Shop Talk 

October 2014
In This Issue

Quick Links
Upcoming Events
NMPA Legislative Breakfast
Feb 20th 7:30AM
Santa Fe, NM




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars.  

Featured Article

John Foust
 Sell Beyond the Overlap


Technology with Kevin Slimp
The latest news in publishing technology


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Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Happy Halloween  

... and don't forget daylight savings time ends at 2:00 AM on Sunday Nov 2nd.     


Save the date...

NMPA will host a legislative breakfast the morning of Friday, February 20th.  A board meeting and reception will be held the night prior.   Be on the lookout for more details and plan on joining us for this important event.  


Grant expands NMSU journalism project
Blending high tech and old school, New Mexico State University's journalism department and the more than a century old New Mexico Press Association are partnering to help students and working professionals expand their skills.

Kokopelli, which means "storyteller," is a multimedia online publication started earlier this year where students can publish their video, audio, photos and words. This month, NMSU's journalism department in the College of Arts and Sciences received a $7,500 grant from the New Mexico Press Association Foundation to fund the Kokopelli project.  Keep reading

Taos News named top large weekly in the nation

The National Newspaper Association has named The Taos News the top large weekly in the nation. The announcement was made at the NNA's annual convention in San Antonio.
The newspaper, which also earned individual awards, won in the division for papers with over 10,000 circulation.
The honor comes less than a week after the newspaper was selected the best large weekly in the state. The Taos News has been named top large weekly in the nation six of the last eight years.
The Sangre de Cristo Chronicle, its sister paper in Angel Fire, earned second place for its division.  Taos News story





Industry Headlines  


Around the Industry

Newspaper Subscribers May Be the Unseen Victims in USPS Plant Closings
The U.S. Postal Service should evaluate the impact of slower service to newspaper subscribers before proceeding with 2015 closings of mail processing plants, National Newspaper Association President John Edgecombe Jr., said this week. Edgecombe is the publisher of The Nebraska Signal in Geneva, NE.

NNA seconded the concern expressed by the USPS Office of the Inspector General that the Postal Service has not completed service impact evaluations on the planned closings of 82 more mail processing plants starting in January 2015. The evaluations should include public notice and comment. The OIG strongly recommended that USPS complete these evaluations and requested confirmation that they are being completed. Keep reading 

House passes funding resolution
WASHINGTON-The House of Representatives on Sept. 17, 2014, passed a short-term funding resolution to keep the federal government operating through Dec. 11. The measure continues the congressional requirement for the U.S. Postal Service to deliver mail six days a week.
Bills are pending in both House and Senate that would grant the Postal Service's wish to drop Saturday service. Neither bill is likely to pass in this Congress. Compromise legislation is being discussed in the Senate to relieve the Postal Service's financial burdens without further diminishing service.


There is only one question on the minds of retailers and advertisers for the next two months - what is the best way to reach consumers?
The answer this year, as it has for many years prior, is newspaper media.
As we enter an exciting holiday shopping season, retailers will experiment more than ever with mobile apps, geolocation push notification and other advertising strategies to reach elusive consumers. However, data reveals that one of the most effective methods remains print and digital newspaper advertising.  Keep reading

More important than "mobile first" is first understanding the consumer
As more devices become mobile, it's not enough for news media to be "mobile first." Instead, they must be aware of a consumer's context and intent in using different platforms and devices. Keep reading 




New advertising team available at Daily Press
Along with the new management and ownership of the Silver City Daily Press comes a new advertising team. The Daily Press welcomes Andra Olney-Larson and Arlene Schadel, the ad- team representatives for the paper.

Avelino Maestas  named new SCDP editor





Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings.