requirements, maximum genetic expression can be achieved with greater profit potential. The bottom line is more efficient production and performance at a lower investment per pound of gain.
AminoGro Features- Targeted combination of essential amino acids - Essential amino acids cannot be synthesized by the animal and must be provided in the diet. These essential amino acids must be present in specific ratios to maximize lean production while at the same time enhancing energy efficiency
- Hydroxy copper - A rumen bypass source of copper, reducing potential negative interaction; independent research validates high mineral absorption to the animal
- Proprietary source of cobalt - A unique source of cobalt, facilitating better forage digestion for more available energy
- Biuret - An ADM exclusive source of slow release non-protein nitrogen that enhances the rumen microbes' ability to more extensively digest forage
Body Condition Scoring Guide Available
2016 Year-Round Beef Feed Promotion
Effective Friday, January 1, 2016, a new Year-Round Beef Feed Promotion began. Please review the updated promotion page below.
The only change to the 2016 Year-Round Beef Feed Promotion is the addition of N-Vigor8™ and AminoGain® products to TIER 1 ($50 per ton discount when ordering 1 ton or greater of an individual product). Please inform your customers of the 2016 Year-Round Beef Feed Promotion and the addition of N-Vigor8 and AminoGain to the program.
Please note: Only the new AminoGain offering will qualify for the 2016 Year-Round Beef Feed Promotion Tier 1 Discount. AminoGro™ products (AminoGro 6, 12, 18, 6+3, 12+6) do not qualify for this promotion discount.
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Commercial Swine
  
State Pork Shows are just one more opportunity to visit with customers, prospects and colleagues. Our ADM Swine Team has been involved with state shows in Minnesota, Iowa, Missouri and Illinois (February 16 and 17). I want to thank our marketing and sales team who made each of these events a success. Left to right: Colleagues Eric Sanny, National Acct. Mgr., Bryan Rodibaugh, Comm. Swine Sales Mgr., Kevin Burgau, Comm. Swine Specialist, Pete Schwartz, Comm. Swine Specialist, and Cody Milbrath, Comm. Swine Specialist, represented Animal Nutrition™ at the Minnesota Pork Congress in Minneapolis.
You may remember the following information from a prospect that fed approximately 1,200 pigs on the MotivAte™ Starter Program versus his current feeding program. Much of the groundwork for this information was done at a state pork show one year ago. I had a chance to visit with this producer two weeks ago and not only is he still pleased with his MotivAte Starter Program, he's looking for assistance with sow and grow/finish products as well. A great example of prospecting, identifying customer needs and then demonstrating performance.
| Competitor
| MotivAte™
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| Pig Wt., lb, Day 0
| 11.50
| 11.57
| Pig Wt., lb, Day 6
| 11.95
| 12.50
| Pig Wt., lb, Day 17
| 17.62
| 18.70
| Pig Wt., lb, Day 24
| 23.52
| 25.65
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| Removals
| 48
| 17
| Removal Rate, %
| 3.60
| 1.59
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Dairy
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
New Products Update
NEW Destiny™ Dry Cow Complete
#35219AAA20 Destiny Dry Cow Complete provides a complete feed option to be fed within the dry period. It has been developed to replace the former #31937AAA UB Dry Cow Complete feed.
#35219AAA20 Destiny Dry Cow Complete Specifics:
Nutrient Specifications
| Value-added Features
| Form & Feeding Rate
| 15% crude protein
| Selenium yeast
| Pelleted
| 3% crude fat
| Natural-source vitamin E
| 5 lb/head/day
| 0.72 mcal/lb NEL
| IntelliBond®* trace minerals
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*Not a trademark of ADM.
NEW Destiny Transition 30% MP Plus-GLUCOSE PRECURSOR
Destiny Transition 30% MP Plus is a protein-energy-mineral-vitamin supplement formulated specifically for a smooth transition from the dry period to lactation. It provides bypass protein to enhance metabolizable protein and contains glucose precursors, sugar alcohols, plus chromium to enhance glucose metabolism and to minimize challenges with negative energy balance in early lactation.
#35205AAA Destiny Transition 30% MP Plus Specifics:
Nutrient Specifications
| Value-added Features
| Form & Feeding Rate
| 30% crude protein
| Bypass protein
| Pelleted
| 2% crude fat
| Selenium yeast
| 3 lb/head/day
| 500 IU/lb vitamin E (portion from natural-source vitamin E)
| Natural-source vitamin E
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| IntelliBond®* trace minerals
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| Glucose precursors
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| Chromium
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| Sugar alcohols
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*Not a trademark of ADM.
FY16 Forage Preservative Booking Program Recap
I want to thank all of you for a successful forage booking season. There were a lot of new customers who never used our program before and some forage contractors that are trying our products for a portion of their needs and will purchase more next season if satisfied.
- 16.9% more $ sales booked this year vs. last year's prepay program
- Nearly 800,000 treated-tons will be represented using the ADM forage preservative program for ensiled forage and/or hay crops this year (plus more non-booked tons that will occur during the season).
NOTE: Customers must still submit their orders for their inoculant bookings with their respective Sales Coordinators and must buy their product during their designated period. We currently have product scheduled to come into our hub plants (Bluffton, IN and Quincy, IL) for the first period (March-May). Keep in mind that product needs to be shipped from these hubs to your respective plants and customers need to place their orders accordingly as product will be sold on a first come-first served basis. Make certain orders are placed with this in mind.
NEW Sales Tools!
LegenDairy™, Destiny™ & Fortress™ Floor Pull-Up Banner Stands
We have NEW pull-up banner stands accenting our LegenDairy, Fortress and Destiny products that can be used for dealer and producer meetings, as well as trade show events. Please contact Pam Norsworthy in Quincy to check on availability and reserve displays: (o) 217-231-2339/(c) 217-653-6513 or email pam.norsworthy@adm.com
ADM Elite Dairy Management Seminar Recap
In January, three large producer meetings were held in Ohio, Michigan and Indiana with 218 dairy producers representing tens of thousands of cows. The ADM Elite Dairy Management Seminars provided timely topics from top industry and academic professionals and illustrated the value ADM can provide. Producers also had the opportunity for one-on-one interaction with key supplier representatives and technical support staff from Balchem, Cumberland Valley Laboratory, Ecosyl, Elanco Animal Health, FL Emmert, ISF, Merck Animal Health, Micronutrients, Phibro Animal Health, Rock River Laboratories, ZinPro and Zoetis Animal Health, through supplier showcases at each event.  
 
Topics included ADM specialty ingredients, control of digital dermatitis, evaluating dairy records, making good economic decisions in the transition area, ADM quality assurance, what our cows tell us, analytical lab forage year to year comparisons and nutritional implications and best dairy management practices.
A Participant Survey Was Completed At Each Event - The Results Are In!
Summary Meeting Content: 93.75% rated it good to excellent
Presenters: 93.75% rated it good to excellent
Supplier Exhibition: 89.5% rated it good to excellent
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Equine
Updated Equine Product Pages
Several product pages have been updated on the Portal. Most of the updates have to do with the elimination of HFP from formulas and the addition of ADF/NDF to tags.
Equine Promotional Items on ADM eStore
Click the link below to find new ADM equine promotional items, including new iWallet for cell phones! ADM equine shirts and caps, featuring Patriot® and GROSTRONG®. Set up your own estore account for easy ordering.
Equine Coupons for 2016!
- $15.00 off the purchase of 20 bags of Patriot® feeds
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
- Coupons have been mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Additional coupons available through Sandy Chatten.
- GLO and GRO coupons are to be used on the day of the event.
- Coupon expiration dates are 6/30/16.
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R&D/Innovation News
Tool for Animal Nutrition Improvement and Innovation
The feed research group in Decatur, IL, and Quincy, IL, has established a new tool to get ideas into the pipeline for evaluation and development. We encourage all colleagues to submit ideas to improve our products, nutritional programs and business for our future and future of ADM. These new ideas will be the basis for the growth of our company. Please visit the website and share your ideas!!
Animal Nutrition colleagues,
As you've likely seen in your email over the last few weeks, Joe Taets and Chris Cuddy are challenging us to accelerate improvement projects. The I-Team Challenge aligns well with our company's strategy to optimize the core, drive operational efficiencies and expand strategically, and our team's goals to grow ADM's Animal Nutrition business. So today, we're officially launching a tool that can help you better contribute: the Innovate ADM Feed website.
Through the site, you-and any ADM colleague-can submit, view, follow and contribute to ideas for new products, improved efficiency and connectivity, and future growth. Here is what I want you to do as part of this official launch: - Visit the site and bookmark it in your browser.
- Interact on the site. Tell us if you like an idea, comment on ideas for which you can provide insight, and share ideas with other colleagues when appropriate. If you want to be involved in getting an idea off the ground, tell us in the comments.
- Identify and share your improvement ideas through the site. You can also send ideas directly to an Animal Nutrition Innovation Team member (see below).
- Follow ideas that apply to your work or that you are interested in so that you can be alerted as the idea progresses through the system.
Many of you have been involved in piloting and building out the site... thank you! Now, let's use the site to its full potential and innovate ADM feed.
Regards,
Brent Fenton
Animal Nutrition Innovation Team:
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 / 217-231-2242
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 Show Feeds 
Changes in MoorMan's® ShowTec® Finisher TY/Paylean Products
Product #12228NUWE4 MoorMan's ShowTec Finisher TY/Paylean will be discontinued once current inventories have been depleted.
Reminder: #11256AB MoorMan's ShowTec Finisher TY/Paylean has changed from a regular 3/16" pellet to a mini 1/8" pellet. The updated product number is #11256NUWE4 MoorMan's ShowTec Finisher TY/Paylean®*. Price cards that previously included #11256AB should reflect the replacement product of #11256NUWE4. Please contact your customer service representative to get it added to price lists if needed. *Paylean is a registered trademark of Eli Lilly and Company.
2016 MoorMan's ShowTec $4.00 Coupons are Available NOW!
2016 Livestock Youth Award Application Now Available!
Cellarator Turbo Paste Promotion
Cellarator® Turbo paste is a 3-in-1, fast acting, oral paste that combines our exclusive proprietary ingredient Cell-rate® with probiotics and electrolytes to enhance performance, prevent dehydration and help combat stressful situations. It's formulated for horses, cattle, swine, sheep and goats of all ages, including show and performance livestock. Backed by 15 years of research, Cell-rate may have a positive effect on feed utilization, stress levels, nutrient absorption, intestinal flora and immune response.
Cellarator Turbo paste is drug-free, safe to feed with other supplement products and safe to feed to horses, cattle, hogs, sheep and goats of all ages. There are four 20 cc doses in each 80 cc tube. Product No. 8279005U - 80 cc Tube
- Promo period runs February 1 through April 29, 2016
- 15% off any 80 cc Turbo online or call-in order (800-217-2007)
- $12 shipping for 4 boxes
- Free shipping on 12 boxes or more
- Please note: the discounted freight and free freight only applies to call-in orders
Now available in a convenient 20 kg (44.1 lb) bag!
If you or your customers haven't started using EatMoor™, now is the time to start. This unique, top-dress supplement, with an appealing price point, helps give an edge on animal performance. It's formulated with the following key ingredients:
- Cell Rate® -- Helps support a strong functioning immune
 system and counters stress enzymes - Amaferm® -- Enhances digestion and VFA production which results in better feed efficiency
- Prebiotics -- Enhances ration palatability and digestibility of ingredients, maximizing rumen function which enable cattle to reach the optimum level of nutritional benefits from their rations
- Probiotics -- Inclusion of the most effective (even under heat processing) microbial feed additives available help keep the rumen and gastrointestinal tract functioning effectively which ultimately benefits performance
Product
| Product No.
| Price List
| Weight
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| ShowTec EatMoor Pouch
| 12346AAA5E
| Retail
| 3.75 lb
| $18.89
| ShowTec EatMoor Pouch
| 12346AAA5E
| Wholesale
| 3.75 lb
| $14.17
| ShowTec EatMoor 20 kg
| 12346AAAG
| Retail
| 44 lb
| $196.94
| ShowTec EatMoor 20 kg
| 12346AAAG
| Wholesale
| 44 lb
| $145.11
| ShowTec EatMoor 13 lb pail
| 12346AAAPE | Retail
| 13 lb
| $61.07
| Showtec EatMoor 13 lb pail
| 12346AAAPE
| Wholesale
| 13 lb
| $45.80
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Ordering top-dress products is simple! You can order your favorite show and equine top-dress products through any Quincy, IL (1-800-217-2007) or Bluffton, IN (1-800-727-6306) Sales Coordinator! Products will still be conveniently shipped to you via UPS from Quincy, IL. Order $1,200 of product = FREE SHIPPING! If you have any questions, please feel free to contact Jennifer Schutz, Technical Sales Manager, at 970-775-3597. Have Your Customers Tried Shazam™ in Granular Form?
It's still... - A free-choice supplement for beef cattle and goats being fitted for exhibition
- As the ad says... "looks like magic, but it's actually the result of research and feed technology at work!"
- The same feeding rate: 4 oz for cattle and 1-2 oz for goats
ADM's MoorMan's ShowTec Sale Burst CTC/DEN #21206AYWE4 First there was Burst, then there was Final Burst - and now there is MoorMan's ShowTec Sale Burst CTC/DEN.
MoorMan's ShowTec Marketing Materials |
Specialty Ingredients 
COOL to GROW Thermal Care™ R and Endo-Fighter® II Pak 
The ADM customer appreciation promotion is based on growth in purchases of Thermal Care R and Endo-Fighter II Pak. Based on purchases made between February 1 and September 30, 2016. All eligible customers will be contacted concerning their reward at the end of the promotion. Click here for exciting promotion and product details! Thermal Care R Presentation Endo-Fighter Benefits Presentation *Not a trademark of ADM.
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Specialty Products 
Specialty Feed Coupons for 2016!
- Pen Pals® Rabbit -- $5 off 5 bags purchased.
 - Proud Paws® Pet Foods -- $10 off 5 bags purchased.
- 2016 coupons have been mailed directly to dealers and sales team members who are currently participating in our coupon programs.
- Expiration dates of coupons are June 30, 2016.
- You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.
2016 Chick Days! Details are now available about 2016 Chick Days Promotion, which runs from February 1 through April 30, 2016. Check out more information here on the Portal, including ad slick and social media graphic.
NEW! Pen Pals Poultry Scratch Block It's a new product for Pen Pals and poultry enthusiasts! Product Number 70741AAA Pen Pals Poultry Scratch Block. 
- A busy block or wholesome treat that encourages birds' natural pecking behaviors
- A quality mix of cracked corn and whole grains, including sorghum and wheat
- Includes added calcium for egg shell strength
Click here for Pen Pals Poultry Scratch Block product page, including guaranteed analysis and list of ingredients. You can provide Pen Pals Poultry Scratch Block with free access to poultry and game birds as a supplement to the ration. Consumption will vary and is regulated by availability of natural scratch. |
Wildlife and Game Bird 
New Rack Plus® Mineral Bags Are Here!
Rack Plus Minerals, Blocks and Tubs!
- #81731AAA1M Rack Plus Deer Mineral
- #81732AAA6A Rack Plus Deer Block
- #81733AAA6G Rack Plus Deer Tub
You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- but in the form that your Customer will prefer.
(Click image for larger view)
The tub is 100 lb. The block is 25 lb. Rack Plus designed labels are being finalized. Initial shipments may have a plain label. The mineral is packaged in a 10 kg bag (approx. 22 lb). A new Rack Plus specific bag is being ordered for the new mineral. Initial shipments will be in a plain bag with a Rack Plus label. Both of the block and bag sticker labels should be available soon.
Flight Ready 
Please utilize the below marketing support materials to help promote the Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.
*Send request to Business Services
**Send request to Deb Lenz
Good Selling with these exciting new products!
Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436
Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749
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ADM Corporate Information
At ADM, we believe Zero is Possible, and we work every day to achieve Zero incidents, Zero injuries. Protecting people and cultivating a safe environment is part of everything we do and every decision we make. And, we each share personal responsibility for keeping ourselves and others safe.
Improving our business and achieving $1 billion in operational excellence, procurement, margin improvements and new products by 2020.
I-Team Idea Form
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