|
Industry Headlines
Around the Industry
The next big turning point in the net neutrality debate
In recent weeks, momentum seems to have been building at the Federal Communications Commission for aggressive net neutrality rules similar to the kind endorsed by President Obama in November. The stronger rules laid out in Obama's plan would see the FCC treat lightly regulated broadband companies like their more heavily regulated cousins in the telephone industry, in an effort to keep them from speeding up or slowing down Web sites.
Although large Internet providers such as Comcast still strongly oppose that idea, new filings to the FCC suggest a growing realization that aggressive rules may be coming, regardless.
Full story
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising -- a tactic in which ads are meant to mimic editorial content -- 2014 was all about adoption and investment. Full story
Hopefully, Steady Path Ahead for Newspapers The explosive growth in the mobile audience consuming newspaper content is likely to continue, given the substantial audience growth that occurred in 2014. Over the past 12 months, many newspaper operations reconfigured how their digital content is delivered, using responsive design to serve content in a more attractive, compelling way to all users, especially those on smartphones and tablets. Mobile advertising revenue to date has been small and lagged audience expansion, but the growth curve is beginning to resemble the proverbial hockey stick. Full story 3 advertising trends to prepare for in 2015 In the new year, media companies can expect to see an increase in programmatic buying and selling, opportunities in advertising guidance, and a proliferation of digital services. Full story
| 
