Question: With church-related, nonprofit organizations in mind, how would you define marketing?

Response: Marketing is everything that every person in our organization does to find, attract and retain key stakeholders who want to support our mission. Read more. 

Dr. Michael Collette is Professor of Management in the Falls School of Business, Anderson (IN) University. Here is his list of ingredients that make for worthwhile market research.

In my former capacity as vice president for marketing and strategy at a university, I led a division which was increasingly dependent on reliable market research to fully comprehend vital information needed to make strategic marketing decisions. Read more. 

In Bebedó, Colombia, where growing coca for cocaine is common, MCC is helping farmers such as Ramon Casildo Mosquera Murillo begin to plant cacao, which will be processed into chocolate. (MCC Photo/Nina Linton)

Phil Rush is Director of Donor Relations for Mennonite Central Committee U.S. AAI invited him to describe how market research is informing an extensive strategic planning exercise for his organization. 

Originally founded in 1920 as a short-term effort to provide relief aid to starving Mennonites and others in Russia, Mennonite Central Committee (MCC) will celebrate its 100th birthday in 2020. The organization currently supports efforts in relief, development, and peace in about 60 countries around the world. An effort of stakeholders in the United States and Canada, MCC is largely known for its well-regarded international work, although it operates various domestic programs across those two countries as well. Read more. 

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