Volume 105 - Issue 4 - April 2013
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Let's See Through
"Free Shipping"
Sales Hype
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How often does the saying "getting something for nothing" ever come true? Let us look closely into the "free shipping" buying concept.
Over-the-road truckers and delivery services do not provide "free shipping". Truck dealers do not offer free vehicles to supply businesses. Delivery personnel expect a paycheck. Fueling stations require payment before pumping.
There are real costs tied to handling and shipping products--packing materials, warehouse fulfillment costs, and trucking. Commonly referred to as "shipping & handling" costs.
Shipping costs are a component of most product sales transactions. But should they be the most important purchasing consideration?
A buyer needs to establish a product's true value. True value lies in a product's performance history and the total labor and material costs associated with achieving its full potential.
Job quality and use cost should be the focus. Checking with other users is a great way to establish a performance history for a new product being considered.
Shipping and handling costs need to be paid for; thus, a vendor has to include the costs in the price of the product sold with "free shipping".
It is indisputably better to buy from a company that offers peak quality janitorial products, a proven custodial staff-training program, and the lowest possible shipping charges noted on the invoice--a transparent transaction.
Gabriel customers are savings money beyond their wildest dreams--over 50% per year on chemicals and up to a doubling of custodian output; which means using less labor.
And, the huge savings (and great results) came with the freight charges included in the math.
Here is one great success story.
Call us to discuss your challenges and goals.
Thank you for allowing me this visit.
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