Shop Talk 

December 2015
In This Issue
Upcoming Events

 NMPA Board of Directors meeting 
Feb 4th
Rio Chama. Santa Fe, NM

Legislative Breakfast
Feb 4th 7:30 a.m. 
Rio Chama. Santa Fe, NM 




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars.  

Featured Article


Jim Pumarlo

John Foust 

Technology with Kevin Slimp
The latest news in publishing technology


Our Sponsors

Visit Our Sponsor
Our Sponsors


Please enjoy the latest edition of ShopTalk.    Follow us on twitter @newmexicopress for updates 

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey

Association News 

Happy New Year!  Wishing you continued success in 2016.   

Journal publisher emeritus dies at 69
ALBUQUERQUE, N.M. - Albuquerque Journal publisher emeritus Thompson H. Lang, who in addition to publishing New Mexico's largest newspaper for more than four decades, was a pilot, musician, successful developer, quiet philanthropist and devoted father. He died early Saturday at age 69 after a long illness.

Known to friends and generations of employees simply as Tom, he was a strong supporter of open government and a vigilant opponent of public corruption.

Lang became publisher of the Journal in 1971 at age 24 after the unexpected death of his father, C.T. Lang, becoming president of both the Journal Publishing Co. and the Albuquerque Publishing Co., which prints and distributes the newspaper. His brother, William P. "Bill" Lang, succeeded Tom as publisher in 2012.

Full story on ABQ Journal website

Bills are being prefiled
You can track the progress of prefiled bills for the 2016 regular session at  The session opens on January 19 and ends on February 18.   

Mark your calendars for this year's legislative breakfast  We will hold a breakfast at 7:30 a.m. on Thursday Feb. 4th at the Rio Chama.   Look for details soon via email.   A board meeting will follow and all are welcome to attend.    In the coming weeks when you meet with your local legislator please have them save the date.  Invites will go out after the start of the session.  

Call for contest judges
Later this month we will be judging the South Dakota Newspaper Association's annual contest.  We will need judges for editorial, advertising and photography entries.  We will send out more information via email and details on how you can sign up to judge. 

We have started a Vendor VIP program that allows industry suppliers to market their products, join as associate members and reserve their spot at the convention all for one price.  If you have suppliers that would want to take advantage of this program, send us their contact information.   

The convention committee has had several conference calls planning the 2016 convention.  If you have ideas on speakers or topics, please contact NMPA.  We have a great line-up already in the works.  Spoiler alert:  The luncheon will feature a keynote address from Newspaper Association of America CEO, David Chavern.  We are also working on a publisher's forum featuring several key state leaders to discuss some of the most important issues our state faces and how newspapers play a role in tackling these issues.   

State Headlines

Do you have news you'd like to share with the membership? Email any announcements to NMPA and we'll post on the NMPA website and include in the next available ShopTalk.  

Snow story: Buried alive for 20 hours
They huddled together under a blanket in the front seat of their white Ford Fusion, imprisoned by a 12-foot snowdrift.
Their ordeal began about 8 p.m. Saturday when they started their newspaper delivery route for the Clovis News Journal. Cindy Cole, the newspaper's circulation director, had told carriers to use their judgment about whether it was safe, the Andersons said.
 Full story on CNJ website

'The New Mexican' wins national Newspaper of the Year award
The Santa Fe New Mexican has been named the Newspaper of the Year by the Local Media Association, a national organization of television, radio and newspaper companies.
The Santa Fe paper, locally owned by Nambé resident Robin Martin and her family, was judged with other daily newspapers with circulations of less than 30,000.   Full story

Rynni Henderson named publisher of Sun-News
LAS CRUCES - Veteran media executive Rynni Henderson has been named publisher of the Las Cruces Sun-News.
The announcement was made Wednesday by Sergio H. Salinas, the president and chief executive officer of the Texas-New Mexico Newspapers Partnership, which publishes the Sun-News and several other newspapers.
Henderson most recently has been publisher of the Carlsbad Current-Argus, another paper in the Texas-New Mexico partnership that is owned by Gannett Co. Inc., one of the nation's largest media companies. Full story

El Crepúsculo Inc. has sold the Sangre de Cristo Chronicle online newspaper
El Crepúsculo Inc. the parent company of The Taos News, has sold the Sangre de Cristo Chronicle online newspaper to Ellen Miller Goins.
Goins worked as editor, later as general manager, of the Chronicle newspaper from 2014 to 2015. When that Moreno Valley newspaper ceased print publication, Goins became news director of the Chronicle's website.
She said of her purchase: "This is a dream come true. I really enjoy keeping the Chronicle going for loyal - and new -readers."
The website specializes in community news for the towns of Angel Fire, Red River, Cimarron and Eagle Nest in Northern New Mexico. It provides a mix of school and government news, previews of special events and features on local residents.
Ann Powers joins the Rio Rancho Observer as a reporter covering city council, crime, breaking news, features and anything else our readers need to know.
She brings 20 ­plus years of seasoned and well­-rounded experience to the newspaper in journalism, public relations and governmental affairs.

New Mexico News Port now NMPA associate member
The New Mexico News Port is a grant-funded student journalism collaboration lab at the University of New Mexico. Our lab is really a newsroom. Students in a variety of classes in the Communication and Journalism Department are assigned to write stories for our website. The stories come from the classroom to our newsroom, where students work with an editor and interns help get the stories ready for publication. Students also add multimedia elements to their stories before they are published online, learning the latest digital skills along the way.  keep reading. 

Advertising Networks
Would you like $280.00 for every 2x2 ad you sell into the network?  How about another $65.00 for every classified ad?  It's easy and your staff can start doing it today.   One 2x2 ad a week would mean $14,560 a year in commissions.   It may take some effort but it is easy money there for the taking.    
NMPS offers advertising clients a classified and 2x2 network throughout the state to help reach customers on a low budget. They are but a few of the many services we provide. Newspapers that participate in the networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!  Download and distribute the sales sheet to everyone on your sales staff.    


Industry Headlines  
Around the Industry

Five mobile journalism basics to remember
Judd Slivka/Reynolds Journalism Institute
We talk about apps and frames, quick-to-social and between-casts. And we talk about when we should and shouldn't use mobile devices for journalism. Well, let's stop talking about application and talk for a few minutes about execution.  Full story 

What's your idea? Apply now for 2016-2017 RJI Fellowships
The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with RJI on ideas and projects that will help RJI understand and meet the information needs of individuals in their roles as citizens.

Some areas of particular interest include:

Projects focused on inclusivity and engaging communities.
Applied research that helps in the understanding of the business and practice of journalism.
New techniques, tools and technologies.
Prototypes that need further development and market testing.
Ideas for new revenue streams or business models that many news organizations could adopt.
There are three types of RJI fellowships for 2016-2017: residential, nonresidential and institutional.  APPLY

Newspapers may be rebounding
Ad spending rises 16 percent in November, biggest gain in six months
the editors of Media Life
It's a question that's long plagued newspapers: When will advertising finally bottom out?
What was once a $50 billion industry has seen ad spending shrink to under $20 billion, and many forecasters are predicting further contraction, to $15 billion by 2018.newsbug
But what if those forecasts are wrong. What if newspaper ad spending has not just stabilized but is actually growing?
That's the suggestion of new numbers from Sysorex, a big data company that looks at trends in advertising through its Shoom analytics.  Full story 


Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  





Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

We have a few new job openings posted on the NMPA website. Check them out.   If you have openings, send us an email with the details and we'll get it posted ASAP. 

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.