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Vol. 1 No. 9 |
September 2013 |
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Welcome to Vol. 1 No. 9 of Sales & Business eNews. Click the titles, links or key phrases for more information.
Use the eNews as a resource for Company, Sales and Customer information and for reinforcing important promotions, products and programs and special events with team members, colleagues, retail dealers, direct customers and prospects. |
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Be sure to check out the several reminders on currently running programs and promotions for Dealers, Alliance®
Animal Health, Beef, Dairy, Show Feed, and Specialty.
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 Company News
Click title above for sales team anniversaries for September.
Click title above for information sent to our 5-Star Dealers on important Promote & Grow Program information on Promote & Grow Reports, utilizing 2013 P&G Points, the 5-Star Dealer Recognition Meeting and qualifications!
Designed to help dealers access selected products they don't currently inventory. The New Product 1st Order Program allows dealers to sell a new product and then source that product through their ADM feed plant for future orders.
Click title above for information on ADM/FFA Scholarships for FFA members. Applications are open beginning November 15, 2013, through February 1, 2014, at www.FFA.org.
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Sales Team Standings Recognition
New sales recognition for Sales Value Added (positive value above direct costs) is being provided on a rolling 12-month results basis for our Commercial Feed Sales Team. Congratulations to these sales leaders!
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 Alliance Animal Health
What products are considered Alliance® Animal Health Products?
Why AAH is important to me and why it should be important to you!
When I think of Alliance Animal Health, I think of several groups of products that were put together because they are multi-species products that complement and round out what we have to offer. The #1 reason why I personally love AAH products is because I get to see on a daily basis how they open doors and solve problems! Find the Problem, Offer a Solution, Become the Resource! Such a great feeling, wouldn't you agree? We may not have their feed business today, but if we become that trusted resource on other products we are set up to capture their feed business in the future.
AAH Top Sales Leaders
Promotions--
Slick N' Clean® Fall Pricing:
Rodenticide Year-Round Pricing:
CTC Sales Incentive:
Ration-Guard®* Gas Up & Go--Final Results!
Congratulations to Nathan Meeuwse, MI!
1st place winner in growth and received a $500 gas card.
Congratulations to Byron Schunk, MI!
2nd place winner in growth and received a $300 gas card.
Congratulations to David Meyers, IN!
3rd place winner in growth and received a $200 gas card.
*Ration-Guard is a trademark of International Stock Food Corp.
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As everyone should know, recent structure changes have brought Tubs and Blocks, managed by Chris Hagedorn, back under Commercial Feed in the Beef Business area. With that change, Kim Boccardi will no longer be helping support tubs and blocks. Additionally, with the recent introduction and marketing of Sweet Unique TM, Jennifer Scott will be focusing full-time on Sweet Unique, Alliance Animal Health and dairy milk replacers. To fill the hole in the beef products support area, Kent Egbert will take over many of those responsibilities. I am very excited about having Kent working more closely with the Beef Business group, as he will be the single source contact for everything beef. Please welcome Kent to this new role and give him a call or email with any of your beef-related questions.
UPDATE! Act Early and Grow Tub Promotion
The Act Early and Grow Program has been updated with extended order dates and discount. The discount promotion encourages customers to take ownership of product and the sales incentive rewards ANI representatives for increased activity. The program runs now through December 29, 2013, with ship confirm by January 5, 2014.
AminoGain® Challenge Program
Click for details for the AminoGain Challenge, designed to eliminate hesitation in trying a new program by removing a portion of the risk. All Challenge programs require approval by the GM and Gerald Walker, AminoGain Product Manager.
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Commercial Swine 
We continue to hear great reports from the field relative to the new MotivAteTM Starter program. Consistent comments include great feed intakes, fewer fall back pigs and heavier pigs out of the nursery. We'll be sharing close-out information as we receive them to put some numbers around these comments moving forward. In the meantime, don't miss out on a great opportunity to share new products/technologies with key prospects. For a quick refresher, take a moment to review the program, MotivAte Presentation, and be one of the leaders in your area.
PEDV (Porcine Epidemic Diarrhea Virus) continues to have a negative impact on our industry. As of August 25, 2013, there have been 528 confirmed cases in 17 states. When visiting with a consulting veterinarian recently, we talked about some of the basic biosecurity procedures effective in helping control this disease. I'd encourage all of our sales professionals to review the Technical Edge, Biosecurity: A Four-Part Action Plan for Swine Operations, and share with the producers you work with.
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Dairy
New and Improved Direct Ship Milk Replacer Program
Our goal is to create a program that will be enough of an incentive that the customer would find VALUE in going direct vs. going through our plants. Another detail worth noticing is the change to a 1-ton minimum which will only add the success of the program as well.
Direct Ship Program Details
- Orders must be in 1-ton multiples per product.
- Lead time: One week.
- Qualifying products: See list of products under Direct Ship link below.
- Price list: W432-LOL-FOB-Black River
- Warehouse: 329
- Payment term discount applies.
- No other discounts apply.
Direct Ship Milk Replacer Program
NurseTrate® SI-Inside Milk Replacers
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Equine
by Karen Gregg
Click on the links below for new and updated Equine information.
Retail Displays
Retail displays and numerous posters for equine are available!
Introducing NEW MoorMan's GROSTRONG Mineral 5-lb bag.
GROSTRONG Mineral will now be available in a case (No. 641AAADU). Each case will include five, 5-lb bags. The resealable bags will include a two-ounce scoop for easy feeding. Each 5-lb bag will feed one horse for one month. GROSTRONG Minerals will still be available in 25-lb and 50-lb bags along with block form.
Sweet Unique
Introducing a New alternative to traditional sweet feed! ADM's cold pellet patented technology yields a superior "sweet" that stays fresh longer without the stickiness and bricking associated with traditional sweet feed.
Like ADM Alliance Nutrition...Horse Feeds on Facebook!
Do your dealers have Facebook? If so, help them support their equine business and ADM's equine line of feeds with this Equine Facebook Cover Photo!
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 Loomix®
by Bethany Jenkins
Announcing the NEW ADM StaySTRONGTM Inside TractTM
This unique supplement provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim®, a one-of-a-kind unique spray-dried whole yeast cell product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation.
- Can be fed to horses of all ages and performance levels.
- Supplies probiotics, vitamins A, D, and E, and B-complex vitamins which help support normal digestive tract function.
- Feeding rate: Two scoops (3 oz) per head per day.
- Available in 30- and 60-day supply packages.
Click image to view dealer ad.
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Show Feeds
by Laura Meyer
See links below for current show feed product, program and promotions. Be sure to promote this information with your dealers!
Like ADM Alliance Nutrition...Show Feeds on Facebook!
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Specialty 
Click on the links below for current Specialty Product Programs.
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Specialty Ingredients
by Kim Boccardi
MARK YOUR CALENDAR!
Following are the Specialty Ingredient Product Training Webinar sessions coming up in the 4th Quarter:
CitriStim® Oct. 18, 2013 @ 8:00 a.m. (CDT)
Peter Bergstrom and Tech Support
Nova-E™ Natural-Source Vitamin E Oct. 25, 2013 @ 8:00 a.m. (CDT)
Chad Howser
BioFix®* November 8, 2013 @ 8:00 a.m. (CST)
Peter Bergstrom and Tech Support
BioMin®* Harvest Update November 19, 2013 @ Time TBD
(WATT Publishing Webinar, details forthcoming, contact: Kim Boccardi)
Extracts December 16, 2013 @ 8:00 a.m. (CST)
Peter Bergstrom and Tech Support
The following Specialty Ingredient sales and marketing tools have been created/updated in the past few months:
- Protect Dairy Herd's Health and Profitability with NSE ADM Nova E Reference Guide
- CitriStim Contributed to Healthier Microflora & Immune System, Broilers, Coccidial Inf. (Int. Summary) Research Review 08-13
- CitriStim Improved Broiler Perf. & Immune Response, Coccidial Challng. (Int. Summary) Research Review 08-13
- CitriStim Impact on Intestinal Immunity in Poultry (Interpretive Summary) Research Review 08-13
- Comparative Rumen Ammonia Release, ADM biuret vs. other NPN Sources (Research Review) 08-13
- CitriStim (Effect of, on) Rearing Pullets and Layers on Perf., Field Demonstration (Spain) 08-13
- Enertia Core Competitive Principles 07-13
- Strategic Dairy Additives 06-13
- CitriStim Product Page
- Easyzyme Brochure 05-13
- Easyzyme Swine Field Trial Review Mailer 05-13
- CitriStim Pacific White Shrimp (growth, survival, immunity) Research Review 05-13
- IGR Product Reference Guide
- RumeNext-Dairy Brochure
- Natural vs Synthetic Vitamin E Reference Guide
- Super E 20 Product Page
If you would like to receive quarterly notifications about new and/or revised Specialty Ingredient sales and marketing tools please click here. Thank you!
*Trademark of ERBER AG Austria
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Wildlife and Game Bird
by Jim Sours
Rack Plus® Wildlife Tub (81597AAA6G) Discontinued/Replaced
In the on-going review of existing products for opportunity to remove duplication and overlap of application, two similar Hunter/Sportsman wildlife products were considered for consolidation to a single product offering:
- 81597AAA6G Rack Plus Wildlife Tub
- 81554AAA6G High CaliberTM Deeration
When the current 81597AAA6G inventory in Quincy is depleted, no further product will be produced for floor stock. The High Caliber Deeration tub will be floor stocked and recommended as the replacement. The 100 lb High Caliber tub provides equality in form size, ingredient composition, nutrition and palatability at a more favorable price point for our dealers, allowing them more retail pricing flexibility. Please note the High Caliber tub package is light tan vs. the black Rack Plus tub.
Contact Jim Sours with your questions and thank you in advance for your cooperation in making this transition.
Understanding Minor Species SOP-26
The recording of the SOP-26 Medicated Feeds for Minor Species training webinar on 9/16/13 is posted on the Specialty Feed portal page for those who were unable to join the webinar or who want to review this important information.
Also, an additional reference is provided by Marty Smith, Regulatory Compliance Manager. As a follow up and aid to all ANI colleagues in the understanding of the FDA Compliance Policy Guide and SOP-26, the Extra-label use letter explains the background of the guide, the responsibilities of ANI colleagues in providing medicated products to minor species, and a list of products that have been reviewed as appropriate for minor species by our nutritionists.
The SOP-26 and 26A are located on the portal under the QA and Regulatory Compliance tab. Please do not hesitate to contact Martha Smith with any questions or comments.
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| Global Safety and The ADM Way
At ADM, we believe Zero is Possible, and we work every day to achieve Zero incidents, Zero injuries. Protecting people and cultivating a safe environment is part of everything we do and every decision we make. And, we each share personal responsibility for keeping ourselves and others safe.
The ADM Way
The ADM Way explains who we are as a Company and what we are here to do. It describes what we want to be in the future and what we will do to achieve that aim. It expresses what we value, what we focus on, and what is important to us. It creates a common understanding for all colleagues and for those who interact with us.
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