Shop Talk 

December 2012
In This Issue

Quick Links
Upcoming Events

Legislative session begins on January 15th

NMPA Legislative Breakfast
Rio Chama
January 25 7:30AM





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

Tuesday, January 15 | 2 p.m. CST

Everything You Need To Know About Publishing To Mobile

With Glenn Gross, manager, newspaper corporate accounts, Agfa Graphics

Friday, January 18 | 10:30 a.m. CST.

Performing Effective Advertiser Workshops for Big Revenue Gains

With Mike Blinder, president, The Blinder Group

Tuesday, January 22 | 2 p.m. CST

13 Database Marketing Sales Ideas for '13

With Ruth Presslaff, president, and Michelle Novak, manager/client sales & service, Presslaff Interactive

Wednesday, January 30 | 2 p.m. CST

Positioning Your Ad Department

With Debbie Holzkamp,

Thursday Jany 31 2 PM CST

What Local Advertisers Really Need From Newspapers

With Sammy Papert, formerly of the Papert Companies and Belden Associates; Carl Esposito, publisher, Maryville (Tenn.) Daily Times; and Mike Dayley, retail ad director, Las Vegas Review-Journal

Featured Article

John Foust
How losing a sale can be good for business



Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


NMPA Legislative Breakfast  

We will be hosting a legislative breakfast at the Rio Chama on Friday January 25th.  Breakfast begins at 7:30 AM.  Save the date! 
For those in need of a hotel room, we have a small room block at the Hotel Santa Fe.  You can make reservations directly by calling 877-259-3409.   Rooms are under NM Press Association Group# 10F7L6.  The rate is 75.00 per night.  


Independent Contractors
NMPA is putting together informational packets on Independent Contractor guidelines.   Please contact the NMPA office if you have any questions or have had any claims made regarding independent contractor status, especially for your carriers.  This will help us address specific needs. 

2013 Legislative session
The session opens on January 15th.   Legislation for the 2013 session started prefiling on December 15th.  For a list of prefiled legislation (or to track bills once the session has begun) you can visit the NM legislature web page



Draft Docs Are Public Record

In case anyone didn't get it the first time, the New Mexico Court of Appeals has restated its earlier position on draft documents produced by public agencies: They're public and available for inspection.

The court had granted a rehearing from its earlier opinion in Edenburn v N.M. Department of Health, issued in July, and asked the New Mexico Foundation for Open Government and the Attorney General's Office to file friend-of-the-court briefs.

FOG attorney Charles "Kip" Purcell argued in his brief that the idea of a draft document is "hopelessly subjective" and had been manipulated often to keep otherwise public documents from being released.  Keep reading 



Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.     Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


Valassis to roll out its weekend ad package
WASHINGTON-Direct mail and newspaper insert company Valassis Inc., is expected to roll out its new weekend mailed advertising package January 2013, trying to position itself to take advantage of the 22 percent to 35 percent postage discounts the U.S. Postal Service has offered.
In December 2012, the company disclosed in its public meeting with shareholders and industry analysts that the new package would be called Red Plum Spree, and that it would be tested in the market before revenue projections would be estimated for investors.
Newspaper industry analysts have said they expect the test markets to be Phoenix, AZ, and Atlanta, GA.  Read more

Congress fails to pass postal reform; NNA gears up for 2013 Summit
WASHINGTON-The effort to enact sweeping postal reform in 2012 was all but dead heading into Christmas as legislative leaders reported Senate Majority Leader Harry Reid's decision not to give reform legislation time for floor debate in December.
The National Newspaper Association board of directors has called for a newspaper summit March 14, 2013, to address the need for changes in the law.
Faced with a rapidly declining U.S. Postal Service, the principal drafters of reform legislation worked through the lame-duck 112th Congress to try to craft a deal that could pass a majority of votes from the labor-friendly Democrats in the Senate to the fiscal hawk GOP members in the House. Negotiations behind closed doors leaked out little information on what a final bill might look like.
But the National Newspaper Association was able to learn roughly what the final package might have been.
Saturday mail would have ended after a year, but newspaper publishers could have had access to the mailbox for private delivery on Saturdays.  Read more

Weeklies added to redesigned National Cost & Revenue Study
Inland's National Cost & Revenue Study, recognized as the industry's most comprehensive report on newspaper financial performance, is being expanded to include weeklies for the first time since 2005.
The NCRS has also been redesigned to account for the many changes in newspaper operations, from the outsourcing of printing and distribution, to the expansion of digital activities, to changes in publishing frequency.  Read more

For newspaper stocks, 2012 was a surprisingly good year

by Rick Edmonds Published Jan. 2, 2013 10:42 am Updated Jan. 2, 2013 11:21 am

Total revenues are not yet headed in the right direction, but investors still liked what they saw in the newspaper industry last year and bid up share prices accordingly.

Six of eight publicly traded companies showed gains for 2012; four of those were up 30 percent or more. The two companies that lost ground - Washington Post and A.H. Belo - were down just 3.1 percent and 2.1 percent, respectively.

Lee showed the biggest percentage gain, up 62.9 percent, followed by McClatchy (36.8 percent), E.W. Scripps (35 percent) and Gannett (34.7 percent).

If you bought a bundle of newspaper stocks at the beginning of last year and sold Monday, you would likely have pocketed a 25 percent gain.  Read more 



People in the News  

El Paso Times reporter Chris Roberts is leaving El Paso to become the new managing editor of the Farmington Daily Times in north west New Mexico.

Joe Leong, with more than 25 years' experience in the newspaper business, has been named vice president of circulation for the Albuquerque Publishing Co. 

Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

Visit NMPA website for current openings.