Join us at the 
Minority Business Resource Collaborative

Entrepreneurial Workshops, Networking Lunch & Business Information Fair

 

A panelist of experts will discuss the following important topics: 
  • Benefits of strategic partnerships
  • Types of "teaming" initiatives that can prove most beneficial
  • Key considerations when partnering
  • Real case studies of strategic partnerships and initiatives
  • Top best practices to communicate a marketing message
Meet the Marketing Communications Panelists
 

Heather Clark 

 

Heather serves as Sales Director for FUEL Digital Marketing & Branding. She has been in the marketing industry for 16 years and specializes in digital marketing strategies, media buying, graphic design, web design, social media, search engine optimization, traditional advertising, and brand development. Prior to joining the FUEL team, Heather owned a successful marketing firm for nearly 10 years. She uses that experience to identify and implement strategic sales and marketing objectives for companies of all sizes.

Scott Meadows  

 

Marketing is an ever evolving world; we first had print, radio, and then video. While these are still viable mediums by which to advertise, more and more businesses are turning to Digital Marketing as and ever increasingly important tool to have in their marketing toolbox.  It is no longer enough to inform potential customers about a new business, a seasonal sale, or a new product line; customers want an immersed experience with their retailers and suppliers. Today it is about building relationships with customers and providing them with a "behind the scenes" view of a business. With access to satellite radio, DVR's, and being able to read newspapers and magazines online, it is much more difficult for advertisers to gain access to potential customers. 

 

Scott Meadows of Red Spark Marketing realized this trend and embraced it four years ago when he decided to approach marketing from a new perspective. Engage customers where they are spending a vast majority of their time: online, social media, email, and videos. Working with local businesses, Scott leverages this Digital Marketing toolkit to ensure that not only his clients are found by new customers, but that his clients create a long lasting loyal relationship with past customers. 

 

Scott has worked with several local businesses including Trio - A Brick Oven Café, Sasskatoon, Doctors Express, Baby Impressions, etc. Scott and Red Spark Marketing are experienced at getting clients new customers and having past customers purchase time and time again.

David Rich

 

David is an author, syndicated columnist, radio personality, marketing consultant, and award winning speaker. His first book, "How to Stay Motivated on a Daily Basis" has sold over 25,000 copies. His second book, "How to Click with Everyone Every Time" has been printed in six different languages. Rich's 2006 book, "7 Biblical Truths You Won't Hear in Church" has become an international best seller, and his latest book, "Contagious Selling" hit book-shelves in 2013.

Tim Pecoraro

 

Tim is a high-energy, fast-paced person with no lack of humor, vision, passion and zeal. If you ask who he is, he will tell you that he is a leader, a communicator and an artist. Tim approaches challenges by crafting unique solutions that get results. By pairing keen insights with excellent delivery, imaginative word pictures and powerful illustrations, Tim can ignite any group.

Through his passion for creativity, vision and communication, Tim has built two businesses in the Upstate of South Carolina that continue to provide extraordinary services to the clients they serve. His motivational tactics drive his staff to tap into the deeper well of who they are and generate greater results. 

 

PECULIAR

Tim serves as The Idea Guy and Creative Director for PECULIAR, a Marketing, Interactive and Design agency. PECULIAR has provided Tim opportunities to work with companies such as GE Combustion, The Salvation Army, Ray and Joan Kroc Center, Interim HealthCare of Greenville and Michelin Travel & Lifestyle, N.A. 

 

theideagroup
Tim and his partner Sydney launched theideagroup in 2012, a partnership of thinking and doing. theideagroup allows him to focus on helping businesses, organizations and individuals get greater results through creative consultation that Organizes, Refines, Designs and Distributes their client's products and services. Currently, theideagroup is working with clients in the HealthCare, LED lighting and manufacturing, Construction, Staffing and Senior Living spaces.

Jamie Prince

 

Jamie founded Flourish in July 2009 after spending more than ten years in communications, serving in management positions at Martha Stewart Living, Omnimedia and The Cliffs Communities. She has a knack for targeted idea generation and "seeing what's missing" in an organization's current marketing and communications plan. Having had the good fortune of working under three different visionaries in their industries, Jamie leads by example and provides her clients with a warm honesty, keen sense of understanding, and passion for success.

 

Flourish specializes in integrated communications; including branding, marketing and media relations services customized for each client. Since its founding, Flourish has been chosen as a communications partner by local, regional and national companies across more than a dozen industries. In January 2013, Flourish expanded to form Flourish Events, a dedicated events division for corporate and signature events. 

 

Flourish's work has received multiple Mercury Awards, the highest form of excellence in the field of public relations, by the South Carolina Public Relations Society of America (SCPRSA).

Panelist Moderator: 

Janet Christy

 

Janet works with small businesses to help them with start-up, development, expansion and marketing.

 

 In 2003 Janet formed Leverage & Development, LLC, a consulting firm focused on helping Small and Woman/Minority Owned Businesses and organizations who work with them. Through her consulting firm, Janet works with Small Businesses to develop plans that will help them maximize their "small" status. She provides assistance ranging from a one-time situational consultation to the research and preparation of a customized manual that includes: Market Assessment, Key Prospects, Prospecting Strategy, and a Step-by-Step Marketing Plan.

 

In 2012, Janet became the Business Counselor for the South Carolina Women's Business Center (SCWBC) in the Upstate portion of the State. In this capacity she does one-on-one counseling for women who own or are starting a business. She also organizes and conducts seminars, workshops and networking events for the SCWBC. 

 

Janet was selected as part of the "Brain Trust" for the Small Business Advocate. She is in demand to speak about Small, Women and Minority Owned Business issues.  
What
MBRC Entrepreneurial Workshops, Networking Lunch & Business Information Fair
Who is Invited?
  • Minority-Owned Businesses
  • Women-Owned Businesses
  • Start-Up Businesses
When

September 17, 2013

9:30am - 2:00pm
Where
Kroc Center 
424 Westfield Street 
Greenville, SC 29601
Registration
Cost: $30 per person
Includes: 
  • Workshops
  • Networking Lunch
  • Business Information Fair

To register, click here

Descriptions:
Entrepreneurial Workshop

(10:00am - Noon)

  • Strategic Partnerships & Strategic Initiatives: Panelists will discuss the benefits of strategic partnerships, the types of "teaming" initiatives that can prove most beneficial, key considerations when partnering, and real case study examples of strategic partnerships and initiatives.
  • Marketing Communications: A panel of experts will provide the top best practices to communicate a marketing message. Topic discussions will include: knowing your customer/client, networking, advertising/PR, media, and social media.  
Networking Lunch & Business Information Fair

(Noon - 2:00pm)

  • Networking Lunch and Business Information Fair with approximately 20 participating organizations whose mission is to service the needs of small businesses.
Questions?
Please contact Nika White at 
864-239-3727 or via email at

864-239-3727 | nwhite@greenvillechamber.org | GreenvilleChamber.org
24 Cleveland Street
Greenville, SC 29601