Shop Talk 

October 2015
In This Issue
Upcoming Events

 NMPA Board of Directors meeting 
Feb 4th
Rio Chama. Santa Fe, NM

Legislative Breakfast
Feb 4th 7:30 a.m. 
Rio Chama. Santa Fe, NM 




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars.  

Featured Article


Jim Pumarlo

John Foust 

Technology with Kevin Slimp
The latest news in publishing technology


Our Sponsors

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Please enjoy the latest edition of ShopTalk.    Follow us on twitter @newmexicopress for updates 

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey

Association News 

Happy Halloween 
And remember to be extra vigilant for all those little trick or treeters running from house to house Saturday night.  

2016 Convention Survey 
Please take a minute to participate in this survey.  We will randomly select one respondent from a member newspaper and offer a full convention registration (for all events, a $150.00 value) to one lucky winner.  
The convention may seem like a long way off, but we've already started planning.  We need your input to make this one of the best conventions we've ever had. Our goal is to make this fun, exciting, informative and worth your time and money. 

The dates of the convention are September 23-24, 2016 at the Hyatt Tamaya.  The room rate will be 129.00.  The resort fee is waived for all guests. 
Chris Wood 
Taos News 
1st VP and  2016 Convention Chair 

Are you looking to hire a new reporter, find a date of an upcoming event or wondering who is in the NMPA Hall of Fame?
There is a lot of information on the NMPA website and you can find things such as: 
  • contact information and a list of the current board of directors 
  • Member news and stories from around the state
  • jobs
  • A list of past presidents, Hall of Fame members and NMPA bylaws 
  • Calendar of events 
If you'd like to see additional information on the website, send us a note. 
October is the end of the Association's fiscal year.  Soon we'll close out our books and have final reports ready for review. One item that holds up the process is receiving hard copy or digital tear sheets.  Do you know tear sheets for ads placed are needed to invoice our clients?  If we have placed ads in your newspaper, send us your tear sheets right away.  This gets you paid faster and lets us keep our books in good order.   

We have begun planning our annual legislative breakfast.  We will hold a breakfast at 7:30 a.m. on Thursday Feb. 4th at the Rio Chama.   Look for details soon via email.   A board meeting will follow and all are welcome to attend.    

State Headlines

Do you have news you'd like to share with the membership? Email any announcements to NMPA and we'll post on the NMPA website and include in the next available ShopTalk.  
We have noticed a lot of articles since the convention congratulating staff on winning awards in the Better Newspaper Contest.  There is a full list of winners on the NMPA website. Click HERE for the release.   

What WordPress plugins would help your workflow? 
The Donald W. Reynolds Journalism Institute is developing a suite of WordPress plugins - Storytelling Tools - designed for journalists like you to make some of your daily workflow tasks flow along smoother and faster. These tasks could include finding images, fact-checking and creating immersive galleries.

PRC settles failed lawsuit against 'New Mexican' for $20K
The state Public Regulation Commission will pay The New Mexican $20,000 as part of a settlement stemming from the agency's attempt to stop the paper from publishing documents on an electric utility's coal plant plans.  Full story 

NMPA has started a VIP Vendor program, with inclusive pricing for membership, convention sponsorships and advertising opportunities.  If you have vendors that are helping your newspaper, please send us their contact information.   It will be a great way to showcase their products.   

Advertising Networks
Would you like $280.00 for every 2x2 ad you sell into the network?  How about another $65.00 for every classified ad?  It's easy and your staff can start doing it today.   One 2x2 ad a week would mean $14,560 a year in commissions.   It may take some effort but it is easy money there for the taking.    
NMPS offers advertising clients a classified and 2x2 network throughout the state to help reach customers on a low budget. They are but a few of the many services we provide. Newspapers that participate in the networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!  Download and distribute the sales sheet to everyone on your sales staff.    


Industry Headlines  
Around the Industry

Newspaper advertising is up
Spending in print editions soars 18 percent in September
Here's something you rarely hear these days: It was a great quarter for newspaper advertising.
In fact, a particularly strong September by newspapers even helped overall ad spending grow 6 percent last month, according to the latest report from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies.
Newspaper ad spending jumped 18 percent in September, and was up 16 percent for the quarter. Keep reading

A broadcast company sees large layoffs...this must be the death knell for television. Wouldn't that be the tired headline if it were a newspaper company?
ESPN to Lay Off About 300 Employees
ESPN said it would lay off nearly 300 employees at the company, or nearly 4% of its workforce, as the sports-media company looks to control costs in a challenging pay-TV landscape and reorganize for digital growth.  Full story 

Latest comScore data shows highest newspaper digital audience growth occurring among younger age groups
The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is a 10% increase in adult unique visitors measured by comScore since August 2014, and is double the growth rate for the Internet overall (5%).

Local Elections & Newspapers
David Chavern, president & CEO, NAA
November is election time in America. Voters in many local municipalities will go to the polls soon to choose local public officials. Four states have statewide legislative elections and three of those states will select a governor. For some, the presidential election next year is top of mind. But it is the breadth and depth of local elections in this country that truly astounds. Try and wrap your mind around the idea that there are more than 87,000 elective bodies filled with over half a million elected officeholders.

The all-embracing coverage of local elections by local newspapers in all forms is not something that is duplicated by television or radio stations, or other media outlets; they simply do not have the capability of local newspapers to cover the myriad candidates and issues in all localities.  Full story 


Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  





Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

Publication for Sale: 

Colorado Mountain Weekly Newspaper & Tourist Guide

One of the oldest newspapers in Colorado with loyal readership and minimal competition. Legal newspaper of record for several government entities. Solid margin with room for growth in online platforms and ancillary publications. Consistent award-winning Journalism. Paid subscriber base with a growing number of e-paper subscribers. Fishing, hunting, hiking, world class skiing, camping and anything else you desire in owning a newspaper where you vacation. Contact Ben Mahrle, Mountain States Business Brokers & Advisors,, 970-221-9950

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.