Playbook Chronicles 

January 2013
Get your POWER & PROSPERITY coin!

The Power & Prosperity coin is a powerful coin that is a tool for yourself or as a gift to someone else. Any time one touches the coin, one must stop and be grateful, loving, have a positive attitude and desire passion for what one wants and does.  The more often one does it the more powerful one becomes.
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"Wow, this is great stuff.  This is the best book I have ever read of all sales and marketing books.  It's amazing reading and I can't wait to tell everyone I know to buy it."
-Mark Regna, MBA, MHA, CHESP, CHCM, Corporate Director of Healthcare Services, Jani King International

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Don't dust off your plan
Build your plan, don't reuse it

It is January, and that means that companies and individuals are dusting off the 2012 business plans, slapping a fancy 2013 on it and then replacing it back on the shelf somewhere next to the sales award from a few years ago.

Stop the madness.

Do you think the New England Patriots football team is planning on using the same game plan from their last game?  Are they facing the same team?

Are you facing the same exact scenario this year versus last year?

The answer is no.

Having no plan (or re-using an old one) is a sure fire way to fail.  A plan should be used, coffee stained, changed, and visited often.  A simple game plan should have three parts; Goals, Actions, Results.

Goals: this part should not just have the companies goals, but down to the individual performers expectations.  By month.  These goals should not be realistic, they should be logical.  Realistic means it hasn't been done before so it probably can't be done, logical means someone has to be number one, so why not me?  Goals should be a stretch...so much so that if you fall short, you still beat your 'realistic' number.  Goals can be changed throughout the year, it is a moving target and ideally that target is always going up.

Actions: this section will clearly outline HOW one will achieve the goals.  What specific activities will need to be done.  What does a daily, weekly, monthly schedule look like?  When will I prospect?  Who will I talk to?  Outline the pipeline.  This section is the most important.  Spend time on it, adjust it, add to it.

Results: this area will outline previous results and an accrual of results throughout the year.  This will help with accountability (did you do what you said you were going to do?) and motivation.  This should also be used to perform quarterly peer reviews- everyone on the team getting together to review game plans and help each other with best practices and team accountability.

If I told you that by having a game plan, you would increase your sales by at least 25%, would you do it?

Then do it! 

As a matter of fact...the first twenty people that email me their game plan (a 2013 game plan...not a dusted off 2012 one) I will mail them a FREE Power & Prosperity coin.

I look forward to hearing about your future success!

 

Quote of the month
"I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed".
-Michael Jordan

 

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