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Vol. 3 No. 12
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December 2015
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Welcome to the December 2015 issue of Sales & Business eNews. Utilize the eNews as an information resource, including reminders and key updates about promotions, products, and programs. Click Archived eNews issues for past issues containing past news and information. |
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Each species and/or product section shares new and/or important reminders to assist us in supporting and increasing our feed business with customers now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! Good Selling!
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| ADM Alliance Nutrition® News
Click title above for December field team service anniversaries and retirement announcement.
Prepaid Cash Savings
The Prepaid Cash Savings Rate for Commercial Feeds is set at 0.50% per year or 0.04166% per month for contracts approved by December 31, 2015. Use the Prepaid Cash Savings Program to help GROW business now through the end of the year! Login to the Portal, then click on the following link, Prepaid Cash Savings, to learn more.
Dealer Recognition Meeting The 2015 Dealer Recognition Meeting Announcement was sent to storefront dealers on Tuesday, September 1, 2015, both via email as well as US mail. The dealers receiving the announcement were storefront dealer classifications with 700 points or greater for the timeframe January 1 - July 31, 2015. Dealers will continue to accrue points through December 31, 2015. Total points on December 31, 2015, will determine their level of recognition.
This year's recognition will be given to dealers achieving Bronze, Silver, Gold and Diamond Levels; as well as the Top 5 Growth Dealers. Please refer to the announcement for program details. Reports showing YTD point accrual and growth are located on the Portal. To view these reports, login to the Portal, then click on Reports/Growth Points. If you have any questions, please don't hesitate to let Crystal Bliven know.
Veterinary Feed Directive (VFD) There is a VFD Page live on the Portal. The page contains links to helpful information related to the changes that will drastically alter the way certain antibiotics are used in animal feed and drinking water over the next two years in the United States and Puerto Rico.
Please share this site with your customers, most of the links are available to anyone. Going forward, additional information will be posted that may not be available to the public, and will require you to login (similar to other department pages on the Portal). The VFD page is found on the Portal under Departments/QA and Regulatory/VFD
Please let Meghan Dicks, Regulatory Compliance Specialist, know if you have any questions.
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Sales Standings & Dealer Recognition
FY15 Sales Recognition Program - Commercial Feed
Recognition -- November 2015
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2016 National Cattlemen's Beef Association Convention
ADM Animal Nutrition will participate as exhibitor at NCBA's Cattle Industry Convention, to be held January 27-29 in San Diego, CA. Cattle producers and industry alliance members will find us in booth 5023 in the San Diego Convention Center. Congratulations to ADM sales team members who qualified to attend the NCBA convention and represent ADM in the trade show: Kevin Haas, NE; Bill Angell, KS; Jameson Scoggin, MO; Sam Jolly, AR; Bill Frank, MO; Mark McMillan, TX; Carl Schroer, MO; Mark Daniel, TX; Charlie Patrick, TN; and Lucas Camac, KS.
2016 Year-Round Beef Feed Promotion
Effective Friday, January 1, 2016, a new Year-Round Beef Feed Promotion begins. Please review the updated promotion page.
The only change to the 2016 Year-Round Beef Feed Promotion is the addition of N-Vigor8™ and AminoGain® products to TIER 1 ($50 per ton discount when ordering 1 ton or greater of an individual product). Please inform your customers of the 2016 Year-Round Beef Feed Promotion and the addition of N-Vigor8 and AminoGain to the program.
Please note: Only the new AminoGain offering will qualify for the 2016 Year-Round Beef Feed Promotion Tier 1 Discount. AminoGro™ products (AminoGro 6, 12, 18, 6+3, 12+6) do not qualify for this promotion discount.
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Commercial Swine
Over the past two years we've launched three primary product platforms: - MotivAte™ Starter Products
- MaxLean® Grow/Finish Products
- Parity Plus® Breeding Herd Products
These product lines have been developed with a combination of basic and applied research, both within ADM and through external research such as land grant universities, industry and customer/field research. Today, for example, we have data on nearly half a million pigs from on-farm close-outs that our customers have shared with us from pigs fed MotivAte Starters. These relationships allow us to continue to review and improve how we prepare for the next generation of products/programs that are in the pipeline.
In addition, we have Specialty Ingredients, such as Easzyme®*, that enhance how our primary products perform in the field.
 Over the past two to three years we've shared research data on the economic value of incorporating Easyzyme into swine diets. This research has covered various ingredient combinations including corn, soybean meal, wheat midds, dried distillers grains and corn germ meal. Our most recent Bottom Line Report looked at adding 30% DDGS and the impact of adding 0%, 1%, or 2% fat with and without Easyzyme. The conclusion of these tests were that Easyzyme improved gain and feed efficiency in pigs fed diets with no added fat, similar to diets with 2% added fat. You can reference the Bottom Line Report here.
What's equally exciting are strides we are taking in more basic research to continue to enhance our knowledge of Easyzyme, and potentially other ingredients that enhance nutrient utilization. Below is some in vitro work where we show improvements in ODM digestibility when Easyzyme is added to an individual ingredient, anywhere from 3% to 15%. Our ability to more quickly identify ingredients that improve digestibility before moving to an animal model, greatly enhances our research, marketing and product development capabilities.
Easyzyme™ Improves Organic Dry Matter Digestibility In Vitro
We look forward to 2016 and continuing to update and improve upon our product portfolios. On behalf of the Commercial Swine Team, I'd like to wish you and your family a Merry Christmas!
Joel Weninghoff, Swine Business Manger
Bryan Rodibaugh, Commercial Swine Sales Manager
Dr. Kevin Soltwedel, Swine Technical Manager
Dr. Victor Perez, Non-ruminant Research Scientist
Jim Dunn, Commercial Products Business Manager
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Dairy
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
On Behalf of the Dairy Team.....We Wish You & Your Family a Joyous Christmas and Holiday Season!
It is Time to Get Forage Products Booked! - Just a reminder that the 2015-2016 ECOSYL®*/ISF Forage Preservation Booking Program ends January 31 for our customers to receive the 12% early booking discount + normal cash discounts.
- Please make sure that all of the information is completed and legible on the booking forms so it doesn't need to be returned back to you.
- All forms need to be submitted to AN_Formulations@adm.com and not to Bill Earley.
Key Booking Features - Booking period: October 1, 2015-January 31, 2016
- No prepay required to receive customer discount this year. All booking will be done through standard FSC contracts.
- To Receive Discount: A 12% discount + normal cash discounts will be offered. A booking commitment is required using standard FSC contracts designating product(s) desired, quantities needed and selection of three shipment periods: Mar-May 2016, Jun-Aug 2016, and/or Sept-Oct 2016.
- All booked product must be shipped by October 31, 2016. Product cannot be returned as suppliers do not allow product returns from ADM.
- Minimum Order per Contract: A $1,000 minimum order (total discounted price before cash discounts) per contract period is required to participate.
- Non-Fulfillment Penalty: Product not taken during the designated shipping period will be assessed a minimum non-fulfillment penalty of $100 or 15% of the price list value of product not taken, whichever is greater.
- Add-On Orders: No order can be added to a pre-existing early order commitment after January 31.
- Any product not committed to during the booking program or purchased after the early booking program ends on January 31, will be priced at the standard product price.
- Please Send Your Completed Booking Form To: The AN Formulations group either via e-mail at: AN_Formulations@adm.com or via FAX: 217-231-2812.
- Note: This form is not the contract nor is it your order. You must establish an FSC contract with Quincy for products you want booked and place an order for contracted product(s) prior to the designated shipping period with your local Customer Service Representative.
Delivery Terms For Perishable Products: - ECOSYL water soluble products are delivered directly to the customer. If ordered before 10:00 a.m. CST, products are direct shipped using FedEx second day at no additional charge. Orders received after 10 a.m. will ship the following day via FedEx second day. No Saturday delivery.
- The charge for any rush order (where available) will be $30.00 for next day service.
FTL ISF Direct Ship Option: - Dealers can pick up direct from the respective ISF plants. There are two new FTL price lists for ISF products (W58-FOB-110-ISF-DROPSHIP and R59-FOB-110-ISF-DROPSHIP) picked up directly at the ISF Dry plant in Lewisburg, OH or ISF Liquid plant in Waterloo, IA. The 110 price list price is the discounted FOB price.
- Shipment has to be a minimum of 10 full pallets (10 tons) and maximum of 44,000 pounds. Pallet size = 42x50-lb bags, 40x50-lb pails, 4x550-lb drums, 3300-lb totes in metal cage. Note this is 10-ton minimum per plant per pick-up.
- Product must be taken in full pallet quantities and customers must arrange and pay for their own trucking.
- Please provide a minimum two week lead time on any order.
For more information or questions on the programs or the ADM Animal Nutrition forage product offering, please contact Bill Earley.
Additional Dealer Incentive Programs Available Through ECOSYL & ISF
Added Dealer Bonus Programs
ECOSYL Carhartt®** Booking Promotion Book at least 4,000 treated tons of ECOSYL/ECOCOOL ®* inoculant during the ADM booking program and ECOSYL will provide you with a free ECOSYL embroidered Carhartt hooded sweatshirt (forms were provided in a December 2015 email. If you need additional forms please contact Bill Earley, and send completed forms to his attention at ADM Animal Nutrition, 401 East Grand River Avenue, Portland, MI 48875, or scan and email to bill.earley@adm.com. *ECOSYL and ECOCOOL are registered trademarks of Volac International Limited. **Not a trademark of ADM
ISF Dealer Bonus Bucks Program ISF will provide $1.00 per 50-lb unit sold OVER 3 TONS to be paid to dealer, retroactive to the first 50-lb unit sold. This will be paid by ISF at the end of the silage season and prior to Christmas 2016. Great Products, Great Program, Great Opportunities For You and Your Customers...Get Your Booking Forms in Today! NEW Fortress™ Lactation Mineral Options Available There are a few new additions to the Fortress Dairy Mineral line-up to meet specific needs. The products include three organically-certified options to accommodate the needs of organic dairy producers in your market and a new low phosphorus option for certain diet situations where the need for supplemental phosphorus is minimal or isn't necessary. The new products are as follows:
Fortress Certified-Organic Products
- (34771AAA) Fortress Organic Dry Cow MNL PL
- (34776AAA) Fortress Organic Heifer MNL.
- (34774AAA) Fortress Organic Lactation Mineral PL.
Fortress Low Phosphorus Option
- (35217AAA) Fortress Lactation Mineral 16:1 -- This product contains 16% calcium and 1% phosphorus with a feeding rate of 10 oz/hd/day.
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Equine
Updated Equine Product Pages
Several product pages have been updated on the Portal. Most of the updates have to do with the elimination of HFP from formulas and the addition of ADF/NDF to tags.
Equine Promotional Items on ADM eStore
Click the link below to find new ADM equine promotional items, including new iWallet for cell phones! ADM equine shirts and caps, featuring Patriot® and GROSTRONG®. Set up your own estore account for easy ordering.
Equine Coupons for 2016!
- $15.00 off the purchase of 20 bags of Patriot® feeds
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
- Coupons will be mailed directly to dealers who are currently participating in our coupon programs.
- Additional coupons available through Sandy Chatten.
- GLO and GRO coupons are to be used on the day of the event.
- Coupon expiration dates are 6/30/16.
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R&D/Innovation News
ADM Announces New Tool for Animal Nutrition Improvement and Innovation
As ADM Animal Nutrition business unit takes shape in 2016, the feed research group in Decatur, IL, and Quincy, IL, established a new tool to get ideas into the pipeline for evaluation and development. We encourage all colleagues to submit ideas to improve our products, nutritional programs and business for our future and future of ADM. These new ideas will be the base for the growth of our company. Visit the website and share your ideas!!
Animal Nutrition colleagues,
As you've likely seen in your email over the last few weeks, Joe Taets and Chris Cuddy are challenging us to accelerate improvement projects. The I-Team Challenge aligns well with our company's strategy to optimize the core, drive operational efficiencies and expand strategically, and our team's goals to grow ADM's Animal Nutrition business. So today, we're officially launching a tool that can help you better contribute: the Innovate ADM Feed website.
Through the site, you-and any ADM colleague-can submit, view, follow and contribute to ideas for new products, improved efficiency and connectivity, and future growth. Here is what I want you to do as part of this official launch: - Visit the site and bookmark it in your browser.
- Interact on the site. Tell us if you like an idea, comment on ideas for which you can provide insight, and share ideas with other colleagues when appropriate. If you want to be involved in getting an idea off the ground, tell us in the comments.
- Identify and share your improvement ideas through the site. You can also send ideas directly to an Animal Nutrition Innovation Team member (see below).
- Follow ideas that apply to your work or that you are interested in so that you can be alerted as the idea progresses through the system.
Many of you have been involved in piloting and building out the site... thank you! Now, let's use the site to its full potential and innovate ADM feed.
Regards,
Brent Fenton
Animal Nutrition Innovation Team:
Everyone from the Research and Development Teams at ADM Animal Nutrition wish You and Your Family a Merry Christmas and Happy New Year!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 / 217-231-2242
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 Show Feeds 
2015 National FFA Convention Recap The 88th National FFA Convention & Expo wrapped up in Louisville, KY on October 31, after four days of convention, meetings, workshops and trade show activities that catered to an all-time record of 65,173 attendees! The MoorMan's ShowTec team participated in an ADM exhibit that featured a livestock judging contest and highly popular photo booth! Next year the convention returns to Indianapolis on October 19-22, 2016. Now available in a convenient 20 kg (44.1 lb) bag! If you or your customers haven't started using EatMoor™, now is the time to start. This unique, top-dress supplement, with an appealing price point, helps give an edge on animal performance. It's formulated with the following key ingredients: - Cell Rate® -- Helps support a strong functioning immune
 system and counters stress enzymes - Amaferm® -- Enhances digestion and VFA production which results in better feed efficiency
- Prebiotics -- Enhances ration palatability and digestibility of ingredients, maximizing rumen function which enable cattle to reach the optimum level of nutritional benefits from their rations
- Probiotics -- Inclusion of the most effective (even under heat processing) microbial feed additives available help keep the rumen and gastrointestinal tract functioning effectively which ultimately benefits performance
Product
| Product No.
| Price List
| Weight
| Price
| ShowTec EatMoor Pouch
| 12346AAA5E
| Retail
| 3.75 lb
| $18.89
| ShowTec EatMoor Pouch
| 12346AAA5E
| Wholesale
| 3.75 lb
| $14.17
| ShowTec EatMoor 20 kg
| 12346AAAG
| Retail
| 44 lb
| $196.94
| ShowTec EatMoor 20 kg
| 12346AAAG
| Wholesale
| 44 lb
| $145.11
| ShowTec EatMoor 13 lb pail
| 12346AAAPE | Retail
| 13 lb
| $61.07
| Showtec EatMoor 13 lb pail
| 12346AAAPE
| Wholesale
| 13 lb
| $45.80
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Ordering top-dress products is simple! You can order your favorite show and equine top-dress products through any Quincy, IL (1-800-217-2007) or Bluffton, IN (1-800-727-6306) Sales Coordinator! Products will still be conveniently shipped to you via UPS from Quincy, IL. Order $1,200 of product = FREE SHIPPING! If you have any questions, please feel free to contact Jennifer Schutz, Technical Sales Manager, at 970-775-3597. Changes in MoorMan's ShowTec Finisher TY/Paylean Products Product #12228NUWE4 MoorMan's ShowTec Finisher TY/Paylean will be discontinued once current inventories have been depleted.
Also, #11256AB MoorMan's ShowTec Finisher TY/Paylean is changing from a regular 3/16'' pellet to a mini 1/8'' pellet. Therefore, the updated product number will be #11256NUWE4 MoorMan's ShowTec Finisher TY/Paylean®*. Price cards that previously included #11256AB should reflect the replacement product of #11256NUWE4. Please contact your sales specialist to get it added to your price list if need be.
*Paylean is a registered trademark of Eli Lilly and Company 
SHAZAM in granular form!
It's still... - A free-choice supplement for beef cattle and goats being fitted for exhibition
- As the ad says... "looks like magic, but it's actually the result of research and feed technology at work!"
- The same feeding rate: 4 oz for cattle and 1-2 oz for goats
And...
MoorMan's ShowTec Shazam provides dietary support with key nutrients known to influence hair quality. MoorMan's ShowTec Shazam is a free-choice, mineral-vitamin supplement in granular form, packaged in a 10-kg bag (approx. 22-lb bag). The formulation is built on the rock solid foundation of MoorMan's® Minerals which date back to the late 1800s.
Product is on the floor in Quincy, IL; please work with your sales specialist on floor stocking at your local plant. For your Customers that wanted the benefits of Shazam, but in a granular form - you can now supply it!
Product support material to help promote and sell Shazam!
Note: The Shazam QuadBLOCK will be discounted by $14 per block and will continue to be available until the current supply of inventory is depleted. For your Customers that prefer the block, now is the time to stock up. When current supplies are exhausted, the QuadBLOCK will be discontinued.
ADM's MoorMan's ShowTec Sale Burst CTC/DEN #21206AYWE4
First there was Burst, then there was Final Burst - and now there is MoorMan's ShowTec Sale Burst CTC/DEN.
Sale Burst Product Positioning
Sale Burst is a complete mini-pelleted feed designed for today's starting/growing show pigs being fed for show pig sales or for pigs in early exhibition feeding programs. It is formulated for feeding to show pigs weighing 35 to 75 lb body weight.
Sale Burst (#21206AYWE4) will completely replace Sale Prep. As inventories of Sale Prep are depleted at the location you receive feed from - its availability will be ended and new Sale Burst will be its replacement.
Sale Burst has been previewed by some top feeders. They have told us it has excellent palatability and is just the right combination they are looking for to bridge the gap for the pigs at the stage after Burst - but before our developers/finishers. It combines the goodies in Burst and Final Burst - but designed to give the look needed by pigs at this stage. Join the top feeders that evaluated it - and responded to us by saying they are "all in" with this new product - that it is just what they needed.
Discontinuing #12006AXU ShowTec Sale Prep Starter
As a result of the FDA's GFI 213 changes to antibiotic use, Zoetis has discontinued Aureo S-P 250®* Type B Medicated Feed, as it contained penicillin and a production claim (growth promotion and feed efficiency). The new FDA approved use excludes penicillin and the production claim. ADM Alliance Nutrition will be switching product medication as soon as our current inventory has been depleted. Currently, #12006AXU ShowTec Sale Prep Starter is the only show feed product sold within the past year containing the Aureo S-P 250 medication.
*Not a trademark of ADM.
New ShowTec Bags and Bag Standards
The link below will take you to the new ShowTec bag designs, and the products that go in each bag. Please note that the transition will be based on inventories at each plant. Unfortunately, since current inventories vary between plants, this changeover will be a gradual process. Please work to inform your customers of these changes with our bags.
2015 Livestock Youth Award Form
Facebook!
Coupons!  2015 MoorMan's ShowTec $4.00 Coupons are available! Contact Laura Meyer for a supply.
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Specialty Products 
Specialty Feed Coupons for 2016!
- Pen Pals® Rabbit -- $5 off 5 bags purchased.
 - Proud Paws® Pet Foods -- $10 off 5 bags purchased.
- Coupons will be mailed directly to dealers who are currently participating in our coupon programs.
- Expiration dates of coupons are June 30, 2016.
- You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.
Chick Days Special Discount and Coupon on Pen Pals® Chicken! Watch for more details in January's eNews about 2016 Chick Days Promotion which will run from February 1-April 30, 2016.
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Wildlife and Game Bird 
New Rack Plus® Mineral Bags Are Here!
Rack Plus Minerals, Blocks and Tubs!
- #81731AAA1M Rack Plus Deer Mineral
- #81732AAA6A Rack Plus Deer Block
- #81733AAA6G Rack Plus Deer Tub
Over the past few months we have been testing these new products with some of your colleagues. The results have been positive -- both in terms of consumer acceptance and deer acceptance! A special thank you to those involved in the evaluation.
Here are just a couple of trail cam pictures of deer consuming these new products:
You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- but in the form that your Customer will prefer.
Thanks to Vickie Matthews for sharing some deer display ideas that she has recently helped build for our dealers.
(Click image for larger view)
The tub is 100 lb. The block is 25 lb. Rack Plus designed labels are being finalized. Initial shipments may have a plain label. The mineral is packaged in a 10 kg bag (approx. 22 lb). A new Rack Plus specific bag is being ordered for the new mineral. Initial shipments will be in a plain bag with a Rack Plus label. Both of the block and bag sticker labels should be available soon.
Please make a commitment that the next time you have an opportunity you will detail these new products to a potential Customer. Our dealers can benefit by stocking these great products.
- High CaliberTM and other deer tubs, the current Rack Plus mineral and the Deer 16 block will all be phased out.
- Please work with your manager and local plants to establish floor stocking. These products will be on all retail and wholesale price lists.
Flight Ready
We have recently upgraded our game bird products and program. We have developed the marketing support materials listed below to assist you in introducing the new Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.
*Send request to Business Services
**Send request to Deb Lenz
Additionally, over the next few months, we will be working to transition customers to our top-of-the-line national products. Please let us know if you have any questions.
Good Selling with these exciting new products!
Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436
Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749
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