In 2014, I believe the news industry will be marked by creativity.

I've heard this over and over in my conversations with publishers, advertisers and journalists. We're already seeing big ideas being implemented, and the industry as a whole is eager to collaborate in developing better consumer experiences and more unique product offerings. Read on

 

What does mobile mean for the newspaper industry?

It is certainly one of the industry's biggest buzzwords. Pew reports that 56 percent of U.S. adults own smartphones, and 34 percent own tablets. As mobile sales continue to skyrocket and new research on use and behaviors is revealed, it becomes crystal clear that there is great promise in leveraging mobile platforms for the newspaper industry. Read on  

 

NNA Joins Broad Mailing Industry Coalition to Overturn Postal Service Rate Hike 

National Newspaper Association today joined a broad coalition of postal customers and suppliers to ask the United States Court of Appeals in Washington, D.C., to overturn a December 24 decision of the Postal Regulatory Commission ("PRC") approving a postage rate hike of six percent-more than triple the rate of inflation. The PRC justified the rate hike as an emergency measure to offset losses that the 2007-2009 recession supposedly inflicted on the United States Postal Service ("USPS"). The main cause of the Postal Service's losses in recent years, however, is the public's increased use of the Internet instead of mail. The law was designed to prevent the Postal Service from recovering this kind of loss through above-inflation rate increases.  Read on  

The NAA mediaXchange 2014 conference is shaping up to be a can't-miss event. Whether it's networking with your peers, taking care of business with the many advertisers who will be on site, or soaking up innovative and actionable ideas from the successful business and industry leaders participating in the program, there is something for everyone.  Information