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Welcome to Vol. 2 No. 6 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, and producers. |
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Every species and product section offers new information and important reminders to assist in gaining and increasing our feed business throughout 2014 and beyond! Take time to gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! |
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| ADM Alliance Nutrition® News
Click title above for June service anniversaries and retirements.
AFIA Selects 2014 Members of the Year
Congratulations to ADM Alliance Nutrition's Dr. Dale Hill, a member of a Food Safety Modernization Act Work Group for 2013-14, whose members and work were recently recognized by the American Feed Industry Association. For the first time in AFIA history, the organization named participants from 12 of the Food Safety Modernization Act work groups as the 2014 Members of the Year. The groups worked together to ensure the feed industry's voice was heard by the U.S. Food & Drug Administration regarding FSMA. FSMA is the largest rulemaking effort imposed on the animal food industry since FDA's creation in 1938. Participants of the work groups continue to provide feedback on FSMA-related materials, as FDA continues to release new proposed rules. Dale is Manager, Technical & Marketing Support. Congratulations and thanks, Dale! For more info on this award, click here.
To view a list of upcoming livestock shows and other events (and the event website) at which ADM Alliance Nutrition will be participating, click on Events (also located at the bottom of Company News on the portal). If your team is participating at a livestock event and want it to be posted on the portal, please send the details to Kent Egbert.
Click the title above to see current promotions for dealers and customers all in one location for all species, product lines and regions. Links for each promotion take you direct to the details.
Click the title above to see current sales team incentive programs all in one location for all species, product lines and regions. Links for each incentive take you direct to the details.
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Sales Standings and Dealer Recognition
Updated sales recognition for 2014.
Sales Recognition Clubs for May and Dealer Recognition January thru May.
Congratulations to these sales leaders!
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Watch for details on 2014 Fall Beef Protein Promotion -- Coming soon!
2014 Range Mineral Beef Promotion Sales Incentive!
Range Mineral Beef Promotion sales incentive December 1, 2013 - June 30, 2014!
Click here for promotion incentive details!
Click here for spreadsheet of Mineral Sales with Positive Points!
AMPT™
AMPT marketing support items are being posted on Portal and AMPT printed literature will be available soon. Look under Beef/Product Info/Printed Material and Technical, Nutrient Guides and under Beef/Advertising/Printed Materials.
AMPT The REVOLUTION of Mineral Nutrition
AMPT ... Delivers a Positive Charge
AMPT Nutrient Spec Sheet
AMPT Presentation Folder
IntelliBond Trace Minerals
MIN-AD in AMPT Minerals
AMPT ... Nova-E and Selenium-Yeast
AMPT Rack Card
AMPT Product Pages
AMPT is currently being made in Abilene (KS) and Comanche (TX) with plans to manufacture in Quincy (IL) as well. These will be the three plants to produce AMPT, until the market dictates evaluating other production facilities.
A soft launch of AMPT will take place in June-July and then a national launch is planned at the 2014 National Angus Convention and Trade Show in Kansas City in early November, and continuing at the National Cattlemen's Beef Assoc. Convention in San Antonio in February 2015.
We are very excited about this new mineral line and look forward to informing and training as many people as possible on this new and impressive line of range minerals. The first AMPT webinar was presented Friday, May 23. If you missed it, the AMPT webinar recording is now posted on the Portal under Beef/Presentations, Educational/Education & Training. Or click here to view now.
Here's what the AMPT webinar presentation covered:
- Details of the exciting, new mineral launch
- Learning what, "Everything you need, and nothing you don't" means with AMPT
- Learning if trace minerals are always good in a formulation
- Learning why you should know more about cobalt
- Learning how ADM technology provides maximum benefit
In the meantime, if you have any questions, please don't hesitate to contact me or other members of the beef team for more information: Jeff Hill, Chris Hagedorn, or
Kent Egbert.
It's about time to get your customers AMPT!
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Commercial Swine
The 2014 World Pork Expo, held in Des Moines, Iowa, the first week of June, offered another great opportunity for ADM Alliance Nutrition to visit with our customers and prospects. With favorable input costs and pork prices, there was a lot of excitement surrounding the industry. Our swine team was well represented and certainly appreciate everyone's efforts to make the Expo a huge success once again.
The Pork Expo always marks a time when we start looking at various feeding strategies to mitigate challenges associated with warmer weather and reductions in feed intake. Traditional strategies reviewing the cost of energy and expected improvements in performance are a great starting point. One HOT topic at the show was feeding strategies incorporating Thermal Care™ 4 Swine to address summer heat. As a quick reminder, feeding rates are:
- Sows/boars - 4 lb/ton
- Grow/Finish - 2-4 lb/ton
- Nursery - 1-2 lb/ton
Interest continues to grow with our MotivAteTM Starter Programs. Last year we spent much of the Expo visiting about the new product line. This year it was nice when customers made a point of stopping to visit and telling us about all their positive experiences with the program. Sales continue to grow as does our database so we can continually reinforce positive performance.
As is the tradition surrounding the World Pork Expo, we once again had an opportunity to gather our Swine Team together to discuss innovation, research and future plans surrounding ADM Alliance Nutrition. With some recent changes, I thought this would be an appropriate time to provide a quick overview of our Commercial Swine Team:
- Joel Wenninghoff - Commercial Swine Business Manager, 402-480-1943
- Bryan Rodibaugh - Commercial Swine Sales Manager, 765-412-1228. Reporting to Bryan are Commercial Swine Specialists Rod Voss, John Wilmes, Kevin Burgau and Dan Matthies
- Dr. Kevin Soltwedel - Commercial Swine Nutritionist, 217-257-8650
- Jim Dunn - Commercial Product's Manager, 260-223-2440
- Dr. Victor Perez - Swine Research Scientist, 217-231-2325
In addition, we were pleased to be joined by Tom Kluesner, Mike Dreckman, Dave Van Oort, Trent Rushing, Chris Wehmer, Todd Parker and Carl Schroer as we looked forward to the remainder of 2014 and as we continue to develop and update our product offerings to meet customer needs in this ever changing industry.
Good selling and be safe!
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Dairy
Summer Dairy Strategies
With favorable milk prices and reasonable input costs, our dairymen are in a position to have a profitable summer. To achieve this goal reduced dry matter intakes, rapid drops in milk production, component compromise and immune stress are all obstacles that need to be overcome. A heat stress strategy that combines nutritional technologies, dietary strategies and on farm management is required; a requirement ADM can help producers meet. Again in this eNews I want to focus upon ADM dairy-focused animal health products that can help your producers get the most out of their diets this summer.
Heat Stress Challenges-Strategies
Maintaining dry matter intake is a challenge in the summer. So is secondary fermentation as the TMR heats up. Ensure feed is available during the coolest times of the day (morning and nighttime) when intake potential is greatest and/or consider increasing feeding frequency to keep feed fresh and reduce secondary fermentation.
ADM Heat Stress Solutions
(86310014) Ration-Guard* is an excellent tool to help maintain TMR/grain mix integrity in hot weather. Ration-Guard minimizes mold and yeast growth, keeps rations cooler, increases bunk life, maximizes nutrients, and is easy to apply. For use in grain mixes Ration-Guard enhances the luster of sweet feed by improving "crawl" and reducing "bricking". Application Rates: Apply 1-3 lb per ton of TMR and/or 1-2 lb per ton of complete grain mix.
*Ration-Guard is a trademark of the International Stock Food Corp.
Heat Stress Challenges-Strategies
Milk quality and reproductive efficiency suffer under heat stress conditions with higher somatic cell counts and poorer conception rates.
ADM Heat Stress Solutions
(864500) BreederBOOST™ provides a unique combination of feed digestion, immune system and reproduction-enhancing properties for dairy cows. BreederBOOST delivers highly bioavailable organic trace minerals and antioxidants including Availa-4, Natural Source Vitamin E and Selenium Yeast. These properties help support the animal's immune system and provide the nutrients required to support reproductive performance. Application Rate: BreederBOOST is fed at a low 1 oz/hd/day feeding rate and can be incorporated within Resolution blends.
Heat Stress Challenges-Strategies
With a reduction in dry matter intake there can be a decline in milk component production.
ADM Heat Stress Solutions
The addition of Prosponse® yeast and variety of buffer combinations ADM offers is necessary to stimulate intake, modulate rumen pH when intake levels are erratic, enhance fiber digestion and support butterfat formation. ADM also offers a portfolio of Bypass Amino Acids (including Stimerall-P) to help maintain milk protein levels. Special attention to potassium, magnesium, sodium levels and overall DCAD balance in the diet is important in heat stress. DCAD Plus is an option to accomplish this. All can be incorporated within Resolution® blends.
Heat Stress Challenges-Strategies
Flies are a significant hot weather problem, can promote hoarding of the herd and add to animal stress levels.
ADM Heat Stress Solutions
Dipteracide™-ADM Methoprene (IGR) provides a safe feed-through fly control program without milk withdrawal. (85390016) IGR 0.4% Cattle Concentrate can provide the fly control required in the heat. Application Rate: Feed to cattle at a rate of 11.3 mg per 100 lb of body weight per day. Recommend to be incorporated within Resolution blends to ensure accurate dosage.
Heat Stress Challenges-Strategies
Heat stress affects several important economic factors on the farm including intake suppression, reduction in milk and milk component output, reproductive efficiency and animal immune competency.
ADM Heat Stress Solutions
The Holy Grail of Heat Stress Nutritional Solutions-Thermal Care™-R provides a comprehensive heat dissipation and immune support technology to help alleviate heat stress challenges. Application Rates: Calves: .5-1.6 oz/hd/day. Lactation, Dry & Transition Cows: 1.6 oz/hd/day. Thermal Care can be added into Resolution blends. For best results provide 2 weeks prior to the onset of heat stress.
Sweet Unique™ Calf Feeds
Sweet Unique 18% Calf Starter, Sweet Unique 20% Calf Starter and Sweet Unique 16% Calf Grower are now available in many areas. Now is a great time to take a look at some of the key resource materials we have available for this new line of products. Sweet Unique Ad Slick is posted on portal and a Sweet Unique Rack Card for calf feeds is also available, and can be ordered from Business Services. A new bag has also been designed for these products.
Bottom Line Report--DS Sweet Unique Calf Starter
Forage Inoculants
Inoculants play a vital role in all good forage programs. Research from leading universities has shown the following benefits when using a good quality inoculant on fermented forages: Increased dry matter recovery, improved fermentation profiles, improved bunk stability and increased milk production. ADM Alliance Nutrition offers a number of excellent inoculant products. Refer to Super Sile, Pro-Silage Builder®, Pro-Silage StabilizerTM, and ECOSYL®*. Silo-Guard II®** is another preservative you may want to consider.
*A trademark of ECOSYL Products LTD.
**A trademark of the International Stock Food Corporation.
Additional Forage/Silage Information on Portal--Click Here!
ANI Dairy Team Changes
Our structural changes come at an opportune time to take advantage of the best dairy farm economics in over 10 years. Our commitment as a dairy team is to execute a more focused strategy and effort in providing high value solutions to the dairyman and improved returns from the dairy sector to ADM. It is an exciting time at ANI and in the dairy industry. Your ANI dairy team is ready to assist you in growing the business. As you uncover opportunities and challenges, reach out to any of these dairy team leaders, so that they can assist in getting you the support and tools needed to be successful in your respective marketplace.
- Kevin Sanbower, Commercial Dairy Business Manager, 217-257-5657
- Bill Earley, National Dairy Accounts, Forage Products and Dairy Animal Health, 517-449-2566
- Dr. Don Jaquette, Commercial Dairy Nutritionist and Tech Team Leader, 717-579-8175
- Dr. Rod Friesen, DVM, Commercial Dairy Nutritionist, 989-682-9066
- Dr. Brian Lammers, Commercial Dairy Nutritionist, 517-285-2464
- Rich Nisen, Commercial Dairy Sales Manager, 574-536-1353
- Nathan Meeuwse, Commercial Dairy Specialist, 616-299-0157
Dairy Training
The Commercial Dairy Team came together on May 13 for two days of technical training. Numerous nutritional and technical topics were covered in addition to a breakout session on selling value added, specifically how to get five more pounds of milk from an example dairy herd. These presentations have been posted to Dairy/Presentations, Educational/Dairy Specialist Training Presentations on the Portal for your use.
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Equine
Sheldon Bailey
New Patriot Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
The Horse Show with Rick Lamb video
Do I need to feed a vitamin/mineral supplement?
Watch and listen as equine personality Rick Lamb asks this question to Pat Cassady, for ADM Alliance Nutrition, and the answer all horse owners need to hear.
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 Loomix®
Lisa Brown
2014 National Dealer Business Meeting (Invitation-only event)
Aug. 18-21 - Loveland, CO
The 2014 National Dealer Business Meeting will be held in Loveland, CO. Formal invitations and registration details have been mailed to invited guests. Registration and hotel reservations need to be completed by July 16.
$25 off Your Next e-Store PurchaseLoomix dealers can receive $25 off towards their next purchase of Loomix swag. Have customers visit http://tinyurl.com/jwl6446 to redeem offer.
Enter CODE: LOOMIXSUM14 at checkout. Limit one coupon per Loomix dealer. Offer valid now until Aug. 31, 2014 for Loomix dealers only.
Summer Feeder Meeting PromotionsDealers can receive $300 per meeting when they host up to do feeder meetings this summer. Offer only valid for two meetings per dealer, and District Sales Managers must be present. Participants must submit number of producers in attendance, date of meeting and receipts for meeting expenses within 30 days to receive credit. Submit all documentation to Lorie Gunderson. Promotion available from now until Aug. 31, 2014. Offer only valid for Loomix liquid feed dealers.
Loomix Text Messaging Service
Remind your dealers to sign up to receive the latest Loomix news, updates and announcements delivered straight to their phones! Text liquidfeed to 71441. An automatic reply will be sent so you know when you have been successfully added to our list.
For more information about Loomix liquid supplements, visit www.loomix.com, or contact us at 800-870-0356.
Loomix Livestock Show and Equine Top-dress SupplementsStayStrong® Inside TractTMThis unique, top-dress supplement in pellet form provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim ®, a one-of-a-kind unique spray-dried whole yeast cell product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation. Probiotics are provided to help support normal digestive tract function. Also included are essential vitamins A, D, E, and B-complex. Available in 30- and 60-day packages.
EatMoor is a unique, one-of-a-kind, top-dress supplement that stimulates appetite, enhances healthy digestion and gives animals the edge needed to resist the effects of stress, such as hauling and showing. It is especially advantageous for feeding to show animals. This supplement is approved for swine, cattle, goats, lambs, horses, deer, and elk. EatMoor can be fed during any phase of the feeding program. This product is not a complete feed and must be fed with a complete show feed or grain mix to provide an appropriate diet. Start by feeding half the suggested amount, split into two feedings daily and gradually increase to the suggested amount. Feed animals at least twice a day. Scoop included holds approximately 2 oz. Swine, sheep and goats should receive 2 to 4 oz/head/day. Cattle and horses should receive 2 to 8 oz/head/day. Deer and elk should receive 2 to 6 oz/head/day.
For more information on Loomix Livestock Show and Equine Top-dress products, call 877-788-4448 or visit www.cellarator.com.
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 Show Feeds
Laura Meyer
See information and links below for current show feed products, programs and promotions. Be sure to share and promote this information with your dealers, plus with all show feed prospects and customers!
*Firewater is a tradmark of Firewater Feeds, Inc.
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New Proud Paws and Pen Pals Rabbit Coupons!
- Expiration date extended to December 31, 2014
- Coupon now a 3x5 index card
- Back of each coupon allows the recording of a customer name and # of bags purchased, and can be used as a frequent buyer card.
Email Sandy Chatten to request Coupon Counter Talkers and/or additional coupons for retail dealers.
 Pen Pals Chicken Feed Coupons Expire June 30, 2014. Current large dollar coupons also expired on June 15. Dealers have 30 days to send in expired coupons.
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R&D/Innovation News
Providing solutions to the challenges that producers and our customers face daily is the core of our business. Technical information, research findings and new products don't matter unless they are MADE TO WORK, first and foremost; everything else we do is secondary. We strive every day to aid our customers in meeting their economic potential and deliver impactful returns to their bottom line.
The NEW Bottom Line Reports available at the links below are a new series of publications to increase the visibility of ADM Alliance Nutrition researched and proven products and programs. Through these communications you and our dealers will see how relevant and impactful ADM can be with our customers. Stay tuned and good selling!
Please feel free to share these with your customers, prospects, and dealers. If you need any of the last four individual email updates resent to you please contact Kim Boccardi.
Please let us know if you have any specific information requests.
Have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 l 217-231-2242
Jim.Dunn@adm.com
David P. Holzgraefe, PhD, PAS
ADM Research
Animal Nutrition and Feed Technology
217-231-2534 (Office)
David.Holzgraefe@adm.com
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Specialty Ingredients
Kim Boccardi
Dipteracide -- ADM Methoprene (IGR)
This time of year, deciphering the product difference between feed-through fly control compounds, discussing which flies are really costing a producer money, and helping producers decide what products are needed can consume your sales calls. Check out the new Feed-Through Fly Control Product Comparison to educate yourself on the three products that are currently on the market for use in feed-through fly control:
- Dipteracide™ (S-methoprene; IGR)
- Rabon™* (an organophosphate)
- ClariFly®± (diflubenzuron; IGR)
Remember, the HORN FLY is still the most economically harmful cattle fly species. The USDA estimates that the horn fly costs producers nearly $1 billion in lost production each year. Why choose ADM Dipteracide over the others? Generally, on a cost per animal per day, Dipteracide is 32% lower than ClariFly and Rabon. Why pay more when Dipteracide can handle the billion dollar challenge facing your cattle this season?
Look for more fly control product comparison information to come soon. Visit the Specialty Ingredient Portal page or contact:
- Chad Howser, Product Manager, Dipteracide™/IGR, biuret, Chloratet™, Nova-E™ Natural-Source Vitamin E & Enertia®
*Rabon is a trademark of Bayer.
±ClariFly is a registered trademark of Wellmark International.
Thermal Care
The first 100 customers to complete our TCR Product Performance Review, available at the link below, will receive a Thermal Care™ gift. The survey should take customers less than 5 minutes and is accessible via an iPad or iPhone. Please contact Kim Boccardi if you need a printer-friendly pdf version emailed to you.
https://www.surveymonkey.com/s/ADMTCR
Congratulations to our Top U.S. Thermal Care R sales colleagues:
- Rickey Ruppert -- Rickey's team has almost 70 tons sold! Job well done!
- Andrew Kuehnert
- Carl Schillinger
- Brad Paulus
- Greg Hill
- Roger Stauffenecker
- Todd Parker
- Bruce Kloepping
- Dan Langhans
- Chris Wehmer
Look for more Thermal Care product information on the Specialty Ingredient Portal page or contact:
- Peter Bergstrom, Product Manager, CitriStim®, Extracts (RumeNext®/Thermal Care/Endo-Fighter®) & BIOMIN®* products
*A trademark of ERBER AG Austria.
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Wildlife and Game Bird
Jim Sours
I have been blessed with work I enjoy and with people I enjoy working. Our Game Bird nutrition program began in 1999 and the Deer & Elk feeding program was initiated about that same time.
The growth in both has been substantial, thanks to your efforts in daily contacts with end-users and dealers and your involvement and support of industry events. The opportunity for profitable growth in wildlife product sales is large. Strong word-of-mouth validation and recommendation by customers adds value to proven product performance.
Keep prospecting and positioning yourself, our products and our Company to meet customer needs.
Dr. McClain is an excellent Leader and Business Manager -- you're in good hands going forward.
Thank you for all you've done and for all you'll continue to do. It's been my pleasure to work with you.
Best wishes for continued success!
Jim
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ADM Corporate Information
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