Businesses Secret Gold Mine  Twenty years ago in his book, "The Macintosh Way", Guy Kawasaki wrote about the new paradigm for business. Over the years business people have begun to grasp these concepts and also the importance of building a list. Steve Jobs was a master at it. The old saying back then was, "he who has the biggest database wins;" well, then there's Oracle the guys that built the software to house and manage those lists. Both of these companies are leaders today. All you have to do is take a look at Apple with hundreds of millions of raving fans on their list, including credit card numbers, and you'll have discovered the key reason as to why they're one of the most valued companies in the world. So just how do you put your list to work and uncover the gold within? In this issue we've posted some articles to help you get started. Dig in, there's gold in your list.
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Smart Marketing
 You've probably noticed how marketing is getting "smarter"? Find out how dynamic content works and how to use it for a win win. 
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Vancouver's Open Data Source
 The Open Data catalogue provides free and open access to over 130 City datasets. New datasets are added on a continual basis.
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B2B Info Seekers
 B2B information seekers continue to rely on print as a source for industry related content. Check out these recently published stats.
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