Shop Talk 

July 2015
In This Issue
Upcoming Events

 NMPA Board of Directors meeting 
Sept 25 9:00 a.m.
Hyatt Tamaya

NMPAF Golf Outing
Sept 24 1:00 p.m. 
Twin Warriors

NMPA Annual Convention 
Sept 24-25-26
Hyatt Tamaya




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars.  

Featured Article


Jim Pumarlo

John Foust 

Technology with Kevin Slimp
The latest news in publishing technology


Our Sponsors

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Please enjoy the latest edition of ShopTalk.    Follow us on twitter @newmexicopress for updates 

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


Association News 


The NMPA board of directors met on July 24th in Taos, with the Taos News as our host.   The board was able to hear from Chris Stagg of Taos Ski Valley on recent developments and plans for the future at the mountain the night before at a dinner reception held at the Bavarian. During the board meeting much of the focus was on member services,  the current newspaper contest and upcoming convention.   The board also plans to roll out a new marketing campaign for the association and its members.   Stay tuned.   Our next board meeting is Friday, Sept. 25th at the convention.  Board meetings are always open to all members.     


Our state Public Notice website has gone through several upgrades that you may not have noticed.   A server upgrade was recently completed and will provide a much better user experience and IT support for years to come.   Several state associations use the same platform to aggregate public notices that first appear in print.  The cost of the development project was over $80,000 - with our share being close to $5,000.  This website is paramount to our defense of public notices in newspapers and it is an important investment. The aggregate website uploads over 50,000 notices annually and has close to 200 active subscribers that receive notices automatically from the website. The website also sees 30-40k unique visits per month. You can visit the website at



The South Dakota Newspaper Association will begin judging our annual Better Newspaper Contest.  We expect to have results in approximately three weeks.  This year we had over 1,530 entries.  This marks one of the largest contests in the last ten years.  The top categories by entry were: feature writing, retail advertisements, news writing, feature photo and sports photo. Winners will be recognized during a banquet at the convention on Saturday, September 26th.   


About six years ago our clipping bureau was sold to 
NewzGroup and they continue to provide that service.  It is a revenue source for the association and its members.  In May 2016 our contract will expire.  We've already begun initial discussions with NewzGroup to continue this service and potentially extend our agreement.  So, look for more details in the coming months.  


Much of the work in the association office has turned toward

convention planning.   There are a lot of details that go into the planning and we are confident you'll see one of the best conventions ever coming up in September.  We are back at the premier location of Tamaya resort and spa once again and have a great lineup of sessions and speakers.   Highlights include: Kevin Slimp, a nationally recognized newspaper consultant and trainer, and Tom Garrity of The Garrity Group.  If you have not heard Kevin speak before you are in for a great learning experience.  It's worth the price of admission on its own.   Tom will speak on the annual public perception survey his company produces.  There is a lot of information on media perceptions and it is a cant't-miss event.  The convention is Sept 25-26.  



Follow all the convention updates on social media #NMPA15


The Association has had ongoing discussions with the state PED  over the last several years regarding annual district report cards that are required to print by statute.  In many cases the reports are lagging or not printed at all. If you have issues please let us know.   This has become a serious transparency issue, especially given the state of our school system.   We will send any updates from the PED that we receive and should it require a future editorial response we will provide that content.   


As mentioned the marketing committee is looking at a refresh of our marketing materials and logos under the guidance of Carol Burgess and Heidi Melendrez.  If you have interest on helping out this committee please let us know.  We hope to roll out new plans by the convention.   


With the fiscal year ending in October, we have a few months to go before closing out the books.  To date the NMPS has placed over $511,000 in advertising statewide.   With several campaigns booked for the end of the year we anticipate another successful year for the ad service.   



Our foundation, among other projects, supports journalism via scholarships to high school students at our summer workshop, college interns and funding university projects.  There are two events coming up that can help grow these programs, NMPA Foundation Raffle and the annual Golf outing. Both are held during the convention.  The golf outing is Thursday, Sept 24th at Twin Warriors.  The raffle takes place during the entire convention.  You can help by signing up for the golf tournament along with your staff and favorite advertisers or partners.  You can also donate a gift for the raffle.  Contact NMPA with details of your donation.   


By email we will send out initial convention information, including hotel registration and agenda.  We will follow up with more information over the next several weeks.     





State Headlines


Do you have news you'd like to share with the membership? Email any announcements to NMPA and we'll post on the NMPA website and include in the next available ShopTalk.  


As mentioned you'll be able to hear all about the Garrity perception survey during the convention.  If you'd like to download a free copy of the survey go to GarrityPR

Attorneys from the Office of the Attorney General are offering the first of several free training sessions on Sunshine Laws 1 to 4 p.m. Monday (Aug. 31) at the City of Clovis Civic Center Enchantment Room on 701 Schepps Boulevard.

The training is designed to help government agencies and municipalities better understand the requirements of the state's Inspection of Public Records Act (IPRA) and its Open Meetings Act (OMA).


Bernalillo County agrees to release juvenile arrest information

Bernalillo County reversed course Wednesday and agreed to resume releasing booking photos and other arrest information for teenagers held at the juvenile detention center.

The booking sheets and photos had been released by the county routinely for years, until it decided to change its policy this spring.

News organizations and others objected to the change and were prepared to file a lawsuit, arguing that refusal to release the records wasn't justified under state law. They said the county made the right call Wednesday.

 Full story 


Governor directs medical pot disclosures

By Jeff Tucker Roswell Daily Record

Following an assurance that local residents would be notified about the application of a proposed medical marijuana farm near Roswell, Gov. Susana Martinez has announced the names and locations of all medical marijuana dispensaries and farms would soon be made public.

Martinez made the announcement last week after reviewing the issue for several weeks, said her spokesman, Chris Sanchez.

A comment from the governor to the Daily Record during a July 7 interview that upcoming recipients of medical marijuana growing licenses would be made public perhaps speeded up the review process, Sanchez said.

Sanchez said the state Department of Health has been directed to change its long-standing confidentiality policy that kept the names and locations of medical marijuana dispensaries and growing operations confidential.



Effective August 1, the Los Alamos Monitor print publication will be moving to a three issues per week publishing cycle and we will be investing more to expand our coverage in print and online.

The Monitor in print will publish Wednesday, Friday and Sunday each week and online 24/7. We will continue to cover news in the printed edition, but we will expand our feature-oriented content throughout the newspaper and online site. We will also continue to grow our stable of tourist and niche products both in print and online.


Congratulations, 2015 Dixon Award Honorees!

Four New Mexicans have been selected by the FOG board of directors for FOG's top honor - the Dixon First Amendment Award.

This year's recipients and the categories for which they were selected are Kent Walz, Lifetime Achievement; Peter St. Cyr, Journalism; Dr. Chad Painter, Education, and Mark Leech, Government. They will be honored at FOG's annual "Your Right To Know Luncheon" on Wednesday, October 7 at the Embassy Suites in Albuquerque.


One more mention on the NMPA Convention.  Plan to be at the Tamaya resort from Sept 24 -26. Agenda details:  Thursday - golf outing at Twin Warriors.  Friday - sales and marketing sessions: Press Service overview, digital audience and sales growth, best ideas sessions.  You'll bring home $$$ ideas and be ready to sell.  This afternoon pays for itself. Saturday - editorial, writing and design training, open government session, keynote luncheon with newspaper expert, Kevin Slimp and media perception results from Tom Garrity.    We end the day with a general business meeting, election of new officers, networking reception and cap the night with the awards banquet.     #NMPA15

If you have vendors that you work with or that call on you, they NEED to be at our convention.  We have sponsorship opportunities.  Vendor tables are very limited and only a few remain.  Have your top vendors contact us right away to reserve a spot.  One  FREE REGISTRATION to convention sessions to any member that signs up a convention vendor sponsor (does not include luncheon or banquet). 

Advertising Networks
Would you like $280.00 for every 2x2 ad you sell into the network?  How about another $65.00 for every classified ad?  It's easy and your staff can start doing it today.   One 2x2 ad a week would mean $14,560 a year in commissions.   It may take some effort but it is easy money there for the taking.    
NMPS offers advertising clients a classified and 2x2 network throughout the state to help reach customers on a low budget. They are but a few of the many services we provide. Newspapers that participate in the networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!  Download and distribute the sales sheet to everyone on your sales staff.    




Industry Headlines  


Around the Industry


NNA 2015 newspaper contest winners announced

Judging results have been processed and winners of the National Newspaper Association 2015 Better Newspaper Contest and Better Newspaper Advertising Contest have been posted online here .


Does your media organization use WordPress? RJI needs your help
Barrett Golding

Large media organizations have teams and tools to help with daily tasks, from finding images to fact-checking. During my nine-month RJI Fellowship at the Donald W. Reynolds Journalism Institute, I'll adapt some of these tools for use by smaller newsrooms and freelancers.

As both a public radio producer and a Web developer, I've seen how a little programming can automate chores such as adding pull-quotes or interacting with editors. This RJI Fellows project will create a suite of WordPress plugins - I call them Storytelling Tools - designed for journalists.  Keep reading 


How 7 news organizations are using Slack to work better and differently

Slack is a strange beast. Simultaneously a virtual meeting room and water cooler, it somehow encourages members of a distributed work force to socialize and get to know each other while also getting work done. It's almost like a private social media network that also takes the place of email and instant messaging - what Facebook might have hoped its Messenger would do, Slack has accomplished, at least for a certain set of workers.

And while development/product and editorial teams have traditionally been siloed, Slack is finally breaking down the boundaries between people who need to be working together closely but, in formal meetings, might feel as if they speak different languages.  Keep reading 


Why unpublishing a story without explanation doesn't work


Last week, a CJR colleague emailed a story to me about an intriguing legal issue. I skimmed it and saved the link so I could read the story carefully the next day. But when I clicked the link 18 hours later, I was redirected to the site's homepage. Wondering if the link had rotted (somehow, in such a short time), or if the story had been unpublished, I emailed the author and was told that "[t]he post was incorrect" and that "[t]he story was removed at [his] direction." Keep Reading  


A new domain name may help journalists and media companies better connect with their digital and mobile readers.

Rightside, a provider of domain name services, announced last week the availability of .news Web addresses. Based in Kirkland, Washington, Rightside is the only registry that offers the .news Web addresses. Individuals and businesses can purchase the extension through multiple registrars, including  Keep reading 

How will ad blockers change mobile advertising?

Ad blocking is nothing new. It has been developing popularity for about five years. The recent rapid growth in uptake, however, means the threat to the advertising industry is increasing.

As mobile advertising is consistently rising with increasing consumer use, mobile ad blocking specifically is a risk the industry needs to pay close attention to. Keep reading 



The Roswell Daily Record would like to welcome new Vistas Editor AJ Dickman to the staff.

Richard Pipes, photographed space shuttles and spy planes, the aftermath of the terror attacks of 9/11 and politicians ranging from JFK and LBJ to President Barack Obama. Pipes recorded history in the making and shared it with Journal readers for more than 36 years.  Friends and former co-workers earlier this week remembered Pipes, who died in an Albuquerque hospice July 19. He was 78.




Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.