Shop Talk 

October 2012
In This Issue

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Upcoming Events

Legislative session begins on January 15th

NMPA Legislative Breakfast
Rio Chama
January 25 7:30AM





Here is a current list of upcoming Inland Webinars. Please note: Through co-sponsorship NMPA members are eligible for the member rates

Visit Inland Press Association for upcoming webinars.  

 REGISTER NOW! Thursday, November 8 |2:00 p.m. CDT

Building Revenue: Four Secret Weapons to Grow Email Marketing Revenue

Email marketing remains a huge--and largely untapped--opportunity for newspapers.

 REGISTER NOW! Wednesday, Dec. 5 | 2 p.m. CDT

Mobilize Your Classifieds

With Deb Dreyfuss-Tuchman, Executive Vice President of Sales Adpay Inc. and Robert Granfeldt, Vice-President of Digital Media Southern Community Newspapers, Inc.

In this webinar, Adpay shares the strategies for success in classified advertising drawn from its 10 years of serving the media industry.

Featured Article

John Foust
Fixes for advertising flaws
Improving your advertising swing



Technology with Kevin Slimp
The latest news in publishing technology



Please enjoy the latest edition of ShopTalk.  

If you have interesting news items please forward them to and we will include them in the next available bulletin.  

For any membership questions or inquiries please call the NMPA office. 

Phil Lucey


State Headlines


NMPA Convention

Thank you again to all who attended this year's convention.  We had some of the highest turnouts in convention history!  


Feel free to send feedback on the convention to  



With over 1,550 entries to the Better Newspaper Contest we had the largest contest ever.   Awards were handed out at the banquet on Saturday night.  For a list of winners CLICK HERE.   We are working on getting PDFs of all winning entries available for viewing and will be linked to the list of winners.   


NMPA Hall of Fame  

This year's recipient was Scot Stinnett.  250 attendees were on hand to congratulate Scot.   A video presented at the ceremony can be viewed HERE.   


Mark your calendars.  

We will return to the Tamaya in 2013 for our convention Sept 26-28.  


NMPA Foundation 

With great prizes available and the overwhelming generosity of attendees we raised $2,070.00 for the Foundation.  This money will go toward scholarships to college journalism students and to high school students at the summer workshop.  Thank you for your support.  



AG's Office Publishes Updated IPRA Compliance Guide

FOG heralds the arrival of the 2012 revision to the New Mexico Attorney General's Compliance Guide for the Inspection of Public Records Act. This is a much-needed update that will incorporate changes to the law made by the state Legislature as well as updated guidance reflecting several recent court decisions.

Here's the guide: Compliance Guide 

County denies access to records

The Santa Fe New Mexican filed an Inspection of Public Records Act request with Santa Fe County on Sept. 13, seeking documents that would reveal all claims made against the county since Jan. 1, 2012, and the manner in which the cases were settled. On Sept. 28, the county's records custodian denied the request in a three-page response.

The letter argues that the county's contract with its insurance company gives the firm "the sole authority to evaluate, adjust, settle or reject claims."  Read more 



Feds Confirm Email Probe

The U.S. Attorney's Office has confirmed in a letter to Gov. Susana Martinez that prosecutors and the FBI are investigating her complaint that her campaign emails were stolen.

According to the letter, released to the Journal on Friday by the Governor's Office in response to an Inspection of Public Records Act request, U.S. Attorney Kenneth Gonzales late last month confirmed that an investigation had been initiated.  Read More  



Redacted Documents Upset Environmentalists

Environmentalists on Tuesday accused federal wildlife managers of keeping secret some of the details behind decisions that led to the capture of a female Mexican gray wolf whose pack was blamed for several cattle killings in southwestern New Mexico.

The criticism comes after a public records request by WildEarth Guardians.

Nearly 80 percent of the 870 pages released by the U.S. Department of Agriculture's Wildlife Services were redacted, said Wendy Keefover, director of the group's carnivore protection program.  Read more  



'Santa Fe New Mexican' to sell downtown office building

Robin Martin, owner of The Santa Fe New Mexican, announced plans Monday to sell the company's downtown office building and move employees to the printing facility on the southwestern edge of Santa Fe.

"The mission statement of The New Mexican emphasizes that we are a company committed to informing the community and serving the public interest," she said. "It says nothing about maintaining buildings."  Read more  


Group: 'Drafts' Public

The New Mexico Court of Appeals got it right the first time when it said drafts are public documents under state law that must be available for public inspection.

So says the Foundation for Open Government in arguing that the court should affirm its July ruling in a case with broad implications for the public and news organizations, Edenburn v. the New Mexico Department of Health.

The health department did not prevail in its argument that drafts should be kept secret and asked the court for a rehearing. Read more 



Judge dismisses claim against Gallup newspaper

ALBUQUERQUE, N.M.-Former Gallup Mayor Harry Mendoza said he will challenge the dismissal of the final claim in a lawsuit he filed against a newspaper and its publisher.

Mendoza contends that the Gallup Independent and Robert Zollinger portrayed him in a false light and invaded his privacy when they alleged that he participated in the 1948 gang rape of a 16-year-old girl. Mendoza has denied involvement.

District Court Judge Louis DePauli recently ruled that Mendoza cannot seek damages on that claim because he undoubtedly was a public figure, the Albuquerque Journal ( reported in a story published Tuesday. DePauli said he mistakenly ruled the opposite way during a trial on the lawsuit that ended when jurors announced they were deadlocked.  Read more 



Hayes takes over newspaper assets

The Rio Rancho Observer, LLC - the company that published the Rio Rancho Observer, Kirtland AFB Nucleus, and a host of other specialty publications since May 2009 - sold all newspaper publishing assets to Rockford M. Hayes on Oct. 1.

Hayes, who has been publisher of the Observer and Nucleus for the past 3.5 years, has formed a new company - RR Community Publishing, LLC - and will continue with all current operations and employees.  Read more  



Alamogordo News Wins Fight Over Study

The City of Alamogordo finally released a study of its Public Safety Department after several requests, news stories and a scathing editorial in the Alamogordo News.
The City had denied the requests, saying the study contained opinion that was exempt from disclosure.
"The exemption for matters of opinion is meant to provide confidentiality to things like letters of recommendation for job applications and annual performance reviews that are kept in individual personnel files. It was not intended to provide blanket secrecy for a $50,000 comprehensive study of the Alamogordo Department of Public Safety," FOG Executive Director Gwyneth Doland told the paper.
The study found serious complex problems within the department.

2012 Dixon Awards Announced

Albuquerque Mayor Richard J. Berry, attorney Dolph Barnhouse, journalist Jeff Proctor, public information officer Charles Wollmann and attorney Jim Dines were all honored with the 2012 William S. Dixon First Amendment Freedom Award. Read more  




Keep up the good work!  Readers respond.     

Grateful for community, schools and paper

Dear Editor,

As we head from harvest season to Thanksgiving, I wanted to share elements of life in Socorro and environs that I really appreciate. First of all, for a small town this newspaper is terrific. The Chieftain covers the community news, both good and bad, as well as presenting local opinion from the right and left. I especially enjoy the focus on regional history, with regular excellent articles by Marc Simmons and Paul Harden.  Read more 


Keep it local
Voice of the people

I really like the Deming Headlight. It brings me the news of Luna County of which I am very interested. I read about what is going on, what new business there is, who died and who got arrested.

What a wonderful place for local students and athletes of all ages to see their picture in the paper.  Read more  




Public Notice promotion 

Thanks to Maria Lopez Garcia and the Rio Grande SUN we have new promotional ads letting the public know they now have several options to find notices: in print, the NMPA website, and now   The state websites do not upload our content, they only provide a link to the existing website.  Please run the ads as space permits.  Not only does it let the public know where to find these notices, it will also be instrumental in the upcoming legislative session to make legislators aware of how the newspaper industry has made these notices accessible and a clear message to any outside interests that have thoughts of creating new public notice websites that newspapers already have that covered.   No other medium can deliver public notices to the public in print and online like newspapers can.     Find the ads online at NMPA Public Notice Ads.  




Webinar Training

There are a series of upcoming webinar training sessions offered through Inland Press.   NMPA members are afforded special member prices through co-sponsorship of these convient training sessions.  Please take a look at the upcoming topics on the left hand side of this newsletter.   Clicking on the title will bring you to the registration page and provide additional information.  



Industry Headlines


Around the Industry


NNA and INA to host webinar on postal barcodes


A new barcode requirement may be coming.

The U.S. Postal Service has announced that it will move forward with a final rule requiring community newspapers and many small printers and mailers to implement Full-Service Intelligent Mail Barcode in January 2014, in order to obtain automation prices. The Postal Service is receiving comments until Oct. 16, 2013.

The National Newspaper Association, along with the Iowa Newspaper Association, will be examining the final rule proposal and NNA will prepare comments to the Mailing Standards.

This ruling could result in higher costs for outside-county mail as newspapers are forced to leave the automated price category.

NNA, in partnership with Online Media Campus-brought to you by the Iowa Newspaper Foundation and Southern Newspaper Publishers' Association-and other state press associations, is providing a webinar so newspapers may learn more about converting to Intelligent Mail Barcode by January 2013, and the difference between IMb and Full-Service IMb-to be implemented by January 2014.

The webinar is Friday, Nov. 2 from 1 p.m. - 2:30 p.m. (CDT); 2 p.m. - 3:30 p.m. (EDT).

To register for the webinar go to

The webinar will be presented by Brad Hill, an NNA representative on the USPS Mailer's Technical Advisory Committee and general manager of Interlink. Hill is a leading expert on IMb.

San Antonio chosen as site for 2014 NNA convention

October 17, 2012

COLUMBIA, MO-The National Newspaper Association is pleased to announce San Antonio, TX, as the destination for its 128th Annual Convention & Trade Show, Oct. 2-5, 2014.

Convention headquarters will be the Grand Hyatt San Antonio.


Colorado publisher, Baranczyk, named NNA president

 CHARLESTON, SC-Merle Baranczyk, publisher of the Salida (CO) Mountain Mail, became president of the National Newspaper Association, during the association's 126th annual convention and trade show Oct. 6, 2012.

Baranczyk succeeds Reed Anfinson, publisher of the Swift County Monitor-News in Benson, MN. Baranczyk had been vice president for the association. Anfinson becomes immediate past president.

Continuing on the board is David Puddu, vice president/chief operating officer for Number Nine Media Inc., publishers of the Valencia County News-Bulletin, the El Defensor Chieftain and the Mountain View Telegraph in Belen, NM, as Region 10 director (Colorado, New Mexico, Utah, Wyoming).  Read more  


NAA President and CEO Caroline Little comments on ABC FAS-FAX report for six-month period ending September 30, 2012 

In recent years, newspaper companies across the country have been updating the models for disseminating content to ensure there are multiple platforms that enable readers to find the great content being generated by these outlets. Recent data reveals that more than half of newspaper readers currently use multiple platforms, including websites, apps and mobile devices, to access their news. As a result, newspapers have been making calculated and deliberate decisions to rebalance their revenue mix, driving profitable circulation.  Read more  


Hot off the Press: Ads in newspaper food sections drive purchase decisions

Research released today shows that your local newspaper food section is a critical resource for meal planning, making a grocery shopping list and directly influencing the food purchase decisions of millions of women ages 25-54 weekly.  Read more  


NAA convinces USPS to create rate category that could benefit TMCs

It has been a long time since we received good news from the U.S. Postal Service. That came on Thursday, when the USPS filed its annual rate changes with the Postal Regulatory Commission. The filing contains a new rate category, high density plus, for standard mail flats such as newspapers' total market coverage products.  Read more  


People in the News  

Business Weekly appoints new editor-in-chief, managing editor

Joe Renaud has been promoted to the newly created position of editor-in-chief and Rachel Sams has been promoted to the new position of managing editor.

Send updates of new hires, promotions, retirements, memorials, etc to  We will print the news in this section each month.  

Looking for extra revenue?

Newspapers that participate in the Classified and 2x2 networks run ads on a weekly basis and have the opportunity to receive revenues in two easy ways: receive payments on a bi-annual basis from a pool of revenue from the 2x2 network and receiving commissions on any ads sold into either network. NMPS actively sells clients into these networks on a weekly basis, but you can too!

Click Here for more information  NMPS Networks

Have something to sell?  Looking to buy?  Need to hire or need a job?  Send details to  We will print the news in this section each month.  

 Job Openings

Visit NMPA website for current openings.