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Welcome to Vol. 2 No. 7 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, and producers. |
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Every species and product section offers new information and important reminders to assist in gaining and increasing our feed business throughout 2014 and beyond! Take time to gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! |
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| ADM Alliance Nutrition® News
Click title above for July service anniversaries and retirements.
To view a list of upcoming livestock shows and other events (and the event website) at which ADM Alliance Nutrition will be participating, click on Events (also located at the bottom of Company News on the portal). If your team is participating at a livestock event and want it to be posted on the portal, please send the details to Kent Egbert.
Click the title above to see current promotions for dealers and customers all in one location for all species, product lines and regions. Links for each promotion take you direct to the details.
Click the title above to see current sales team incentive programs all in one location for all species, product lines and regions. Links for each incentive take you direct to the details.
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ADM Alliance Nutrition Sales Standings and Dealer Recognition
Updated sales recognition for June 2014.
- Check out the new recognition categories for Loomix, Wildlife, Game Bird and Pen Pals/Proud Paws! Congratulations to these sales leaders!
Watch for the next updated Dealer Recognition in August issue.
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2014 National Mineral Promotion
National Mineral Promotion runs July 21, 2014 through August 29, 2014. Automatic discount of $70/ton on orders of 17 tons or more of these minerals (base codes listed below)
- AMPT Product Line: #54229, #54230, #54231, #54232, #54177, #54178
- MoorMan's Range Minerals A: #646
- MoorMan's Range Minerals A Hi-Phos: #648
- MoorMan's Range Minerals A Hi-Phos Cu+Zn: #53307
- MoorMan's Range Minerals A Cu+Zn: #3625
Promotion Details
2014 Fall Beef Protein Promotion
Fall Beef Protein Promotion runs August 11, 2014 through December 31, 2014. Automatic discounts of $40/ton on orders of less than 17 tons and $60/ton on orders of 17 tons or more through December 31, 2014, plus a Contract Option for extending the $60/ton discount through March 31, 2015.
Promotion Details
AMPT™ Marketing Support
For ordering printed AMPT materials use (SM#). Other resource material may be downloaded from Portal and printed as needed.
AMPT The REVOLUTION of Mineral Nutrition (SM0091)
AMPT ... Delivers a Positive Charge
AMPT Presentation
AMPT Nutrient Spec Sheet (SM0095)
AMPT Presentation Folder (SM0090)
IntelliBond Trace Minerals
MIN-AD in AMPT Minerals
AMPT ... Nova-E and Selenium-Yeast
CoMax...a Strong Return that's Easy to Digest
Understanding and Utilizing Feed Tags
AMPT Rack Card (SM0092)
AMPT Postcard (SM0104)
AMPT Product Page
AMPT Beef Minerals -- Webinar
AMPT is currently being made in Abilene (KS) and Comanche (TX) with plans to manufacture in Quincy (IL) as well. These will be the three plants to produce AMPT, until the market dictates evaluating other production facilities.
A national launch of AMPT is planned at the 2014 National Angus Convention and Trade Show in Kansas City in early November, and continuing at the National Cattlemen's Beef Assoc. Convention in San Antonio in February 2015.
In the meantime, if you have any questions, please don't hesitate to contact me or other members of the beef team for more information: Jeff Hill, Chris Hagedorn, or
Kent Egbert.
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Commercial Swine
Nutritional Strategies to Help Swine Cope With Heat Stress
We've been fairly fortunate with the weather this summer, but as warmer weather continues to settle in, we've received more questions relative to strategies to mitigate the effects of heat stress.
Last month I discussed the opportunity to position Thermal Care™ 4 Swine as a means to address heat stress. As a bit of a review, we know that the product will positively impact heat dissipation, enhance gut health and provide better energy balance to the animal. The goal here is to help the animal maintain a more thermoneutral type of feed intake pattern. Although we're addressing the issue from a nutritional standpoint, we may/may not change our feeding strategy as it relates to nutrient levels.
We can also review/address formulation strategies with our customers to alleviate the effects of heat stress. From a formulation standpoint, we know we can also impact nutrient intake by:
- Increasing nutrient density of the diet - energy and amino acid levels - often times referred to as summer diets.
- Reduce heat increment of the diet - less complex carbohydrates and added fat.
- Combination of 1 and 2 above.
One simple method of improving energy utilization is often evaluating the cost of fat, how that might impact diet costs, anticipated improvements in performance and estimate a return on investment (ROI) to help producers make a good business decision. Another example may be as simple as recommending they incorporate Easyzyme®* into swine diets if they're not currently doing so. We know from our most recent research we can replace 20 lb of fat with 1 lb of Easyzyme Mixer and 19 lb of corn.
Given current ingredient costs and simply maintaining current performance, we'd be asking our customers to spend about $2.90 per ton while saving approximately $7.80 per ton in ingredient costs.
Don't hesitate to contact any of our commercial swine team for assistance in reviewing summer formulations:
*Easyzyme is a registered trademark of EASY BIO, Inc.
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Dairy
The following information provided by Bill Earley, National Dairy Accounts...
Dairy Solutions® Sweet Unique™ Entered in Dairy Herd Management 2014 Product Innovation Award Contest
Sweet Unique is distinctive in that our patented cold pellet manufacturing technology is used to make pelleted calf starters and growers that maintain aroma and palatability comparable to texturized feeds while minimizing freshness, handling and storage concerns that accompany use of texturized feeds. Incorporation of this patented technology is a first in the dairy industry. As a consequence, Sweet Unique has been entered in this year's Dairy Herd Management Product Innovation contest. Sweet Unique will be competing alongside other innovative product entries available to the dairy industry ranging from feed to equipment to computer software technology.
Entries will be evaluated by Dairy Herd Management's panel of dairy farmers, agribusiness representatives and university experts. Entries will be judged on their originality within the marketplace, usefulness and value to dairy producers.
Nominated products will appear on www.dairyherd.com in August and September. The Top 10 products will be announced at the World Dairy Expo 2014 and recognized within Dairy Herd Management's media consisting of print, online and electronic formats.
Proactively Addressing Mycotoxin Concerns
I heard on a recent Ag News report about the potential risk for molds and mycotoxins this season due to the high moisture levels in many areas of the country. I recently received a call from a source in Ohio concerning high levels of vomitoxin found in this year's wheat crop. So, what does this mean? It means being proactive and having your game plan established for your customers in the event this problem becomes widespread. The great news is that you have a sound arsenal of products to combat mycotoxins before it becomes a financial burden.
No magic bullet. First, we all realize that all of the answers aren't in a bag or product. It a systematic approach including:
- Isolation of where the mycotoxins are coming from, identifying what you are dealing with, their concentrations and establish your game plan.
- Dilution is the solution. If the problem is isolated to a given forage or ingredient, ration adjustments need to be made to reduce the amount of this ingredient within the diet.
- If intake is suppressed, adjustments need to be made to make the ration more nutrient dense accommodating for reduced intakes.
- We know that the immune systems in animals with mycotoxicosis are challenged. From a ration standpoint, ensuring that everything is being done to support the animal's immunocompetency is critical. Provide a more nutrient dense diet as mentioned previously. The use of highly bioavailable antioxidants, such as ADM's natural-source Vitamin E and selenium yeast is sound advice. Other products that you have in your arsenal to help support the immune system, GI tract health and rumen function in the stressed animal include Thermal Care™ during heat stress periods, CitriStim®, BreederBOOST™, Ultra One, Prosponse® Nutrium, Gut Check Premix, MasterPlex™ Plus and PowerSurge® Concentrate for calves.
- Work with producers on properly harvesting, packing, and sealing ensiled feed structures. This along with proper feed out, management is critical in minimizing the potential for mold and yeast formation.
- The use of silage inoculants to further preserve the forage is always sound advice. You have an outstanding line of inoculant products available including ECOSYL®*, Pro-Silage Builder®, Silo Guard®*, and Super Sile, providing differentiated modes of action--bacterial or oxygen-scavenging. For hay, choose Super Hay and Hay Guard®*. Also, the use of Ration-Guard®* within the TMR may be beneficial to help stop further heating of feed, keeping it fresh.
- BioFix®* Plus and Nutrasound are nutritional aids that may provide benefits when animals are challenged with mycotoxins. With commodities coming in from multiple sources and crops grown in a multitude of conditions, I think it may be wise to provide these products in diets on a routine basis when conditions warrant their use. Products such as Mold Control Pak-V, Ration-Guard & Silo Guard can help deter further mold growth.
So, will mycotoxins be a problem this year? They may. Will you be ready? You can be if you take a proactive approach, doing all you can today to preserve the quality of ensiled feeds and using all of the tools you have in your arsenal.
*Not trademarks of ADM.
ANI Dairy Team
Our structural changes come at an opportune time to take advantage of the best dairy farm economics in over 10 years. Our commitment as a dairy team is to execute a more focused strategy and effort in providing high value solutions to the dairyman and improved returns from the dairy sector to ADM. It is an exciting time at ANI and in the dairy industry. Your ANI dairy team is ready to assist you in growing the business. As you uncover opportunities and challenges, reach out to any of these dairy team leaders, so that they can assist in getting you the support and tools needed to be successful in your respective marketplace.
- Kevin Sanbower, Commercial Dairy Business Manager, 217-257-5657
- Bill Earley, National Dairy Accounts, Forage Products and Dairy Animal Health, 517-449-2566
- Dr. Don Jaquette, Commercial Dairy Nutritionist and Tech Team Leader, 717-579-8175
- Dr. Rod Friesen, DVM, Commercial Dairy Nutritionist, 989-682-9066
- Dr. Brian Lammers, Commercial Dairy Nutritionist, 517-285-2464
- Rich Nisen, Commercial Dairy Sales Manager, 574-536-1353
- Nathan Meeuwse, Commercial Dairy Specialist, 616-299-0157
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Equine
Sheldon Bailey
New Patriot Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
The Horse Show with Rick Lamb video
Do I need to feed a vitamin/mineral supplement?
Watch and listen as equine personality Rick Lamb asks this question to Pat Cassady, for ADM Alliance Nutrition, and the answer all horse owners need to hear.
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 Loomix®
Lisa Brown
2014 National Dealer Business Meeting (Invitation-only event)Aug. 18-21 - Loveland, CO The 2014 National Dealer Business Meeting will be held in Loveland, CO. We look forward to seeing Loomix dealers in August. For more information, contact Lisa Brown at 800-870-0356 or your respective district sales manager.
$25 off Your Next e-Store PurchaseLoomix dealers can receive $25 off towards their next purchase of Loomix swag. Have customers visit http://tinyurl.com/jwl6446 to redeem offer.
Enter CODE: LOOMIXSUM14 at checkout. Limit one coupon per Loomix dealer. Offer valid now until Aug. 31, 2014, and is for Loomix dealers only.
Summer Feeder Meeting PromotionsDealers can receive $300 per meeting when they host up to do feeder meetings this summer. Offer only valid for two meetings per dealer, and District Sales Managers must be present. Participants must submit number of producers in attendance, date of meeting and receipts for meeting expenses within 30 days to receive credit. Submit all documentation to Lorie Gunderson. Promotion available from now until Aug. 31, 2014. Offer only valid for Loomix liquid feed dealers.
Loomix Text Messaging Service
Remind your dealers to sign up to receive the latest Loomix news, updates and announcements delivered straight to their phones! Text liquidfeed to 71441. An automatic reply will be sent so you know when you have been successfully added to our list.
For more information about Loomix liquid supplements, visit www.loomix.com, or contact us at 800-870-0356.
Loomix Livestock Show and Equine Top-dress Supplements
EatMoor is a unique, one-of-a-kind, top-dress supplement that stimulates appetite, enhances healthy digestion and gives animals the edge needed to resist the effects of stress, such as hauling and showing. It is especially advantageous for feeding to show animals. This supplement is approved for swine, cattle, goats, lambs, horses, deer, and elk. EatMoor can be fed during any phase of the feeding program. This product is not a complete feed and must be fed with a complete show feed or grain mix to provide an appropriate diet. Start by feeding half the suggested amount, split into two feedings daily and gradually increase to the suggested amount. Feed animals at least twice a day. Scoop included holds approximately 2 oz. Swine, sheep and goats should receive 2 to 4 oz/head/day. Cattle and horses should receive 2 to 8 oz/head/day. Deer and elk should receive 2 to 6 oz/head/day.
This unique, top-dress supplement in pellet form provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim, a one-of-a-kind unique spray-dried whole yeast cel product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation. Probiotics are provided to help support normal digestive tract function. Also included are essential vitamins A, D, E, and B-complex. Available in 30- and 60- day packages.
For more information on Loomix Livestock Show and Equine Top-dress products, call 877-788-4448 or visit www.cellarator.com.
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R&D/Innovation News
Providing solutions to the challenges that producers and our customers face daily is the core of our business. Technical information, research findings and new products don't matter unless they are MADE TO WORK, first and foremost; everything else we do is secondary. We strive every day to aid our customers in meeting their economic potential and deliver impactful returns to their bottom line.
The NEW Bottom Line Reports available at the links below are a new series of publications to increase the visibility of ADM Alliance Nutrition researched and proven products and programs. Through these communications you and our dealers will see how relevant and impactful ADM can be with our customers. Stay tuned and good selling!
Please feel free to share these with your customers, prospects, and dealers. If you need any of the last four individual email updates resent to you please contact Kim Boccardi.
Please let us know if you have any specific information requests.
Have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 l 217-231-2242
Jim.Dunn@adm.com
David P. Holzgraefe, PhD, PAS
ADM Research
Animal Nutrition and Feed Technology
217-231-2534 (Office)
David.Holzgraefe@adm.com
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 Second CropTM/Forage
John Klein
Second Crop/Forage Update
It's hard to believe that our summer is slipping away so quickly. In the past month-and-a-half our Second Crop applicator team members have been challenged to learn as much as they possibly can about forage management. We have received a wealth of information from our suppliers as well as from our own sales specialists. We are planning to continue to train over the next year with suppliers and seasoned sales specialists as time allows.
It's amazing how our team views forage management today with the intense trainings we have had. It's like a light got turned on. I catch myself paying a lot more attention to silage piles, covers, cut hay, bales and the intense "process" of putting up good forage. Because of this focused training, I find myself stopping to take pictures of piles and just realizing the potential in this area. I see countless opportunities to help customers and prospects by bringing them information that will help manage their forage. With our Second Crop treatments, we get to see all types of operations and management skills. There is a very clear separation on the quality of forage when it's managed correctly. Our best Second Crop piles are at locations were total forage management is top-notch. You can look at other silages and see how well they are managed. When we go onto farms today we make it a priority to encourage the producer to do the right things to make a good pile.
Cross-training the Second Crop team has some unique benefits. When they are on a farm for a day or possibly even weeks, they get the opportunity to have several conversations with the producer while they are treating. During this time, they offer suggestions on making better silage, haylage, hi-moisture corn, earlage and such. It opens doors and allows for a "soft sell" for the producer to think about.
I know we all have a lot on our plates today, but I would like to ask that you take time to evaluate your customers' forages. If you choose just one forage management tool to focus on with your customers, I think you will be surprised at how much money you will save them and the value that it will bring to your relationship with that customer.
Another thing to think about now is corn silage harvest. I'm sure the guys down south are getting equipment ready and it's a great time to ask about silage preservatives. Getting them to talk about it early gets them focused on it. It also helps us manage inventory better as well. Thanks for your time and have a safe summer!
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 Show Feeds
Laura Meyer
See information and links below for current show feed products, programs and promotions. Be sure to share and promote this information with your dealers, plus with all show feed prospects and customers!
*Firewater is a tradmark of Firewater Feeds, Inc.
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New Proud Paws and Pen Pals Rabbit Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows the recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
Email Sandy Chatten to request Coupon Counter Talkers and/or additional coupons for retail dealers.
 Pen Pals Chicken Feed Coupons Expire June 30, 2014. Current large dollar coupons also expired on June 15. Dealers have 30 days to send in expired coupons.
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Specialty Ingredients
Kim Boccardi
The Thermal Care™ R Product Performance Review survey results* are in! As you can see, the Thermal Care story continues to repeat itself. Thank you for encouraging your customers to complete the product survey. Customer gifts will be sent out this week and all sales reps who had a customer complete the survey have been notified.
Please share these results with your customers and dealers:
We recently asked our customers to review how their dairy and beef cattle perform while on Thermal Care during heat stress months...
- 87% reported having more comfortable cows.
- 65% reported higher feed intake.
- 44% reported that their herds had fewer health problems.
ALL of the participating customers said they would recommend Thermal Care, of which 48% are using Thermal Care for the first time this year.
Thirteen percent of the respondents have more than 500 cows on farm:
- 50% reported increase in appearance of cow comfort and
- 50% reported that feed intake was higher when Thermal Care was included in their cows' diets.
The information is also available under the Thermal Care section of the SI Portal page:
Please do not hesitate to contact us if you have andy TC or Specialty Ingredient requests, questions or comments.
- Peter Bergstrom, Product Manager, CitriStim®, Extracts (RumeNext®/Thermal Care/Endo-Fighter®) & BIOMIN®** products
*Respondents were able to choose more than one benefit.
**A trademark of ERBER AG Austria.
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Wildlife and Game Bird 
Bruce McClain
With Jim Sours' retirement, there is a new Wildlife and Game Bird team supporting and handling sales and marketing. Please see contact info below for this team and feel free to contact any member with needs in this important sales area.
Bruce McClain -- ShowTec® and Wildlife Business Manager
Laura Meyer -- ShowTec and Wildlife Marketing Manager
Leo Windschitl -- Wildlife Specialist
Rick Balsbaugh -- Nutritionist
2014 Hunter/Sportsman Wildlife Webinar (May 30, 2014)
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ADM Corporate Information
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