Shop Talk 

February 2014
In This Issue

Quick Links
Upcoming Events

NMPA Board of Directors Meeting 
April 25th 




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars in March.  

Featured Article

John Foust
 Leading by littles


Technology with Kevin Slimp
The latest news in publishing technology


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines



High School Journalism Workshop 

Change of venue alert  - The High School Journalism Workshop is now scheduled to be held at UNM June 8 - 11.  A conflict with availability of resources at ENMU forced the move.   We'll have information going out to all high schools in the coming weeks.   We are trying to beat our record numbers from last summer and will be ready to train the next generation of journalists.   If you are interested in participating in the workshops contact NMPA.   


Political Advertising

It is as good a time as any to revisit your policies regarding all political advertising.   There are two state statutes of interest in regards to advertising 1-19-16 and 1-19-17 and you should review them.   There is also a somewhat conflicting AG opinion from 1997 (click on link and search or scroll down to 97-01)  that is worth a read.  


Free advice from Hal Simmons (thanks, Hal):  

New Mexico has two statutes that require news media identify the sponsor of a campaign ad, and declares violation a fourth degree felony. 1-19-16 and 1-19-17.  A substantially similar statute was in force in Ohio, and was challenged as being unconstitutional.  The U.S. Supreme Court in McIntyre v Ohio Elections, in 1995 held the Ohio statutes unconstitutional.  Then the New Mexico Attorney General issued an opinion in 1997 stating both New Mexico statutes "are clearly unconstitutional."  This makes a strong case that the New Mexico statutes will not be enforced.

But caveat, no New Mexico court has ruled that the statutes are unconstitutional.  District Attorneys in each district make the determination of what cases to prosecute.

Also, newspapers are free to require sponsor identification based on their own newspaper policy, if they choose.  There is some question how wise it is to run anonymous campaign ads, in most cases, based on a fairness consideration.

Each newspaper will have to make their own choice, possibly on an ad by ad basis.

In summary: Review your advertising guidelines




ISWNE Convention in Durango


You're invited!  The International Society of Weekly Newspaper Editors invites editors and publishers to its 60th annual conference in Durango June 25-29 at Fort Lewis College.  The hosts of the conference are our very own Guy and Marcia Wood.   For more information and registration forms visit  They have put together an outstanding agenda with great opportunities to learn and have fun while doing it.   Visit the website for all the details.   


NMSAE Governor's luncheon 


The NM Society of Association Executives (NMPA is a member) hosts Governor Susana Martinez for a post-legislative keynote address on legislation benefiting New Mexico businesses.  The luncheon will be held on March 10th at the Albuquerque Marriott.   If you are interested in attending the luncheon with NMPA please rsvp to by Wed March 5th.


Spring Board meeting

The NMPA, NM Press Service and NMPA Foundation will host its spring board meeting on Friday April 25th from 9AM through a luncheon in Ruidoso at the Inn of the Mountain Gods.  If interested in attending please contact NMPA HQ for rooming information and meeting details.   



Production managers: CTP Plates for sale

If you are in the market for CTP plates, we have good news. The Carlsbad Current Argus has 698 plates that were unused and they are looking to sell. These are CTP plates from Southern Litho, Replica HSV 27 X 23.0625 X 0.008.

If interested or have any questions please contact Carlsbad publisher David Stringer at 575-628-5502 or




Industry Headlines


Around the Industry


Bob Schieffer welcomes NNA members to Washington summit

One of the most recognized faces in American journalism, CBS anchor Bob Schieffer, will keynote the National Newspaper Association's "We Believe in Newspapers" Leadership Summit set in Washington March 13.  Read more


NNA survey: Small town residents depend on their community paper 

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association's most recent newspaper readership survey.

The survey noted that more readers are using mobile devices to shop, read and communicate. The number with smartphones jumped from 24 percent to 45 percent and 39 percent said they used the phones to access local news. Read more

How to cut postage costs in the wake of 6% postage increase

Biggest increase since 2007 imposed for 2 years

The newspaper industry is facing price increases three to four times inflation (more than 1.5 percent). It's all the result of the U.S. Postal Service's second attempt at an "exigent" increase. This time, the Postal Regulatory Commission granted the request, based on estimates of lost revenue from the recession only.

Tactics to trim the increase and save Periodicals postage Read more 

Newspapers Primed For Mobile Growth
As the smartphone becomes ubiquitous, newspapers are aggressively developing new products and services to capture audience and advertising. "The smartphone audience tidal wave has lifted the audience for newspaper digital content to new heights, and shows little sign of abating," says the Newspaper Association of America's Jim Conaghan.
That thing you always seem to be carrying in your hand, looking at while you blithely cross the street ignoring traffic - the rectangular object made of metal, silicon and impact-resistant polymer - is a magnet: a people magnet and therefore a money magnet.  Read more



Press associations urge Senate Finance Committee to drop advertising tax proposal in tax reform discussion draft 

Arlington, Va. - Forty-seven press associations, representing daily and weekly newspapers across the country, have voiced their opposition to an advertising tax proposed by Senate Finance Committee Chairman, Sen. Max Baucus, in his paper "Discussion Draft on Cost Recovery and Accounting Language," which was released in December. The ad tax proposal would require all advertisers to wait up to five years before they can fully deduct the cost of half of their advertising as a business expense. Read on

The NAA mediaXchange 2014 conference is shaping up to be a can't-miss event. Whether it's networking with your peers, taking care of business with the many advertisers who will be on site, or soaking up innovative and actionable ideas from the successful business and industry leaders participating in the program, there is something for everyone.  Information 




Our People 




 'Rio Grande Sun' co-founder dies

Ruth Souter Trapp, one of four people who founded The Rio Grande Sun in Espaņola in 1956, died Jan. 30 at Christus St. Vincent Regional Medical Center.

Trapp graduated from West Virginia University with a journalism degree. She married journalist Robert Trapp in 1954 in Montana and came to New Mexico to establish The Rio Grande Sun in 1956. She worked there as reporter, photographer, billing accountant, circulation manager and copy editor - among other duties - until her last day on the job, which was Jan. 27.



Longtime Journal news editor dies at 82

 Bill Smith began his newspaper career in the 1940s as a teenage copy boy at the New York Herald Tribune and remained in the business until his 1993 retirement as news editor for the Albuquerque Journal.




The Los Alamos Monitor has a new publisher.

Ben Carlson, 50, joined the newspaper Monday, replacing outgoing publisher Keven Todd, who resigned late last year.

Carlson was promoted from his position as publisher of The Anderson News, a newspaper located in Lawrenceburg, Ky.


This week, Sun-News Publisher Frank Leto announced that Regional Advertising Director Heidi Melendrez has accepted the top advertising position with the Santa Fe New Mexican 







Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

There are several new job openings posted on the NMPA website. If you have positions open or are looking for a new career please send us an email with the details.    

Visit NMPA website for current openings. 

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