Design Decisions are increasingly directed not by architects but by marketing executives, writes Crystal Bennes.

Of course marketing is often rooted in tangible objects, and nowhere is the relationship between product and advertisement more dis-tempered than in the built environment. We must ask the question, where does architecture end and marketing begin?

As always this message sells absolutely nothing-except, selling YOU on meaningfully understanding this growing trend in design, and on the importance and effectiveness of managing your projects through an Online Plan Room or View Share Print Port.