Shop Talk 

June 2015
In This Issue
Upcoming Events
 


 NMPA Board of Directors meeting 
July 24 9:00 a.m.
Taos


NMPA Annual Convention 
Sept 24-25-26
Hyatt Tamaya

 

 

Webinars 

Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  


Visit Inland Press for additional webinars.  


Featured Article

John Foust
 Take it from here

 

Technology with Kevin Slimp
The latest news in publishing technology



 


Our Sponsors

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Our Sponsors


 

Please enjoy the latest edition of ShopTalk.    Follow us on twitter @newmexicopress for updates 

If you have interesting news items please forward them to director@nmpress.org and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey
505-275-1377  
phil@nmpress.org  


  

State Headlines

Save the date...

The 107th annual NMPA convention #NMPA15 will take place September 24-26 at the Hyatt Tamaya.  A full agenda will be sent out to the membership over the coming weeks.   If you have vendors or suppliers that would be interested in displaying their products during the convention, please have them contact NMPA for details.   

Call for Entries 
Get those entries ready.   The BNC website is open and ready, so log on today and submit your best work. 

The New Mexico Press Association's annual Better Newspaper Contest is open for entries. Please visit www.nmpress.org for contest details. Winners are announced at the awards' banquet on Saturday, September 26th at the Hyatt Tamaya Resort. Good luck.

Contest Period: July 1, 2014 -June 30, 2015

Entry Deadline: Postmarked or Uploaded by July 24, 2015 

South Dakota Newspaper Association will judge us this year. 


Happy Anniversary 

The Silver City Daily Press celebrates 80 years this month.  The newspaper first published on June 24, 1935.    Congrats to Nick Seibel and staff. 

 

Gannett acquires Las Cruces Sun-News, other papers
The Las Cruces Sun-News and its sister newspapers in New Mexico and Texas are being acquired by Gannett Co. Inc.

Gannett previously had controlling interest in the New Mexico papers from 2003 to 2005. MediaNews Group became the majority partner of the Texas-New Mexico Newspapers Partnership in 2005 and Gannett retained a minority share.

Gannett is gaining full ownership of newspapers in Texas, New Mexico and Pennsylvania in a deal with Digital First Media, which acquired MediaNews Group properties in 2013.


TEGNA, Gannett go separate ways as print spin off is completed
The spun-off publishing company, which adopts the name Gannett, owns newspapers in 92 markets, including USA TODAY, and plans to acquire more papers and other media assets.  Full story 

Advertising Networks
Would you like $280.00 for every 2x2 ad you sell into the network?  How about another $65.00 for every classified ad?  It's easy and your staff can start doing it today.   One 2x2 ad a week would mean $14,560 a year in commissions.   It may take some effort but it is easy money there for the taking.    
 
NMPS offers advertising clients a classified and 2x2 network throughout the state to help reach customers on a low budget. They are but a few of the many services we provide. Newspapers that participate in the networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!  Download and distribute the sales sheet to everyone on your sales staff.    



 

 

 

Industry Headlines  

 

Around the Industry


 

STATEMENT FROM NEWSPAPER ASSOCIATION OF AMERICA ON STATE OF OREGON SETTLEMENT WITH BOGUS SUBSCRIPTION RENEWAL COMPANIES

Arlington, Va. - The Newspaper Association of America and its members are pleased to learn of yesterday's announcement that the State of Oregon has reached a $3 million settlement agreement that protects consumers from unauthorized and misleading subscription renewal practices. The settlement follows a racketeering and unlawful trade practices lawsuit against 19 companies and 9 individuals involved in a White City, Oregon enterprise that sent unauthorized and misleading subscription renewal notices to consumers. Newspapers - and their subscribers - have been negatively impacted in roughly 50 markets.

Why journalists should care more about media business models
Too few journalists care about media business models. Every week a senior journalist or editor tells me: it's not my job to care, I trust our commercial teams, I just want to get on and do my words. The business of media, it seems, is none of their business. Keep reading 

 

Ad blocking's collateral damage: publisher data

 When publishers think about ad blocking, they fixate on how the tech hurts their ad revenue. But fewer are thinking about how it could hurt their ability to collect data about readers - and that's a major long-term issue Keep reading 

 

Newsonomics: 10 numbers that define the news business today

From video to social, from mobile to paywalls - these data points help define where we are in the "future of news" today, like it or not.  Keep reading   

 

Snapchat Discover Stories

In January, Snapchat rolled out its new Discover feature to some serious fanfare. Discover allows major publishers like ESPN, CNN, and People to push out a bundle of native content optimized for the platform that only lives on Snapchat for a day. At the time, the move was hailed as a great opportunity for publishers to reach a younger audience-not to mention Snapchat's biggest push yet to be a true player in the content wars. Keep reading 


Why Native Ads Might Put Your Brand Strategy At Risk
As each generation becomes savvier and harder to reach, brands and advertisers have to think more creatively to reach their target audience, leading many to turn to native advertising.  

The biggest critique of native advertising is that it attempts to mask advertising within arguably credible and independent news sources. This erodes consumer trust of publishers and compromises their reputations as credible sources.  Keep reading 



The past, present, and future of programmatic advertising

Programmatic advertising experts give insight into the automated media world from all sides of the transaction, sharing case studies on how to leverage the latest technology to impact the digital media landscape. Read more 


 

 

 

Send updates of new hires, promotions, retirements, memorials, etc to  director@nmpress.org.  We will print the news in this section each month.  

  
Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks


Classifieds
Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to director@nmpress.org.  We will print the news in this section each month.  

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.