Dominion Blue Digital Reprographics
Dominion Blue Digital Reprographics
In This Issue
The Bottom Line
Let's Talk Print & Marketing Strategy
7 Helpful Comics
Follow us on Twitter
Flatbed Printing 
Short Run Large Format printing isn't just the exception today it's the new norm! Click HERE to find out more.
Superwide Printing
Click HERE to find out what you can do.
Quick Links
Our Locations
99 West 6th Avenue, Vancouver  604.681.7504

NOW OPEN - Visit our new downtown shop
Vancouver Downtown
 10-1075 West Georgia Street  604.681.2976

 104-828 Harbourside Drive 604.986.1131

Richmond
130-11080 Bridgeport Rd.  604.273.0864

103-3855 Henning Drive  604.299.5335

pensieve-work-man.jpg From the beginning of time, advertising has been a sales tool to attract new and prospective customers. Even the ancient Egyptians used papyrus to create sales messages and posters. Today, modern consumers are barraged by advertising nearly every waking moment. So, how do you ensure your marketing efforts are the ones consumers notice?

BY PUTTING YOURSELF IN THEIR SHOES.
  • You wake up and check your email on your smartphone.
  • At breakfast, you skim the morning paper before jumping in the car, turning on the radio and going to work.
  • On your way, you notice billboards and bus ads for the latest sitcom.
  • In your building, you pass floor graphics and signage as you stroll through the lobby, barely making it to your desk before the emails and memos begin piling up.
  • Lunchtime comes and you find yourself casually flipping through a magazine while waiting for your meal.
  • After work, you hop in your car and are met with yet another round of advertising from every direction.
  • Returning home, you gather your mail to find a personalized direct mail piece offering 10% off for switching to satellite.
  • Finally, after a long day, you find yourself relaxing by the TV, checking your social media feeds during the commercial breaks of your favourite show.
Clearly, print and digital advertising surround our daily lives. From a marketing perspective, you need to strike the right balance and understand your audience to be effective. In this issue of the Dominion Blue Solution News we've got a couple of tips that will help you with your success.
* The Bottom Line * 

When it comes to business, we talk too much about social media and expect too little. Is social media helping your bottom line?  

* Marketing Strategy * 

Wondering what marketers are saying about keeping print in the mix? Check it out! It will most likely surprise you.  

* 7 Helpful Comics * 

As PR, marketing and journalism become increasingly visual disciplines, it makes sense that practitioners can learn much from comics.