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Vol. 2 No. 9 |
September 2014 |
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Welcome to Vol. 2 No. 9 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, and producers. |
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Every species and product section offers new information and important reminders to assist in gaining and increasing our feed business throughout 2014 and beyond! Take time to gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth!
Good Selling! |
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| ADM Alliance Nutrition® News
Click title above for September service anniversaries and announcements.
New ADM Feed Banners!
Two new ADM banners are now available for ordering. These banners are suitable for a wide variety of uses. They both feature the prominent ADM logo, and would enhance a feed display in retail stores and other feed facilities, and have potential at trade shows, open houses, etc. Please use the form number when ordering these banners from   Business Services.
To view a list of upcoming livestock shows and other events (and the event website) at which ADM Alliance Nutrition will be participating, click on Events (also located at the bottom of Company News on the portal). If your team is participating at a livestock event and want it to be posted on the portal, please send the details to Kent Egbert.
Click the title above to see current promotions for dealers and customers all in one location for all species, product lines and regions. Links for each promotion take you direct to the details.
Click the title above to see current sales team incentive programs all in one location for all species, product lines and regions. Links for each incentive take you direct to the details.
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ADM Alliance Nutrition Sales Standings and Dealer Recognition
Recognition for August 2014
- Check out the new recognition categories for Loomix, Wildlife, Game Bird and Pen Pals/Proud Paws! Congratulations to all sales leaders!
- Updated sales areas for dealer recognition.
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New AMPT Marketing and Retail Display Material Now Available!
There are many new AMPT™ support pieces and material available for sales team and dealers listed below. Order by form number through Business Services.
SM0107 AMPT Counter Card Display and SM0092 AMPT Rack Cards
SM0109 AMPT Wall Poster
SM0108 AMPT Banner
SM0106 AMPT Point-of-Purchase Poster and Black Display Stand
SM0104 AMPT Postcard
AMPT Ad Slicks
AminoGain POP Posters Available
The AminoGain POP poster is available again for use with the black retail display stands. Order through Business Services.
Product Rationalization
Beef product rationalization is continuing. As discussed at the sales meeting in Quincy, our target date for implementing product reductions is the March-April 2015 time-frame. Click Product Rationalization to see more info and tables representing the range and feedlot product lines or families that we will be keeping or creating. Moving customers to these lines is strongly recommended. Starter products are not listed as we plan on proceeding with them as is for now. Progress updates will be provided throughout the year and address any questions or concerns.
If you are aware of private label products we are manufacturing that use a national/regional product number instead of a custom number, please let us know so we do not delete them.
PROMOTION REMINDERS!
2014 Fall Beef Protein Promotion
Fall Beef Protein Promotion runs August 11, 2014 through December 31, 2014. Automatic discounts of $40/ton on orders of less than 17 tons and $60/ton on orders of 17 tons or more through December 31, 2014, plus a Contract Option for extending the $60/ton discount through March 31, 2015.
Fall Beef Protein Promotion Details
Be a part of the AMPT™ Promotion at the 2015 National Cattlemen's Beef Association Convention!
Clicks the appropriate links below to find out how to be a part of the continued promotion of AMPT at the 2015 NCBA Convention in San Antonio!
2015 NCBA Sales Team Promotion
2015 NCBA Dealer Promotion
A national launch of AMPT is planned at the 2014 National Angus Convention and Trade Show in Kansas City in early November 2014, and continues at the National Cattlemen's Beef Assoc. Convention in San Antonio in February 2015.
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Commercial Swine
Building off the successful introduction of the MotivAte™ Starter Program, we're excited to start introducing our next platform of offerings...a grow/finish product line of products. MotivAte Starter feeds continue to gain sales and market share simply because these products perform. Their success can be tracked to a handful of specific initiatives including:
- Expanding our innovation/research commitment.
- Rationalizing products simply means getting to the best technologies...quickly.
- Training the channels. Providing information on how products work and demonstrate.
- Know your support people.
As we looked at our new grow/finish product line, it became very evident that our MaxLean® brand effectively communicates what we've designed in our new product offerings and complements/builds on our MotivAte platform as we look to maximize performance and profitability to the customers we serve. Highlights of the new programs include:
- Internal/external reviews of vitamin and trace mineral levels.
- Packaging product offerings around specific ingredient combinations.
- Optimize efficiency by accounting for correct amino acid to energy ratios.
- Optimizing amino acid ratios down to 3rd and 4th limiting amino acids.
- Minimizing environmental impact.
Established Brand.....New Technologies......Maximum Performance and Profitability
 We're in the process of training the channels as we speak. Within the next week, we will have trained the majority of our sales professionals involved with current/future swine producers. We'll have a company-wide webinar on October 10 to reach our remaining sales professionals. In addition, our support people will be glad to answer any questions you may have. Good selling -- Stay safe and we look forward to sharing our next new wave of technology with everyone.
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Dairy
The following information provided by Bill Earley, National Dairy Accounts...
Seasonal Changes Require Animal Health Preparedness
As another summer is rapidly turning into fall, it is time to think of transitioning; transitioning to new corn silage, and transitioning to cooler, wetter weather, which can result in immune stress.
It's time to be thinking about your ADM animal health arsenal available to help the dairy animal make sure this transition is a healthful and productive one.
The information in the link below will help you consider many of the animal health products that can be of benefit in transitioning dairy animals through seasonal change.
New Dairy Sales Pieces Available
We have added several new sales pieces to the dairy section of the Portal including:
- The Dairy Solutions Value Proposition -- A one page flyer that focuses on the values our team provides in maximizing milk margin, optimizing health and reproduction, and achieving producer sustainability.
- ADM Alliance Nutrition Dairy Research -- An updated bulletin that accents ADM dairy research capabilities and commitment.
- Dairy-Focused Animal Health Flyers -- To provide more clarity on our dairy animal health product offering. These are new, one-page, quick hit, literature pieces that categorize our portfolio into four main categories of focus:
- Sweet Unique Calf Starter Testimonial -- Great testimonial from the Gebert family of Kimmell, Indiana, highlighting one of their Brown Swiss heifers who was fed Sweet Unique and took the 1st place March Calf at the International Brown Swiss Show at the 2013 World Dairy Expo, and also was the Brown Swiss Junior Champion at the Junior Show at Expo as well.
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Equine
Sheldon Bailey
PRO-VITA-MIN™ Tub Pallet Display
Unlock the mystery of what those stacks of green tubs are for!?! PRO-VITA-MIN Tubs are too good a product to keep a secret!
Order PRO-VITA-MIN Tub pallet display signs from Business Services or your Sales Coordinator.
New Equine Graphics for Small Package Cardboard Displays
See Specialty Products section below.
New Equine Graphics for Wire Stand Displays
See Speciality Products section below.
New Patriot Feeds Brochure!
The new Patriot brochure is a 3" x 5", six-page, accordion-style piece that can be ordered from Business Services, #SM0136.
New Patriot Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
Email Sandy Chatten to request Coupon Counter Talkers and/or additional coupons for retail dealers.™
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 Loomix®
Lisa Brown
Loomix eNews
Give your calves the Jump Start they need with Loomix Cellarat-ORE CPR. This liquid supplement is fed to help cattle better adapt to new stressful environments. Loomix Cellarat-ORE CPR AV4 CitriStim is a non-medicated liquid supplement formulated with complexed (organic) trace minerals and is designed to complement a total mixed ration fed to calves. Refer to the detailed product sheet or call your district sales manager for more information. The Loomix page on the Portal has been updated! Resources such as ad slicks, product sheets, webinars, research reviews and dealer development tools are available to download. Continue to check back frequently, as more documents will be added in the coming weeks. If you need help accessing the Portal or to request a username and password, please contact Lisa Brown at lisa.brown@adm.com or 800-870-0356. If you do have a username but do not know your password, please contact the ADM IT Department at 217-424-5357. Visit the Loomix e-Store for wearables and other essential dealer supplies. More winter items will be added in the coming weeks. Contact Lisa Brown at 800-870-0356 or lisa.brown@adm.com for more information. Loomix Text Messaging Service
Remind your dealers to sign up to receive the latest Loomix news, updates and announcements delivered straight to their phones! Text liquidfeed to 71441. An automatic reply will be sent so you know when you have been successfully added to our list.
For more information about Loomix liquid supplements, visit www.loomix.com, or contact us at 800-870-0356.
Loomix Livestock Show and Equine Top-Dress Supplements
Cellarator Turbo paste is a 3-in-1, fast acting, oral paste that combines our exclusive proprietary ingredient Cell-rate® with probiotics and electrolytes to enhance performance, prevent dehydration and help combat stressful situations. Backed by 15 years of research, Cell-rate may have a positive effect on feed utilization, stress levels, nutrient absorption, intestinal flora and immune response. Each 20cc dose contains 5 Billion CFU's (colony-forming units), encapsulated microbials to help maintain and increase digestive efficiency and electrolytes with vitamin E to help restore normal body function and assist in preventing dehydration. Cellarator Turbo paste is ideal for any stress situation including: pre/post performance, transporting, during illness/injury, rehabilitation, females and newborns pre/during/post gestation, and during vaccinations. Cellarator Turbo paste is drug-free, safe to feed with other supplement products and safe to feed to horses, cattle, hogs, sheep and goats of all ages. There are 4-20cc doses in each 80cc tube.
Integrity is a superior hoof and joint supplement that combines glucosamine, MSM, biotin, methionine and chondroitin sulfate with our exclusive ingredient Cell-rate®. Integrity is a wheat germ based meal with a crumbly texture that can be top dressed to your horse's current ration. This product contains 30 mg of biotin, 2,500 mg of glucosamine, 1,000 mg of MSM and 1,000 mg of chondroitin sulfate in each daily dose to enhance joint support and mobility and promote all over development, growth and integrity of the hoof. Our exclusive proprietary ingredient, Cell-rate, helps accelerate natural cell growth. Studies show Cell-rate helps to improve poor hoof growth, aids in the repair of cracked hooves and damaged cartilage, and strengthens weak hoof walls. Integrity is ideal for horses of all ages and helps improve a variety of hoof growth problems. Drug-free.
For more information on Loomix Livestock Show and Equine Top-dress products, call 877-788-4448 or visit www.cellarator.com.
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R&D/Innovation News
Providing solutions to the challenges that producers and our customers face daily is the core of our business. Technical information, research findings and new products don't matter unless they are MADE TO WORK, first and foremost; everything else we do is secondary. We strive every day to aid our customers in meeting their economic potential and deliver impactful returns to their bottom line.
The NEW Bottom Line Reports available at the links below are a new series of publications to increase the visibility of ADM Alliance Nutrition researched and proven products and programs. Through these communications you and our dealers will see how relevant and impactful ADM can be with our customers. Stay tuned and good selling!
Beef
Dairy
Swine
Please feel free to share these with your customers, prospects, and dealers. If you need any of the individual email updates resent to you or if you would like hard copies of any of these reports please contact Kim Boccardi.
Please let us know if you have any specific information requests.
Have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 l 217-231-2242
Jim.Dunn@adm.com
David P. Holzgraefe, PhD, PAS
ADM Research
Animal Nutrition and Feed Technology
217-231-2534 (Office)
David.Holzgraefe@adm.com
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Second CropTM/Forage
John Klein
Forage Update
Thanks to everyone that helped getting forage preservatives out to our customers so far this year. By the time you read this, the corn silage harvest will be winding down for most of the country. As high moisture corn harvest begins, encourage your producers to focus on proper moisture. I have had several producers over the years put corn in bunkers at 23%-25% moisture, only to watch it turn dark and lose value.
- High-moisture shell corn should run from 26%-36% moisture; ideal would be between 28%-32%.
- When putting up high-moisture ear corn, the ideal moisture is 32%-36% with the minimum being 26% and maximum of 40%.
- For bottom unloading oxygen-limiting silos, the minimum moisture on shell corn is 24% and ear corn is 26%. The maximum moisture for that system on shell corn is 32% and ear corn is 36%.
Weather and time become very critical during harvest. Make sure that you are applying the correct level of preservative for the moisture level of what you are harvesting. Covering this expensive pile is critical. Having the correct amount of tires or sidewalls to hold down the cover is just as important. See photo below showing adequate weight. Also notice that the side walls are touching; they are doubled on the seams and are tied together so they don't move around very easily.
If you have any questions or concerns, give me a call at 712-647-8611 or email me and I'll do what I can to help out. I hope everyone is having a safe harvest, and continues to be safe.
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 Show Feeds
Laura Meyer
See information and links below for current show feed products, programs and promotions. Be sure to share and promote this information with your dealers, plus with all show feed prospects and customers!
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Specialty Products 
New Graphics for Small Package Cardboard Display
In addition to the Pen Pals® Chicken header sign (#D1597), we now have additional new header signs for displaying small package products for GROSTRONG® Mineral (#D1683), Horse Rewards (#D1684) and Pen Pals Rabbit (#D1685). All header signs and the Cardboard Display Bin may be ordered from Business Services.
New Graphics for Wire Stand Display
In addition to the Pen Pals Chicken poster sign (#D1609), we now have additional new poster signs for the wire stand product displays, including Patriot® (SM0131), GLO Feeds (SM0132), GROSTRONG Mineral (SM0133), Pen Pals Rabbit (SM0134), and Proud Paws® (SM0135). Order from Business Services.
Proud Paws and Pen Pals Rabbit Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows the recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
- Counter Talker promotes ADM coupon offers. Email Sandy Chatten to request Coupon Counter Talkers and coupons.
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Specialty Ingredients 
Kim Boccardi
The new Efficacy of Easyzyme®± Across Three Added Fat Levels Research Review (S13201) recaps a recent study conducted at the ADM Alliance Nutrition Research Center. This experiment evaluated the value of Easyzyme in relation to pig performance using diets with defatted DDGS and three inclusion levels of added fat. Main effects were Easyzyme (0 vs. 0.05%) and added fat (0, 2 or 4%) in the experimental diets, which also included corn, soybean meal and DDGS (3.9% fat).
Technologies continue to evolve to extract additional oil from dried distillers grains with solubles (DDGS). Previous research shows the benefit of feeding Easyzyme is enhanced when appropriate dietary lysine to metabolizable energy (ME) ratios are met.
The research findings showed...
- Easyzyme improved ADG (average daily gain) and FCR (feed conversion ratio) in pigs fed diets with no added fat, similar to diets with 2% added fat.
- Increasing inclusion rate of added fat resulted in linear decrease in ADFI (average daily feed intake) only in absence of Easyzyme.
- Efficacy of Easyzyme may be influenced by the amount of added fat in the diet.
Based on today's economics and maintaining similar lysine to metabolizable energy (ME) rations, replacing 40 lb of fat in diets today with 1 lb of Easyzyme and having the appropriate amount of corn/soybeal meal, would generate a savings of approximately $9.05 per ton with no impact on growth or feed efficiency. In light of today's economics, it is difficult to imagine another technology that can provide our customers and prospects a similar return on investment!
We encourage you to check out the Research Review and share it with your current customers and prospects. Easyzyme and Specialty Ingredient (SI) sales support material can be found on the SI page of the Portal.
±Easyzyme is a registered trademark of EASY BIO, Inc.
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Wildlife and Game Bird 
Laura Meyer
With Jim Sours' retirement, there is a new Wildlife and Game Bird team supporting and handling sales and marketing. Please see contact info below for this team and feel free to contact any member with needs in this important sales area.
Bruce McClain -- ShowTec® and Wildlife Business Manager
Laura Meyer -- ShowTec and Wildlife Marketing Manager
Leo Windschitl -- Wildlife Specialist
Rick Balsbaugh -- Nutritionist
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ADM Corporate Information
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