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Welcome to Vol. 2 No. 4 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, direct customers and prospects. |
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Every species and product section offers new information and important reminders to assist in gaining and increasing our feed business in 2014 and beyond! Take time to gain new ideas, re-focus on priorities, and be sure to follow-up with your sales and sales support colleagues to capitalize on every opportunity for new business growth! |
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| ADM Alliance Nutrition® News
Click title above for April sales team anniversaries.
Events
To view a list of upcoming events (and the event website) at which ADM Alliance Nutrition will be participating, click on Events (also located at the bottom of Company News on the portal). If your team is participating at a livestock event and want it to be posted on the portal, please contact Kent Egbert.
What is this about? The annual ADM 101 Animal Agriculture and Nutrition Workshop and Training event will be held in Quincy at ADM ANI starting at 7:30 am on June 23 and finishing at approx. 3:30 pm on June 25. This is an announcement and invitation to students and/or teachers to assess and recommend this training to team members. Click the title above for more information.
Click the title above for information on this FREE on-line learning resource for ADM Alliance Nutrition colleagues and ANI Dealer personnel. There are programs from dozens of suppliers, by hundreds of different speakers on a variety of topics such as Selling, Management, Communication, and Self Development. These are gathered together into a library where you can usually find a variety of speakers on almost any business topic.
Click the title above to see current sales team incentive programs all in one location for all species. Links for each incentive take you direct to the details. Check it out!
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Sales Team Standings and Dealer Recognition
Updated sales recognition for Sales Value Added Leaders thru February, Recognition Clubs for March and Dealer Recognition thru March.
Congratulations to these sales leaders!
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2014 Range Mineral Beef Promotion Sales Recognition!
Range Mineral Beef Promotion sales recognition for the beef mineral promotion which began December 1, 2013!
Click here for final recognition!
AMPT™
Take a look at the new AMPT mineral bag designs, located on the portal under Beef/Advertising/Graphics, Logos.
AMPT-A bag graphics
AMPT-M bag graphics
AMPT-P bag graphics
AMPT-T bag graphics
AMPT Product Pages
As I mentioned last month, many who are reading this are already familiar with our new mineral, AMPT, which will soon be introduced. If you are not, please read the following brief overview. AMPT, which is an acronym for Advanced Mineral Performance Technology, is a very exciting new beef mineral product which, as the name suggests, capitalizes on some new and exciting technology. While I don't have the space here to give a full description, rest assured you will be hearing and seeing much more about AMPT.
We have been working on this product for almost a year, seeking input from sales team members, developing the formulations, the name, and marketing material. The final barrier passed was getting the logo cleared and trademarking the AMPT name and logo. We are now sharing more information on the products and are currently getting bags printed in time for production in the next couple of months. You can view the new bag graphics by clicking the links above.
AMPT has been being tested in several markets to get consumption and producer responses. So far, we have sold over 100 tons and responses continue to come back very positive. AMPT is currently being made in Abilene (KS) and Comanche (TX) with plans to manufacture in Quincy (IL) as well. These will be the three plants to produce AMPT, until the market dictates evaluating other production facilities.
A soft launch of AMPT is scheduled this summer and then a national launch is planned at the 2014 National Angus Convention and Trade Show in Kansas City in early November, and continuing at the National Cattlemen's Beef Assoc. Convention in San Antonio in February 2015.
We are very excited about this new mineral line and look forward to informing and training as many people as possible on this new and impressive line of range minerals. Reserve the date for the first AMPT webinar below. In the meantime, if you have any questions, please don't hesitate to contact me or other members of the beef team for more information: Jeff Hill, Chris Hagedorn, Dan Knoll, or Kent Egbert.
AMPT Product Training Webinar
You won't want to miss the first AMPT Beef Minerals Product Training webinar, to be scheduled soon. Be on the lookout for the webinar invitation, and encourage your dealers to participate in the webinar. It's about time to get AMPT!
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Commercial Swine
Genetic improvement and designing feeding programs that address today's prolific reproductive performance is imperative as we look how the industry has changed over the past number of years. Case in point, I was recently asked to participate in a quarterly meeting to review performance at a sow unit we've worked with for a number of years. Since January 1st of this year, I pulled several key indicators of reproductive performance from the unit's first quarter of production:
- 13.10 pigs born alive per sow
- 11.48 pigs weaned per sow
- 30.39 pigs/sow/year
Impressive - as we reviewed current nutritional specifications versus performance, it was fairly straight forward to target appropriate formulations. We spent more time visiting with the production team on the day-to-day challenges they faced given the reproductive demands they were experiencing. I pulled up the following two Technical Edges during our discussion which do a nice job of outlining what we're trying to accomplish relative to formulations, but more importantly, with some key management strategies. We came away as a group highlighting several recommendations, taken from these Technical Edges, to implement and follow up at their next quarterly meeting.
What was also gratifying was hearing all the positive comments about the MotivAte™ Starter Programs, as these pigs transitioned into nursery and wean-to-finish facilities. If you're new to the Company, or simply have some new swine prospects you'd like to visit with, take time to review the MotivAte Products.
If you have any questions, don't hesitate to contact me.
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Dairy
Sweet Unique™ Calf Feeds
Sweet Unique 18% Calf Starter, Sweet Unique 20% Calf Starter and Sweet Unique 16% Calf Grower are now available in many areas. Now is a great time to take a look at some of the key resource materials we have available for this new line of products. Product pages for all three of these products are now available. A Sweet Unique Rack Card for calf feeds is also available, and can be ordered from Business Services. A new bag has been designed for these products, and should be available soon. Sweet Unique research trials are approaching completion. To date, the results have looked very impressive, and will be available in the near future.
Forage Inoculants
It won't be long before it is time to start harvesting spring forages. Inoculants play a vital role in all good forage programs. Research from leading universities has shown the following benefits when using a good quality inoculant on fermented forages: Increased dry matter recovery, improved fermentation profiles, improved bunk stability and increased milk production. ADM Alliance Nutrition offers a number of excellent inoculant products. Refer to Super Sile, Pro-Silage Builder®, Pro-Silage StabilizerTM, and ECOSYL®*. Silo-Guard II®** is another preservative you may want to consider.
Additional Forage/Silage Information on Portal--Click Here!
*A trademark of ECOSYL Products LTD.
**A trademark of the International Stock Food Corporation.
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Equine
by Sheldon Bailey
Click on the links below for new and updated Equine information.
Following Tech Edges have been added to the Portal
Social Media Update: Like ADM Alliance Nutrition Horse Feed on Facebook and follow us on Twitter (@ADMEquine).
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Loomix® 
by Lisa Brown
Loomix Liquid Feed
From May 1 to August 31, 2014, we are offering dealers $25.00 towards their first eStore purchase. Dealers will receive their coupon code in the May Loomix Line, which will be mailed the first week in May.
Please share the eStore link and details with dealers so they can get their Loomix Swag!
Summer Feeder Meeting Promotion
From May 1 to August 31, 2014, we are offering $300.00 for dealers to host summer feeder meetings. Limit of $300.00 per meeting and will apply up to two feeder meetings held per dealer.
Spring is here!
Loomix HF Creep and Loomix HF Creep with RumeNext-Beef liquid feed are non-medicated supplements fed in an open trough to help calves prepare for a successful weaning.
Loomix Equine & Livestock Supplements
This unique, top-dress supplement in pellet form provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim®, a one-of-a-kind unique spray-dried whole yeast cell product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation. Probiotics are provided to help support normal digestive tract function. Also included are essential vitamins A, D, E, and B-complex. Available in 30- and 60-day packages.
Social Media Update
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 Show Feeds
by Laura Meyer
See information and links below for current show feed products, programs and promotions. Be sure to share and promote this information with your dealers, plus with all show feed prospects and customers!
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Specialty 
Click on the links below for current info on Specialty Products marketing activities.
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R&D/Innovation News
Good afternoon colleagues and friends,
Providing solutions to the challenges that producers and our customers face daily is the core of our business. Technical information, research findings and new products don't matter unless they are made to work, first and foremost; everything else we do is secondary. We strive every day to aid our customers in meeting their economic potential and deliver impactful returns to their bottom line.
The below, Bottom Line Report, is the first in a new series of publications to increase the visibility of ADM Alliance Nutrition researched and proven products and programs. Through these communications you will see how relevant and impactful ADM can be with our customers.
Stay tuned and good selling!
NEW! Bottom Line Report - DS Sweet Unique Calf Starter
Background
A field research study was conducted with dairy calves to compare the effects of feeding a commercial texturized starter (TX) to Sweet Unique™ cold pelleted starter (PL) on growth performance and intake of milk replacer fed dairy calves. Both starter feeds provided comparable nutrient profiles.
- These data (refer to report at the above link) suggest that calves fed Sweet Unique cold pelleted calf starter will outperform those receiving texturized calf starter.
- Table 2 indicates a true economic benefit to feeding Sweet Unique, with lower feed cost of gain and decreased total feed cost to bring calves to an equal weight.
- If both treatments were fed to 225 pounds body weight, a total feed savings of $15.86 per calf would have been attained.
Overall, this study would suggest that Sweet Unique calf starters are superior to texturized feeds in acceptability, performance and economics. Further data is being collected in multiple locations across the US to support these findings.
Watch your inbox for "The Bottom Line" updates from the Research and Innovation teams. You can download this and other forthcoming reports from our new Portal page >> www.service.admani.com/TheBottomLine (Departments > Research > Bottom Line Reports tab)
Please let us know if you have any specific information requests.
Thanks and have a safe, productive day!
James L. Dunn, MA, MBA-Ag
Commercial Business Manager
ADM Alliance Nutrition
260-223-0098 l 217-231-2242
Jim.Dunn@adm.com
David P. Holzgraefe, PhD, PAS
ADM Research
Animal Nutrition and Feed Technology
217-231-2534 (Office)
David.Holzgraefe@adm.com
*No representation of profitability is hereby made. The statements and figures shown here are estimates and projections. Neither ADM Alliance Nutrition, Inc., nor its employees, agents, or assigns make any warranty of any kind, including warranty of merchantability or results, relative to the information contained herein. Actual results will be affected by the ability of animals to gain, ability to produce milk, health of animals, management, previous treatment, environment, etc.
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Specialty Ingredients
by Kim Boccardi
Thermal Care™ R Coldsprings Farms Spotlight
Thermal Care R (dairy) Coldsprings Farms Spotlight 09-13
Matt and Debbie Hoff own and operate Coldsprings Farms near New Windsor, MD. The origin of their Carroll County family farm can be traced back to 1869. Matt and his wife took ownership of the farm in 2005. Today, Coldsprings Farms, one of the largest dairies in the state of Maryland, consists of 980 registered Holstein cows. Additionally, they farm around 2200 acres. [more]
In the spring of 2013, the Hoff's completed construction of a new barn to house some of their milk cows. At the start of the summer, fan installation in the new barn had not been completed. In June, with summer heat looming, Matt decided to include Thermal Care R in one of his lactation groups to help cows deal with upcoming heat stress. In conjunction with ADM Alliance Nutrition, a field demonstration was set up, whereby one of the groups in the new barn was fed Thermal Care. A second group served as a control with no Thermal Care. [more]
CLICK HERE to read the full testimonial spotlight and learn how the Hoff family's Holstein cows performed on Thermal Care R.
The first 100 customers to complete our TCR Product Performance Review, available at the link below, will receive a Thermal Care gift. The survey should take them less than 5 minutes and is accessible via an iPad or iPhone. Contact Kim Boccardi if you need a printer-friendly pdf version emailed to you. Please forward this link to your dealers and customers.
https://www.surveymonkey.com/s/ADMTCR
Thank you for your continued commitment in promoting and selling the Specialty Ingredients.
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Wildlife and Game Bird
by Jim Sours
Reference Resources
Three excellent resources have recently been added to the Specialty section on the Portal under the Presentations, Educational tab. At your convenience you may review the following:
Advertising/Customer Awareness
To support and promote the most complete nutritional fawn/calf starter in the commercial wildlife industry, TraceMaxFawn Starter, 81482AAA, a full-page ad will appear in the spring issue of the North American Deer Farmer magazine. You may find this ad posted on the Specialty page on the Portal under Advertising.
To recognize the measurable and positive difference of Thermal Care™, a half-page ad will appear in the May issue of The North American Elk Breeders Journal. This ad is also posted on the Specialty page on the Portal under Advertising.
New Deer & Elk Feeds
Check the Portal for the product pages for six, new performance-oriented deer and elk feeds. After a thorough review of current core and custom deer feeds, these new core products will meet or exceed the nutrition expectations for commercial wildlife operators. Whole herd nutrition, not just antler production, is the focus for producers of bigger bodied and healthier animals in this ever-increasing competitive industry. Here are some of the product benefits that meet the "new normal" nutrition requirements that top-performing commercial wildlife producers are seeking.
- Multiple protein sources and balanced amino acid profile
- Direct-fed microbials
- Increased fat level from stabilized rice bran and grain sources
- CitriStim®
- Increased calcium/phosphorus ratio
- NSE and increased vitamin E level
- Increased vitamin D level
- Garlic and Thermal Care options
Introducing High Caliber™ Deer Block 81654AAA6A
By early May, a new, highly palatable 25-lb deer block will be added to the ADM Hunter Sportsman product line under the High Caliber label. At that time, you'll find the product page under Product Pages/Deer & Elk on the Specialty section of the Portal.
Please note: At the availability date of 81654AAA6A, Deer Block 16 (81509AAA6A) will be discontinued.
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ADM Corporate Information
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