Shop Talk 

January 2016
In This Issue
Upcoming Events
 


 NMPA Board of Directors meeting 
Feb 4th
Rio Chama. Santa Fe, NM

Legislative Breakfast
Feb 4th 7:30 a.m. 
Rio Chama. Santa Fe, NM 

 

 

Webinars 

**We have updates on available webinars** 

Through our partnership with the Local Media Association, NMPA members now have access to webinars at discounted prices.   Check out their line up of webinars by clicking here

You can also choose from a list of webinars from Inland Press as well. 



FREE Webinar  
Cold Calling Alternative: Learn How to Create an Inbound Lead Strategy
Leading digital-sales-trainer, Stephen Warley, is presenting the webinar. Stephen has trained over 10,000 media reps
March 17 1:00  and it's FREE. 
Click HERE for registration 




Featured Article


Jim Pumarlo

John Foust 


Technology with Kevin Slimp
The latest news in publishing technology





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Please enjoy the latest edition of ShopTalk.    Follow us on twitter @newmexicopress for updates 

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey
505-275-1377  
phil@nmpress.org  


  
Association News 

NMPA Legislative Breakfast 
All members are invited to join us at the legislative breakfast on February 4th at 7:30 a.m. at the Rio Chama.  If you haven't RSVP'd to the NMPA office please contact us right away.  
After the breakfast we will be holding a board of directors meeting and you are welcome to attend that as well.   

The countdown to sine die continues 
You can track the progress of bills for the 2016 regular session at nmlegis.gov.  The session ends on February 18.   NMPA is monitoring the action and you will receive alerts if something comes up on our radar.   

Did you know, we have started a Vendor VIP program that allows industry suppliers to market their products, join as associate members and reserve their spot at the convention all for one price? If you have suppliers that would want to take advantage of this program, send us their contact information.   

The newspaper industry lost another icon.  Reading through this obit only touches upon what a remarkable woman Marian Barber was and the legacy she leaves behind.  Marian was a past NMPA president and Hall of Fame Member. 

Marian J. Barber, (nee Jones), former Cibola Beacon publisher and owner and a member of the New Mexico Press Association (NMPA) Hall of Fame, died on Jan. 8 in Mansfield, Texas.
Barber, age 93, was a native New Mexican. 
In 1964, she married James B. Barber, publisher of the Grants Daily Beacon. Barber worked in the Beacon's advertising department where she won several newspaper awards.
Following his death in 1971, she took over the reins of the businesses and faced head-on the challenges of working in an industry that was predominantly male in a small New Mexico town that was on the brink of a uranium mining boom.
According to family and friends, Barber worked tirelessly for her community and the newspaper industry in New Mexico. She was a moving force and active lobbyist for projects that benefited her city and county. Barber was in the forefront of the designation of the El Malpais National Monument in Grants in 1987, and the creation of Cibola County in 1981.  Full obit



On the left hand side you will see news of webinar offerings.  We have partnered with LMA to provide webinars and training at discounted rates.   The first webinar is heavily discounted - it's Free.  And it's a great topic.  Try it out and look for futre training opportunities.   

Cold Calling Alternative: Learn How to Create an Inbound Lead Strategy
Leading digital-sales-trainer, Stephen Warley, is presenting the webinar. Stephen has trained over 10,000 media reps
March 17 1:00  and it's FREE. 
Click HERE for registration 




  
State Headlines

Do you have news you'd like to share with the membership? Email any announcements to NMPA and we'll post on the NMPA website and include in the next available ShopTalk.  

High School Journalism Workshop
Start reaching out to your local high schools and let them know to save the date for our summer journalism camp.   June 8-11 at UNM.  We'll have details out soon and will post on the NMPA website.  If you are interested in volunteering for the workshop let us know.  We need assistance in teaching students design, editing, writing, photography and journalism best practices - we'll even put you up in a dorm suite if you want to stay the night.  We have great students every summer and we appreciate all the help we can get.  Please continue to support this worthwhile event.  

Advertising Networks
Would you like $280.00 for every 2x2 ad you sell into the network?  How about another $65.00 for every classified ad?  It's easy and your staff can start doing it today.   One 2x2 ad a week would mean $14,560 a year in commissions.   It may take some effort but it is easy money there for the taking.    
 
NMPS offers advertising clients a classified and 2x2 network throughout the state to help reach customers on a low budget. They are but a few of the many services we provide. Newspapers that participate in the networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!  Download and distribute the sales sheet to everyone on your sales staff.    



 
 

Industry Headlines  
 
Around the Industry

Newspapers should be wary of marijuana advertising
Tonda F. Rush
Q. What about running ads for marijuana shops in states where that product is now legal to sell?
A. This question arose in December when the Postal Service issued an internal directive to its employees about marijuana advertising. Although Oregon and Colorado now permit marijuana sales for recreational, not just medical use, marijuana is still a Schedule 1 controlled substance under federal law. Full story

Invested in the Future of News Media
David Chavern, president & CEO, NAA
If you want to know who still believes in a future for news media, just turn to some of our most respected businessmen: Warren Buffett. Jeff Bezos. John Henry. Glen Taylor.
All of them have made significant investments in newspapers, despite the media pundits that have been claiming the death of the newspaper industry for years. Just a few weeks ago, Buffett acquired his 32nd paper, the Fredericksburg Free-Lance-Star, demonstrating that print journalism remains relevant even as our digital audience - on mobile, social media, virtual reality and a variety of other platforms - continues to grow rapidly. Full story






People 

Send updates of new hires, promotions, retirements, memorials, etc to director@nmpress.org.  We will print the news in this section each month.  



 

 

 

 

  
Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks


Classifieds
Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.  

We have a few new job openings posted on the NMPA website. Check them out.   If you have openings, send us an email with the details and we'll get it posted ASAP. 


 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.