Shop Talk 

April 2015
In This Issue
Upcoming Events
High School Journalism Workshop 
June 14-17 

 NMPA Board of Directors meeting 
July 24 9:00 a.m.

NMPA Annual Convention 
Sept 24-25-26
Hyatt Tamaya




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars.  

Featured Article

John Foust
9 ways to use numbers in headlines 


Technology with Kevin Slimp
The latest news in publishing technology


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Please enjoy the latest edition of ShopTalk.    Follow us on twitter @newmexicopress for updates 

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


High School Journalism Workshop is set for June 14-17.  Deadline for students to register is May 22. .   Please contact your local high school and direct them to the NMPA website for more details.   

The program will be held at the University of New Mexico June 14-17. It never disappoints and many people in the newspaper business today can trace their roots back to this basic, informative event. RGS Editorial 

Save the date...
The 107th annual NMPA convention #NMPA15 will take place September 24-26 at the Hyatt Tamaya.  A full agenda will be sent out to the membership over the coming weeks.   If you have vendors or suppliers that would be interested in displaying their products during the convention, please have them contact NMPA for details.   


Daily Times publisher announces plans to leave
Publisher John Elchert has announced he is leaving The Daily Times to lead a newspaper in Mankato, Minn. Story

Clovis Media Inc. newspapers earned 20 awards at the annual Panhandle Press Association's gathering on Saturday in Amarillo. The Clovis News Journal received the top honor - general excellence in the large-newspaper division - for the fourth straight year and for the 11th time since 2002. Story 

Clovis Media Inc. Editor David Stevens was inducted into the Panhandle Press Association Hall of Fame during the organization's 105th annual meeting in Amarillo.

Stevens began his journalism career in 1979 with the Amarillo Daily News and Globe-Times. He became editor for the Clovis, Portales and Tucumcari newspapers in 2001.


NMPA, FOG challenge State Investment Council settlements

An open-government group and the state press association are asking a court to overturn legal agreements that have repaid taxpayers millions of dollars from a long-running scandal because the State Investment Council failed to comply with the Open Meetings Act.
An attorney for the New Mexico Press Association and the Foundation for Open Government argues that the settlements with investment advisers, consultants and money managers were negotiated and approved by a portion of the full State Investment Council, called the Litigation Committee.  Story   Amicus Brief 

Media analyst says Gannett seeking to acquire NM, El Paso papers

LAS CRUCES >> A media analyst is reporting that Gannett, the nation's largest newspaper publisher, is preparing to acquire the Las Cruces Sun-News, the El Paso Times and their sister papers in New Mexico including those in Alamogordo, Deming, Silver City, Carlsbad, Ruidoso and Farmington as well as properties in Pennsylvania.

Ken Doctor, writing in his Newsonomics blog, said the information came from several sources he declined to name. Gannett and Digital First Media - the current majority owner of the Texas, New Mexico and Pennsylvania papers - did not comment.


Advertising Networks
Would you like $280.00 for every 2x2 ad you sell into the network?  How about another $65.00 for every classified ad?  It's easy and your staff can start doing it today.   One 2x2 ad a week would mean $14,560 a year in commissions.   It may take some effort but it is easy money there for the taking.    
NMPS offers advertising clients a classified and 2x2 network throughout the state to help reach customers on a low budget. They are but a few of the many services we provide. Newspapers that participate in the networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!  Download and distribute the sales sheet to everyone on your sales staff.    




Industry Headlines  


Around the Industry


The five engagement changes your newsroom can adopt right now: #RJIEngaged

Just days removed from an invigorating discussion on the state of engagement in media, Dissecting Engagement attendees are buzzing about strategic content deployment strategies necessary to win greater connectivity with users. The purpose of the conference was to tackle recurring engagement issues, and to break new ground on solutions to confounding user disconnects. Here are five important takeaways from the conference, which was held at the Donald W. Reynolds Journalism Institute:  Story 


Potter listening tour of community newspapers underway now

Walt Potter, who works with the Donald W. Reynolds Journalism Institute to explore the future of community newspapers, is visiting newspapers in Missouri this month and next as part of what's known informally as The Potter Listening Tour. 
The tour name is inspired by trips politicians sometimes take to visit potential voters, ostensibly to learn their stories and how to help them. Potter's tour, however, is strictly nonpolitical and focused on the needs of community newspapers. Story 

FollowTheMoney Train(ing)

Time and money are always in short supply for journalists. The National Institute on Money in State Politics is pairing with the Knight Foundation to offer a little of both to 20 journalists wanting a closer look at the role of money in politics.
During the all-expenses-paid FollowTheMoney Train(ing) seminar, we will bring reporters from U.S. news organizations, both large and small, to the University of Montana-Missoula, for a hands-on training Aug. 12-14, 2015, and teach them how to use our Ask Anything website and others for computer-assisted reporting. In turn, we require these reporters to return to their news organizations and show others how to Follow The Money in state politics. Story

April 2, 2015

Jim Lockwood, staff writer for The Times-Tribune, Scranton, PA, is the winner of the 2015 Public Notice Journalism award. Lockwood is recognized for his deft incorporation of public notice information into his coverage of local government.  Story 


St. Charles is NNA's convention headquarters this year

Mark your calendar now and plan to join the National Newspaper Association in St. Charles, MO, Oct. 1-3, 2015, for its 129th Annual Convention and Trade Show. The committee endorsed the theme, "Show Me the Future of Newspapers."  Story  



World News Media Conference is Coming to Washington, D.C. in June

The Congress and Editors Forum - the annual global summit meetings of the world's press - have been held annually since 1948, including five times in the United States: twice before in Washington, in 1970 and 1996, and in New York (1960), Las Vegas (1979) and New Orleans (1989).

The 2015 events will be organized in cooperation with the Newspaper Association of America. Story 



President Obama has routinely promised greater transparency within the federal government. Now, Congress is making strides towards achieving this critical goal.

The House of Representatives and Senate are currently considering nearly identical bills to strengthen the Freedom of Information Act (FOIA), which provides the general public, including journalists, with access to federal government records.

This legislation has received broad support across media organizations, including the Sunshine in Government Initiative, a coalition of which the Newspaper Association of America is a member. And here's why: Story 


Newspapers' Digital Audience At Record High, Mobile-Only Readers Soar

Newspapers continue to make big strides online, with the combined digital audience for U.S. newspapers reaching a record 173 million in January 2015, according to comScore data cited by the Newspaper Association of America. Story  


Newsonomics: Are local newspapers the taxi cabs of the Uber age?
Ken Doctor finds a useful analogy between the taxicab/Uber war and the newspaper business, asserting that papers too closely follow the cab model compared to the more frictionless disruptor Uber. How are papers like taxis? Low-level mobile access, he argues, along with no national access point and an underwhelming value proposition. Story  

Production: The Power of Print Still Prevails 
It's less exciting than a hot new app and won't be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies, and it's worth another look. It is a fertile area for expense reduction but also for innovation.  Story 






Cole, Boyd move to new positions at Journal

The Journal announced a reorganization involving two key news gathering areas.

Longtime investigative reporter Thomas Cole will head up an investigative/special projects unit, and Journal Capitol Bureau reporter Dan Boyd becomes Capitol Bureau chief




Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.