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Industry Headlines
Around the Industry
Newspapers see new peak in digital audience
U.S. newspapers' digital audience has hit a new peak, according to data being touted today by the Newspaper Association of America.
During October, roughly 166 million adults accessed American newspaper content on digital platforms, a 17 percent increase over the previous year, according to data from Comscore that was compiled by N.A.A., an industry group. The first 10 months of this year saw an increase of 20 million unique visitors, N.A.A. said, citing data from more than 300 U.S. newspapers tracked by the measurement firm.
The increase was driven by growth in female users and mobile-exclusive users, the latter of which were up 85 percent year-on-year during October, according to N.A.A. Mobile is a key growth area, and many media outlets have developed sophisticated smart-phone and tablet apps to scale this audience. Keep reading
CONTRARY TO STEREOTYPES, MILLENNIALS RELY ON NEWSPAPER MEDIA TO BE ENGAGED AND INFORMED It has become a never-ending quest to define millennials. Those between the age of 18 and 34 are often portrayed as a self-absorbed, narcissistic generation obsessed with technology. They are a group more likely to check their Twitter or Instagram apps than keep up with world events. In fact, voters age 18-29 made up a mere 13 percent of the vote in this month's mid-term elections. So you're probably thinking, "Millenials are not engaged with the news." Since Time Magazine dubbed millennials as the "Me Me Me Generation," that has been the prevailing thought. But that is not true. Recent studies show that America's 80 million millennials are a generation of civically-minded, globally-aware individuals who rely on newspaper media to be engaged and informed. There will be media pundits who push through with their millennial stereotypes while ignoring the data. Keep reading Scammers issue bogus newspaper subscription renewal notices Nothing like a hot cup of coffee and the morning paper to start the day, right? Well, for many subscribers and newspaper publishers across the country, bogus renewal notices are leaving a bitter taste. Here's what's happening: You get a renewal notice in the mail for your newspaper. The notice tells you that your subscription is about to expire, but you can renew it by paying immediately. The problem is, the companies behind the invoices have no relationship with your newspaper publisher or billing department. These scammers are simply out to rip you off. Keep reading
Book explains how public notices protect the integrity of storage unit auctions Consumer and public safeguards in 46 states require operators of self-storage facilities to notify the public in a local newspaper before offering a renter's goods for an auction after a default. But pressure on legislatures to eliminate this requirement have caused a handful of states to leave the notification requirement to the facility owners. The Public Notice Resource Center's new book, "Public Notice in Self-Storage: a winner for consumers, the industry and the public interest," explains in detail the background and basis for the public notice. The book makes a solid case that when facility owners are left unregulated to set up their own auctions, advertise them as they wish and dispose of property, the public and consumers are the losers. Keep reading Anatomy of a successful subscriber acquisition e-mail campaign
To increase the success of a subscriber acquisition e-mail, target the right audience, create a quality message and call to action, build the e-mail properly, and follow up in a timely manner. Keep reading
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