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Welcome to Vol. 2 No. 8 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, and producers. |
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Every species and product section offers new information and important reminders to assist in gaining and increasing our feed business throughout 2014 and beyond! Take time to gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! |
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| ADM Alliance Nutrition® News
Click title above for August service anniversaries and retirement.
ADM Feed & Pet Depot Opens
The opening of ADM Feed & Pet Depot in Nappanee, Indiana, replaces the former Nappanee Farm Store to better position the business as being a premier supplier of ADM commercial livestock feed, specialty feeds, and show feeds. A recent ribbon-cutting showcased a new location in a 10,000 square foot refurbished building, which is located across the street from the ADM Alliance Nutrition feed plant in Nappanee.
New ADM Feed Banners!
Two new ADM banners are now available for ordering. These banners are suitable for a wide variety of uses. They both feature the prominent ADM logo, and would enhance a feed display in retail stores and other feed facilities, and have potential at trade shows, open houses, etc. Please use the form number when ordering these banners from   Business Services.
To view a list of upcoming livestock shows and other events (and the event website) at which ADM Alliance Nutrition will be participating, click on Events (also located at the bottom of Company News on the portal). If your team is participating at a livestock event and want it to be posted on the portal, please send the details to Kent Egbert.
Click the title above to see current promotions for dealers and customers all in one location for all species, product lines and regions. Links for each promotion take you direct to the details.
Click the title above to see current sales team incentive programs all in one location for all species, product lines and regions. Links for each incentive take you direct to the details.
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ADM Alliance Nutrition Sales Standings and Dealer Recognition
Sales recognition for July 2014.
- Check out the new recognition categories for Loomix, Wildlife, Game Bird and Pen Pals/Proud Paws! Congratulations to these sales leaders!
- Updated sales areas for dealer representation.
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New AMPT Radio Script Available
There are many new AMPT™ support pieces and material available for sales team and dealers listed on the Portal. One of the newest is a :30 second AMPT radio script. Dealers can provide script to local stations for an impactful message on the newest beef mineral available in the industry.
AMPT Radio Script
2014 Fall Beef Protein Promotion
Fall Beef Protein Promotion runs August 11, 2014 through December 31, 2014. Automatic discounts of $40/ton on orders of less than 17 tons and $60/ton on orders of 17 tons or more through December 31, 2014, plus a Contract Option for extending the $60/ton discount through March 31, 2015.
Fall Beef Protein Promotion Details
Be a part of the AMPT™ Promotion at the 2015 National Cattlemen's Beef Association Convention!
Clicks the appropriate links below to find out how to be a part of the continued promotion of AMPT at the 2015 NCBA Convention in San Antonio!
2015 NCBA Sales Team Promotion
2015 NCBA Dealer Promotion
A national launch of AMPT is planned at the 2014 National Angus Convention and Trade Show in Kansas City in early November 2914, and continues at the National Cattlemen's Beef Assoc. Convention in San Antonio in February 2015.
In the meantime, if you have any questions, please don't hesitate to contact me or other members of the Beef Team for more information: Jeff Hill, Chris Hagedorn, or
Kent Egbert.
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Commercial Swine
We've been fortunate over the last several months having favorable ingredient costs and meat prices. Over the past month we've seen a decline in market prices and most recently, a substantial increase in soybean meal prices. Utilizing synthetic amino acids allows producers to utilize less soybean meal while maintaining appropriate amino acid levels. Many producers may inventory lysine, threonine and methionine, but in many cases are looking for a convenient way to utilize these ingredients/technologies. Amino Acid Balancer Pack-HL (12147) can be fed depending on the ingredient base at 5-15 lb/ton, with each pound replacing approximately 13 lb of high protein soybean meal. Don't hesitate to contact Dr. Kevin Soltwedel or Joel Wenninghoff to review how this strategy might fit with current customers or prospects. Mycotoxin Concerns As we continue to work thru old crop feedstuffs, we've seen periodic mycotoxin challenges across the country. I've also been asked multiple times, with the wet conditions we've seen in many areas this summer, what challenges may lie ahead? I'd encourage all of you to review Technical Edge, Strategies for Minimizing the Impact of Mycotoxins. This publication provides a great overview of mold/mycotoxin basics, effects and prevention strategies. The second component is treating mycotoxins via an nutritional aid, such as Biofix®* Plus. Including Biofix Plus (Product Tag) at 1-5 lb/ton will provide benefits when animals are challenged with mycotoxins. With the influx of commodities we're typically dealing with coming from multiple sources and locations, routinely evaluating inclusion is certainly warranted. *Not a trademark of ADM
MotivAte Nursery Programs
The end of August marks an anniversary of sorts, as we've reached nearly a quarter million pigs of close-out information fed the MotivAte™ Starter Program! I want to thank all our sales people who have shared information over the past few months--a real testimony to your persistence/commitment to working with our respective customers.
Thanks for your continuing support.
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Dairy
The following information provided by Bill Earley, National Dairy Accounts...
World Dairy Expo is Coming and ADM is Ready!
The world's premier dairy event, the World Dairy Expo, takes place in Madison, Wisconsin, from September 30-October 4. Each year this event provides an opportunity for ADM to showcase new products and programs. Each year the ADM Alliance Nutrition Dairy Leadership Team discusses what we want to accent.
We are excited about our exhibit this year. With the coordination of our new trade show exhibition team in Quincy, we have developed a program that combines producer awareness prior to the show of what we will be highlighting, focus on the ADM dairy value proposition, select ADM proprietary technologies and dairy-focused animal health programs. Kim Boccardi and Pam Norsworthy have been great assets to our team in establishing a multi-faceted approach to the show.
One of our objectives is to position ADM as the Dairy Solutions® provider. We will be highlighting the Dairy Solutions value proposition while focusing upon three specific areas 1.) Maximizing Milk Margin 2.) Optimization of Health & Reproduction and 3.) Achieving Sustainability and how ADM can help producer's succeed in these critical areas.
Product focus will be on Sweet Unique™ and specific ADM proprietary technologies, including CitriStim®, Thermal Care™ and RumeNext®-D, as well as dairy-focused animal health products.
We will be taking both an audio and visual approach at the booth with video loops on the products we are accenting and new one-page dairy-focused animal health sales sheets on our Rumen Enhancement, Immune Support, Specialized Transition & Calf, Nutritional Aid and Reproductive Health products available.
The booth will be manned with some of our professional dairy specialists from across the country and there will also be a Dairy Team meeting on Wednesday, October 1, coinciding with World Dairy Expo.
We also will be providing some enticing give-aways to accent ADM, including the ever so popular stress cows, premium flash lights for customers, and will be drawing for four Computer Tablets, to be given away Tuesday through Friday.
Multiple pre-show correspondence will invite producers to visit our booth, information about the Expo and prizes available will be sent to our dealers, sales team and producer customers. It will be important for our sales team to follow-up to ensure that this information gets into the hands of our key dairy customers and important prospects.
We look forward to having an excellent World Dairy Expo and will also have follow-up action that will be important in making this event as successful as possible.
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Equine
Sheldon Bailey
New Patriot Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
The Horse Show with Rick Lamb video
Do I need to feed a vitamin/mineral supplement?
Watch and listen as equine personality Rick Lamb asks this question to Pat Cassady, for ADM Alliance Nutrition, and the answer all horse owners need to hear.
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 Loomix®
Lisa Brown
Loomix Text Messaging Service
Remind your dealers to sign up to receive the latest Loomix news, updates and announcements delivered straight to their phones! Text liquidfeed to 71441. An automatic reply will be sent so you know when you have been successfully added to our list.
For more information about Loomix liquid supplements, visit www.loomix.com, or contact us at 800-870-0356.
Loomix Livestock Show and Equine Top-dress Supplements
EatMoor is a unique, one-of-a-kind, top-dress supplement that stimulates appetite, enhances healthy digestion and gives animals the edge needed to resist the effects of stress, such as hauling and showing. It is especially advantageous for feeding to show animals. This supplement is approved for swine, cattle, goats, lambs, horses, deer, and elk. EatMoor can be fed during any phase of the feeding program. This product is not a complete feed and must be fed with a complete show feed or grain mix to provide an appropriate diet. Start by feeding half the suggested amount, split into two feedings daily and gradually increase to the suggested amount. Feed animals at least twice a day. Scoop included holds approximately 2 oz. Swine, sheep and goats should receive 2 to 4 oz/head/day. Cattle and horses should receive 2 to 8 oz/head/day. Deer and elk should receive 2 to 6 oz/head/day.
This unique, top-dress supplement in pellet form provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim, a one-of-a-kind unique spray-dried whole yeast cel product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation. Probiotics are provided to help support normal digestive tract function. Also included are essential vitamins A, D, E, and B-complex. Available in 30- and 60- day packages.
For more information on Loomix Livestock Show and Equine Top-dress products, call 877-788-4448 or visit www.cellarator.com.
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R&D/Innovation News
NEW! Bottom Line Report - DDGS Value Changes for Dairy Cattle
Background
The livestock industry recognizes that DDGS can range from 4% to 10.5% fat and 26% to 31.5% protein. The Dairy Technical Group at ADM has also discovered differences in the rumen undegradable protein (RUP) levels for different distillers grains byproduct (DDGS) sources. This can create gaps in RUP dairy feed formulation that increase the ration cost to compensate for DDGS's lower RUP value.
Supplementing high producing cows with adequate rumen bypass protein has been shown to improve milk production, milk protein composition, and feed efficiency, creating additional revenue for dairy producers.
For dairy cattle, RUP lysine and methionine have a higher value than rumen degradable protein (RDP).
- Blood meal, Arsoy®, and soybean meal can be used as substitute ingredients to calculate value differences for RUP and RDP level of distillers grains (refer to Table 3 of the attached report).
- The 4% fat DDGS has much lower RUP lysine and methionine levels, requiring almost $75 additional amino acid supplementation per ton to equal the 7% or 10% fat DDGS levels.
- The lower RUP level of the 4% fat DDGS creates an increased level of RDP compared to the other sources of distillers grains. This additional RDP has a $53/ton advantage if it was provided from other sources.
Implications*
- Combining these valuations results in the 4% fat DDGS having a lower nutritional value between $18.38 to $21.46 per ton compared to 7% fat or 10% fat DDGS sources.
Watch your inbox for "The Bottom Line" updates from the Research and Innovation teams. You can download this and other forthcoming reports from our new Portal page >> www.service.admani.com/TheBottomLine (Departments > Research > Bottom Line Reports tab)
Please let us know if you have any specific information requests.
Have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 l 217-231-2242
Jim.Dunn@adm.com
David P. Holzgraefe, PhD, PAS
ADM Research
Animal Nutrition and Feed Technology
217-231-2534 (Office)
David.Holzgraefe@adm.com
*No representation of profitability is hereby made. The statements and figures shown here are estimates and projections. Neither ADM Alliance Nutrition, Inc., nor its employees, agents, or assigns make any warranty of any kind, including warranty of merchantability or results, relative to the information contained herein. Actual results will be affected by the ability of animals to gain, ability to produce milk, health of animals, management, previous treatment, environment, etc.
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 Second CropTM/Forage
John Klein
Second Crop/Forage Update
It's hard to believe that our summer is slipping away so quickly. In the past month-and-a-half our Second Crop applicator team members have been challenged to learn as much as they possibly can about forage management. We have received a wealth of information from our suppliers as well as from our own sales specialists. We are planning to continue to train over the next year with suppliers and seasoned sales specialists as time allows.
It's amazing how our team views forage management today with the intense trainings we have had. It's like a light got turned on. I catch myself paying a lot more attention to silage piles, covers, cut hay, bales and the intense "process" of putting up good forage. Because of this focused training, I find myself stopping to take pictures of piles and just realizing the potential in this area. I see countless opportunities to help customers and prospects by bringing them information that will help manage their forage. With our Second Crop treatments, we get to see all types of operations and management skills. There is a very clear separation on the quality of forage when it's managed correctly. Our best Second Crop piles are at locations were total forage management is top-notch. You can look at other silages and see how well they are managed. When we go onto farms today we make it a priority to encourage the producer to do the right things to make a good pile.
Cross-training the Second Crop team has some unique benefits. When they are on a farm for a day or possibly even weeks, they get the opportunity to have several conversations with the producer while they are treating. During this time, they offer suggestions on making better silage, haylage, hi-moisture corn, earlage and such. It opens doors and allows for a "soft sell" for the producer to think about.
I know we all have a lot on our plates today, but I would like to ask that you take time to evaluate your customers' forages. If you choose just one forage management tool to focus on with your customers, I think you will be surprised at how much money you will save them and the value that it will bring to your relationship with that customer.
Another thing to think about now is corn silage harvest. I'm sure the guys down south are getting equipment ready and it's a great time to ask about silage preservatives. Getting them to talk about it early gets them focused on it. It also helps us manage inventory better as well. Thanks for your time and have a safe summer!
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 Show Feeds
Laura Meyer
See information and links below for current show feed products, programs and promotions. Be sure to share and promote this information with your dealers, plus with all show feed prospects and customers!
*Firewater is a tradmark of Firewater Feeds, Inc.
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New Proud Paws and Pen Pals Rabbit Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows the recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
Email Sandy Chatten to request Coupon Counter Talkers and/or additional coupons for retail dealers.
 Pen Pals Chicken Feed Coupons Expire June 30, 2014. Current large dollar coupons also expired on June 15. Dealers have 30 days to send in expired coupons.
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Specialty Ingredients
Kim Boccardi
The Thermal Care™ R Product Performance Review survey results* are in! As you can see, the Thermal Care story continues to repeat itself. Thank you for encouraging your customers to complete the product survey. Customer gifts will be sent out this week and all sales reps who had a customer complete the survey have been notified.
Please share these results with your customers and dealers:
We recently asked our customers to review how their dairy and beef cattle perform while on Thermal Care during heat stress months...
- 87% reported having more comfortable cows.
- 65% reported higher feed intake.
- 44% reported that their herds had fewer health problems.
ALL of the participating customers said they would recommend Thermal Care, of which 48% are using Thermal Care for the first time this year.
Thirteen percent of the respondents have more than 500 cows on farm:
- 50% reported increase in appearance of cow comfort and
- 50% reported that feed intake was higher when Thermal Care was included in their cows' diets.
The information is also available under the Thermal Care section of the SI Portal page:
Please do not hesitate to contact us if you have andy TC or Specialty Ingredient requests, questions or comments.
- Peter Bergstrom, Product Manager, CitriStim®, Extracts (RumeNext®/Thermal Care/Endo-Fighter®) & BIOMIN®** products
*Respondents were able to choose more than one benefit.
**A trademark of ERBER AG Austria.
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Wildlife and Game Bird 
Bruce McClain
With Jim Sours' retirement, there is a new Wildlife and Game Bird team supporting and handling sales and marketing. Please see contact info below for this team and feel free to contact any member with needs in this important sales area.
Bruce McClain -- ShowTec® and Wildlife Business Manager
Laura Meyer -- ShowTec and Wildlife Marketing Manager
Leo Windschitl -- Wildlife Specialist
Rick Balsbaugh -- Nutritionist
2014 Hunter/Sportsman Wildlife Webinar (May 30, 2014)
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ADM Corporate Information
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