eNews masthead
Vol. 3 No. 9
September 2015
In This Issue
ADM Alliance Nutrition News
Sales Standings and Dealer Recognition
Beef
Commercial Swine
Dairy
Equine
R&D/Innovation News
Show Feeds
Specialty Products
Wildlife and Game Bird
ADM Corporate Information
  
Welcome to the September 2015 issue of Sales & Business eNews. Utilize the eNews as a resource for Company, Sales and Customer information; for reminders about promotions, products, and programs; and for special events with colleagues, retail dealers, and producers. Click Archived eNews issues for past issues containing past news and information.

Every species and product section either presents new and/or important reminders to assist us in supporting and increasing our feed business now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! Good Selling!

Quick Links
 
ADM Alliance Nutrition         Portal          ADM Home Page 
ADM Alliance Nutrition® News
 
 
 
Click title above for September field team anniversaries.

Dealer Recognition Meeting
The 2015 Dealer Recognition Meeting Announcement was sent to storefront dealers on Tuesday, September 1, 2015, both via email as well as US mail.  The dealers receiving the announcement were storefront dealer classifications with 700 points or greater for the timeframe January 1 - July 31, 2015.  Dealers will continue to accrue points through December 31, 2015.  Total points on December 31, 2015, will determine their level of recognition.
 
This year's recognition will be given to dealers achieving Bronze, Silver, Gold and Diamond Levels; as well as the Top 5 Growth Dealers.  Please refer to the announcement for program details.
 
Reports showing YTD point accrual and growth are located on the Portal.  To view these reports, login to the Portal, click on Reports/Growth Points. 

If you have any questions, please don't hesitate to let Crystal Bliven know.

Veterinary Feed Directive (VFD)
There is now a VFD Page live on the Portal. The page contains links to helpful information related to the changes that will drastically alter the way certain antibiotics are used in animal feed and drinking water over the next two years in the United States and Puerto Rico.

Please share this site with your customers, most of the links are available to anyone. Going forward, additional information will be posted that may not be available to the public, and will require you to login (similar to other department pages on the Portal). The VFD page is found on the Portal under Departments/QA and Regulatory/VFD

Please let Meghan Dicks, Regulatory Compliance Specialist, know if you have any questions.

ADM Logo Guidelines
For those who have access to the K: Drive on our network, you can find updated ADM logo guidelines, new ADM logos, and branding resources (such as ADM letterhead, fax form, promotion template, PowerPoint cover slide and template). Go to the K: Drive/Logos and Images/ADM 2015 Branding.

For those without K: Drive access who need logos, or who have questions on logo usage and branding, please contact Kent Egbert or Tracie Hall.
  
Sales Standings & Dealer Recognition
  
Recognition -- August 2015
 
 

 


Pressed Tub Deferred Payment Promotion
The qualifiers are listed below for the Pressed Tub Deferred Payment Promotion, as well as the qualifying products.  For those customers who wish to participate in the promotion, please encourage them to place orders earlier rather than later to avoid potential back logs going into October.  This promotion is a tool to help eliminate the production/supply challenges we faced last year on pressed tubs.  The goal of this promotion is to help front load the supply chain to allow our facilities to back stock product going into October and November.

Qualifiers
  • Effective Dates:  September 1, 2015 through 12:00 Noon (CDT) September 30, 2015
  • Customers will have their choice to utilize their current approved terms or the promo payment term.
Promotion Term 
  • $20/ton cash discount and 75-day ACH (no other cash terms apply)
  • Beef Tier Discount will apply
  • Pallet Discount will apply
Standard Terms 
  • Beef Tier Discount will apply
  • Pallet Discount will apply
  • Standard cash term discount will apply
Customer must be set up with ACH to participate in this promotion. Customer credit limit will not be expanded for this promotion. If a customer wishes to expand their credit limit, they must work through the normal credit application channels. If a customer does not have sufficient credit, they may not participate in the promotion or they must apply for expanded credit. Customer must have a minimum of 20 tons of qualifying pressed tubs (listed below) on a single order. Orders must be shipped directly to the customer from the Quincy, IL, plant. There is no maximum on the number of orders a customer may place.
 
Qualifying Pressed Tubs
Pressed Tub products

Optimizer
We have put together our new Optimizer offering as part of the Beef "Go Forward" Vision. Optimizer products are formulated to complement forages and take into account the nutritional gaps between what cattle need and what forage provides, supply needed types and amounts of protein along with mineral sources that help drive efficient forage utilization and supply vital nutrients. The bottom line is more efficient production and performance at a lower investment.
 
Optimizer Features
  • Targeted balance of protein and energy - Encompasses protein needs for the rumen microbes and the animal along with balancing the energy levels for optimal cattle performance.
  • Hydroxy copper - A rumen bypass source of copper, reducing potential negative interaction, independent research validates high mineral absorption to the animal.
  • Proprietary source of cobalt - A unique source of cobalt, facilitating better forage digestion for more available energy.
  • Forms - Offered in blocks, pressed tubs and cooked tubs.
The new Optimizer products listed below now qualify for automatic discounts under TIER 2 in the 2015 Year-Round Beef Feed Promotion. Please note the 54686AAA6M Roughage Buster 35 CitriStim listed below qualifies under TIER 1.
Optimizer products

Rationale:  Develop sales team familiarity and successes with new product N-Vigor8 and compile success stories and performance data into new marketing and advertising material to generate increased focus, interest and ultimately sales in 2016 and beyond.

Methods:  Producer demo incentive
Feed credit through rebates of $100 per ton (based on the cost of N-Vigor8™ over Stressfighter®) on all tons purchased.
  • Program applies only to trials started before October 31, 2015. (Feeding trials must begin prior to October 31)
  • Must feed for minimum of 28 days and no more than 45 days.
  • Must compare against another similarly designed starter program (i.e. diets are close in total energy, protein, fiber etc.).
  • Rations must be reviewed and approved by the beef team*
  • Must be able to provide data on a per group/treatment basis.
  • Must be pre-approved by both sales manager and beef team.
  • Producer must complete a testimonial release prior to starting the demonstration.
Effective dates:
Program applies only to starter trials with cattle on feed before October 31, 2015.

Product line:
N-Vigor8 product line

Please promote with potential starter feed customers and prospects.

*Please contact Chris Hagedorn or Jeff Hill for more information. 
 
Automatic discounts through December 31, 2015.
 
AMPT Logo MoorMan's logo  Roughage Buster logo  Mintrate logo

Tier 1 Discounts when ordering 1 ton or greater of an individual AMPT™ or MoorMan's® mineral product number; or 1 ton or greater of a new individual Roughage Buster® or new Mintrate® product number, receive a $50 per ton discount applied to that product number.
 
MasterGain logo
Optimizer
 
Tier 2 Discounts when ordering 3 tons or greater of an individual MasterGain®
mineral product number, or 3 tons or greater of a new individual Optimizer product, receive a $25 per ton discount applied to that product number.
Commercial Swine  

The Value of New Technology
Earlier this year, we introduced our Parity Plus® Sow Program with an emphasis on improving the following important economic traits for our customers -- heavier pigs at birth and weaning, decreased non-productive days, better health stability, better reproductive performance, decreased production costs and reduced involuntary culling.
 
Improving lifetime reproductive performance goes hand-in-hand with improving profitability.  The chart below shows the importance of sow longevity and the impact that has on progeny performance and profitability.
Swine Sow Chart
I want to congratulate our sales team for embracing and proactively positioning the technologies in these programs.  Reviewing sales of Parity Plus 75 (12358) and Parity Plus Sow Boost 25 (10042) versus our older premix products/inclusion levels, we've seen nearly a 40% increase in associated complete tons.  Great work and a testimony to the value of a proactive sales team embracing new technologies.
      
I'd encourage everyone to review the Parity Plus training webinar to refresh your knowledge of the products and programs associated with these exciting, new technologies. 

Quick Reminder
Fall 2015 Promotion - receive 15% off Slick N' Clean® Tabs 25 (product 8815) for product ordered from September 1, 2015 through December 31, 2015.

With fall approaching, producers will begin to pump manure/slurry pits as crops are removed from the field.  They'll also be making decisions on pit management/treatment as they look into 2016.
 
Slick N' Clean is a unique product, manufactured in a tab form, easy-to-apply and designed to sink to the bottom of pits where they liquefy solids and decrease ammonia levels during the anaerobic phase of manure decomposition.
 
For those of you not familiar with Slick N' Clean or for who just want to do a quick review of the technology and associated research, I'd encourage you to review the Tech Edge ... Slick N' Clean: Proven Innovation for Waste Management.

Also, view the Slick N' Clean product page, where you can find usage rates.

Dairy
  
The following information provided by Bill Earley, Dairy Product Portfolio Manager...
  
Don't Become Complacent, Don't Become a Statistic:
Silage Avalanches Can Be a Killer
We do it almost daily and think nothing of it--take forage samples from a customer's or prospect's bunker silo.  I've done it hundreds of times, as you have too.  It has become second nature right?   Sure, there are many dangers on farms, but silage piles?  There are increasing stories involving bunker silo and drive-over pile related injuries and deaths. Read through the following actual occurences and consider what if it had involved you, one of your customers or colleagues:
  • Six tons of haylage in a bunker silo collapsed on an individual causing in a spinal cord injury resulting in the injured person becoming a quadriplegic. (WI)
  • Nutritionist almost loses his life taking samples from a bunker silo with a 32-foot feed out face while standing 20 feet from the face; 12 tons of silage collapsed on him. (TX)
  • Producer is entrapped under three tons of silage, losing his life (PA)
  • Dairy nutritionist was heading back to his vehicle after taking a silage sample from a bunker silo when "the sun went out and he couldn't see any light," as almost 20 tons of silage broke away from the pile. (CA)
  • Eleven-year-old boy dies riding his bike next to a feed pile when a 25-foot high pile of silage collapsed on him.  After the pile fell on him, it took over 20 minutes to find him, unfortunately, at that point he was deceased. (NH)
As we embark on another silage harvest, know the dangers of silage avalanches; know that conditions can change rapidly without warning.  Understand the safeguards you and your customers need to take.  Educate them on the management practices that will help minimize the risk.  Work with them to obtain representative samples with a bucket loader ahead of your visit or while you're there. I know this may seem extreme because we never think this could happen to us....but then again...neither did the nutritionists and other individuals highlighted in these stories. 

Stay Safe, Stay Focused.....And Sell the Heck Out of Our Great Silage Preservation Products! 

Chromium Propionate: A Consideration within Dairy Diets
On September 1, Dr. Brian Lammers led a webinar involving the Kemin dairy technical team.   During this webinar, several attributes of chromium addition to dairy diets was shared:

ü When chromium addition is requested in our dairy formulas, KemTRACE®*;  a highly bioavailable organic source of chromium and the only  chromium source permitted for dairy cattle is used.

ü Chromium enables the animal to be more energy efficient due to optimization of glucose and NEFA (non-esterified fatty acid) metabolism.

ü Numerous studies noted improvement in dry matter intake and milk production.

ü With better energy utilization, there is a reduction in negative energy balance which positively impacts reproductive efficiency in the animal. Other studies noted better immune function, feed efficiency and ability to assist in combating heat stress.

ü Chromium addition has the potential to provide benefits across several key economic areas and thus provide a solid return on investment.

ü The feeding rate is not to exceed 500 ppb with benefits from transition through late lactation.

 ü View the webinar in its entirety and learn more about chromium biology and application in dairy diets. This and other dairy webinars are available on the portal within the dairy section under the Presentations, Education tab.

*Trademark of Kemin Industries, Inc. U.S.A.

ADM Dairy Producer Meetings Planned for the Beginning of 2016 
Three major dairy producer meetings have been scheduled to provide expert presentations on timely topics within the dairy industry to ADM dairy customers and prospects.   These meetings are in partnership with ADM dairy suppliers who will assist in providing speakers and also will participate in a supplier exhibition in concert with the events.   We look forward to adding value to our customers and gaining additional credibility with prospects as a result of these events.

The meetings will take place at the following locations:
  • January 12 (Wooster, OH)
  • January 13 (East Lansing, MI)
  • January 14 (Wakarusa, IN)
RSVPs and agendas will be sent out in November.

World Dairy Expo 
Preparations are set to have an outstanding showing at the biggest show in town....the World Dairy Expo which takes place at the Alliant Energy Center in Madison, Wisconsin, September 29-October 3. We will be accenting our new product additions including the LegenDairy™ Calf & Heifer Program and the Destiny™ Dry & Transition Cow Program.  For those that have customers or prospects attending, we would love to talk with them and thank customers for their business.  The ADM booth is in the main Exhibition Hall at booth 1711.  Thanks to World Dairy Expo committee members Pam Norsworthy, Kim Heinze, Dr. Don Jaquette and Kevin Sanbower for all of your hard work in getting everything ready for ADM to have a great showing and in advance to those scheduled to work the event.

New Products on the Horizon 
Within any dairy diet, the fundamental foundation is the mineral program as it complements the specific forage and commodity vitamin and mineral contribution in the diet.   Coming this fall, ADM will be introducing the NEW Fortress™ Dairy Mineral line.  This line will replace all existing mineral products available today.
 
The Fortress line-up will include the following:

Fortress All-Legume Diet Options 
ü (35207AAA) Fortress  Lactation Mineral 1:1 -NS
ü (35208AAA) Fortress Lactation Mineral 1:1
Fortress Partial-Legume Options
ü (35209AAA) Fortress Lactation Mineral 2:1-NS
ü (35210AAA) Fortress Lactation Mineral 2:1
Fortress Non-Legume Diet Options 
ü (35211AAA) Fortress  Lactation Mineral 3:1-NS
ü (35212AAA) Fortress  Lactation Mineral 3:1
Fortress High Calcium Mineral Option
ü (35213AAA) Fortress Lactation Mineral 4:1
 

Equine   

Sheldon Bailey 

 

New Equine Promotional Items on eStore

Click the link below to find new ADM equine promotional items available for purchase! New shirts and caps, featuring Patriot® and GROSTRONG®! Set up your own account for easy ordering. 

Equine Promo Items 

 

New Equine Coupons!

Patriot coupon

Glo n Gro coupon

  • $15.00 off the purchase of 20 bags of Patriot® feeds
  • $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™ and StaySTRONG™)
  • Coupons will be mailed directly to dealers who are currently participating in our coupon programs.
  • Additional coupons available through Sandy Chatten
  • GLO and GRO coupons are to be used on the day of the event.
  • Coupon expiration date is 12/31/15.

 

Premium Equine Brochure S9979 Now Available

Order S9979 Premium Blends/Premium Hi-Fat Supplements sales brochure from Business Services. Updated brochure covers all the GLO products.

GLO brochure
R&D/Innovation News

Bottom Line Reports available in interactive format!
These Bottom Line interactive reports are created to make comparisons based on your inputs under our test conditions. Actual economic performance may vary depending on multiple factors. Find all Bottom Line Reports on the Portal under Departments>Research>Bottom Line Reports.

Easyzyme logo
Background
This study was conducted at the ADM Alliance Nutrition Research Center with 96 pigs in an 84-day, four-phase finishing trial.  A low-energy diet (15% wheat middlings and 10% DDGS replacing corn) was supplemented with either a non-starch polysaccharide (NSP) enzyme (Easyzyme Mixer) or with added fat (1% or 2%).

Primary conclusions based on the study:
  • Inclusion of 1 lb of Easyzyme per ton to a low-energy diet significantly improved daily gain while numerically improving feed intake and feed:gain by 4% and 2%, respectively.
  • Pigs fed a low-energy diet with 1 lb of Easyzyme per ton performed as well as pigs fed a low- energy diet with 1% added fat.
  • As expected, pig performance was improved by adding 1% or 2% added fat to the low-energy diet.
Thanks and have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 / 217-231-2242
ShowShow Feeds     ShowTec logo

Direct your customers and dealers to the ADM Alliance Nutrition YouTube Channel to learn more about ShowTec products and feeding programs from our Specialists.
 YouTube graphic




SHAZAM is now in granular form!
  • A free-choice supplement for beef cattle and goats being fitted for exhibition
  • As the ad says..... "looks like magic, but it's actually the result of research and feed technology at work!"
  • The same feeding rate: 4 oz for cattle and 1-2 oz for goats
And . . . .
MoorMan's ShowTec Shazam provides dietary support with key nutrients known to influence hair quality. MoorMan's ShowTec Shazam is a free-choice, mineral-vitamin supplement in granular form, packaged in a 10-kg bag (approx. 22-lb bag). The formulation is built on the rock solid foundation of MoorMan's® Minerals which date back to the late 1800s.

Product is on the floor in Quincy, IL; please work with your sales specialist on floor stocking at your local plant.

For your Customers that wanted the benefits of Shazam, but in a granular form - you can now supply it!

Product support material to help promote and sell Shazam!

> ShowTec Shazam Banner (available from Business Services)
> ShowTec Shazam POP Poster (available from Business Services)
> ShowTec Shazam Customer Testimonials (print and use as handout/point-of-sale)
> ShowTec Shazam Postcard (print and use as direct mailer/meeting invite)
> ShowTec Shazam Flyer (print and use as handout/point-of-sale)
> ShowTec Shazam Testimonial (print and use as handout/point-of-sale)

 

Note: The Shazam QuadBLOCK will be discounted by $14 per block and will continue to be available until the current supply of inventory is depleted. For your Customers that prefer the block, now is the time to stock up. When current supplies are exhausted, the QuadBLOCK will be discontinued.
 
ADM's MoorMan's ShowTec Sale Burst CTC/DEN #21206AYWE4
First there was Burst, then there was Final Burst - and now there is MoorMan's ShowTec Sale Burst CTC/DEN. 

Sale Burst Product Positioning
Sale Burst is a complete mini-pelleted feed designed for today's starting/growing show pigs being fed for show pig sales or for pigs in early exhibition feeding programs. It is formulated for feeding to show pigs weighing 35 to 75 lb body weight.
Sale Burst (#21206AYWE4) will completely replace Sale Prep. As inventories of Sale Prep are depleted at the location you receive feed from - its availability will be ended and new Sale Burst will be its replacement.
  
Sale Burst has been previewed by some top feeders. They have told us it has excellent palatability and is just the right combination they are looking for to bridge the gap for the pigs at the stage after Burst - but before our developers/finishers. It combines the goodies in Burst and Final Burst - but designed to give the look needed by pigs at this stage. Join the top feeders that evaluated it - and responded to us by saying they are "all in" with this new product - that it is just what they needed.
  
The Sale Burst product page is available on the Portal and the Swine Quick Reference Guides have been updated with Sale Burst replacing Sale Prep.
  
Discontinuing #12006AXU ShowTec Sale Prep Starter
As a result of the FDA's GFI 213 changes to antibiotic use, Zoetis has discontinued Aureo S-P 250®* Type B Medicated Feed, as it contained penicillin and a production claim (growth promotion and feed efficiency). The new FDA approved use excludes penicillin and the production claim. ADM Alliance Nutrition will be switching product medication as soon as our current inventory has been depleted. Currently, #12006AXU ShowTec Sale Prep Starter is the only show feed product sold within the past year containing the Aureo S-P 250 medication.
  
*Not a trademark of ADM.  
 
New ShowTec Bags and Bag Standards 
The link below will take you to the new ShowTec bag designs, and the products that go in each bag. Please note that the transition will be based on inventories at each plant. Unfortunately, since current inventories vary between plants, this changeover will be a gradual process. Please work to inform your customers of these changes with our bags.

You can find this information on the Portal (login required) by going to: Show Feed/Product Info/Containers, Standards/ShowTec Bag Standards

2015 Livestock Youth Award Form
Access editable form from the portal or website.

  • 2015 MoorMan's ShowTec $4.00 Coupons are available! Contact Laura Meyer for a supply.
ShowTec coupon image
Specialty Products
  
New Specialty Feed Coupons!
Rabbit coupon
Proud Paws coupon
  • Pen Pals® Rabbit -- $20 off 20 bags loyalty coupon
  • Proud Paws® Pet Foods -- $20 off 10 bags loyalty coupon
  • Coupons will be mailed directly to dealers who are currently participating in our coupon programs.
  • New expiration date of December 31, 2015.

You may order additional Pen Pals and Proud Paws coupons by emailing Sandy Chatten.

 

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Wildlife and Game Bird    Rack Plus logo

Laura Meyer

 

New Rack Plus® Minerals, Blocks and Tubs!

  • #81731AAA1M Rack Plus Deer Mineral
  • #81732AAA6A Rack Plus Deer Block
  • #81733AAA6G Rack Plus Deer Tub

Over the past few months we have been testing these new products with some of your colleagues. The results have been positive -- both in terms of consumer acceptance and deer acceptance! A special thank you to those involved in the evaluation.

 

Here are just a couple of trail cam pictures of deer consuming these new products:

does feeding night deer photo

 

You can find the product pages for these three new products on the Portal. The block and tub are very similar nutritionally -- but in the form that your Customer will prefer.

 

Deer & Elk Product Pages

 

Thanks to Vickie Matthews for sharing some deer display ideas that yu have recently helped build for your dealers.

Deer feed display flyer  

New Rack Plus Point-of-Purchase poster now available! Order from Business Services or call 800-850-7571. Order black display stand for displaying POP posters.

Rack Plus poster  

(Click image for larger view) 

The tub is 100 lb. The block is 25 lb. Rack Plus designed labels are being finalized. Initial shipments may have a plain label. The mineral is packaged in a 10 kg bag (approx. 22 lb). A new Rack Plus specific bag is being ordered for the new mineral. Initial shipments will be in a plain bag with a Rack Plus label. Both of the block and bag sticker labels should be available soon.

 

Now available through Business Services is the new Rack Plus Quick Reference Guide (SM0096) -- which now includes the three new products. It is also located on the Portal under Specialty/Product Info/Reference Guides.

 

Please make a commitment that the next time you have an opportunity you will detail these new products to a potential Customer. Our dealers can benefit by stocking these great products.

  • High CaliberTM and other deer tubs, the current Rack Plus mineral and the Deer 16 block will all be phased out.
  • Please work with your manager and local plants to establish floor stocking. These products will be on all retail and wholesale price lists.

 

Flight Ready

We have recently upgraded our game bird products and program. We have developed the marketing support materials listed below to assist you in introducing the new Flight Ready Game Bird program to your market. You may print from the Portal or request inventoried items as indicated below.

*Send request to Business Services

**Send request to Deb Lenz

 

Additionally, over the next few months, we will be working to transition customers to our top-of-the-line national products. Please let us know if you have any questions.

 

Good Selling with these exciting new products!

 

Bruce McClain -- ShowTec and Wildlife Business Manager, 217-231-2436

 

Laura Meyer -- ShowTec and Wildlife Marketing Manager, 217-231-2749

 

Leo Windschitl -- Wildlife and Game Bird Specialist, 218-820-0658

 

Rick Balsbaugh -- Nutritionist, 217-653-1420

 

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ADM Corporate Information

 

Team ADM