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November 2015 Newsletter

Thinking Ahead to 2016!

The gift-giving season is officially upon us! As soon as it hits November, it becomes allllll about the holidays and looking forward to the New Year. Even if 2015 has been a stellar year for you (we hope it has!), there is always something exciting about starting fresh in January.

Just like with celebrity, style, and fitness trends, the field of plastic surgery is scrutinized every year to predict what potential patients will be interested in. Not only do these predictions help flesh-out new technologies to focus on in order to fulfill consumer demands, but they are great for the patients, too: They help the doctors decide which procedures should receive the best incentives! Read on to find out what was predicted for 2014 and 2015 as well as what to expect in 2016.

All the trends and predictions can be summed up in one simple sentence: Americans spent a LOT on plastic surgery! It was predicted in 2013 that more and more Americans would continue to undergo cosmetic procedures, and that that they did. The American Society of Plastic Surgeons released new data compiled throughout 2014, and the findings are very comprehensive.

Approximately 16 MILLION cosmetic surgery procedures were performed in 2014. This number includes cosmetic surgery (1.6 million), minimally invasive procedures (13.9 million), and reconstructive procedures (5.7 million). Overall, this was a 3% increase from 2013, as well as the largest number that has been recorded thus far. These 16 million procedures equated to $12.9 BILLION spent: Beauty doesn’t come cheap, but it is worth it!

As can be expected, women were the vast majority of cosmetic procedure patients (92%). For the ninth year in a row, breast augmentation was the most requested procedure, and rhinoplasty, blepharoplasty, facelifts, and liposuction were the runner-ups. In terms of minimally invasive procedures, Botox and injectables reigned supreme; both women AND men love their instant results! Dr. Yagoda has been on board with this trend for years: She even developed her own non-surgical facelift using injectables and filler that all her patients love.

And, speaking of men, don’t think male aesthetics fell by the wayside! 2014 saw an increase in men requesting cosmetic procedures as well, and rhinoplasty was the most common. Interestingly, there was an increase in lip reductions and augmentations for both men and women, and sources say this likely attributes to celebrities (Kylie Jenner, for example, and her "famous" lips) and social media. Although teens and young adults make up a large majority of these platforms’ audience, they were the smallest group in terms of percentage to undergo cosmetic surgery. Middle-aged women -– between the ages of 40 and 54, specifically — were the majority.

There is a reason these numbers keep growing! Even though the Fountain of Youth hasn’t officially been found, plastic surgery technology is rapidly improving. So, what is predicted for 2016? Well, data will have to be published on 2015, but rest assured the numbers continued to grow. Researchers predict that giving the "gift of beauty" will continue to be a hot trend (perfect for this time of year!) and more and more people of all ages will look into both surgical and non-surgical anti-aging solutions. Additionally, scientifically-proven beauty products are getting their time in the lime-light, so they are definitely something to look into! We hope this data gave you not only a few tidbits of interesting information but a few gift ideas, too -- the holidays will be here before you know it!

Did You Know?   ....that this newsletter is interactive? You can click on any photo and be linked directly to the relevant information on our website. Go ahead! Give it a try!

In The News ... Dr. Yagoda gave some "eye-opening" advice in November's issue of Redbook. Check it out here! ... Are you one of the millions who has found themselves divorced? If so, here are some excellent tips from Dr. Yagoda on how to look great in 30 minutes or less. Actually, who says you need to be divorced to use them?! ... Fitness has expanded to the face! On August 27th, Dr. Yagoda had her facial exercises featured on Fashion Feed. ... BeautyScoop was in last month's issue of Marie Claire! How great does this spread look? ... If you are one of the millions of people who receive Shape magazine, then we know you saw a familiar name this month! ... Dr.Yagoda was in the NEW YORK TIMES on August 25th! Yes, the NYTimes finally recognized that facial muscles need to be exercised, too. Read here and consider adding some of these moves to make a true full-body workout! ... Go get last month's issue of Cosmopolitan! Why? Dr. Yagoda was interviewed as part of a story on dermatologists as the "new therapists." Interesting! ... Another important magazine to grab? Town and Country! BeautyScoop gets a VIP mention in their Wellness section!

Promotion of the Month Ahead of the Curve!

Be ahead of the trend by scheduling a cosmetic procedure this year -- not next! Want to look fabulous for the holidays? If so, make sure to come into the office this month for Dr. Yagoda's special non-surgical facelift. Receive 10% off a non-surgical facelift in our November: Ahead of the Curve!* promotion.

* Terms and Conditions.
Offer valid through November 30th, 2015. May not be combined with any other promotion. Products and services will be provided based on medical appropriateness, and may be denied if not medically safe. Promotion may not be applied retroactively.