Advancement Associates Inc.

Issue No. 19

Summer 2013

Nurturing younger donors

I could not be more pleased with this issue of E-news, my

Seniors at Christopher Dock High School (Lansdale, PA) are challenged to make their first donation before they graduate. (Photo courtesy of Christopher Dock High School)

final installment as editor before leaving AAI at the end of this month. In parting, I offer some ways faith-based nonprofits might engage in "friendraising" by activating the social networks of current stakeholders. And by way of introduction, our new communication director, Ben Gerig, shares helpful advice on attracting his peers, millennial donors. Associate Mike Wiese weighs in with tips for organizations hoping to incorporate social media into their advancement strategy. And, in this issue on nurturing younger donors, we interview one nonagenarian philanthropist now making up for lost time.

Sherilyn Ortman, editor
Top 5 tips: Attracting millennial donors

Millennial donors--adults between the ages of 20-35--aren't as

Ben Gerig

enigmatic as many advancement directors think. Research shows an upward trajectory in millenials' giving habits, making this the right time for nonprofits to engage this generation more effectively.


To read AAI Communication Director Ben Gerig's five tips to help your organization do just that, click here.

Advancement's new vocabulary: "Tweets" and "likes"


Should your organization consider using social media to engage young people's support and involvement? The answer is yes. 


AAI's Mike Wiese offers pros and cons of the two most used forms of social media today--Twitter and Facebook--along with one suggested way your organization can begin utilizing these tools to build relationships with younger donors.  Read Mike's ideas

Activating the network


Hinkletown Mennonite School (Ephrata, PA) sponsors an annual business networking breakfast. "We've had good success moving new business owners into supporters within just months of the breakfast," says Advancement Director Ruth Leaman. (Photo courtesy of Hinkletown Mennonite School)
Assume each stakeholder in an organization knows five people who fit the organization's preferred client profile. These "top five" each know five more people, who each know five more, and on and on.


Within this "friendship marketing" model, your committed stakeholders stand to be among your organization's most effective recruiters. So how do you activate their networks? Read more
A late bloomer in philanthropy


After spending decades watching her husband's wealth grow, one widow intends to spend the rest of her life giving it away as a philanthropist.


"Years ago, my husband made a very good investment that is still growing," she told AAI. "Some of our wealth came from running a successful business and I feel like that should be ours to keep. But the money that we only have due to a lucky investment, that I feel we should give away." Read more

Advancement Associates, LLC 
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Bellefontaine, Ohio 43311



In this issue
Top 5 tips: Attracting millennial donors
Advancement's new vocabulary
Activating the network
A late bloomer in philanthropy
Mobile donors
From our readers
Upcoming events
Principal Rich Gerig will present a workshop for congregations interested in capital campaigns at the Mennonite Church USA national convention July 3-7 in Phoenix.
More donors going mobile--what that means for nonprofits

Forty percent of American donors under the age of 35 say they have used a mobile phone or other device to make a text donation to charity, and half of donors of all ages said they use cellphones to browse charity Web sites and email messages. 


Two recent studies suggest many charities are losing support because they don't take full advantage of the ways donors want to give, volunteer, and advocate on a nonprofit group's behalf. Read more 

From our readers
We asked a dozen advancement officers to respond to the question, "How is your organization intentionally nurturing relationships with donors 40 years old or younger?" Their replies revealed an impressive understanding of the needs and desires of this age group, coupled with creativity in their various approaches. Read more 
Our team

Richard L. Gerig, MEd, Principal
Rebecca S. Drumm, CFRE, Associate

Ben L. Gerig, MA, Communication Director
J. Daniel Hess, PhD, Associate

Sherilyn R. Ortman, BA, Associate

Michael D. Wiese, PhD, Associate

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