Shop Talk 

November 2014
In This Issue

Quick Links
Upcoming Events
NMPA Board of Directors meeting
Feb 19th afternoon
Santa Fe, NM 

NMPA Legislative Breakfast
Feb 20th 7:30AM
Santa Fe, NM




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars.  

Featured Article

John Foust
 Sell from point A to point B


Technology with Kevin Slimp
The latest news in publishing technology


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Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


From everyone at NMPA have a Happy Thanksgiving.    


Save the date...

NMPA will host a legislative breakfast the morning of Friday, February 20th.  The breakfast will start at 7:30AM at the Rio Chama. A board meeting and reception will be held the night prior.   Be on the lookout for more details and plan on joining us for this important event.  The legislative session opens Jan 20th and is a 60-day session.   


Newspaper thieves, we are watching
Robert Arrowsmith
First of all, to the many that follow the honor system, thank you. We appreciate your business very much.
But to the rest of you, I really do not get it.
Newspaper racks work on an honor system. You put your coins in for the paper, and you take a paper. Why would you think it is acceptable to just grab a bunch of papers and only pay for one? Are you really such a low life that you cannot be honest and just take the one you paid for?  Keep reading

City of Farmington plans to buy The Daily Times' offices, other properties
FARMINGTON - The City of Farmington plans to buy The Daily Times' main building and some of the newspaper's other properties to allow an expansion of the Farmington Civic Center, which is located on the same block.

City councilors approved an agreement for the purchase in a Tuesday morning work session. But before the deal closes in late December, city councilors must also approve financing for the Civic Center expansion planned in the 200 block of West Arrington.

The Daily Times would be able to remain in the building at 201 N. Allen Ave. and use the parking lot for one year, under a lease with the city. The agreement allows for a three-month extension of that lease and early termination. Keep reading

Open government group opposes city ordinance
The New Mexico Foundation for Open Government says the secrecy provisions written into a proposed inspector-general ordinance at City Hall set "very bad precedent" and violate state sunshine laws.
The proposal was narrowly adopted by city councilors this month and has been sent to Mayor Richard Berry, who plans to veto it. Keep reading 


Journal, win national honors

The Albuquerque Journal recently landed three awards, including a first place for excellence in editorials, from the national Inland Press Association newspaper contest.

In addition, the Journal's website,, is a finalist for a pair of top national honors in the prestigious Editor & Publisher EPPY awards. and its special online feature "APD Under Fire" are both finalists for 2014 EPPYs. The website is one of six finalists in the "Best Daily Newspaper Website" competition for similar-sized markets. And "APD Under Fire" is one of eight finalists in the "Best News or Event Feature on a Website" in the same category.  Full story


The New Mexican has earned a 3rd Place Award from LMA (Local Media Association) in the under 30,000 Daily Category for:

"2014 Newspaper of the Year".

This year, the LMA Newspaper of the Year contest was judged by the Medill School of Journalism/Media/Integrated Marketing Communications at Northwestern University in Chicago, IL. Says LMA; "These award-winning newspapers displayed top-notch editorial coverage, eye-catching graphic design and prominent advertising layouts, exemplifying creativity and innovation in all areas of the newspaper."

The Judges Comments:
Editorial - Great content with stories that have resonance and impact in the region.

Typography - Excellent balance of consistency and variation in body style.
Advertising - Clean and streamlined layout and design.
Other Comments - 'Gay marriage' and 'wildfire' photography remarkable.



Grant expands NMSU journalism project
Blending high tech and old school, New Mexico State University's journalism department and the more than a century old New Mexico Press Association are partnering to help students and working professionals expand their skills.

Kokopelli, which means "storyteller," is a multimedia online publication started earlier this year where students can publish their video, audio, photos and words. This month, NMSU's journalism department in the College of Arts and Sciences received a $7,500 grant from the New Mexico Press Association Foundation to fund the Kokopelli project.  Keep reading






Industry Headlines  


Around the Industry


Newspapers see new peak in digital audience


U.S. newspapers' digital audience has hit a new peak, according to data being touted today by the Newspaper Association of America.

During October, roughly 166 million adults accessed American newspaper content on digital platforms, a 17 percent increase over the previous year, according to data from Comscore that was compiled by N.A.A., an industry group. The first 10 months of this year saw an increase of 20 million unique visitors, N.A.A. said, citing data from more than 300 U.S. newspapers tracked by the measurement firm.

The increase was driven by growth in female users and mobile-exclusive users, the latter of which were up 85 percent year-on-year during October, according to N.A.A. Mobile is a key growth area, and many media outlets have developed sophisticated smart-phone and tablet apps to scale this audience. Keep reading 




It has become a never-ending quest to define millennials. Those between the age of 18 and 34 are often portrayed as a self-absorbed, narcissistic generation obsessed with technology. They are a group more likely to check their Twitter or Instagram apps than keep up with world events. In fact, voters age 18-29 made up a mere 13 percent of the vote in this month's mid-term elections.

So you're probably thinking, "Millenials are not engaged with the news."

Since Time Magazine dubbed millennials as the "Me Me Me Generation," that has been the prevailing thought. But that is not true.

Recent studies show that America's 80 million millennials are a generation of civically-minded, globally-aware individuals who rely on newspaper media to be engaged and informed. There will be media pundits who push through with their millennial stereotypes while ignoring the data.  Keep reading 


Scammers issue bogus newspaper subscription renewal notices 


Nothing like a hot cup of coffee and the morning paper to start the day, right? Well, for many subscribers and newspaper publishers across the country, bogus renewal notices are leaving a bitter taste.

Here's what's happening: You get a renewal notice in the mail for your newspaper. The notice tells you that your subscription is about to expire, but you can renew it by paying immediately. The problem is, the companies behind the invoices have no relationship with your newspaper publisher or billing department. These scammers are simply out to rip you off.  Keep reading 

Book explains how public notices protect the integrity of storage unit auctions


Consumer and public safeguards in 46 states require operators of self-storage facilities to notify the public in a local newspaper before offering a renter's goods for an auction after a default. But pressure on legislatures to eliminate this requirement have caused a handful of states to leave the notification requirement to the facility owners.

The Public Notice Resource Center's new book, "Public Notice in Self-Storage: a winner for consumers, the industry and the public interest," explains in detail the background and basis for the public notice. The book makes a solid case that when facility owners are left unregulated to set up their own auctions, advertise them as they wish and dispose of property, the public and consumers are the losers. Keep reading   


Anatomy of a successful subscriber acquisition e-mail campaign

To increase the success of a subscriber acquisition e-mail, target the right audience, create a quality message and call to action, build the e-mail properly, and follow up in a timely manner. Keep reading 







AP Correspondent Leaves for State Government

Barry Massey, who has been covering New Mexico's legislative process for the Associated Press for 21 years, has accepted a job advocating for the state's judicial system as the legislative liaison for the Administrative Office of the Courts and as its the public information officer. 


Daily News Managing Editor Duane Barbati received the 2014 Alumni of the Year award from Wayne State University's Journalism Department. Barbati traveled to Detroit to accept the award on Oct. 15. 







Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.