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Vol. 3 No. 10
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October 2015
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Welcome to the October 2015 issue of Sales & Business eNews. Utilize the eNews as a resource for Company, Sales and Customer information; for reminders about promotions, products, and programs; and for special events with colleagues, retail dealers, and producers. Click Archived eNews issues for past issues containing past news and information. |
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Every species and product section either presents new and/or important reminders to assist us in supporting and increasing our feed business now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! Good Selling! |
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| ADM Alliance Nutrition® News
Click title above for October field team service anniversaries and news.
Dealer Recognition Meeting The 2015 Dealer Recognition Meeting Announcement was sent to storefront dealers on Tuesday, September 1, 2015, both via email as well as US mail. The dealers receiving the announcement were storefront dealer classifications with 700 points or greater for the timeframe January 1 - July 31, 2015. Dealers will continue to accrue points through December 31, 2015. Total points on December 31, 2015, will determine their level of recognition.
This year's recognition will be given to dealers achieving Bronze, Silver, Gold and Diamond Levels; as well as the Top 5 Growth Dealers. Please refer to the announcement for program details. Reports showing YTD point accrual and growth are located on the Portal. To view these reports, login to the Portal, click on Reports/Growth Points. If you have any questions, please don't hesitate to let Crystal Bliven know.
Veterinary Feed Directive (VFD) There is now a VFD Page live on the Portal. The page contains links to helpful information related to the changes that will drastically alter the way certain antibiotics are used in animal feed and drinking water over the next two years in the United States and Puerto Rico.
Please share this site with your customers, most of the links are available to anyone. Going forward, additional information will be posted that may not be available to the public, and will require you to login (similar to other department pages on the Portal). The VFD page is found on the Portal under Departments/QA and Regulatory/VFD
Please let Meghan Dicks, Regulatory Compliance Specialist, know if you have any questions.
Updated Trademark Listing An updated listing of registered ® and TM trademarks for referencing when using in correspondence, tags/labels, and marketing material is on the Portal under Sales & Marketing/Documents....please refer to the list when using trademarks and mark accordingly. When using these names, please use them according to the way the names are used (upper/lower case) in the listing. It is not necessary to use the circle R or TM designation each time the name is used.....should be used on the first occurrence of the name in the copy, such as in the title, heading or first line of copy.
ADM Logo Guidelines For those who have access to the K: Drive on our network, you can find updated ADM logo guidelines, new ADM logos, and branding resources (such as ADM letterhead, fax form, promotion template, PowerPoint cover slide and template). Go to the K: Drive/Logos and Images/ADM 2015 Branding.
For those without K: Drive access who need logos, or who have questions on logo usage and branding, please contact Kent Egbert or Tracie Hall. |
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Sales Standings & Dealer Recognition
Recognition -- September 2015
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Angus Means Business
National Convention & Trade Show
November 3-5, 2015 -- Overland Park, Kansas
The Angus Means Business National Convention and Trade Show is an educational and networking forum that offers companies a reliable venue to develop relationships with a highly targeted audience of Angus seedstock breeders, cow-calf producers, commercial cattlemen and high-quality feedyard professionals.
ADM Alliance Nutrition will have a fully-staffed exhibit, booth #319, in the Overland Park Convention Center, throughout the show.
For more information and trade show schedule go to www.angusconvention.com.
New Beef Product Pages
Visit the Portal to find new listing of beef product pages, including pages for the new beef feed platforms recently introduced. New family product pages will be found for MasterGain Beef Range Minerals, Mintrate Beef Range Products, MoorMan's Beef Range Minerals, Optimizer Beef Range Products, and Roughage Buster Beef Range Products.
In addition, several former beef product pages have been deleted from the beef product page listing and there is only a Beef product page listing to choose from, eliminating the need for both Beef Range and Beef Feedlot.
Cow/Calf Record Books Available!
The popular Cow/Calf Record Books, S9652, are again available for ordering through Business Services in Quincy. Order for customers who use these handy record books for recording multiple cow and calf data, consumption records by pasture, plus a gestation table and summaries of ADM beef program offerings. The new books also feature a more weather-resistant cover!
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Commercial Swine
Proven Innovation for Waste Management
Quick Reminder:
Fall 2015 Promotion - receive 15% off Slick N' Clean Tabs 25 (product 8815) for product ordered from September 1, 2015 through December 31, 2015.
With fall here, producers are beginning to pump manure/slurry pits as crops have been removed from the fields. They'll also be making decisions on pit management/treatment as they look to 2016. Slick N' Clean is a unique product, manufactured in a tab form, easy-to-apply and designed to sink to the bottom of pits where they liquefy solids and decrease ammonia levels during the anaerobic phase of manure decomposition.
Below is a MotivAte trial that the producer was kind enough to allow me to share the close out information. He fed approximately 1,200 pigs on the MotivAte Starter Program versus his current feeding program.
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Competitor
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MotivAte™
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Pig Wt., lb - Day 0
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11.50
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11.57
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Pig Wt., lb - Day 6
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11.95
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12.50
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Pig Wt., lb - Day 17
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17.62
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18.70
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Pig Wt., lb - Day 24
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23.52
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25.65
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ADG, lb - Day 0-6
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0.08
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0.15
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ADG, lb - Day 6-17
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0.52
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0.57
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ADG, lb - Day 17-24
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0.84
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0.99
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ADG, lb - Day 0-24
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0.50
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0.59
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Removals
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48
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17
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Removal Rate, %
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3.60
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1.59
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This is great information and I've highlighted in red the areas that the producer was really excited about: - At 24 days, the pigs fed the MotivAte Starter Program were a little over 2 lb heavier in the trial.
- Within this producer's system, which is fixed on time, the additional weight could translate to 8-12 lb of additional weight per pig marketed.
- He was extremely happy with the reduction in removals. At the time, the fair market value of the additional pigs was worth approximately $1,500.
This field trial really shows the value of getting pigs started correctly and the benefits, both short and long term, that can be derived. The trial also is indicative of the success of the MotivAte Starter Program and the value of field evaluations. These take time to set up and conduct, but consistently demonstrate the value of our products and programs.
Good Selling!
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Dairy
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
World Dairy Expo A Success! ADM had an outstanding showing at the biggest show in town....the World Dairy Expo at the Alliant Energy Center in Madison, Wisconsin, on September 29-October 3. We accented our new product additions including the LegenDairy™ Calf & Heifer Program and the Destiny™ Dry & Transition Cow Program. We appreciate the professional efforts of all those working at the booth during the show and the interaction you had with customers and prospects attending from literally across the globe. Thanks again to World Dairy Expo committee members: Pam Norsworthy, Kim Heinze, Dr. Don Jaquette and Kevin Sanbower, for all of your hard work in getting everything ready for ADM to have a great showing! We will be sharing information provided by dairy prospects from your area that visited our booth. From left to right: Commercial Dairy Specialists David Driggers (GA) and Roger Stauffenecker (MN), Commercial Dairy Nutritionist Dr. Don Jaquette (PA), and Commercial Dairy Specialist Rick Ruppert (PA). New Products On the Horizon Coming in November, ADM will be introducing the NEW Fortress™ Dairy Mineral line. This line will replace all existing dairy lactation mineral products available today. The Fortress line-up will include the following: Fortress All-Legume Diet Options (35207AAA) Fortress Lactation Mineral 1:1 NS (35208AAA) Fortress Lactation Mineral 1:1 Fortress Partial-Legume Options
(35209AAA) Fortress Lactation Mineral 2:1 NS
(35210AAA) Fortress Lactation Mineral 2:1
Fortress Non-Legume Diet Options (35211AAA) Fortress Lactation Mineral 3:1 NS
(35212AAA) Fortress Lactation Mineral 3:1
Fortress High Calcium Mineral Option (35213AAA) Fortress Lactation Mineral 4:1 Information was provided in a webinar held Friday, October 16 that introduced the program. Introductory information on the program was emailed to the sales force on October 15 and goes to our dealers on October 26. A specific Customer Service Resource Guide has been developed to provide a quick reference with product and product replacement information to help field questions from our customers.
Fortress Marketing Support Materials to be on the Portal by November 1
- Fortress™ Quick Reference Guide (order from Business Services #SM0175)
- Fortress product presentation (posted on Portal)
- Fortress statement stuffer/flyer (order from Business Services #SM0176)
- Radio spots (30 & 60 sec spots posted on Portal)
- Advertising ad slick (posted on Portal)
- Fortress Dairy Minerals-Protecting Your Customers' Profitability
New Programs
 Introducing the 2015-2016 Forage Preservative Booking Program
We had a very successful season this year and have made improvements to the booking program that should help next season be even better. We think the changes made in next year's program will be well-received, including:
- No prepay required to receive forage preservative discount; so money is not tied up for months prior to getting a return.
- FSC contracts will be used as the means of commitment designating products and quantities, with three shipping periods (March-May/June-August/September-October).
- Aggressive 12% discounting for early booking to help optimize price competitiveness and margin potential for our customers.
- More refined program by moving to two suppliers-- one bacterial inoculant supplier in Ecosyl, and the ISF products that offer a different mode of action (oxygen scavenger); both with excellent field support from six supplier representatives between the two companies to assist in producer meetings and sales support.
- All perishable product shipped directly to the customer-- expediting delivery, reducing logistical cost and maintenance of product integrity.
- We will continue the Direct Customer Pick-Up Program* for those customers that want to pick up directly from their respective ISF locations-- Lewisburg, OH (dry) and Waterloo, IA (liquid). *Minimum of 10 tons of product and no breaking of units required.
- The booking period will run from October 1, 2015 -- January 31, 2016.
Program details, booking forms and product information is available on the Portal on the Alliance Animal Health page under the Programs, Promotions tab in the Promotion section. Also, look for new brochures and sales bulletins to help support your sales efforts in the Forage/Silage Information and Printed Materials sections under the Alliance Animal Health Product Info tab. |
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Equine
Sheldon Bailey
Equine Promotional Items on eStore
Click the link below to find new ADM equine promotional items available for purchase! Equine shirts and caps, featuring Patriot® and GROSTRONG®! Set up your own account for easy ordering.
Equine Promo Items
New Equine Coupons!
- $15.00 off the purchase of 20 bags of Patriot® feeds
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
- Coupons will be mailed directly to dealers who are currently participating in our coupon programs.
- Additional coupons available through Sandy Chatten
- GLO and GRO coupons are to be used on the day of the event.
- Coupon expiration date is 12/31/15.
Premium Equine Brochure S9979 Available
Order S9979 Premium Blends/Premium Hi-Fat Supplements sales brochure from Business Services. Updated brochure covers all the GLO products. |
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R&D/Innovation News
ADM Announces New Vice President of Animal Nutrition Research
ADM Alliance Nutrition, affiliated with ADM Animal Nutrition Research, is proud of its commitment to research and producing the best products and agricultural solutions for our customers. We are very happy to share the following announcement from Todd Werpy, SVP, Chief Technology Officer, and Brent Fenton, President of ADM Animal Nutrition, on the hiring of a new Vice President of Animal Nutrition Research, Dr. Ryan Lane.
Team,
We've talked before about ADM's aim to grow our animal nutrition business, and this year has seen a lot of progress in that effort.
In early July, the team completed the acquisition of Lyrco Nutrition in Quebec, enhancing our ability to serve customers in eastern Canada. Just a few days before that, ADM announced the formation of a joint venture with Quality Liquid Feed that is allowing us to expand our reach and our capabilities. In the spring, ADM unveiled plans to build two new feed plants in Zhangzhou, China, and Glencoe, Minnesota. And we're continuing to launch new products, such as Proplex-DY and Omega-3 DHA.
Consistent with the company's plans for continued growth, we're enhancing our R&D talent in the animal nutrition space.
This week, Ryan Lane joins our team as vice president, Animal Nutrition Research. He comes to us from Cargill, where he had a strong track record of success in animal nutrition research, and developed a keen understanding of corn wet milling. He also has great experience in M&A and due diligence, which will be valuable as we consider future growth opportunities. Ryan brings a complementary fit to our current capabilities and expertise.
He will work at the Randall Research Center and will report to me.
Please join me in welcoming Ryan to ADM.
Todd
Thanks and have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 / 217-231-2242
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 Show Feeds 
Now available in a convenient 20 kg (44.1 lb) bag! If you or your customers haven't started using EatMoor™, now is the time to start. This unique, top-dress supplement, with an appealing price point, helps give an edge on animal performance. It's formulated with the following key ingredients: - Cell Rate® -- Helps support a strong functioning immune
 system and counters stress enzymes - Amaferm® -- Enhances digestion and VFA production which results in better feed efficiency
- Prebiotics -- Enhances ration palatability and digestibility of ingredients, maximizing rumen function which enable cattle to reach the optimum level of nutritional benefits from their rations
- Probiotics -- Inclusion of the most effective (even under heat processing) microbial feed additives available help keep the rumen and gastrointestinal tract functioning effectively which ultimately benefits performance
Product
| Product No.
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| Weight
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| ShowTec EatMoor Pouch
| 12346AAA5E
| Retail
| 3.75 lb
| $18.89
| ShowTec EatMoor Pouch
| 12346AAA5E
| Wholesale
| 3.75 lb
| $14.17
| ShowTec EatMoor 20 kg
| 12346AAAG
| Retail
| 44 lb
| $196.94
| ShowTec EatMoor 20 kg
| 12346AAAG
| Wholesale
| 44 lb
| $145.11
| ShowTec EatMoor 13 lb pail
| 12346AAAPE | Retail
| 13 lb
| $61.07
| Showtec EatMoor 13 lb pail
| 12346AAAPE
| Wholesale
| 13 lb
| $45.80
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Ordering top-dress products is simple! You can order your favorite show and equine top-dress products through any Quincy, IL (1-800-217-2007) or Bluffton, IN (1-800-727-6306) Sales Coordinator! Products will still be conveniently shipped to you via UPS from Quincy, IL. Order $1,200 of product = FREE SHIPPING! If you have any questions, please feel free to contact Jennifer Schutz, Technical Sales Manager, at 970-775-3597. Changes in MoorMan's ShowTec Finisher TY/Paylean Products
Product #12228NUWE4 MoorMan's ShowTec Finisher TY/Paylean will be discontinued once current inventories have been depleted.
Also, #11256AB MoorMan's ShowTec Finisher TY/Paylean is changing from a regular 3/16'' pellet to a mini 1/8'' pellet. Therefore, the updated product number will be #11256NUWE4 MoorMan's ShowTec Finisher TY/Paylean®*. Price cards that previously included #11256AB should reflect the replacement product of #11256NUWE4. Please contact your sales specialist to get it added to your price list if need be.
*Paylean is a registered trademark of Eli Lilly and Company 
SHAZAM in granular form!
It's still... - A free-choice supplement for beef cattle and goats being fitted for exhibition
- As the ad says... "looks like magic, but it's actually the result of research and feed technology at work!"
- The same feeding rate: 4 oz for cattle and 1-2 oz for goats
And...
MoorMan's ShowTec Shazam provides dietary support with key nutrients known to influence hair quality. MoorMan's ShowTec Shazam is a free-choice, mineral-vitamin supplement in granular form, packaged in a 10-kg bag (approx. 22-lb bag). The formulation is built on the rock solid foundation of MoorMan's® Minerals which date back to the late 1800s.
Product is on the floor in Quincy, IL; please work with your sales specialist on floor stocking at your local plant. For your Customers that wanted the benefits of Shazam, but in a granular form - you can now supply it!
Product support material to help promote and sell Shazam!
Note: The Shazam QuadBLOCK will be discounted by $14 per block and will continue to be available until the current supply of inventory is depleted. For your Customers that prefer the block, now is the time to stock up. When current supplies are exhausted, the QuadBLOCK will be discontinued.
ADM's MoorMan's ShowTec Sale Burst CTC/DEN #21206AYWE4
First there was Burst, then there was Final Burst - and now there is MoorMan's ShowTec Sale Burst CTC/DEN.
Sale Burst Product Positioning
Sale Burst is a complete mini-pelleted feed designed for today's starting/growing show pigs being fed for show pig sales or for pigs in early exhibition feeding programs. It is formulated for feeding to show pigs weighing 35 to 75 lb body weight.
Sale Burst (#21206AYWE4) will completely replace Sale Prep. As inventories of Sale Prep are depleted at the location you receive feed from - its availability will be ended and new Sale Burst will be its replacement.
Sale Burst has been previewed by some top feeders. They have told us it has excellent palatability and is just the right combination they are looking for to bridge the gap for the pigs at the stage after Burst - but before our developers/finishers. It combines the goodies in Burst and Final Burst - but designed to give the look needed by pigs at this stage. Join the top feeders that evaluated it - and responded to us by saying they are "all in" with this new product - that it is just what they needed.
Discontinuing #12006AXU ShowTec Sale Prep Starter
As a result of the FDA's GFI 213 changes to antibiotic use, Zoetis has discontinued Aureo S-P 250®* Type B Medicated Feed, as it contained penicillin and a production claim (growth promotion and feed efficiency). The new FDA approved use excludes penicillin and the production claim. ADM Alliance Nutrition will be switching product medication as soon as our current inventory has been depleted. Currently, #12006AXU ShowTec Sale Prep Starter is the only show feed product sold within the past year containing the Aureo S-P 250 medication.
*Not a trademark of ADM.
New ShowTec Bags and Bag Standards
The link below will take you to the new ShowTec bag designs, and the products that go in each bag. Please note that the transition will be based on inventories at each plant. Unfortunately, since current inventories vary between plants, this changeover will be a gradual process. Please work to inform your customers of these changes with our bags.
2015 Livestock Youth Award Form
Facebook!
Coupons!  2015 MoorMan's ShowTec $4.00 Coupons are available! Contact Laura Meyer for a supply.
Marketing Materials!
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Specialty Products
New Specialty Feed Coupons!
- Pen Pals® Rabbit -- $20 off 20 bags loyalty coupon
- Proud Paws® Pet Foods -- $20 off 10 bags loyalty coupon
- Coupons will be mailed directly to dealers who are currently participating in our coupon programs.
- New expiration date of December 31, 2015.
You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.
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Wildlife and Game Bird 
Laura Meyer
New Rack Plus® Minerals, Blocks and Tubs!
- #81731AAA1M Rack Plus Deer Mineral
- #81732AAA6A Rack Plus Deer Block
- #81733AAA6G Rack Plus Deer Tub
Over the past few months we have been testing these new products with some of your colleagues. The results have been positive -- both in terms of consumer acceptance and deer acceptance! A special thank you to those involved in the evaluation.
Here are just a couple of trail cam pictures of deer consuming these new products:
 
You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- but in the form that your Customer will prefer.
Deer & Elk Product Pages
Thanks to Vickie Matthews for sharing some deer display ideas that she has recently helped build for our dealers.
New Rack Plus Point-of-Purchase poster now available! Order from Business Services or call 800-850-7571. Order black display stand for displaying POP posters.
(Click image for larger view)
The tub is 100 lb. The block is 25 lb. Rack Plus designed labels are being finalized. Initial shipments may have a plain label. The mineral is packaged in a 10 kg bag (approx. 22 lb). A new Rack Plus specific bag is being ordered for the new mineral. Initial shipments will be in a plain bag with a Rack Plus label. Both of the block and bag sticker labels should be available soon.
Now available through Business Services is the new Rack Plus Quick Reference Guide (SM0096) -- which now includes the three new products. It is also located on the Portal under Specialty/Product Info/Reference Guides.
Please make a commitment that the next time you have an opportunity you will detail these new products to a potential Customer. Our dealers can benefit by stocking these great products.
- High CaliberTM and other deer tubs, the current Rack Plus mineral and the Deer 16 block will all be phased out.
- Please work with your manager and local plants to establish floor stocking. These products will be on all retail and wholesale price lists.
Flight Ready
We have recently upgraded our game bird products and program. We have developed the marketing support materials listed below to assist you in introducing the new Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.
*Send request to Business Services
**Send request to Deb Lenz
Additionally, over the next few months, we will be working to transition customers to our top-of-the-line national products. Please let us know if you have any questions.
Good Selling with these exciting new products!
Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436
Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749
Leo Windschitl -- Wildlife and Game Bird Specialist, 218-820-0658
Rick Balsbaugh -- Nutritionist, 217-653-1420
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ADM Corporate Information
Team ADM
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