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Welcome to Vol. 2 No. 5 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, direct customers and prospects. |
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Every species and product section offers new information and important reminders to assist in gaining and increasing our feed business in 2014 and beyond! Take time to gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! |
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| ADM Alliance Nutrition® News
Click title above for May service anniversaries and news.
To view a list of upcoming events (and the event website) at which ADM Alliance Nutrition will be participating, click on Events (also located at the bottom of Company News on the portal). If your team is participating at a livestock event and want it to be posted on the portal, please contact Kent Egbert.
What is this about? The annual ADM 101 Animal Agriculture and Nutrition Workshop and Training event will be held in Quincy at ADM ANI starting at 7:30 am on June 23 and finishing at approx. 3:30 pm on June 25. This is an announcement and invitation to students and/or teachers to assess and recommend this training to team members. Click the title above for more information.
Click the title above for information on this FREE on-line learning resource for ADM Alliance Nutrition colleagues and ANI Dealer personnel. There are programs from dozens of suppliers, by hundreds of different speakers on a variety of topics such as Selling, Management, Communication, and Self Development. These are gathered together into a library where you can usually find a variety of speakers on almost any business topic.
Click the title above to see current sales team incentive programs all in one location for all species. Links for each incentive take you direct to the details. Check it out!
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Sales Team Standings and Dealer Recognition
Updated sales recognition for Recognition Clubs for April and Dealer Recognition Jan. thru April.
Congratulations to these sales leaders!
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2014 Range Mineral Beef Promotion Sales Incentive!
Range Mineral Beef Promotion sales incentive December 1, 2013 - June 30, 2014!
Click here for promotion incentive details!
Click here for spreadsheet of Mineral Sales with Positive Points!
AMPT™
If you haven't already, take a look at the new AMPT mineral bag designs, located on the portal under Beef/Advertising/Graphics, Logos.
AMPT-A bag graphics
AMPT-M bag graphics
AMPT-P bag graphics
AMPT-T bag graphics
AMPT Product Pages
AMPT is currently being made in Abilene (KS) and Comanche (TX) with plans to manufacture in Quincy (IL) as well. These will be the three plants to produce AMPT, until the market dictates evaluating other production facilities.
A soft launch of AMPT will take place in June-July and then a national launch is planned at the 2014 National Angus Convention and Trade Show in Kansas City in early November, and continuing at the National Cattlemen's Beef Assoc. Convention in San Antonio in February 2015.
We are very excited about this new mineral line and look forward to informing and training as many people as possible on this new and impressive line of range minerals. The first AMPT webinar was presented Friday, May 23. If you missed it, the AMPT webinar recording is now posted on the Portal under Beef/Presentations, Educational/Education & Training.
Here's what the AMPT webinar presentation covered:
- Details of the exciting, new mineral launch
- Learning what, "Everything you need, and nothing you don't" means with AMPT
- Learning if trace minerals are always good in a formulation
- Learning why you should know more about cobalt
- Learning how ADM technology provides maximum benefit
In the meantime, if you have any questions, please don't hesitate to contact me or other members of the beef team for more information: Jeff Hill, Chris Hagedorn, Dan Knoll, or Kent Egbert.
It's about time to get AMPT!
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Commercial Swine
The World Pork Expo will be held in Des Moines, IA on June 4th, 5th and 6th. The Expo will once again have around 20,000 participants including producers & industry professionals. It's a great place to spend a day learning about new technologies or attending one of the many educational seminars.
ADM Alliance Nutrition looks forward to being a part of this great event as we get a chance to visit with many of our customers and prospects during this three-day event. We will be located at the Varied Industries Building (Booth 343) once again and look forward to seeing you there.
We will continue to share the great results we're seeing with the MotivAteTM Starter Program. Many thanks to our dedicated sales group who have provided over 150,00 head worth of close out information over the past seven months. Thought this would be a great time to update our team relative to the fantastic results we've been able to demonstrate (see below). For a quick review of the products, take time to review them here ... MotivAte Products.
We look forward to seeing everyone at the World Pork Expo and sharing information on MotivAte and all our products/programs to the industry.
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Range | |
Number of pigs |
150,164 Total Pigs
62 Groups
2,422 Head/Group |
594-8,300 | |
Start Wt., lbs. |
13.05 |
11.1-14.4 | |
End Wt., lbs. |
56.90 |
46.1-76.0 | |
Death Loss, % |
2.29 |
.66-5.99 | |
Days on Feed |
45.5 |
38-60 | |
ADG, lb./day |
.94 |
.81-1.04 | |
ADFI, lb./day |
1.48 |
1.31-1.80 | |
Feed/Gain |
1.55 |
1.44-1.73 |
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Dairy
Sweet Unique™ Calf Feeds
Sweet Unique 18% Calf Starter, Sweet Unique 20% Calf Starter and Sweet Unique 16% Calf Grower are now available in many areas. Now is a great time to take a look at some of the key resource materials we have available for this new line of products. Product pages for all three of these products are now available. Sweet Unique Ad Slick is posted on portal and a Sweet Unique Rack Card for calf feeds is also available, and can be ordered from Business Services. A new bag has been designed for these products, and should be available soon. Sweet Unique research trials are approaching completion. To date, the results have looked very impressive, and will be available in the near future.
Forage Inoculants
It won't be long before it is time to start harvesting spring forages. Inoculants play a vital role in all good forage programs. Research from leading universities has shown the following benefits when using a good quality inoculant on fermented forages: Increased dry matter recovery, improved fermentation profiles, improved bunk stability and increased milk production. ADM Alliance Nutrition offers a number of excellent inoculant products. Refer to Super Sile, Pro-Silage Builder®, Pro-Silage StabilizerTM, and ECOSYL®*. Silo-Guard II®** is another preservative you may want to consider.
Additional Forage/Silage Information on Portal--Click Here!
*A trademark of ECOSYL Products LTD.
**A trademark of the International Stock Food Corporation.
ANI Dairy Team Changes
Our structural changes come at an opportune time to take advantage of the best dairy farm economics in over 10 years. Our commitment as a dairy team is to execute a more focused strategy and effort in providing high value solutions to the dairyman and improved returns from the dairy sector to ADM. It is an exciting time at ANI and in the dairy industry. Your ANI dairy team is ready to assist you in growing the business. As you uncover opportunities and challenges, reach out to any of these dairy team leaders, so that they can assist in getting you the support and tools needed to be successful in your respective marketplace.
- Kevin Sanbower, Commercial Dairy Business Manager -- 217-257-5657
- Bill Earley, National Dairy Accounts, Forage Products and Dairy Animal Health -- 517-449-2566
- Dr. Don Jaquette, Commercial Dairy Nutritionist and Tech Team Leader -- 717-579-8175
- Dr. Rod Friesen, DVM, Commercial Dairy Nutritionist -- 989-682-9066
- Dr. Brian Lammers, Commercial Dairy Nutritionist -- 517-285-2464
- Rich Nisen, Commercial Dairy Sales Manager -- 574-536-1353
- Nathan Meeuwse, Commercial Dairy Specialist -- 616-299-0157
Dairy Training
The Commercial Dairy Team came together on May 13 for two days of technical training. Numerous nutritional and technical topics were covered in addition to a breakout session on selling value added, specifically how to get five more pounds of milk from an example dairy herd. In the next few weeks, all presentations from this training session will be posted to the portal for your use.
Summer Dairy Strategies
With favorable milk prices and reasonable input costs, our dairymen are in a position to have a profitable summer. To achieve this goal reduced dry matter intakes, rapid drops in milk production, component compromise and immune stress are all obstacles that need to be overcome. A heat stress strategy that combines nutritional technologies, dietary strategies and on farm management is required; a requirement ADM can help producers meet. In this eNews I want to focus upon ADM dairy-focused animal health products that can help your producers get the most out of their diets this summer.
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Heat Stress Challenges- Strategies |
ADM Heat Stress Solutions | |
Maintaining dry matter intake is a challenge in the summer. So is secondary fermentation as the TMR heats up. Ensure feed is available during the coolest times of the day (morning and nighttime) when intake potential is greatest and/or consider increasing feeding frequency to keep feed fresh and reduce secondary fermentation. |
(86310014) Ration-Guard* is an excellent tool to help maintain TMR/grain mix integrity in hot weather. Ration-Guard minimizes mold and yeast growth, keeps rations cooler, increases bunk life, maximizes nutrients, and is easy to apply. For use in grain mixes Ration-Guard enhances the luster of sweet feed by improving "crawl" and reducing "bricking". Application Rates: Apply 1-3 lb per ton of TMR and/or 1-2 lb per ton of complete grain mix.
*Ration-Guard is a trademark of the International Stock Food Corp.
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Milk quality and reproductive efficiency suffer under heat stress conditions with higher somatic cell counts and poorer conception rates. |
(864500) BreederBOOST™ provides a unique combination of feed digestion, immune system and reproduction-enhancing properties for dairy cows. BreederBOOST delivers highly bioavailable organic trace minerals and antioxidants including Availa-4, Natural Source Vitamin E and Selenium Yeast. These properties help support the animal's immune system and provide the nutrients required to support reproductive performance.
Application Rate: BreederBOOST is fed at a low 1 oz/hd/day feeding rate and can be incorporated within Resolution blends.
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With a reduction in dry matter intake there can be a decline in milk component production. |
The addition of Prosponse® yeast and variety of buffer combinations ADM offers is necessary to stimulate intake, modulate rumen pH when intake levels are erratic, enhance fiber digestion and support butterfat formation.
ADM also offers a portfolio of Bypass Amino Acids (including Stimerall-P) to help maintain milk protein levels. Special attention to potassium, magnesium, sodium levels and overall DCAD balance in the diet is important in heat stress. DCAD Plus is an option to accomplish this. All can be incorporated within Resolution® blends. | |
Flies are a significant hot weather problem, can promote hoarding of the herd and add to animal stress levels. |
IGR (methoprene) provides a safe feed-through fly control program without milk withdrawal. (85390016) IGR 0.4% Cattle Concentrate can provide the fly control required in the heat.
Application Rate: Feed to cattle at a rate of 11.3 mg per 100 lb of body weight per day. Recommend to be incorporated within Resolution blends to ensure accurate dosage. | |
Heat stress affects several important economic factors on the farm including intake suppression, reduction in milk and milk component output, reproductive efficiency and animal immune competency. |
The Holy Grail of Heat Stress Nutritional Solutions-Thermal Care™-R provides a comprehensive heat dissipation and immune support technology to help alleviate heat stress challenges.
Application Rates: Calves: .5-1.6 oz/hd/day. Lactation, Dry & Transition Cows: 1.6 oz/hd/day. Thermal Care can be added into Resolution blends. For best results provide 2 weeks prior to the onset of heat stress. |
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Equine
by Sheldon Bailey
  Updated look, same great products...
You will begin to see PATRIOT® Performance Feeds in a new package. 
- New packaging will attract consumers' attention. Create a stack-out in high traffic areas to maximize that attraction.
- We have maintained the primary colors for each product. For example, if the customer is used to buying the green bag, PATRIOT Senior will still be in the green bag.
- The back of each bag (click on bag at right) will feature the entire PATRIOT product family, and "It's in the Bag" campaign that explains the features and benefits of the premium ingredients in PATRIOT.
- Chalk horse. We are unifying the GLO Feeds, GROSTRONG, and PATRIOT equine feed lines together through use of the chalk horse.
- ADM Branding. The PATRIOT bags will follow the same ADM branding as we are using on all Consumer Products, featuring the ADM leaf logo on the top and lower right of the front panel, and in the gussets.
- Marketing.
- On-line coupons for $2.00 off one bag are available at www.admani.com.
- Large dollar coupons: $15 off 20 bag purchase
- Dealers may choose to track customer orders and give them the $15.00 off the last purchase, much like a frequent buyer program. Order these coupons from your Sales Coordinator.
Conversion to the new bags will take time as we work through current inventories. Be assured that although the bag has changed, the product has not.
Coupons - Frequently Asked Questions
JUNIORGLOTM Ad
Additional equine ads for use by dealers and others can be found on Portal under Equine Ad Slicks.
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 Loomix®
by Lisa Brown
4Per4mance
How many rations have your dealers ran through 4Per4mance this year? Get their name in the hat for a new pair of custom boots by running at least 15 rations by June 1. For more information about the 4Per4mance Program, email Dr. Kelley Neuhold or call 800-870-0356.
New Dealer Training
New Dealer Training will be held on June 10-11 in Johnstown, CO. Registrations should be submitted by June 3. Dealers can get the enrollment form from District Sales Managers.
2014 National Dealer Business Meeting - Aug. 18-21 - Loveland, CO
The 2014 National Dealer Business Meeting will be held in Loveland, CO. More details will be sent to dealers in the coming weeks.
$25 off Your Next e-Store PurchaseDealers can receive $25 off towards their next purchase of Loomix swag. Have customers visit the e-store site to redeem offer. Enter code: LOOMIXSUM14 at checkout. Limit one coupon per dealer. Offer valid now until Aug. 31, 2014.
Summer Feeder Meeting PromotionsDealers can receive $300 per meeting when they host feeder meetings this summer. Offer valid for up to two meetings per dealer and District Sales Managers must be present. Participants must submit number of producers in attendance, date of meeting and receipts for meeting expenses within 30 days to receive credit. Submit all documentation to Lorie Gunderson. Promotion available from now until Aug. 31, 2014.
Loomix Text Messaging Service
Remind your dealers to sign up to receive the latest Loomix news, updates and announcements delivered straight to their phones! Text liquidfeed to 71441. An automatic reply will be sent so you know when you have been successfully added to our list.
Loomix Equine & Livestock Supplements
Free Shipping on any Cellarator® Top-dress Order!It's almost show season! Call 888-788-4448 to receive free shipping on an equine or livestock Cellarator top-dress order over $150. Limit one offer per customer. Offer valid from May 15 to May 31 and only available on call-in orders. For more information on our products, visit www.cellarator.com.
Order Cellarator Turbo by May 31 to receive $6 off the dealer price on each box of 80cc tubes and/or $10 off on each box of 300cc tubes. Shipping discounts also available. Contact Dr. Jennifer Schutz or call 877-788-4448 for order form, specific promotion details and product information. StayStrong® Inside TractThis unique, top-dress supplement in pellet form provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim ®, a one-of-a-kind unique spray-dried whole yeast cell product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation. Probiotics are provided to help support normal digestive tract function. Also included are essential vitamins A, D, E, and B-complex. Available in 30- and 60-day packages.
Integrity Hoof and Joint SupplementHave you tried Integrity™ yet? Integrity is a unique top-dress supplement in meal form. This superior hoof and joint supplement combines glucosamine, MSM, chondroitin sulfate, and biotin with the exclusive Cell-Rate ® ingredient along with the critical amino acids lysine and methionine, and the minerals zinc and copper to help support optimal hoof and joint soundness. It's an excellent addition to show and working horse diets, especially those horses whose hoof health is vitally important to performance.
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 Show Feeds
by Laura Meyer
See information and links below for current show feed products, programs and promotions. Be sure to share and promote this information with your dealers, plus with all show feed prospects and customers!
*Firewater is a tradmark of Firewater Feeds, Inc.
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Specialty Products 
Click on the links below for current info on Specialty Products marketing activities.
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R&D/Innovation News
NEW! Bottom Line Report - CitriStim Sow Reproductive Performance
Background
A study on the effects of CitriStim on sow reproductive performance and their offspring was conducted at the University of Arkansas. Sows and gilts were fed a control diet or control diet supplemented with either 0.1% or 0.2% CitriStim for the entire gestation and lactation periods.
The inclusion of CitriStim in the diets of sows increased number born alive, reduced percentage of piglets weighing less than 2.0 lb at birth, and increased number weaned per litter. Please refer to the linked report for supporting figures and data. For additional research information and procedure details about this study please refer to the Specialty Ingredients (SI) CitriStim Research Review available on the SI Portal page >> CitriStim Enhances Sow Repro. & Nursery Pig Perf. Research Review 05-12
Implications*
- Based on the data from this study along with an average sow feed intake of 800 lb per litter and current market prices, a producer feeding CitriStim at 0.2% in gestation and lactation diets may be able to increase income potential by $10.25 per sow per litter.
- The result is a $22.55 per sow yearly profit potential!
Watch your inbox for "The Bottom Line" updates from the Research and Innovation teams. You can download this and other forthcoming reports from our new Portal page >> www.service.admani.com/TheBottomLine (Departments > Research > Bottom Line Reports tab)
Please let us know if you have any specific information requests.
Thanks and have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 l 217-231-2242
Jim.Dunn@adm.com
David P. Holzgraefe, PhD, PAS
ADM Research
Animal Nutrition and Feed Technology
217-231-2534 (Office)
David.Holzgraefe@adm.com
*No representation of profitability is hereby made. The statements and figures shown here are estimates and projections. Neither ADM Alliance Nutrition, Inc., nor its employees, agents, or assigns make any warranty of any kind, including warranty of merchantability or results, relative to the information contained herein. Actual results will be affected by the ability of animals to gain, ability to produce milk, health of animals, management, previous treatment, environment, etc.
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Specialty Ingredients
by Kim Boccardi
Feed-Through Fly Control Product Comparison
Three products are currently on the market for use in feed-through fly control that prevent eggs laid in "treated" manure from maturing into adult flies.
- Dipteracide™ (S-methoprene; IGR)
- Rabon™* (an organophosphate)
- ClariFly®± (diflubenzuron; IGR)
The active ingredients in Dipteracide and ClariFly are in the same class of compounds; Insect Growth Regulators (IGR).
Dipteracide (S-methoprene):
Dipteracide contains S-methoprene and is labeled for horn flies; the most economically harmful cattle fly species. USDA estimates that horn flies can cost the cattle industry up to $1 billion in lost production.
Methoprene works to prevent larvae (maggots) from developing into pupae, and/or pupae from developing into adults, so it is possible to see maggots, but they will not mature into adult flies. Horn and face flies lay eggs almost exclusively in fresh cow manure, whereas other fly species are more varied in their egg laying substrates.
Methoprene has an extremely low risk of toxicity in animals and the environment. Methoprene decomposes naturally with manure with no effect on soils or plants. It affects only the horn fly and will not harm beneficial insects. Methoprene is not harmful to warm blooded animals. The product is labeled for horn flies in beef and dairy cattle and has no meat or milk withholding.
Rabon (an organophosphate insecticide; tetrachlorvinphos)
Rabon is labeled for control of face, horn, stable and house flies in manure of beef and
dairy cattle. This pesticide is highly toxic to fish.
ClariFly (diflubenzuron)
ClariFly contains diflubenzuron, an active ingredient that is a chitin inhibitor. When the fly pupae start to form the exoskeleton, it actually never forms, and the larvae simply dry up and do not survive to adulthood. The product is labeled for beef and dairy cattle and calves to prevent house, horn, face and stable fly pupae development. Like Dipteracide, ClariFly has no meat or milk withholding.
To maximize the success of your fly control program, it is recommended that any
feed-through products be part of the control program rather than the entire program, and that all animals on the farm be treated. None of these products control fly development in decomposing organic matter piles since the active ingredient is not deposited in organic matter, such as decaying vegetation or feed waste. It's also suggested to start feeding the product(s) 30 days before flies appear, continuing until 30 days after the first killing frost.
Remember, the horn fly is still the biggest problem. The USDA estimates that the horn fly costs producers nearly $1 billion in lost production each year. Why choose ADM Dipteracide over the others? Generally, on a cost per animal per day, Dipteracide is 32% lower than ClariFly and Rabon. Why pay more when Dipteracide can handle the billion dollar challenge facing your cattle this season?
Look for more fly control product comparison information to come soon. Visit the Specialty Ingredient Portal page or contact:
- Chad Howser, Product Manager, Dipteracide™/IGR, biuret, Chloratet™, Nova-E™ Natural-Source Vitamin E & Enertia®
*Rabon is a trademark of Bayer.
±ClariFly is a registered trademark of Wellmark International.
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Wildlife and Game Bird
by Jim Sours
Reference Resources
Three excellent resources have recently been added to the Specialty section on the Portal under the Presentations, Educational tab. At your convenience you may review the following:
Advertising/Customer Awareness
To support and promote the most complete nutritional fawn/calf starter in the commercial wildlife industry, TraceMaxFawn Starter, 81482AAA, a full-page ad will appear in the spring issue of the North American Deer Farmer magazine. You may find this ad posted on the Specialty page on the Portal under Advertising.
To recognize the measurable and positive difference of Thermal Care™, a half-page ad will appear in the May issue of The North American Elk Breeders Journal. This ad is also posted on the Specialty page on the Portal under Advertising.
New Deer & Elk Feeds
Check the Portal for the product pages for six, new performance-oriented deer and elk feeds. After a thorough review of current core and custom deer feeds, these new core products will meet or exceed the nutrition expectations for commercial wildlife operators. Whole herd nutrition, not just antler production, is the focus for producers of bigger bodied and healthier animals in this ever-increasing competitive industry. Here are some of the product benefits that meet the "new normal" nutrition requirements that top-performing commercial wildlife producers are seeking.
- Multiple protein sources and balanced amino acid profile
- Direct-fed microbials
- Increased fat level from stabilized rice bran and grain sources
- CitriStim®
- Increased calcium/phosphorus ratio
- NSE and increased vitamin E level
- Increased vitamin D level
- Garlic and Thermal Care options
Introducing High Caliber™ Deer Block 81654AAA6A
A new, highly palatable 25-lb deer block will be added to the ADM Hunter Sportsman product line under the High Caliber label. At that time, you'll find the product page under Product Pages/Deer & Elk on the Specialty section of the Portal.
Please note: At the availability date of 81654AAA6A, Deer Block 16 (81509AAA6A) will be discontinued.
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ADM Corporate Information
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