 The rest of the world is slowly coming to the realization - known to us womenablers for some time - that women business owners not only "do it differently," but that our management styles and entrepreneurial vision may have unique advantages.
A new book from colleagues and fellow womenablers Barbara Orser and Catherine Elliott from the University of Ottawa makes the case in a compelling way. Leveraging "feminine capital" can enable women to create their own distinctive brands and grow their enterprises, while at the same time leveling the playing field and opening new pathways for other women to follow. In other words, feminine capital can change the social and economic landscape one venture at a time.
Womenable President & CEO Julie Weeks was one of the subject matter experts interviewed during the course of the book's development. All told, the research is based in interviews with over 20,000 women entrepreneurs and experts. Womenable was also one of the organizations profiled. On the dust jacket, Weeks is quoted as saying, "This is a book whose time has come. The authors' guidance is spot on. It provides a good blend of touchstone references and new research, and the tools for teaching will serve women well, whether in the classroom or in the office."
States Feminine Capital's author Barbara Orser, "It's well past time that women entrepreneurs are recognised as bringing unique perspectives and strengths to business leadership. It behooves policy makers and entrepreneurship support organisations to recognise and thereby legitimise these strengths." Co-author Catherine Elliott adds, "We've written this book for every woman who is sitting on the fence about enterprise creation, thinking that she does not fit the profile of a successful entrepreneur."
We echo this perspective: Vive la difference!
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Another notable womenabling book has been published this month. Undeterred, written by recovering banker and business consultant Rania Habiby Anderson, focuses on the traits of successful entrepreneurial women in emerging economies. Anderson's consulting and coaching practice has focused largely on mentoring women in such environments. During her work, she began to see that strategies for success for women in this unique environment required something extra beyond the typical coaching relationship, and that women who succeed in emerging economies are - in addition to having confidence, capital and connections - undeterred. It's a fascinating premise, and an interesting read.
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Other Recent Womenabling Tomes
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 Other recent notable books have focused on growth strategies, the increasing diversity of women entrepreneurs and how leading with our own voices can (echoing the seminal In a Different Voice) make all the difference.
And, of course, we must also mention this classic, penned by the members of the Diana Project (Brush, Carter, Gatewood, Greene & Hart) and published way back in 2004: Clearing the Hurdles: Women Building High-Growth Businesses. |
