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Vol. 3 No. 2 |
February 2015 |
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Welcome to Vol. 3 No. 2 of Sales & Business eNews. Utilize the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, and producers.
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Every species and product section either presents new and/or important reminders to assist us in supporting and increasing our feed business now and throughout the year! Take time to strengthen your knowledge, gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! Good Selling! |
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| ADM Alliance Nutrition® News
Please use the listing of registered ® and TM trademarks for referencing when using in correspondence and marketing material...please use this listing when using trademark names and apply the appropriate notation. When using these names, please use them according to the way the names are used (upper/lower case) in the listing. It is not necessary to use the circle R or TM designation each time the name is used...it should be used on the first occurence of the name in the copy, such as in the title, heading or first line of copy.
Click title above for February sales team anniversaries and announcements.
Click the title above to see current promotions for dealers and customers all in one location for all species, product lines and regions. Links for each promotion take you direct to the details.
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ADM Alliance Nutrition Dealer Recognition
Recognition -- January 2015
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NEW TIER 2 TONNAGE THRESHOLD EFFECTIVE FEB. 23!
2015 Year-Round Beef Promotion on Minerals!
Automatic discounts from February 23, 2015 through December
31, 2015.
Tier 1 Discounts when ordering 1 ton or greater of an individual AMPT™ or MoorMan's® mineral product number receive a $50 per ton discount applied to that product number.
Tier 2 Discounts now when ordering 3 ton or greater of an individual MasterGain® mineral product number receive a $25 per ton discount applied to that product number.
New Mintrate Section on Portal Beef Page
Check out the new Mintrate section providing new Mintrate brochure (SM0154) and supporting documents on this key beef product line. Read about the many key benefits of Mintrate, for building better performance for cattle on forage-based diets.
ADM Beef Facebook Page
Thanks for sharing the new ADM Beef Facebook page with customers and industry partners, more and more beef producers and customers are now connected to ADM Beef. Please share successes with dealers and direct customers, upcoming events, trade shows where we are exhibiting, anything beef.
Send news or photos to post to Kent Egbert, then we can share appropriate posts with all our ADM Beef friends and key contacts throughout our Facebook beef world!
If you have any questions on ADM Beef events and activities, please don't hesitate to contact any member of the Beef Business Team for information: Jeff Hill, Chris Hagedorn, Kent Egbert, Gerald Walker or Brian Fieser.
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Commercial Swine
Just a quick reminder that our Parity Plus® products are now available - Parity Plus Sow 75 (12358), Parity Plus Sow Boost 25 (10042), Parity Plus Mintrate (10039) and Parity Plus Mintrate Cube (10040). As part of our introduction, we talked about technologies and formulations that revolved around maximizing lifetime reproductive performance. We look forward to hearing success stories from the field concerning:
- Heavier pigs at birth and weaning
- Decreased non-productive days
- Acquired immunity
- Better health stability
- Higher sow salvage value
- Better reproductive performance
- Lower production costs
- Reduced involuntary culling
Improving lifetime reproductive performance goes hand-in-hand with improving profitability. We know as sow retention rates improve, parity structure of the sow herd also increases. In today's industry, it's not uncommon to see replacement rates reach 55%-60%, meaning many females within the herd don't reach or spend much time in their reproductive prime. The chart below shows the importance of sow longevity and the impact that has on progeny performance and profitability.
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Dairy
The following information provided by Bill Earley, National Dairy Accounts...
Dairy Specialist Training, May 6-7, Indianapolis, Indiana
The ADM Dairy Solutions® Team will be conducting a dairy training session for both dairy-focused sales professionals and dealers in Indianapolis on May 6 and 7, 2015. The sessions will be held at the Hilton Garden Inn Northwest and provide a comprehensive look at new products, current research activities and supplier updates. There will be a full-day session on Wednesday May 6. The morning session will be geared for ADM Dairy Specialists with Dealers joining Specialists in the afternoon session. A half-day program will be held on May 7 for both groups. Detailed information will be provided in the near future.
The New LegenDairy™ Dairy Calf & Heifer Program
Designed to provide the latest in ADM technologies, the new LegenDairy line of pelleted calf and heifer replacement starters, growers and concentrates are formulated to optimize heifer structural growth, efficient gain and health.
LegenDairy calf products include technology such as CitriStim®, Prosponse® Yeast, ADM Sugar Blend, ADM natural-source vitamin E, hydroxy forms of copper, zinc and manganese, in addition to high-quality proteins and multiple energy sources. The LegenDairy heifer development products include hydroxy mineral technology (except for LegenDairy Heifer OTM Plus Mineral), ADM natural-source vitamin E and high-quality plant protein sources (except LegenDairy Heifer mineral products).
In early March, product will be available in Portland, MI; Bluffton, IN; Glencoe, MN; New Hampton, IA; Nappanee, IN; Camp Hill, PA; and Sugarcreek, OH, with the remainder of plants having product availability by April 1, 2015. Watch your email for introductory webinars that will focus on product substitution and product overview.
The LegenDairy™ Line-Up
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Product(s) | | Accelerated Calf Starter | 35176 LegenDairy 22% Calf Starter | | Calf Starters |
35174 LegenDairy 18% Calf Starter
35175 LegenDairy 20% Calf Starter | | Calf Grower | 35173 LegenDairy 16% Calf Grower | | Calf Concentrates |
35177 LegenDairy 30% Calf Concentrate
35178 LegenDairy 36% Calf Concentrate | | Heifer Complete Feeds |
35180 LegenDairy 14% Heifer Complete
35181 LegenDairy 16% Heifer Complete
35182 LegenDairy 18% Heifer Complete
| | Heifer Concentrates |
35183 LegenDairy 40% Heifer Concentrate (AN)
35184 LegenDairy 45% Heifer Concentrate (NPN)
| | Heifer Minerals |
35179 LegenDairy Heifer Mineral
35163 LegenDairy Heifer OTM Plus Mineral
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LegenDairy Sales Support Materials:
- Radio spots
- Advertising slicks
- Direct mailers/statement stuffers
- Dairy Solutions Calf & Heifer Development Program Quick Reference Guide Powerpoint presentation
Put the LegenDairy program to work for your customers today to begin their legacy of herd profitability.
Coming Soon--The Destiny™ Dry & Transition Program
A successful lactation begins with a smooth transition. The new Destiny Dry & Transition program will provide the nutritional foundation to meet this objective. The diversity of the program will allow the flexibility required to meet both far-off and pre-fresh animal needs under various management systems. Look for more to come on how our customers can rely on the Destiny program to get their cows where they need to be with guided nutritional precision.
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Equine
Sheldon Bailey
New $5.00 GLO and GRO Event Days Coupons!
- $5.00 off one bag of GLO feeds or GROSTRONG® feeds (includes Ultra-Fiber™, Mintrate®, and StaySTRONG™)
- Coupons available through Sandy Chatten to be used on the day of the event.
- Coupon expiration date is 6/30/15.
Patriot High Dollar Coupons ($15 OFF 20-Bag Purchase)
Patriot® coupons with a new expiration date of 6/30/15 have been sent to dealers.
Updated Equine Shelf Talkers
Check out all the equine product shelf talkers viewable on the Portal under Equine/Advertising/Shelf Talkers. Shelf talkers fit the Red POP Stands. Order through Business Services.
New PRO-VITA-MIN™ Tub Pallet Display Signs
Order PRO-VITA-MIN pallet display signs from Business Services.
MoorMan's ShowBoost 205AE To Be Discontinued
When supplies are depleted, MoorMan's® ShowBoost® 205AE will be discontinued. Replace 1 lb of ShowBoost by feeding .75 lb of GROSTRONG Mintrate for Horses 594AB and .25 lb of HEALTHY GLO™ Nuggets 81064AAA25.
HEALTHY GLO Nuggets Now Extruded
HEALTHY GLO Nuggets are now an extruded pellet product, greatly improving pellet durability and reducing fines.
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 Loomix®
Lisa Brown
Stock up on Loomix-branded wearables with 15% off select items until sold out. Offer starting March 1. Email Lisa Brown or call 800-870-0356 for more information.
Business Growth Plans for Loomix Dealers
Contact your district manager for details on the new Business Growth Plan Program.
Loomix in the American Cattlemen
Loomix Liquid Supplements from ADM Alliance Nutrition, is featured in the February issue of the American Cattlemen. Look for the full story starting on page 37. The article features Loomix dealers Tri-State Loomix of Wray, CO, and TNT Farm Service of Arapahoe, NE. Learn how Loomix can help Maximize Performance with Profitable Solutions through performance, convenience and diversity. Contact your Loomix district manager if you would like a copy of the magazine. You can also read the article online at http://tinyurl.com/l7cl2my.
NEW Dealer Resources added to Portal
Loomix Text Messaging Service
Remind your dealers to sign up to receive the latest Loomix news, updates and announcements delivered straight to their phones! Text liquidfeed to 71441. An automatic reply will be sent so you know when you have been successfully added to our list.
For more information about Loomix liquid supplements, visit www.loomix.com, or contact us at 800-870-0356.
Loomix Livestock Show and Equine Top-dress Supplements
Now available in a convenient liquid form, Cellarator® Turbo Drench helps lessen the effects of stress, supports performance and deters dehydration. This fast acting, oral drench combines the power of the one-of a-kind nucleotide product Cell-Rate®, enzymes, probiotics, electrolytes, and vitamins A and E. Cellarator Turbo Drench provides cattle with a boost during stressful times, such as weaning, receiving, rehabilitation and transportation. For more information, call 877-788-4448, visit www.cellarator.com, or email livestockinfo@adm.com.
Livestock Product of the Month: Cellarator® TurboCellarator Turbo is a unique 3-in-1 fast acting, oral paste that combines the power of Cell-Rate ® with probiotics, electrolytes, and vitamin E to support performance, deter dehydration, and help lessen the effects of stress. It can be used for show or performance livestock and horses of any age or type, especially for animals under stress, such as injury/illness/rehabilitation, transportation, performance, vaccination or breeding. Equine Product of the Month: Necessity
Necessity is a professionally developed, top-dress supplement that provides 21 balanced, essential vitamins, trace minerals, and amino acids (lysine, methionine, and threonine) crucial to enable horses to excel in competition and to support reproduction, growth, immune function, vitality, joint health, hoof quality, and hair condition.
Order Loomix Top-Dress Products Online!
Visit www.loomixequine.com or www.loomixshowlivestock.com to order your Top-Dress products online. Use your dealer login for wholesale pricing.
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R&D/Innovation News
 Background A field research study was conducted with dairy calves to compare the effects of feeding a commercial texturized starter or Sweet Unique cold pelleted starter on growth performance and cost of feeding to a common weight or per pound of gain. Both starter feeds provided comparable nutrient profiles. Calf performance showed advantages for Sweet Unique-fed calves. During the grower period it appears that Sweet Unique-fed calves outperformed texturized starter-fed calves with a 5-lb advantage in final weight and higher average daily intakes. Please refer to Table 1 and 2 in the report for supporting data.
Implications*
- These data suggest calves fed Sweet Unique cold pelleted calf starter will outperform those receiving texturized calf starter.
- Table 3 in the report indicates an economic benefit to feeding Sweet Unique with lower feed cost per pound of gain and decreased total feed cost through weaning, with total savings of about $0.90 per calf.
- Feeding calves to an equal weight would also result in a decrease of $1.92 per calf in total feed cost for calves fed Sweet Unique.
Overall, this study would suggest that Sweet Unique calf starters are superior to texturized feeds in acceptability, performance and economics.
Watch your inbox for "The Bottom Line" updates from the Research and Innovation teams. You can download this and other forthcoming reports from our new Portal page >> www.service.admani.com/TheBottomLine (Departments > Research > Bottom Line Reports tab)
Please let us know if you have any specific information requests.
Thanks and have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 / 217-231-2242
Jim.Dunn@adm.com
*No representation of profitability is hereby made. The statements and figures shown here are estimates and projections. Neither ADM Alliance Nutrition, Inc., nor its employees, agents, or assigns make any warranty of any kind, including warranty of merchantability or results, relative to the information contained herein. Actual results will be affected by the ability of animals to gain, ability to produce milk, health of animals, management, previous treatment, environment, etc.
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 Show Feeds
Laura Meyer
Below are the 2014 Sales Leadership standings for each product group. Congratulations on your success in 2014! Continued success throughout 2015!
Game Bird
1. Leo Windschitl, MN
2. Dave Snyder, PA
3. Earl Morton, GA
4. Richard Todd, MO
5. Roger Stauffenecker, MN Show Feed - Ruminant
1. Kaylee Keppy, IA
2. James Scifres, OK
3. Tony Ballinger, TX
4. Jim Gilmore, OK
5. Earl Morton, GA
6. Sam Jolly, AR Wildlife
1. Leo Windschitl, MN
2. Sam Thurwalker, TX
3. Mark McMillan, TX
4. Tony Ballinger, TX
5. Troy Hampton, GA Show Feed - Swine
1. James Scifres, OK
2. Josh Elkins, TX
3. Kent Lewis, TX
4. Jim Gilmore, OK
5. Mark McMillan, TX Commercial Sheep/Goat
1. Earl Morton, GA
2. Todd Parker, IA
3. Rick Ruppert, PA
4. Dave Snyder, PA
5. Mike Dreckman, IA New ShowTec® Bags and Bag Standards
The link below will take you to the new ShowTec bag designs, and the products that go in each bag. Please note that the transition will be based on inventories at each plant. Unfortunately, since current inventories vary between plants, this changeover will be a gradual process. Please work to inform your customers of these changes with our bags.
You can find this information on the Portal (login required) by going to: Show Feed/Product Info/Containers, Standards/ShowTec Bag Standards
One thing you will especially want to note is the new bag that will be used for several of the current ShowTec top-dress products, including Showts™.
One last point - with recent strikes on the west coast ports, there has been a delay in receiving the new ShowTec bag that will be used for Showts (along with several other products). These bags arrived last week, but there was one batch of Showts made and packaged in the new ShowTec generic swine bag (see below). Please make sure to let your customers know of this short term substitution.
NEW 2015 Livestock Youth Award Form
Access editable form from the portal or website.
New Final Burst is Here!
MoorMan's® ShowTec® has added another tool to our Show Feed toolbox! MoorMan's ShowTec Final Burst (#24440AAAE4) is now available!
- Final Burst is for the last phase of pre-show feeding.
- Final Burst was initially developed for the state of Texas to compete in their marketplace.
- Final Burst is a non-medicated mini-pellet designed for show pigs weighing 150 lb and up.
- Final Burst provides that "final burst" of power needed to compete in the show ring.
- Final Burst is currently being added to the ShowTec Swine QRG brochure (S9368) which will be available in Business Services in the next few weeks.
A postcard was developed by Vickie Matthews, ADM Inside Sales Representative, for Springfield, MO, area dealers and their customers. If you would like something similar for your customers, please let us know.
Additional marketing materials on Final Burst will be available later, but we want to move forward by making this product available now rather than waiting until all the marketing materials were available. The show feed industry tends to react more rapidly and responsively when there isn't an overabundance of new product advertising but rather kept more low-key and word-of-mouth from influencers in the industry. We believe Final Burst will make its greatest impact utilizing this style of marketing strategy. We will be developing marketing support materials for Final Burst very soon.
- Encourage your customers and dealers to keep up on the latest with MoorMan's ShowTec by liking the ADM Alliance Nutrition - MoorMan's ShowTec Facebook page.
- Direct your customers and dealers to the ADM Alliance Nutrition YouTube Channel to learn more about ShowTec products and feeding programs from our Specialists.
- 2015 MoorMan's ShowTec $4.00 Coupons will be available! Contact Laura Meyer for a supply.
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Proud Paws® and Pen Pals® Rabbit High Dollar Coupons
- Coupons with 6/30/15 expiration date have been sent to dealers. Coupons are 3x5 index size.
- Back of each coupon allows the recording of a customer name and number of bags purchased, to be used as a frequent buyer card.
- Counter Talkers promote ADM coupon offers. Email Sandy Chatten to request coupons and coupon counter talkers.
2015 Chick Days!
Purchases from February 1 to May 31, 2015
Highlights:
- $20 Dealer Discounts and $2.00 in-store coupon offer.
- In-store display materials for FREE!
- Chick Carriers (purchased on ADM eStore)
Details:
- $20/ton Discount off single product pallet orders
- #70009AAA Pen Pals Starter/Grower
- #70010AAA Pen Pals Egg Maker and #70011AAA Egg Maker Balancer
- #70012AAA Pen Pals Meat Maker and #70015AAA Meat Maker Conc.
- $20 off three-case purchase of 5 lb Pen Pals Poultry Feeds
- #70009ACFBE Pen Pals Starter/Grower
- #70010AAABE Pen Pals Egg Maker
- #70012AAABE Pen Pals Meat Maker
- $2.00 in-store coupon sent to dealers making qualifying purchases
Pen Pals Chicken Banners
Order these banners by emailing Business Services or calling 800-750-7571. |
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Specialty Ingredients
Kim Boccardi
The peer reviewed article, "CitriStim Improved Performance and Modulated Immune Response Differently in Unstressed vs Challenged Turkeys" was just published in Poultry Science Journal (PSJ). This peer reviewed article was a new study conducted at the Ohio Agricultural Research and Development Center, The Ohio State University, Wooster, OH to explore the impact of CitriStim on intestinal immunity in turkey tom poults.
Newly hatched turkey tom poults were fed 0 (Control), 0.1 or 0.2% CitriStim. At 6 and 15 weeks of age, half the turkeys were injected with 0.25 mg lipopolysaccharide (LPS) per kg of body weight. The effects of CitriStim on performance, gut morphology, and immune health were measured both during normal conditions and as a response to the LPS immune challenge.
The research findings showed... - At the end of the feeding period turkeys fed CitriStim exhibited improved turkey growth rate. Compared to Control, addition of 0.1% or 0.2% CitriStim improved feed conversion by 8% and 14%, respectively, from week 12 to 15 of the trial. The feed conversion was improved by 6% and 4.75%, respectively, for the whole cycle (hatch to 15 weeks of age).
- When the turkey poults were not exposed to immune stress, regulatory T cells and Interleukin 10, both anti-inflammatory immune markers, were increased in the cecal tonsil cells at both 6 and 15 weeks. This is consistent with observations on broilers.
- When the poults were exposed to the immune stress of an LPS challenge, CitriStim dramatically increased the birds' inflammatory response at both 6 and 15 weeks-as evidenced by increased macrophage activity in the spleen, greater production of inflammatory immune markers (Interleukin-1), and suppression of anti-inflammatory immune markers (Interleukin -10).
In conclusion, as previously observed in broilers, turkeys fed CitriStim had higher Lactobacillus and Bifidobacteria populations in the ceca. Again, these responses are consistent with previous observations on broilers. A summary of the article focusing on key take-home messages from the publication is available at the following link, for your reference. Please contact us at ani.specialtyingredients@adm.com if you would like to receive reprints of the published article, copies of the new Interpretive Summary/Research Review, or if you have any questions. Feel free to share this information with your customers. For Specialty Ingredient product information on the Portal visit
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Wildlife and Game Bird
Laura Meyer
Bruce McClain -- ShowTec® and Wildlife Business Manager
Laura Meyer -- ShowTec and Wildlife Marketing Manager
Leo Windschitl -- Wildlife Specialist
Rick Balsbaugh -- Nutritionist
Introducing ADM's New Flight ReadyTM Game Bird Feeds
We are in the process of changing the Pen Pals® Game Bird feeds to the Flight Ready name, and you may have already noticed this change.
Also, over the next few weeks we will be working to upgrade game bird feed formulas to provide even better performance and value. When this is completed, we will have available product manual pages and an updated quick reference guide which will reflect modifications to the products.
In the meantime - if you need a Flight Ready quick reference guide - we can send you copies of an interim guide. Also - if you are planning on having a booth or table top display at an upcoming game bird meeting - we have new Flight Ready laminated graphics we can provide.
This is an exciting time to take advantage of this new line to grow your game bird sales. Please let us know if we can provide you with assistance.
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ADM Corporate Information
Team ADM
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