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May 2014 Newsletter

May: The Summer of "Selfies!"

On May 26th, it will be Memorial Day and the unofficial start of summer! After a long, cold winter, aren't you planning on taking a vacation to celebrate the season of sand, sun and outdoor fun? And, won't your cellphone camera likely document it all? Of course! That's because everyone knows that the most popular type of photo to document our holiday (and everyday) lives is the “selfie!”

According to CBS news and the American Academy of Facial Plastic and Reconstructive Surgery, the proliferation of social media and the growing selfie trend have combined to create a rise in the demand for plastic surgery. If you think about it, this doesn’t come as a surprise: When we turn the camera on ourselves, we also become open to criticism.

The president of AAFPRS says apps like Instagram and Snapchat "force patients to hold a microscope up to their own image ... and look at it with a more self-critical eye." In fact, 58 percent of facial plastic surgeons say they saw an increase in procedures on patients under 30 (both plastic surgery and cosmetic injections). The most popular options? Botox, rhinoplasty, facelifts, and eyelid rejuvenation. Not surprisingly, the popularity of each depends on the age of the selfie photo taker!

Since photo "images are often the first impressions young people put out there to prospective friends, romantic interests and employers,” most want to take action to be sure to “put their best face forward.” This means making real life tweaks that result in improved photos. The number of people seeking cosmetic refinement is expected to rise further as summer approaches -- there are only so many things sunglasses and Instagram filters can hide!

Dr. Michelle Yagoda is an expert in helping patients look their best! No matter what, you can be sure that you won't need a special filter on your selfies after seeing her. And although women remain the most likely to visit a facial plastic surgeon's office, the number of men seeking treatments is on the rise, too. More than 30% of Dr. Yagoda's patients are men. Interestingly, both men and women alike are concerned with looking youthful and eliminating wrinkles. And, both are also concerned with making sure they remove unwanted hair in certain areas, and have enough hair in the right places!

The “selfie” trend is one worth following, and AAFPRS is the premier organization measuring the relationship between technology and plastic surgery. In its upcoming 50th Anniversary International Symposium, all the latest technological advances will be on display here in New York City. As an invited expert, Dr. Yagoda will present new technology to her peers from around the world. In addition, she will report back on the latest cutting-edge trends! In the meantime, get ready and snap away summer!

Did You Know?   ....that this newsletter is interactive? You can click on any photo and be linked directly to the relevant information on our website. Go ahead! Give it a try!

In The News ... From May 27th through May 31st, Dr. Yagoda and her partner, Dr. Gans, will present their data from more than a decade of rigorous clinical trials to physician peers at the American Academy of Facial Plastic and Reconstructive Surgery's 11th Annual International Symposium. Their scientific research led not only to a US patent, but also to a breakthrough, clinically proven, anti-aging beauty nutritional supplement, BeautyScoop. Drs. Yagoda and Gans will educate physicians from all around the world about this new skin, nail and hair care innovation that led to the development of a new gold standard in skin, hair and nail treatment!

Promotion of the Month - May: "Selfie" Starter!

In order to get you ready for both summer and the "season of selfies," Dr. Yagoda is offering 10% off of all Botox and Dysport injections. As one of the most popular cosmetic procedures for both men and women, these injections offer a fast, safe and easy way to treat wrinkles and rejuvenate the skin. Done quickly, painlessly and discreetly in the office, these injections will leave you looking naturally refreshed and more youthful!

Take 10% off Botox and Dysport Injections!

Call our office today at 212.434.1210 to take advantage of this promotion during our May "Selfie" Starter promotion.*

* Terms and Conditions.
Offer valid through May 31st, 2014. May not be combined with any other promotion. Products and services will be provided based on medical appropriateness, and may be denied if not medically safe. Promotion may not be applied retroactively.