Shop Talk 

November 2013
In This Issue

Quick Links
Upcoming Events
NMPA Legislative Breakfast
January 31st 
Rio Chama 7:30 AM 
NMPA Board of Directors Meeting 
January 31st
Rio Chama 9:30 AM 




Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Visit Inland Press for additional webinars in December.  

Featured Article

John Foust
 Getting Sales Traction



Technology with Kevin Slimp
The latest news in publishing technology


Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


Happy Thanksgiving everyone, we hope everyone enjoys a safe holiday.  NMPA offices will be closed on Thursday and Friday


Wyoming Press Contest judging: Call for volunteers

Last Call!  Last Call for Judges!   

On Friday December 6th we will judging the contest entries for the Wyoming Press Association.   All entries are judged by hard copy and we will need several volunteers to judge editorial and advertising categories.   We are returning the favor as Wyoming Press judged our contest this year.   Details will be sent out via email.   Judging will be from 9 until early afternoon at the Press Association HQ inside Journal Center.   Breakfast and lunch to be provided.    The more judges, the better...even if you can only join us for an hour or two.   


Legislative Breakfast

NMPA will host its annual legislative breakfast on January 31st at the Rio Chama at 7:30 AM.   Invitations will be delivered to legislators following the start of the session.   This session will be a 30-day session and begin on January 21st.   Following the breakfast the board of directors will hold a meeting and all members are encouraged to attend.   Mark your calendars and stay tuned for more details. 


Assessment and accountability system reporting
Any changes to the No Child Left Behind Act to A-F school grading or ongoing discussions on PED reforms DO NOT relieve school systems of their duty to report and publish their annual accountability report.  The statute stating the requirement can be found here  22-2C-11. Assessment and accountability system reporting (type the statute name in the search form)  Reports should have been published by Nov 15th.   If you have not received a report please contact NMPA as we will be following up with PED - in some cases they are now two years behind. 
Related story from the Albuquerque Journal 
Delays hold up school districts' notices
Mike Bush / Journal Staff Writer

Because of unexpected delays at the New Mexico Public Education Department, data that school districts and charter schools are required by law to have published in local newspapers for informational purposes has not been forthcoming.

The districts are supposed to publish certain information about academic progress between mid-November of one year and mid-November of the next, said Cindy Gregory, an analyst with the department's Academic Growth and Analysis Bureau. The PED has not provided the districts with that information in more than a year, but hopes to do so within the next two weeks, she said, adding that even that prediction might be overly optimistic.

"We haven't been able to provide copy due to various and sundry delays," Gregory said. "We are overdue. We're laughably overdue."

The information falls under the Annual Yearly Progress reports of the No Child Left Behind law.

In some districts, the last reports were published in November 2011. At that time, two years of data were supplied to the districts, and some districts were able to publish the required information in early 2012, which means they are current on statutory requirements. Read on 


Taos County officials say lunches only meals, not deals
Elizabeth Cleary The Taos News

TAOS - A quorum of the Taos County Commission meets regularly to have lunch, but commissioners insist that they discuss no county business.
County officials say the lunches are within the state's sunshine laws, but an attorney with the New Mexico Foundation for Open Government told The Taos News he questions whether this is an ethical practice, and says it is teetering on the edge of illegal.
Greg Williams, an Albuquerque-based attorney who volunteers as a legal consultant for NMFOG, said that if even one sentence comes out of a commissioner's mouth during one of these lunches that has to do with county business, that commissioner has broken the law. Keep reading



Convention and Visitors Bureau withholds documents on embezzlement by former director
Officials say records on embezzlement not subject to open records laws
Dan Schwartz The Daily Times

FARMINGTON - The Farmington Convention and Visitor Bureau receives 95 percent of its funding from city taxes, but according to city attorney Jay Burnham, it is not subject to New Mexico's sunshine laws.
The Daily Times has been requesting documents from the city and the bureau under the state's open records law that might shed light on the embezzlement of nearly a half-million dollars by a former bureau director. Documents provided have had key information redacted.
A public record request sent on Monday to bureau Executive Director Tonya Stinson was denied. The request sought information identifying individuals who benefited from the embezzlement. Keep reading



Portales senior Anna George hopes to pursue career in film, theater or journalism

Portales High School senior Anna George serves is a major cog behind the Portales School News page, which runs in the Friday edition of the Portales News-Tribune. George is the editor of the Portales School News Page, and has been a member of the journalism class since the class' inception her freshman year.

George also worked a stint as a freelancer for the PNT this summer, and has attended journalism workshops by the New Mexico Press Association.  Full story here


On a related note:  The summer high school journalism workshop will be hosted at ENMU in Portales this year June 8 - 11th.  Anna was part of the largest workshop in its history last summer and we hope to see her classmates and friends back next summer.    


Industry Headlines


Around the Industry



Advertising Biz Stunned by Draft Proposal to Cut Ad Deduction
Katy Bachman. AdWeek

Just as advertisers and media execs feared, Rep. Dave Camp (R-Mich.), chairman of the House Ways and Means committee, is proposing watering down the advertising tax deduction. Multiple sources have told advertising and media lobbyists that the measure, which could cost advertisers millions and reduce revenue for ad-supported media, has been written into a working draft of a tax reform bill.

The provision would allow advertisers to deduct only 50 percent of all ad expenses in the first year and amortize the remaining 50 percent over the next 10 years.

"This would come at the wrong time when we're beginning to get our sea legs in the digital world. Media companies are going to get hit twice. Potentially, it could mean staggering job losses," said Paul Boyle, svp of public policy for the Newspaper Association of America. "It puts more than 1.6 million jobs at risk," Boyle said, citing an IHS Global Insights study the advertising lobby commissioned. "In this economy, do they want to jeopardize that? We need to make a better case that this is an ordinary, necessary business expense," Boyle added.  Full story here

NAA disappointed with D.C. Circuit decision on USPS' sweetheart deal for direct mailer

Arlington, Va. - The Newspaper Association of America is disappointed in the November 15 decision of the U.S. Court of Appeals for the District of Columbia Circuit rejecting NAA's challenge to the special rate deal, called a negotiated services agreement (NSA), between the United State Postal Service and Valassis Direct Mail.  Full story here



Millennials Still Want Their Newspapers 

Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials. Some 56 percent of those ages 18-34 read newspapers, in print or online, during the course of an average week.  Full story 



People Headlines


Around the State



New GM at Ruidoso News

Marianne Mohr has been named the new general manager of the Ruidoso News. Mohr, had been the director of advertising for MTD Media in Ruidoso from June 2011 to June of this year


Silver City Sun-News welcomes reporter
Susan Dunlap recently joined the Silver City Sun-News team as a reporter. Dunlap replaces Ben Fisher.


Stella Davis retires after 33 years as Carlsbad Current-Argus reporter.

Carlsbad >> Stella Davis filed her last story Thursday as an employee of the Carlsbad Current-Argus. Davis, 65, retired last week, wrapping up a 33-year reporting career -- all of it spent in Carlsbad.


Sun-News welcomes new managing editor

LAS CRUCES >> Sylvia Ulloa, a Las Cruces resident and former features co-editor at the El Paso Times, has been named the new managing editor of the Las Cruces Sun-News.







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