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Welcome to Vol. 1 No. 8 of Sales & Business eNews. Click the titles, links or key phrases for more information.
Use the eNews as a resource for Company, Sales and Customer information and for reinforcing important promotions, products and programs and special events with team members, colleagues, retail dealers, direct customers and prospects. |
- Under Beef, be sure to review customer discounts and sales incentives with Act Early and Grow Program!
- Remind retail dealers August is Inventory Stocking Program month for Alliance Animal Health products.
- Under Show Feed, time to communicate and manage end-of-season inventory of show feeds with plants, dealers and sales teams.
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 Company News
Click title above for sales team anniversaries for August.
Click title above for Mississippi customer testimonial and feeding success with AminoGain® products!
Click title above for recent colleague announcements.
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Sales Team Standings Recognition
New sales recognition for Sales Value Added (positive value above direct costs) is being provided on a rolling 12-month results basis for our Commercial Feed Sales Team. Congratulations to these sales leaders!
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 Alliance Animal Health
What products are considered Alliance Animal Health Products?
Why AAH is important to me and why it should be important to you!
When I think of Alliance Animal Health, I think of several groups of products that were put together because they are multi-species products that complement and round out what we have to offer. The #1 reason why I personally love AAH products is because I get to see on a daily basis how they open doors and solve problems! Find the Problem, Offer a Solution, Become the Resource! Such a great feeling, wouldn't you agree? We may not have their feed business today, but if we become that trusted resource on other products we are set up to capture their feed business in the future.
AAH Top Sales Leaders
Promotions
August is an Inventory Stocking Program (ISP) month:
Slick N Clean Fall Pricing:
Rodenticide Year-Round Pricing:
CTC Sales Incentive:
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Act Early and Grow Program
The Act Early and Grow Program includes both a discount promotion, encouraging customers to take ownership of product early in the season and sales incentives to reward sales representatives for increased activity. The program runs from August 12, 2013, through December 29, 2013.
Beef Sales Pieces!
The following four sales pieces are available for ordering from Business Services, email or call Business Services (800-850-7571) for a supply now.
- S9470 Mintrate® Blocks
- S9344 MoorMan's® Roughage Buster®
- SM0013 Prospector® Caramel Tubs
- SM0019 Criteria for Comparing Range Mineral Supplement
BEEF magazine ad -- 100 Years And Counting
Click image to view ad running in BEEF September issue.
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Commercial Swine 
Thank you to everyone who participated in our MotivAteTM webinar on July 29 -- great attendance. For those not able to participate, or for those who would like a quick review, I'd encourage you to listen to the recording of the webinar. The MotivAte presentation can also be a great tool for reviewing the program with your producers and answering any questions they may have.
MotivAte Webinar
MotivAte Program Presentation
In addition to the MotivAte Product Pages and Quick Reference Guides (Starter Pellets and Pig Mix/Premix), we've recently added one additional tool to assist you in your sales efforts. It's a Pig Mix/Premix Five-, Four- and Three-phase Feeding Program guide for mixing to allow some additional flexibility in servicing and working with specific customers to meet their needs.
Finally, I'd encourage you to review the following Technical Edge entitled Influence of Starter Pig Performance on Subsequent Grow-Finish Performance. It's a great piece to review with customers in positioning the MotivAte Pig Starter Program and the positive impact it can make on pigs all the way to market.
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Dairy
New and Improved Direct Ship Milk Replacer Program
Our goal is to create a program that will be enough of an incentive that the customer would find VALUE in going direct vs. going through our plants. Another detail worth noticing is the change to a 1-ton minimum which will only add the success of the program as well.
Direct Ship Program Details
- Orders must be in 1-ton multiples per product.
- Lead time: One week.
- Qualifying products: See list of products under Direct Ship link below.
- Price list: W432-LOL-FOB-Black River
- Warehouse: 329
- Payment term discount applies.
- No other discounts apply.
Direct Ship Milk Replacer Program
NurseTrate® SI-Inside Milk Replacers
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Equine
by Karen Gregg
Click on the links below for new and updated Equine information.
Equine Feed Usage Recommendation Sheet
The following link will take you to an Equine Feed Usage Recommendation sheet, now available on the Portal under Equine/Product Info/Printed Materials. This reference sheet helps make it easy to create a FORAGE FIRST® program for horses.
Introducing NEW MoorMan's GROSTRONG Mineral 5-lb bag.
GROSTRONG Mineral will now be available in a case (No. 641AAADU). Each case will include five, 5-lb bags. The resealable bags will include a two-ounce scoop for easy feeding. Each 5-lb bag will feed one horse for one month. GROSTRONG Minerals will still be available in 25-lb and 50-lb bags along with block form.
Sweet Unique
Introducing a New alternative to traditional sweet feed! ADM's cold pellet patented technology yields a superior "sweet" that stays fresh longer without the stickiness and bricking associated with traditional sweet feed.
Like ADM Alliance Nutrition...Horse Feeds on Facebook! 
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 Loomix®
by Bethany Jenkins
Announcing the NEW ADM StaySTRONGTM Inside TractTM
This unique supplement provides nutritional support for gastrointestinal health. It contains ingredients that have been recognized to help support and maintain a positive gastrointestinal environment. This product contains CitriStim®, a one-of-a-kind unique spray-dried whole yeast cell product that may help lower gut pathogen numbers and enhance gut conditioning by immune modulation.
- Can be fed to horses of all ages and performance levels.
- Supplies probiotics, vitamins A, D, and E, and B-complex vitamins which help support normal digestive tract function.
- Feeding rate: Two scoops (3 oz) per head per day.
- Available in 30- and 60-day supply packages.
Click image to view dealer ad.
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 Show Feeds
by Laura Meyer
See links below for current show feed product, program and promotions. Be sure to promote this information with your dealers!
Like ADM Alliance Nutrition...Show Feeds on Facebook!
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Specialty 
Click on the links below for current Specialty Product Programs.
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Specialty Ingredients
by Kim Boccardi
It's time to get back to the basics when comparing Enertia® to Prilled Fats...
The new Enertia Core Competitive Principles and the recent Research Review tell us that:
- Enertia provides superior value for energy, calcium, and essential fatty acids.
- Competitor claims are essentially energetic half-truths:
- Calcium salts is old technology
- Calcium salts reduce feed intake (more than other fats)
- High-palm bypass fats are really beneficial for the producer
We feel these tools will help you in your Enertia selling strategies. Below are additional introductory comments about the two new documents. If you have any questions please contact Camissa Hummel or Dr. Dwain Bunting.
The new Enertia Core Competitive Principles and the recent Research Review can be found on the SI Portal page at the following links:
The Enertia Research Review comparing Enertia and Prilled Fats on Milk Fat and Feed Intake, evaluates whether Enertia or prilled fatty acid bypass fats (prilled fats) differed in their influence on feed intake and milk fat concentrations.
In two of the studies with mid-lactation cows, level of supplemental bypass fat were used that were almost two times higher than that typically used in the field. In these two studies, the supplemental fats were introduced into the ration abruptly prior to measuring effects on feed intake. In a third study, longer term effects were measured on more typical ration levels of supplemental fat. In all studies, typical silage-based Midwest dairy rations were used. Energy Booster 100® (Milk Specialties Global Animal Nutrition) was used as an example of prilled fats.
The research findings showed...
- Inclusion of either source of bypass fat (calcium salts or prilled fats) reduced feed intake. A reduction in approximately one pound per head per day was consistent with having increased energy density by adding supplemental fat.
- Enertia and Energy Booster 100 generally had similar effects on feed intake.
- Effects of Enertia or Energy Booster 100 on milk fat percentages were not distinguishable.
- Energy Booster 100 is nutritionally similar to other prilled fats; therefore, we would expect that Enertia would not differ from other prilled fat sources.
(For additional procedures and summary information please refer to the Research Review.)
The Enertia Core Competitive Principles takes a step back and revisits key points on the consistent quality, value, and proven performance of Enertia:
- Enertia has been produced in the United States for ten years with ADM quality standards.
- How consistent is the quality, service, and product supply on imported materials?
- Enertia provides superior value for energy, calcium, and essential fatty acids.
- Having proven, higher digestibility, Enertia results in a much lower cost per pound of net energy as fat.
- Enertia is produced using proven rumen bypass technology.
- Advanced calcium salt products for enhancing reproduction, milk CLA content, and metabolism continue to be the gold standard for bypass fat technology.
- The energy density of Enertia reduces feed intake slightly; however, milk efficiency per pound of feed consumed increases.
Are all the claims on high milk fat in high palm products valid?
This document also takes a look at product claims on superior milk fat in high palm bypass fats (C16>80%).
- In research done by several influential universities, these products have shown increased milk fat percentage and yield compared to calcium salts.
- High palm acid products can increase milk fat content and yield, however, with C16:0s greater efficiency in transferring to milk fat, there are less fatty acids available in reserve stores for other functions of the cow (oxidation for energy, restoration of body reserves, mammary functions).
If you are reading this and would like to share your feedback about these two new documents, in return for an Enertia cap, please email us at ANI.SpecialtyIngredients@adm.com.
Feel free to contact us with any question you may have or if you would like to receive copies of either of these new documents.
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 Wildlife
by Jim Sours
Commercial Game Bird
Please refer to the Portal for a readable/printable Game Bird products and program guide. This year's crop of pheasant, chukar, quail and waterfowl chicks and poults are started and progressing through the grower/development phase. One- hundred pheasant chicks will consume approximately 20 lb of Alliance Nutrition complete feeds to reach flight-ready size and condition. Adding just one new account that produces 20,000 birds can mean 200 tons of new business. Want to know where the producers are located? Contact Jim Sours or Karen Gregg for the producer information available from the national and or state associations.
Gamebird Management Guide
New NADeFA Directory
The 2013 North American Deer Farmers Association Membership Directory is in circulation. We have contact names and species by state. If you are interested in this information for your area, email Karen Gregg or call 217-231-2729.
Thermal CareTM Benefits Advertised in North American Deer Farmer
National Publication 
This advertisement (click on image) appears in the 2013 Spring and Summer issues of North American Deer Farmer, the national publication of The North American Deer Farmers Association. Deer and Elk producers are looking for effective products that deliver solutions and measurable value. Performance proven products, innovative additive options, experienced technical support, high-quality manufacturing and distribution are just some of the Rack Plus benefits available to be linked to today's commercial wildlife customer's wants, needs and challenges. Your knowledge, service and personal follow-up are primary to turn opportunity into new and repeat business. Thank you for all you've done and all you're doing to grow the Wildlife business. Good selling. Jim.
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| Global Safety and The ADM Way
At ADM, we believe Zero is Possible, and we work every day to achieve Zero incidents, Zero injuries. Protecting people and cultivating a safe environment is part of everything we do and every decision we make. And, we each share personal responsibility for keeping ourselves and others safe.
The ADM Way
The ADM Way explains who we are as a Company and what we are here to do. It describes what we want to be in the future and what we will do to achieve that aim. It expresses what we value, what we focus on, and what is important to us. It creates a common understanding for all colleagues and for those who interact with us.
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