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Vol. 2 No. 2 |
February 2014 |
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Welcome to Vol. 2 No. 2 of Sales & Business eNews. Click Archived eNews issues for past issues containing marketing news and information.
Use the eNews as a resource for Company, Sales and Customer information and for reminders about important promotions, products and programs and special events with team members, colleagues, retail dealers, direct customers and prospects. |
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Check out each species and special sections for a quick look at the many current and upcoming activities in 2014 to help increase business in all areas! Take a look, there's plenty of opportunity for growth everywhere!
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| ADM Alliance Nutrition News
Click title above for February sales team anniversaries and announcements.
Click title above to see current sales team incentive programs all in one location for all species. Links for each incentive take you direct to the details. Check it out!
OND
What does OND stand for? OND stands for Open New Dealers, a program to create more distribution by signing up new 5-Star dealers (large, progressive, store-front dealers), and the potential to earn double commission, plus a $5,000 award for having the top commission-generating new dealer! The top commission-generating new dealer also wins free advertising for six months (up to $2500)!
OND* is in effect until June 30, 2014, and new 5-Star dealers signed up from January 1, 2013 thru June 30, 2014, qualify with minimum commissions generated. Ask your sales manager for more details on dealer qualifications!
*OND does not apply for sales agents.
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Sales Team Standings and Dealer Recognition
Updated sales recognition for Recognition Clubs for January 2014; Sales Value-Added Leaders thru December 2013; and Dealer Recognition thru January 2014.
Congratulations to these sales leaders!
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 Alliance Animal Health
Due to several factors, such as low sales, recurring registration fees, and the termination of a toll mill agreement, the products listed below will be discontinued upon the depletion of our current inventory. Please give me a call at 217-231-2712 if you have any questions.
867100CS Blue Death Hide a Paks (current inventory in Quincy <34 cases)
867400CS Blue Death 100x1 lb (current inventory in Quincy <257 cases)
Neogen® manufactures Blue Death. If you have a customer looking for a replacement product, I would recommend Havoc® or Ramik® products.
85020016 Kid Milk Replacer (current inventory in Quincy <31 bags)
85160016 Lamb Milk Replacer (current inventory in Quincy <124 bags)
87930072 Molasses Energy 60-40 44 lb JIB (zero inventory)
8793007B Molasses Energy 60-40 500 lb drum (zero inventory)
87900073 Molasses Energy 95-5 50 lb JIB (zero inventory)
8790007A Molasses Energy 95-5 500 lb drum (zero inventory)
Our toll mill agreement with Double S has been discontinued. Suggested replacement for the products above is a Double S product, Handi Pak 68-5 (879920WB or 879920UB).
8798007J Hi E Oil 40 lb JIB (current inventory in Quincy <139) will change to 8013007J Double S Hi E Oil 40 lb JIB
87980071 Hi E Oil 400 lb drum (current inventory in Quincy <27) will change to 80130071 Double S Hi E Oil 400 lb drum. The formula will remain the same.
Alliance Animal Health ISP Months
Alliance Animal Health (AAH) products have historically been used to enhance ADM feed programs and open doors to new opportunities. We want this to continue, and we want dealers to continue capturing the value of these products. Therefore, three primary changes will occur in 2014:
a. Truckload rebates: We will increase our truckload rebate to $1,000 on full truckloads of AAH products. The rebate will appear as a credit on the account and is applicable to all AAH orders of 300 points or more. The truckload rebate can be earned any month throughout the year.
b. Points: Points have traditionally only accrued during the four ISP months. In 2014, points will accrue on all purchases year-round. Therefore, regardless of when AAH products are purchased, dealers can earn more points toward the Dealer Recognition Award trip.
c. Dealers Choice and Mix N' Match: These two traditional programs will no longer be available in 2014.
What products are considered Alliance Animal Health Products?
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Range Mineral Beef Promotion Reminders:
- Automatic discounts at the $60.00 per ton rate on orders of qualifying beef mineral products from December 1, 2013 through March 31, 2014.
- Forward Commitment Option prior to March 15 for a minimum of 10 tons for continued discounts through June 30, 2014. Requirements include submitting a commitment option form and $20 per ton fee to receive $80 per ton discounts April 1 through June 30, 2014. See Promotion Details for form to use.
- Promotion Details
- Paid Incentive and Growth Reward available for achieving and surpassing sales base.
- Submit your sales manager approved Retail Sales Activity Plan to participate in the sales incentives. See Sales Incentive for form to use.
- Sales Incentive
2014 Range Mineral Beef Promotion Sales Recognition!
Beginning January 15, 2014 (and every two weeks through March 31) watch for bi-monthly announcements and Range Mineral Beef Promotion sales recognition for the beef mineral promotion which began December 1, 2013! Click here for recognition thru February 15 (see Page 3)!
Can AminoGain® Still Give a ROI with Lower Corn Prices?
by Dr. Gerald Walker, product/technical manager, AminoGain
One common question today about using AminoGain (AG) is, "With the price of corn moving lower in the $4 range, can it still pay to use AminoGain?" When AminoGain was first introduced, the price of corn was around $3.50/bu. Before corn increased to the $7/bu range, it paid to feed AG then! At that time, the price of corn was very similar to where it is today. The price of corn, for the most part, does not change the ROI from feeding AminoGain. Click the link below for Dr. Walker's entire article.
Can AminoGain Still Give a ROI with Lower Corn Prices?
It's IGR Time!
Be ready with IGR for horn fly season...it's coming! Use the new IGR brochure featuring Dipteracide™ ADM Methoprene (IGR).
IGR Flyer
2014 Act Early and Grow Promotion -- Sales Leaders!
Congratulations to the following sales leaders and sales incentive winners in the Act Early and Grow Tub Promotion:
Bill Angell, KS
Keith Nickolisen, IA
Jack Van Cleve, TX
Kevin Haas, NE
Keith Paitz, NE
Richard Rapp, OK
Barney Rapp, KS
Joni Eidson, NE
Bonnie Swayne, KS
Monte Smith, CO
Mike Dreckman, IA
Todd Parker, IA
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Commercial Swine
Niche marketing programs represent a great opportunity for ADM Alliance Nutrition. Our Swine MAF Program products are formulated to:
- Exclude the usage of meat, bone and blood ingredients
- Be non-medicated
- Meet pigs' nutritional needs from weaning to market
- Meet certification in most niche marketing programs
Even more exciting are our proprietary ingredients that can enhance these type of products to meet the specific needs of these type of programs. Products such as CitriStim®, PremiDex™, and Natural-source vitamin E are all key components of, in particular, our starter products within this program.
Two key products we've focused on to meet the wean-to-finish producers' needs are Swine Starter Mix MAF (12150AAA) and Swine G/F 50 LP MAF (12149AAA). In tandem, these two products can be used to develop an effective program for these systems which typically wean a bit heavier (18-20 lb) and older pigs (>21 days). We've had great comments back from our sales force relative to how these two products in tandem can simplify our offering while still maintaining great performance. I'd encourage you to review the Quick Reference Guide for a quick refresher course on the Swine MAF Program.
Finally, in March, we'll be participating/supporting the Niman Ranch Pork Company annual meeting held in Ames, IA. As part of their trade show, producers from ten states across the midwest will be in attendance and we're looking forward to sharing our programs, products and ingredients with them in greater detail.
Have a great month of selling!
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Dairy
Sweet Unique™ Calf Feeds
Sweet Unique 18% Calf Starter, Sweet Unique 20% Calf Starter and Sweet Unique 16% Calf Grower are now available in many areas. Now is a great time to take a look at some of the key resource materials we have available for this new line of products. Product pages for all three of these products are now available. A Sweet Unique Rack Card for calf feeds is also available, and can be ordered from Business Services. A new bag has been designed for these products, and should be available soon. Sweet Unique research trials are approaching completion. To date, the results have looked very impressive, and will be available in the near future.
Milk Futures Generating Excitement
Milk future prices are looking extremely good for the next three months. March through June could continue with some of the best consecutive months of milk prices which dairy producers have seen in the past six years. Promote and sell your value-added products and feeding programs. Use the economic calculator at MilkPay.com to show how a small investment can result in some big $$ returns. A MilkPay app is available for your iPhone and Android devices. If you would prefer an Excel spreadsheet calculator, contact me, Don Jaquette, and I will send you a copy.
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Equine
by Karen Gregg
Click on the links below for new and updated Equine information.
Following Tech Edges have been added to the Portal
Social Media Update: Like ADM Alliance Nutrition Horse Feed on Facebook and follow us on Twitter (@ADMEquine).
Be one of the first 15 to Reply Here and you win an Equine In-The-Know award!
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Loomix® 
by Lisa Brown
Loomix Contact Sites and Information
Use the following links to websites, email and 800 numbers to contact Loomix on their wide range of products.
Loomix Liquid Feed
Loomix Equine & Livestock Supplements
If you need additional information, please contact:
For Loomix Equine & Livestock Supplements contact:
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Show Feeds
by Laura Meyer
See links below for current show feed products, programs and promotions. Be sure to share and mention this information with your dealers plus all show feed prospects and customers!
- Great article on PED Virus
- Swine Biosecurity Signs available in Business Services at no cost (Email Business Services with your desired quantity)
- Learn more about the NEWEST MoorMan's® ShowTec® products...
- MoorMan's ShowTec ShazamTM
- MoorMan's ShowTec Time OutTM
- 2014 Livestock Youth Award Application has been updated on the Show Feeds Website (Youth Awards Program) and on this Show Feed Portal page (Livestock Youth Award).
- ShowTec Ads
- ShowTec Champions
- Social Media Update: Like MoorMan's ShowTec on Facebook and follow us on Instagram (photo feed @MoorMansShowTec), and Twitter (@MoorMansShowTec). Make sure to tag your pictures with #MoorMans & #ShowTec.
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Specialty
Click on the links below for current info on Specialty Products marketing acti  vities.
2014 application coming soon!
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Specialty Ingredients
by Kim Boccardi
Nova-E™ Natural-Source Vitamin E (NSE) is a stable acetate-ester of d-alpha-tocopherol derived from vegetable oils.
With a better inventory position, this ingredient can once again be included in custom mixes and added back to national products in all species. This product is a great door-opener and could be very strategic in gaining new customers this year. Some of the material available on our portal page are listed below:
Contact Chad Howser, NSE product manager, if you have any questions about pricing or product availability.
Thermal Care™ offers a research proven technology to help alleviate heat stress.
Please take a few minutes to review the new testimonials on Thermal Care R and the most recent one on Thermal Care 4S >>
Contact Peter Bergstrom, Thermal Care product manager, with any questions or new business opportunities.
CitriStim® is a proven, truly unique whole cell yeast beneficial for all animals... at all life stages.
The NEW CitriStim Brochure has been posted to the SI Portal page and sent out to the top CitriStim sales reps. The research and extensive field application show that this unique organism exerts a powerful influence on immunity, gut health and animal performance. The new brochure focuses on those three key pillars. You can check it out at the following link:
Contact Peter Bergstrom, CitriStim product manager, with any questions or new business opportunities.
Visit the Specialty Ingredients Portal page for more information on the products mentioned above or contact a member of the Specialty Ingredient group with any questions at ani.specialtyingredients@adm.com.
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Wildlife and Game Bird
by Jim Sours
Spring Fawning and Calving Season
It's not too early to update your familiarity and begin positioning our TraceMax® Fawn Starter (81482AAA) with commercial deer and elk customers. Please visit the portal for the product page features/benefits that link to customer needs of giving bottle-fed deer fawns and elk calves an excellent supplement. On the Presentations, Educational tab you'll find the readable/printable Technical Edge on Feeding Fawns and the white paper article from Dr. Jim Warren on Raising Deer Fawns and Elk Calves and a new PowerPoint presentation on Whitetail Doe and Fawn Nutrition.
Reference Resources
Three excellent resources have recently been added to the Specialty section on the Portal under the Presentations, Educational tab. At your convenience you may review the following:
To support and promote the most complete nutritional supplement in the commercial wildlife industry, TraceMaxFawn Starter, 81482AAA, a full-page ad will appear in the spring issue of the North American Deer Farmer magazine. You may find this ad posted on the Specialty page on the Portal under Advertising.
Industry Events
Please note the following wildlife industry event where ADM Alliance Nutrition will have a presence:
North American Deer Farmers Assoc. Conference
March 19-22, 2014 -- Birmingham, Alabama
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