|
WOW! Women On Writing
Classes & Workshops
Spotlight: Creating and Building Your Author Online Presence
|
|
Authors or Authors-in-Waiting,
If you want to be a more successful author in 2013, building an online presence is key. In order to sell what you write, people need to know about you and your work. So how do you get noticed?
Enter Karen Cioffi, a multi-award-winning author, ghostwriter, freelance writer, editor, and marketer whose specialty is online marketing. Whether you're a first time author, or an experienced one who wants to extend her marketing reach, Karen will show you how to better promote your work in the New Year.
Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales starts Monday, January 7, 2013. In this course, you'll learn how to create an author website and blog content, write for article directories with properly formatted and optimized content, create e-books for freebies and for sale (including creating an e-book cover), create PayPal "buy now" buttons for your site, create a product line and attract customers through information marketing, and create press releases.
Karen is also offering students a New Year's discount! Sign up now for $125 (normally $150) for the course, or $150 (normally $180) for the course and a 30-minute phone consultation. Both versions include one-on-one support from Karen through a listserv. Enrollment is limited to ten students, so reserve your spot now.
In the article below, Karen reveals the only way to get on the Internet radar. She'll walk you through the steps and provide some valuable tips!
We also have the following courses starting at the top of the New Year: How to Write Children's Picture Books and Get Published (Jan 5), Writing Your Novel from the Ground Up: The Early Draft (Jan 7), Literary Devices Writing Workshop (Jan 7), Time to Write (Jan 7), Write from Your Soul: Memoir Workshop (Jan 7), Memory Power! Crafting Fierce Flash Nonfiction (Jan 14), and many more!
Write On! And Happy Holidays!
Marcia & Angela
Marcia & Angela
Classroom Managers
WOW! Classes & Workshops
classroom@wow-womenonwriting.com |
|
Keyword Search and Your Article Marketing Content: Tips for More Effective Book Marketing
By Karen Cioffi
As an author you may not realize the necessity of keywords. You may feel they're something a marketer or affiliate marketer needs to be aware of. It's their area of business and their problem to find these mysterious words that help increase the ranking on search engines. But that's not really the case, not by a long shot.
As an author you need to become involved in book marketing. This area of online marketing is like any other and needs to use the same strategies to be effective.
Today, if you are promoting yourself and/or your book, service, business, or product, you need readers to know several things:
- Who you are
- Where you are
- What you have to offer
- Why what you're offering is what they need
- Why you're qualified to be offering this product/service
Yes, there are a lot of requirements that need to be met in order to be successful in this ever expanding and competitive Internet arena.
One of the basic strategies to get noticed is writing and providing content--this is considered article marketing. I'm sure you've read or heard a hundred times that "content is king." It is absolutely true. Imagine being a spec in the sky . . . so tiny and far away that you are invisible to the human eye. Well, that's you in the Internet universe. So, how do you get a flickering light going and build it into a steady, strong beam?
Valuable Content and the Keyword Search
The only way to get on the Internet radar is to create valuable content, provide it regularly, and make sure it is keyword effective. As I mentioned, content is essential, without it you don't have a chance. But, even with it, you need to fine tune your 'must read information' with a keyword search tool.
Don't fret though. Finding and using keywords is not difficult to do; the search tools make it easy. Most of it is really common sense, using words you would use to search for your topic. But, a keyword tool affords a much larger pond to fish from and is search engine specific.
For this article I plugged in the word "keywords" at freekeywords.wordtracker.com (a free tool). The number one phrase for this keyword is "keyword research," number two is "keyword analysis," and number three is "keyword." I really didn't have to do a search to realize the word "keyword" would be there; I didn't know, however, that "research" would be part of the number one phrase. Knowing the number one keyword phrase provides valuable information; this also means it is a highly competitive keyword.
The Long Tail Keywords
To make your keyword rich content even more effective look for what's called long tail keywords. These are words that will move you away from the general querying crowd--and the heavy competition.
For example, if your niche is children's writing your key words would be: writing, children's writing, and possibly children's fiction and/or children's nonfiction.
To elaborate on these keywords--to get more specific and narrow your target audience--you might use: writing for kids, children's fantasy chapter books, picture books, middle grade fiction books, or kids' nonfiction magazine articles. You get the idea; you need to focus on your niche. Instead of aiming at the outer rim of a bull's eye, go dead center, or at least very close.
To get started in this area of book marketing, try a free keyword search tool from the three listed below:
http://wordstream.com/keywords/
http://keyworddiscovery.com/
http://freekeywords.wordtracker.com/
|
Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales
Instructor: Karen Cioffi
Workshop Length: 6 Weeks
Price: New Year's Special! $125 (Normally $150) for the course; $150 (Normally $180) for the course and a 30-minute phone consultation
Start Date: January 7, 2013
Limit 8-10 Students
Course Description: As an author or writer, it's a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you're offering, you need to create and build your online presence.
Why is this absolutely necessary? Well, imagine being a spec in the sky . . . so tiny and far away that you're invisible to the human eye. That's you in the Internet universe. So, how do you get a flickering light going and build it into a steady strong beam? By creating and building your author online presence. If you're a first time author, the process should begin before your book will be available for sale. This course will take you from square one right on through to beyond book sales. If you have one or more books under your belt and already have a website up and running, but want to extend your marketing reach and draw more traffic to your site, or you want to branch out with additional writing related products or services, weeks two through six of this class will help you achieve just that. The class will also provide two live screen-sharing webinars to further aide in understanding. Screen-sharing allows the presenter to share her screen, so students can see how each step is done.
Visit the Classroom Page for a complete listing of what you'll be learning week by week and instructor testimonials. 
About the Instructor: Karen Cioffi is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and marketer. But, her specialty is online marketing. She founded and manages Writers on the Move(a marketing group), and presents online writing and marketing workshops and webinars. Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content. In addition to this, Karen's website, Karen Cioffi Writing and Marketing, was named Writer's Digest Website of the Week, June 25, 2012.
|
Upcoming Classes & Workshops
All the classes operate online--whether through email, website, chat room, or group listserv, depending on the instructor's preferences--so you do not need to be present at any particular time (unless a phone chat is scheduled and arranged with your instructor). You can work at your own pace in the comfort of your own home. If you have any questions, please reply to this email or email us at: classroom@wow-womenonwriting.com Enjoy!
Starts Every Friday (Self-Study Course) by Deana Riddle:
Independent Publishing: How to Start Your Own Self-Publishing Business | $99 or $150 with 1 Hour Phone Consultation
Starts the First Tuesday of Every Month: (Next class: January 1)
Introduction to the Craft of Screenwriting | 6 Weeks | $150 | Limit: 10 Students | Instructor: Christina Hamlett
Introduction to Playwriting | 6 Weeks | $175 | Limit: 10 Students | Instructor: Christina Hamlett
How to Write a TV Pilot | 4 Weeks | $150 | Limit: 10 Students | Instructor: Christina Hamlett
Starts the Third Friday of Every Month: (Next class: December 21)
Get Paid to Write! Become a Freelance Writer | 8 Weeks | $150 | Limit: 15 Students | Instructor: Nicky LaMarco
Published in 90 Days | 12 Weeks | $299 | Limit: 10 Students | Instructor: Deana Riddle
January 5, 2013
How to Write Children's Picture Books and Get Published | 6 Weeks | $175 | Limit: 10 Students | Instructor: Lynne Garner
5 Picture Books in 5 Weeks (Advanced Course) | 6 Weeks | $175 | Limit: 10 Students | Instructor: Lynne Garner
How to Write a Hobby Based How to Book | 6 Weeks | $175 | Limit: 10 Students | Instructor: Lynne Garner
January 7, 2013
Writing Your Novel From the Ground Up: The Early Draft NEW! | 8 Weeks | $195 | Limit: 10 Students | Instructor: Diane O'Connell and Renate Reimann, PhD
Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales | 6 Weeks | $125 SALE! (New Year's Special! Normally $150) | Limit: 10 Students | Instructor: Karen Cioffi
No Matter How Busy You Are, You Can Still Find Time to Write! | 4 Weeks | $50 SALE! (New Year's Special of $75 off! Normally $125) | Limit: 25 Students | Instructor: Kelly L. Stone
Literary Devices Workshop | 8 Weeks | $175 | Limit: 10 Students | Instructor: Gila Green
Literary Devices Workshop II | 8 Weeks | $175 | Limit: 10 Students | Instructor: Gila Green
Write from Your Soul: Memoir Workshop | 6 Weeks | $249 | Limit: 10 Students | Instructor: Annette Fix
January 8, 2013
FREE TELESEMINAR: Show VS Tell and Overwriting in Children's Fiction NEW! | 4:00 pm PST, 5:00 pm MT, 6:00 pm CST, 7:00 pm EST | FREE | Instructor: Margo L. Dill
January 11, 2013
Memory Power! Crafting Fierce Flash Nonfiction NEW! | 5 Weeks | $175 | Limit: 10 Students | Instructor: Melanie Faith
January 14, 2013
How to Get the Right Literary Agent for Your Manuscript | 4 Weeks | $249 SALE! (New Year's Special! Normally $299) | Limit: 10 Students | Instructor: Annette Fix
January 22, 2013 Writing a Children's or Young Adult Novel NEW! | 4 Weeks | $100 | Limit: 20 Students | Instructor: Margo L. Dill February 4, 2013 Writing Nonfiction for Children and Young Adults NEW! | 8 Weeks | $175 SALE! (First Time Sale! Normally $200) | Limit: 20 Students | Instructor: Sue Bradford Edwards February 18, 2013 Journey Through Life's Losses | 4 Weeks | $125 | Limit: 10 Students | Instructor: Alice J. Wisler March 4, 2013 Writing Your Novel From the Ground Up: The Final Draft NEW! | 8 Weeks | $195 | Limit: 10 Students | Instructor: Diane O'Connell and Renate Reimann, PhD Writing for Children: How to Get Started and Take Hold of Your Career | 4 Weeks | $75 SALE! (Sale! Normally $100) | Limit: 20 Students | Instructor: Margo L. Dill
Empower Your Muse, Empower Your Writing Self | 4 Weeks | $50 SALE! (Sale of $75 off! Normally $125) | Limit: 25 Students | Instructor: Kelly L. Stone March 22, 2013
Click here to see all of our upcoming workshops
|
|
|
|
  
Writer's Digest 101 Best Websites for Writers 2008, 2009, 2010, 2011, 2012 |
|
|
|
|
|
