Dear Friend,

Thank you! You’ve helped us reach new milestones in 2012. With you at our side, we released an undercover video that prompted the USDA to shut down a California slaughter plant. We’re persuading major companies that vegan eating is the new business as usual. We permanently shuttered the doors of a chicken and duck hatchery. We’re reaching out to millions with our pro-veg commercials on HULU. And so much more.

Stand with us – and animals – by making a 2012 tax-deductible donation today. Your gift will be matched dollar-for-dollar up to $50,000, doubling your impact for animals! And as a special thank-you for your gift of $100 or more, we’ll send you a free box of vegan milk chocolate truffles featuring a special message of compassion.

As we continue to grow, so does our ability to take on new challenges and engage in effective national campaigns that are bringing about meaningful and lasting changes for animals. We know there is a lot of work ahead of us, but it's encouraging to know that the demand for meat is steadily declining as more consumers are learning about the benefits of leaving animals off our plates.

I hope you’ll join us and continue – even accelerate – this momentum into 2013. With your support today, together we’re creating a kinder tomorrow.

Sincerely,

Erica Meier
Executive Director

PS: Live in the DC area? Join us on Sat., Dec 15 to celebrate the power of compassion at our annual holiday party. Enjoy an all-you-can-eat vegan dinner, popular silent auction and special guest speakers, including Cupcake Wars winner Doron Petersan.